MBA (Communications Management)
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2 Years
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Post Graduate
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Management
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Full Time
2 Years
Post Graduate
Management
Full Time
MBA in Communication Management is a postgraduate management degree that takes two years to complete and has four semesters. A practical approach is combined with in-depth learning. The study's components of public relations, effective communication strategies, existing and new communication technologies, the value of communication management, etc. are deeply interwoven in the communications management curriculum.
MBA communications management focuses on the modern world and entails the methodical design, implementation, monitoring, and adjustment of the channels of communication both inside and outside of an organization. Students who complete this course will have a conceptual understanding of communication tools and approaches, analytical and creative communication, the socio-psychological environment of business and communications, etc. MBA in Communication Management course falls under the umbrella of an MBA Course.
Communication management is all about coming up with a systemic plan and executing it while monitoring the channels, content, and feedback derived from it. Communication is a creative process and managing communication processes and structures not only requires the ability to think methodically but also innovatively and creatively. The basic concept of the course is to provide an individual with the knowledge of communication the process, equipment, and techniques for facilitating, analyzing, and understanding the socio-psychological aspect of business communication.
The highlights of the MBA in Communications Management course are listed below. All the necessary information regarding the course is included in the following table:
| Particular | Value |
| Degree Name | Master of Business Administration in Communications Management |
| Degree Level | Post Graduate |
| Degree Duration | 2 years |
| Examination Type | Semester based |
| Age | No age limit |
| Eligibility Criteria | Bachelor’s degree with 50% marks and valid scores in any MBA exams at the national level. |
| Admission Process | Merit and Entrance Based |
| Entrance Exam | CAT, XAT, SNAP, GMAT, CMAT |
| Average Course Fee | INR 30,000–8,00,000 (approx) |
| Average Salary | INR 2,00,000-10,00,000 PA |
| Job Profiles | Communication Manager, Communication Executive, Assistant Manager, Marketing Manager, Lecturer, and much more. |
| Top Recruiters | Publishing companies, films, TVs, journalism, educational institutions, Times Now, Zee Media, Eros Ltd, Red Chillies Entertainment Ltd, etc. |
There are several reasons why students in recent times have an interest in this particular field. Some advantages of the course have been listed below:
(i). Communications management is a very fast-growing field in the present world and comprises systematic planning, implementing, monitoring, and revision of the channels of communication within an organization and other organizations too.
(ii). The students are given a strong basis according to which they may build their careers in this particular field.
(iii). The 2-year program provides the students with conceptual knowledge about communication tools and techniques, analytical and creative communication, the socio-psychological context of business and communications, etc.
(iv). Successful graduates of the course are eligible to find lucrative job opportunities in the respective field.
(v). They can choose to be a Communication Manager, Communication Executive, Assistant Manager, Marketing Manager, Lecturer, and much more.
(vi). The top recruiting companies include Amazon, Google, Infosys, ICICI, etc. and the average initial salary of these professionals ranges between INR 2-10 lacs (approx.).
The MBA Communications Management Admission process is either through national-level MBA entrance exams like CAT, XAT, CMAT, MAT, and SNAP or through institute-level admission tests. The MBA Communication Management Admission process 2022 is open in most of the institutes like Nirma University, and Apeejay while Jamia Milia, IIMC Admission process will open shortly. MICA, TISS, and SIMC have closed their admission process with the conduct of respective entrance tests viz. CAT-MICAH, TISSNET, SNAP. The MBA Communication Management Eligibility is similar to other MBA programs. The MBA Communications Management Business Admission process is based on the following criteria:
(i). Aspiring candidates should have passed a Bachelor’s Degree or Master’s Degree from any recognized University.
(ii). The students should have scored a minimum of 45% marks in aggregate (40% in case of SC/ST candidate) or any other equivalent qualification.
(iii). In some of the very reputed institutes, there is an entrance examination for admission.
Full-time and part-time options are available for course applicants. The several MBA in Communication Management course types are detailed below:
(1). Full-Time: The MBA in Communication Management program is two years and full-time. In this area, practical skill trumps academic understanding. The advantage of a full-time course is that students can gain much more exposure, experience, and knowledge through close contact with other students and teachers. MBA in Communication Management is a four-semester full-time program.
(2). Part-Time: Students who are unable to attend regular classes should enroll in the part-time MBA in Communication Management course. The program lasts for two years. The advantage of taking a part-time course is that students can also do it while working, going to school, etc. Some institutions offer part-time or distance learning MBA in Communication Management programs.
(3). Distance: The distance MBA in Communication Management program for 2 years is provided in colleges/institutions because some colleges are able to offer distance education to all students. Therefore, distance MBA education is an excellent alternative if you lack the time or the money to pursue an MBA full-time.
MBA in Communication Management Admission Process
Maximum colleges offer the MBA course in communication management on the basis of the performance in a relevant entrance exam which may be followed by a round of personal interviews. Generally, the admission procedure for the MBA course involves three steps which are as follows:
(i). Group exercise: Candidates are assessed by this phenomenon in sectors like innovation and creativity in problem-solving, team skills, time management, etc.
(ii). Written test: Creative and analytical skills are assessed by this method.
(iii). Personal interaction: Interpersonal skills, communication skills, academic proficiency, etc are assessed by this technique.
MBA in Communication Management Entrance Exam
To be accepted into the MBA in Communication Management program, applicants must pass the admissions tests. The institution responsible for administering the entrance examination may choose to set the required cutoff marks. Those who pass the MBA in Communication Management entrance exam will be able to participate in the final selection process. The following are some of the most well-liked MBA in Communication Management admission tests:
| CAT | TANCET | XAT | CMAT |
| GMAT | MHT CET | SNAP | ITM NEST |
| BUMAT | DSAT | SET | DUJAT |
| GGSIPU CET | CUCET | NPAT | SUAT |
| UGAT-AIMA | AUMAT |
The basic skill sets required for pursuing a degree in the field of communication management are as follows:
| Impartiality | Will power | Thinking ability |
| Expression skill | Confidence | Understanding |
| Truthfulness | Objectivity | Inquisitiveness |
| Accuracy | Dedication and hard work |
The MBA in Communication Management fee is not fixed and depends on many factors. Some of the factors which affect the MBA in Communication Management fees include location, faculty, demand, infrastructure, and the facilities available to the students. The average MBA in Communication Management course fee in India is around INR 3 - 20 LPA.
| Name of College | Fee Structure(in INR) per annum |
| SIU, Pune | Rs. 8,00,000-9,00,000 |
| SSMC, Bangalore | Rs. 1,00,000 |
| Alliance University | Rs. 3,00,0000 |
| Bharathiar University | Rs. 1,00,000-1,50,000 |
| SIMC, Pune | Rs. 3,50,000 |
Based on their academic performance in graduating with at least a 50 percent overall grade point average and holding a degree in any field from an accredited institution, candidates are chosen by qualifying CAT and CMAT selection process. Students must take the entrance test to be considered for selection based on admission. Following that, applicants are eligible for the next round of admission. Depending on the college, the following admissions processes change.
MBA Communications Management v/s MBA Operations Management
A course comparison has been given below for two different fields available in MBA programs. These are often the most chosen courses so a comparison will help the students decide their area of interest wisely.
| Comparison Parameters | MBA in Communications Management | MBA in Operations Management |
| Course Overview | MBA Communications Management is a postgraduate degree of 2 years that comprises 4 semesters in all. Communications management is a rapidly growing field in today's world and includes systematic planning, implementation, monitoring, and revision of the channels of communication within an organization and other organizations too. | MBA Operations Management is a master’s program of 2 years that deals with the management of operations of a particular organization. The basic focus of the subject is concerned with the planning, organizing, and supervising of the aspects of production and management. |
| Average Course Fee | INR 30,000 – 8,00,000 (approx.) | INR 4,00,000-17,00,000 (approx.) |
| Job Profiles | Communication Manager, Communication Executive, Assistant Manager, Marketing Manager, Lecturer, and much more. | Area Operations Manager, Plant Manager, Process Manager, Operations Manager, General Operations Manager, etc. |
| Top Recruiters | Publishing companies, films, TV, journalism, educational institutions, etc. | JP Morgan Chase, Accenture, Adecco, L&T, Novartis, and much more. |
| Average Salary | INR 2,00,000-10,00,000 (approx.) | INR 3,00,000-12,00,000 (approx.) |
The above comparison has been done among two different subjects available in the field of MBA. These are the most desired and chosen courses among students in recent times. This comparison will allow the students to make a wise choice as to which subject would benefit them and meet their requirements.
Read More: MBA in Operations Management
The top institutes and their fee structure for communication management courses are as follows:
| Name of College | Annual Fees(in INR) |
| SIMC, Bangalore | Rs.1, 10, 000 |
| CEPT University, Ahmedabad | Rs.3, 71, 800 |
| Coimbatore Institute of Management and Technology, Coimbatore | Rs.1, 20, 000 |
| Alliance University, Bangalore | Rs.3, 05, 000 |
| DBU Global, Gurgaon | Rs.51, 300 |
| SIMC, Pune | Rs.35, 000 |
| Indian Academy of Management Studies, Bangalore | Rs.2, 20, 000 |
| Synergy Institute of Technology, Damon | Rs.54, 700 |
| ABBS, Bangalore | Rs.7, 03, 000 |
| Bangalore Institute of Management Studies, Bangalore | Rs.3, 25, 000 |
| SIU, Pune | Rs.8, 90, 000 |
| Bharathiar University, Coimbatore | Rs.1, 20, 000 |
Top City-wise MBA in Communication Management Colleges in India
India hosts some of the best MBA in communication management universities. Candidates have a variety of choices when it comes to the best communication management training, depending on their preferences.
| Delhi | Mumbai | Pune |
| Galgotias University | Padmashree Dr. D.Y. Patil Vidyapeeth | PES Modern College of Engineering |
| IGNOU | Chhatrapati Shivaji Maharaj University | SIIB |
| Delhi University | Nagindas Khandwala College | MIT College of Management |
| Amity University | Viva College | Pune University |
| Jamia Millia | Amity University | SIMMC |
| Bangalore | Chennai | Jaipur |
| RV Institute of Management | ISSM | UEI Global |
| Alliance School of Business | SIMS | Jayoti Vidyapeeth Women's University |
| Christ University | Anna University | Jaipur National University |
| CMS Business School | Great Lakes | Manipal University |
| KSM | Hindustan University | NIMS University |
Top MBA in Communication Management Government & Private Colleges
There are several top Government & Private Colleges offering quality MBA in Communication Management programs across the country. Check the table below for the top MBA in Communication Management in government & private colleges in India:
| Type of College | Name of College |
| Government | Shanti Business School, Ahmedabad |
| SP Jain School Of Global Management, Mumbai | |
| MES College Marampally | |
| SIU Pune | |
| Nirma University, Ahmedabad | |
| Private | SSMC, Bangalore |
| Bharathiar University, Coimbatore | |
| Alliance University, Bangalore | |
| SIU, Pune | |
| SIMC, Pune |
MBA Communication Management is an emerging developing field that increases the demand for professionals in this field.
(i). They can choose to be a Communication Manager, Communication Executive, Assistant Manager, Marketing Manager, Lecturer, and much more.
(ii). They may find employment in areas like publishing companies, films, TV, journalism, educational institutions, etc.
(iii). The top recruiting companies include Amazon, Google, Infosys, ICICI, etc.
The average initial salary of these professionals ranges between INR 2,00,000-10,00,000.
| Job Profile | Average Salary | Job Description |
| Marketing Manager | INR 6,00,000 (approx.) | The work of Marketing Managers includes supervising and directing the workflow of marketing and advertising public relations specialists by providing them with job tasks. They even work towards allocating the company resources so as to maximize collaboration, efficiency, and creativity in the organization. |
| Assistant Manager | INR 5.00.000 (approx.) | Their area of work involves helping the store and corporate management in ensuring that retail outlet functions take place in an active manner. Their work mainly includes personnel planning, organizing employees, optimizing, improving customer service, etc. |
| Communication Manager | INR 6,00,000 (approx.) | They are given the work of ensuring that the employees are alert and aware of the changes and projects within the company or the organization. Their work also involves disseminating executive messages, preparing presentations and internal memos, etc. |
| Communication Executive | INR 6,00,000 (approx.) | Their area of work involves drafting and sending press releases which comprise important updates about their clients that must be printed and broadcasted in media outlets. They even indulge in handling incoming requests for information from media outlets. |
| Lecturer | INR 3,00,000 (approx.) | The work of Business Lecturers involves teaching specified courses and also participating in the governance of the department in which they have been hired. They can even work towards encouraging and advising the students along with which they can participate and play an active role in faculty and administration meetings. |
Some other Job Profiles are as under:
(i). TV Correspondent: They cover newsworthy stories that are essential to regular society. For example, journalists verify and write about subjects, such as household and remote issues, governmental issues, crime, or medical issues.
(ii). Fashion Photographer: They take snaps of models which are used for various sites, magazines, and print promotions. They also conduct photo shoots that highlight the attire, frill, and clothes carried by the models.
(iii). Photojournalist: The role of a photojournalist is to be a visual storyteller. Generally, they recount a story by capturing, altering, and exhibiting pictures in a way that no other media can. Sometimes they act as independent photographers and offer their works to various organizations throughout the world.
(iv). Radio jockeys: They utilize automated sound hardware to connect distinctive sorts of music. They perform on open and private radio stations also. Occasionally they interact with live audiences.
Some renowned recruiters in the field of communication management are:
| TATA Consultancy | Warner Brothers | Guardian Group |
| IBM | News Corporation of Rupert Murdoch | HCL |
| CNBC | Amazon | Disney Entertainment |
| HT Media | Infosys | |
| Lenovo | Adobe | AIR |
| BBC | HP | ICICI |
| ABC |
Communication management is one of the most widely studied courses in the country. It is very much popular in recent days because of the growth acceleration in the media industry. The career path of communication management course is so much lucrative that parents are very much eager to put their children in this course. Apart from that this branch of study is also interesting and unique.
Employment Areas
Some employment areas are given below:
(i). Editing & Scriptwriting
(ii). Educational Institutions
(iii). Films & TV
(iv). Journalism
(v). Publishing Companies
MBA Salary in Communication Management Graduate
Depending on the specialization that candidates choose, the pay for MBA in Communication Management graduates varies. In addition to experience, geography, and the industry they work in, MBA in Communication Management salaries in India may also be influenced by several other variables.
Graduates can increase their MBA in Communication Management salary as they obtain more work experience. Starting salaries for MBA in Communication Management positions often range from INR 3 to 30 LPA.
MBA in Communication Management Career and Scope
MBA Communication Management graduates play a very crucial role in the organization. They often work as a communication manager as these communications managers correspond with employees and external stakeholders to keep them abreast of the company's various developments.
(i). MBA Communication graduates can help in the global communications of the organization as they work as a bridge of communication.
(ii). Interested students can go for higher/research studies such as M. Phil and Ph.D. Management or Ph.D. Communications.
(iii). They create strategies to increase employee awareness and promote the productivity of the organization.
(iv). MBA Communication Management can work with any media house or any specialized field like news, movies, theatre, etc as every organization requires a professional who can work as a bridge of communication within the organization.
Communication Management Careers
Some of the top jobs available in the market after completion of an MBA in communication management are that of a communication manager, assistant manager, marketing manager, communication executive, lecturer, etc. Freshmen who only complete the BBA in Communications Management are eligible to apply for the position of Columnist, TV Correspondent, Correspondent, Fashion Photographer, Content/Marketing Writer, Floor manager, director, production employee, photojournalist, radio fan (RJ), public relations officer, screenwriter, sound engineer, broadcast executive, journalist, video jockey (VJ), etc.
For MBA in Communication Management students, there are many positions available in both the public and private sectors. The job roles will change depending on the specialization one has chosen. Numerous job possibilities with competitive pay packages are available for MBA in Communication Management graduates in the following job profiles:
| Communication Manager | Marketing Manager |
| Lecturer | Communication Executive |
| Assistant Manager |
Scope of Communication Management
In India: The scope after completing the course in communication management is simply outstanding. Several companies crave for hiring candidates from the above-mentioned diasporas. Students are placed in numerous renowned companies not only in India but also abroad. BBA degree holders generally opt for MBA in communication management to enhance their careers. There are also numerous jobs after completion of the BBA course. The freshers can explore opportunities in media- newspapers, magazines, radio stations, news websites, content marketing agencies, advertising agencies, etc.
In Abroad: Some of the topmost companies abroad which hire candidates with a communication management background are CNBC, Guardian Group, BBC, ABC, etc. Basically, every organization today requires ace communication professionals for a number of purposes- corporate communication and public relations, marketing and promotion, social media management, and so on. They either do it all in-house or outsource communication to renowned agencies. This steady demand keeps widening the scope for communication management professionals and is expected to do so in the future as well.
Scope for Higher Education
Aspirants can pursue higher studies after obtaining MBA in Communication Management scope. Some of the top courses for higher studies in the field of Communication Management are as follows:
(i). M. Phil
(ii). PhD
Skills that make You the Best MBA in Communication Management Graduate
These abilities are necessary for professionals who operate on projects that involve a lot of labor and provide a range of challenges. Some of the abilities that MBA in Communication Management students should have:
| Quantitative Aptitude | Communication skills |
| Interpersonal Skills | Attentive |
| Initiative |
Q. What is MBA Communications Management?
Ans. MBA Communications Management is a 2-year postgraduate degree comprising 4 semesters in all. Communications management is a very fast-growing field in the present world and comprises systematic planning, implementation, monitoring, and revision of the channels of communication within an organization and other organizations too.
Q. What is the main focus of the subject?
Ans. The basic aim of the program involves a practical approach with intensive learning. The students are given a strong basis according to which they may build their careers in this particular field.
Q. Is MBA in Communication Management an expensive course?
Ans. It depends on the paying capacity of the aspirant and the average fee falls between INR 80,000 to INR 1,20,000.
Q. What is the average course fee for MBA in Communications Management?
Ans. The average course fee ranges between INR 30,000 - INR 8,00,000 (approx.).
Q. Where can professionals find worthy employment?
Ans. They may find lucrative employment opportunities in areas like publishing companies, films, TV, journalism, educational institutions, etc. The top recruiting companies include Amazon, Google, Infosys, ICICI, etc.
Q. What is the average initial salary for the graduates of the course?
Ans. The average initial salary ranges between INR 2- 10,00,000 (approx.)
Q. Which are the entrance exams conducted for admission to the course?
Ans. The most popular entrance exams are AMAT, SNAP, MAT, CAT.
Q. What are the main segments that communication management courses cover?
Ans. The overall course of communication management covers the following segments:
(i). Journalism and News Reporting
(ii). Advertising and PR
(iii). Corporate Communication
(iv). TV and film production Arts
(v). News writing
(vi). Scriptwriting
(vii). Radio arts and editing, etc.
Q. How is the course beneficial to the students?
Ans. The course provides the students with conceptual knowledge about communication tools and techniques, analytical and creative communication, the socio-psychological context of business and communications, etc.
Q. What are the employment opportunities after the course?
Ans. At the successful completion of the course, these professionals can further choose to be a Communication Manager, Communication Executive, Assistant Manager, Marketing Manager, Lecturer, and much more.
Q. What are the average expenses for MBA communication management courses?
Ans. In private colleges, the average expense is Rs.7,91,000 while in public colleges the average expense is Rs.10,55,000.
Q. What are the eligibility criteria for an MBA in Communications Management?
Ans. To be an eligible candidate, the aspirant must have completed graduation in any field. The candidates aspiring to take admissions to the course must acquire a minimum of 50% aggregate at the qualifying exam of the undergraduate level. The degree must be obtained from a recognized college or university.
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