2 Years
Post Graduate
Management
Full Time
Dive into the detailed syllabus of the MBA program in International Fashion Business. From fashion marketing to global supply chain, explore the subjects that will prepare you for a career in the dynamic world of international fashion.
| Semester | Subjects |
| Semester 1 | Management Principles and Practices |
| Financial Accounting and Analysis | |
| Marketing Management | |
| Business Communication | |
| Organizational Behavior | |
| Quantitative Techniques for Management | |
| Managerial Economics | |
| Fashion Industry Overview | |
| Semester 2 | Human Resource Management |
| Financial Management | |
| Consumer Behavior | |
| Operations Management | |
| Research Methodology | |
| Retail Management | |
| Business Analytics | |
| Fashion Forecasting and Trend Analysis | |
| Semester 3 | Strategic Management |
| International Business | |
| Fashion Marketing | |
| Supply Chain Management | |
| Entrepreneurship and Innovation | |
| Legal Aspects of Fashion Business | |
| E-commerce in Fashion Business | |
| Semester 4 | Project Management |
| Brand Management | |
| International Marketing | |
| Luxury Brand Management | |
| Fashion Merchandising | |
| Digital Marketing in Fashion Business |
Projects
(1). Market research project on consumer preferences in the fashion
industry
(2). Development of a marketing campaign for a fashion brand
(3). Analysis of supply chain management in the fashion retail sector
(4). Fashion forecasting and trend analysis project
(5). Business plan for launching a new fashion startup
(6). Brand management project for a luxury fashion brand
Reference Books
(1). "Fashion: From Concept to Consumer" by Gini Stephens
Frings
(2). "The Business of Fashion: Designing, Manufacturing and Marketing"
by Leslie Davis Burns and Kathy Ann K. Micken
(3). "Fashion Branding and Communication: Core Strategies of
European Luxury Brands" by Byoungho Jin
(4). "Fashion Marketing: Contemporary Issues" by Tony Hines
and Margaret Bruce
"Fashion Retailing: A Multi-Channel Approach" by Colin Renfrew
and Ann Wynn Wilson
(5). "International Fashion Marketing: From Planning and Production
to Distribution" by John E. Diamond and Laura S. Sherman
(6). "Fashion Logistics: Insights into the Fashion Retail Supply
Chain" by John Fernie and David B. Grant
(7). "The End of Fashion: How Marketing Changed the Clothing
Business Forever" by Teri Agins
(8). "Fashion 2.0: Blogging Your Way to The Front Row- The
Insider's Guide to Turning Your Fashion Blog into a Profitable Business and
Launching a New Career" by Yuli Ziv
(9). "The Fundamentals of Fashion Management" by Susan Dillon
Ask us and get personalized response free of cost.
Get Latest Notification of Colleges, Exams and News.
back