2 Years
Post Graduate
Management
Full Time
The MBA in Digital Marketing syllabus typically combines core business management subjects with specialized courses focusing on digital marketing strategies and techniques. Core subjects often include marketing management, financial management, strategic management, and consumer behavior to provide a comprehensive understanding of business fundamentals. Specialized courses delve into areas such as search engine optimization (SEO), social media marketing, email marketing, content marketing, web analytics, and online advertising. Students also learn about digital marketing tools and technologies, digital branding, and e-commerce strategies. Emphasis is placed on understanding digital consumer behavior, analyzing digital marketing metrics, and developing integrated digital marketing campaigns to reach target audiences effectively. Practical applications are often emphasized through hands-on projects, case studies, and internships to develop skills in planning, executing, and evaluating digital marketing initiatives.
The MBA in Digital Marketing program typically spans four semesters. In the first semester, students often cover core management subjects like Marketing Management, Accounting, and Organizational Behavior. The second semester introduces foundational concepts in digital marketing including Social Media Marketing, Search Engine Optimization (SEO), and Content Marketing. The third semester delves into advanced topics such as Digital Advertising, Web Analytics, and Email Marketing. In the final semester, students usually undertake courses in Strategic Digital Marketing, Digital Branding, and may participate in a practical internship or complete a capstone project focusing on digital marketing strategies.
| Course Title | Description |
|---|---|
| Introduction to Digital Marketing | Overview of digital marketing landscape, including key concepts, trends, and platforms. |
| Digital Marketing Strategy | Development of digital marketing strategies aligned with business goals and target audience. |
| Search Engine Optimization (SEO) | Techniques for improving website visibility and ranking on search engine results pages (SERPs). |
| Pay-Per-Click (PPC) Advertising | Management of PPC campaigns for search engines and social media platforms, including bidding strategies and ad optimization. |
| Social Media Marketing | Strategies and best practices for leveraging social media platforms for marketing purposes. |
| Email Marketing | Principles and techniques for effective email marketing campaigns, including list building and segmentation. |
| Content Marketing | Creation and distribution of valuable, relevant content to attract and engage target audiences. |
| Web Analytics | Use of web analytics tools to track, measure, and analyze website and campaign performance. |
| Mobile Marketing | Strategies for marketing to mobile users, including mobile advertising, apps, and responsive design. |
| Research Methodology | Methods and techniques for conducting research in digital marketing and related areas. |
| Course Title | Description |
|---|---|
| Search Engine Optimization (SEO) | Techniques for optimizing web content to improve visibility and ranking on search engine results pages. |
| Social Media Marketing | Strategies for utilizing social media platforms to build brand awareness and engage with audiences. |
| Content Marketing | Creation and distribution of valuable content to attract and retain a target audience for marketing purposes. |
| Email Marketing | Designing and implementing effective email campaigns to reach and nurture leads and customers. |
| Digital Analytics | Analysis of digital marketing data to measure performance, identify trends, and optimize campaigns. |
| Mobile Marketing | Strategies for marketing products and services to mobile device users through various channels. |
| Online Advertising | Planning, executing, and optimizing online advertising campaigns across different digital platforms. |
| E-commerce and Digital Strategy | Integration of digital marketing strategies into overall business and e-commerce strategies. |
| Course Title | Description |
|---|---|
| Advanced Digital Marketing | Advanced concepts and strategies in digital marketing, including advanced SEO, SEM, content marketing, and analytics. |
| Social Media Marketing | Strategies for leveraging social media platforms for marketing purposes, including content creation and engagement. |
| Digital Advertising | Techniques for planning, executing, and optimizing digital advertising campaigns across various platforms. |
| E-commerce and Digital Marketing | Integration of digital marketing strategies with e-commerce platforms, including customer journey optimization. |
| Data Analytics for Digital Marketing | Application of analytics tools and techniques to analyze digital marketing data and optimize campaign performance. |
| Mobile Marketing | Strategies for marketing products and services through mobile platforms, including mobile apps and SMS marketing. |
| Digital Branding | Principles and practices for building and managing brand presence in the digital space, including online reputation management. |
| Capstone Project | Application of digital marketing strategies and techniques to develop and execute a comprehensive marketing campaign. |
| Course Title | Topics Covered |
|---|---|
| Advanced Digital Marketing | Advanced digital marketing strategies and techniques, advanced SEO, advanced SEM, advanced social media marketing |
| E-commerce and Online Retail | E-commerce strategies, online retailing, customer journey mapping, conversion optimization |
| Social Media Marketing | Advanced social media platforms and strategies, influencer marketing, social media analytics |
| Mobile Marketing | Mobile app marketing, mobile advertising, location-based marketing, mobile optimization |
| Digital Analytics | Web analytics, data-driven decision-making, attribution modeling, A/B testing |
| Content Marketing | Advanced content marketing strategies, content optimization, content distribution channels |
| Digital Branding | Brand identity development, brand positioning, brand storytelling, brand monitoring |
| Capstone Project | Applied digital marketing project, campaign planning and execution, measurement and analysis |
| Elective Course 1 | Specialized topics in digital marketing such as video marketing, email marketing, affiliate marketing, etc. |
| Elective Course 2 | Another elective course chosen from a selection of topics like digital advertising, UX/UI design, etc. |
| Subject | Topics Covered |
|---|---|
| Quantitative Aptitude | Arithmetic (Percentage, Profit and Loss, Ratio and Proportion, Time and Work, Time-Speed-Distance), Algebra, Geometry, Trigonometry, Mensuration, Probability, Permutations and Combinations |
| Data Interpretation and Logical Reasoning | Data Tables, Pie Charts, Bar Graphs, Line Graphs, Caselets, Data Sufficiency, Logical Reasoning (Syllogisms, Blood Relations, Coding-Decoding, Seating Arrangements, Direction Sense) |
| Verbal Ability and Reading Comprehension | Vocabulary, Grammar, Sentence Correction, Reading Comprehension (Passages related to Marketing, Advertising, Digital Media) |
| Digital Marketing Concepts | Digital Marketing Fundamentals, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Email Marketing, Content Marketing, Affiliate Marketing, Influencer Marketing, Digital Analytics, Marketing Automation |
| Business Awareness | Current Affairs, Business News, Economic Indicators, Company Profiles, Industry Trends, Government Policies related to Digital Marketing, International Trade, Digital Media Trends |
| Book Title | Author(s) | Publisher |
|---|---|---|
| "Digital Marketing For Dummies" | Ryan Deiss, Russ Henneberry | For Dummies |
| "Digital Marketing: Strategy, Implementation and Practice" | Dave Chaffey, Fiona Ellis-Chadwick | Pearson |
| "Influence: The Psychology of Persuasion" | Robert B. Cialdini | Harper Business |
| "Hooked: How to Build Habit-Forming Products" | Nir Eyal | Portfolio |
| "Building a StoryBrand: Clarify Your Message So Customers Will Listen" | Donald Miller | HarperCollins Leadership |
| "Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World" | Gary Vaynerchuk | HarperBusiness |
| "Contagious: How to Build Word of Mouth in the Digital Age" | Jonah Berger | Simon & Schuster |
| "Crushing It!: How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too" | Gary Vaynerchuk | Harper Business |
| "SEO 2024: Learn Search Engine Optimization with Smart Internet Marketing Strategies" | Adam Clarke | Independently published |
| "Social Media Marketing Workbook: How to Use Social Media for Business" | Jason McDonald | CreateSpace Independent Publishing Platform |
Q. What is the structure of the MBA (Digital Marketing) program?
Ans. The MBA in Digital Marketing program typically spans over two years and is divided into multiple semesters. Each semester covers various core and elective courses related to digital marketing, business management, and specialized topics in online marketing.
Q. What are the core courses included in the syllabus?
Ans. Core courses often include subjects like Digital Marketing Fundamentals, Search Engine Optimization (SEO), Social Media Marketing, Content Marketing, Email Marketing, Pay-Per-Click (PPC) Advertising, Web Analytics, and Digital Marketing Strategy.
Q. Are there any prerequisites for the program?
Ans. While specific prerequisites may vary between institutions, a basic understanding of marketing principles and digital technologies is often recommended. Some programs may require applicants to have prior coursework or experience in marketing or related fields.
Q. What elective courses can students choose from?
Ans. Elective courses allow students to tailor their MBA experience to their interests and career goals within the digital marketing field. Common elective topics include Digital Branding, Mobile Marketing, E-commerce Marketing, Marketing Analytics, and Influencer Marketing.
Q. How is the program balanced between theory and practical application?
Ans. The program typically integrates theoretical knowledge with hands-on experience through case studies, projects, internships, and practical exercises. Students may work on real-world digital marketing campaigns, analyze marketing data, and develop digital marketing strategies for businesses.
Q. Does the syllabus cover digital marketing tools and platforms used in the industry?
Ans. Yes, the syllabus often includes training in relevant digital marketing tools and platforms such as Google Analytics, Facebook Ads Manager, LinkedIn Ads, HubSpot, Hootsuite, and SEMrush. Students learn how to use these tools to plan, execute, and measure digital marketing campaigns effectively.
Q. Are there opportunities for specialization within the program?
Ans. Some MBA programs offer specializations or concentrations in specific areas of digital marketing, such as Social Media Marketing, Search Engine Marketing, or Content Marketing. Students can choose elective courses aligned with their specialization interests to deepen their knowledge in a particular area.
Q. How are students assessed throughout the program?
Ans. Assessment methods may include exams, quizzes, projects, presentations, case analyses, and group assignments. The evaluation criteria often emphasize critical thinking, creativity, and the application of digital marketing concepts to real-world marketing scenarios.
Q. Is there a capstone project or thesis requirement?
Ans. Many MBA programs culminate in a capstone project or thesis, where students apply their digital marketing skills to develop a comprehensive digital marketing plan for a business or conduct research on a relevant topic in digital marketing. This project allows students to demonstrate their understanding of digital marketing concepts and their ability to provide strategic marketing solutions.
Q. What career opportunities are available to graduates of the program?
Ans. Graduates of an MBA in Digital Marketing program are well-equipped to pursue diverse career paths in digital marketing agencies, corporations, startups, and consulting firms. Potential roles include Digital Marketing Manager, Social Media Manager, Content Marketing Specialist, Search Engine Optimization (SEO) Specialist, and Digital Marketing Analyst. With the increasing importance of digital marketing in today's business landscape, demand for digital marketing professionals continues to rise.
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