2 Years
Post Graduate
Management
Full Time
The syllabus for MBA Retail Management is meticulously designed to equip students with a comprehensive understanding of the retail industry, blending core business principles with specialized retail subjects. Spanning two years and divided into four semesters, the curriculum offers a strategic mix of foundational courses in the first year, covering essential business concepts like management, economics, marketing, and operations. The second year delves into advanced topics such as retail supply chain management, sales strategies, consumer behavior, and strategic management, culminating in a practical project. Core subjects of MBA Retail Management like retail branding, merchandising, logistics, sales, international retailing, and legal aspects are intricately woven into the syllabus, providing students with a holistic view of the retail landscape. MBA in Retail Management elective courses allow for a deeper dive into specific areas of interest within retail management, ensuring graduates are well-prepared to lead, strategize, and excel in various roles within the dynamic retail sector. The syllabus imparts theoretical knowledge and also emphasizes practical insights through experiential learning, projects, and industry-relevant case studies, enabling students to develop the necessary skills to thrive in the competitive retail environment.
| Subject | Topics | Description |
|---|---|---|
| Stock Management | Stock Valuation, Inventory Control, Demand Forecasting | Principles and techniques of managing stock, including valuation, control, and forecasting. |
| Quantitative Techniques for Management | Statistical Methods, Operations Research | Using statistical tools and operations research methods for managerial decision-making. |
| Managerial Economics | Demand and Supply, Pricing Strategies | Applying economic principles in business decision-making, including demand, supply, and pricing. |
| Managerial Communication | Business Writing, Presentation Skills | Developing effective written and oral communication skills for business contexts. |
| Business Environment | Economic Policies, Globalization | Understanding economic, social, and global factors influencing business operations and strategies. |
| Organizational Behavior | Leadership, Team Dynamics | Studying individual and group behavior within organizations, including leadership and teamwork. |
| Subject | Topics | Description |
|---|---|---|
| Store Credit Management | Credit Policies, Risk Management | Managing credit policies, risk assessment, and strategies in a retail context. |
| Corporate Communication | Internal Communication, Crisis Management | Effective communication strategies within organizations, including crisis management. |
| Operations Management | Supply Chain, Quality Management | Managing processes, supply chains, and ensuring quality in retail operations. |
| Human Resource Management | Recruitment, Training & Development | HR functions such as recruitment, training, and development within retail organizations. |
| Financial Management | Budgeting, Financial Analysis | Financial planning, budgeting, and analysis for effective decision-making in retail businesses. |
| Research Methodology for Management | Research Design, Data Analysis | Research design, data collection, and analysis techniques for managerial research projects. |
| Subject | Topics | Description |
|---|---|---|
| Direct & Network Marketing | Direct Selling, Network Strategies | Direct selling techniques and network marketing strategies in the retail sector. |
| Merchandise Management | Inventory Planning, Product Mix | Planning, sourcing, and managing retail product inventory and assortment. |
| Strategic Management | SWOT Analysis, Competitive Strategies | Strategic planning, analysis, and implementation of competitive strategies in retail. |
| Fundamentals of Retail Management | Retail Formats, Customer Service | Core concepts and practices in retail business, including customer service. |
| Entrepreneurship in Retail Business | Business Planning, Startup Management | Developing entrepreneurial skills and managing retail startups. |
| Seminar | Industry Trends, Case Studies | Discussions on current industry trends, case studies, and presentations by industry experts. |
| Subject | Topics | Description |
|---|---|---|
| Buyer Behavior | Consumer Psychology, Purchase Decisions | Understanding consumer psychology and decision-making processes influencing retail purchases. |
| Retail Banking | Banking Services, Customer Relations | Banking services and customer relationship management in a retail banking context. |
| Supply Chain Management | Logistics, Distribution Strategies | Logistics, distribution, and supply chain strategies for efficient retail operations. |
| Logistics and Sales Promotion | Distribution Channels, Promotional Strategies | Distribution channels and promotional strategies for retail sales. |
| E-Retailing | Online Platforms, Digital Marketing | Online retail platforms, digital marketing strategies, and e-commerce operations. |
| Project | Research Project, Presentation | Conducting a research project in retail management and presenting findings and recommendations. |
| Subject | Topics | Description |
|---|---|---|
| Human Factor in Retail Business | Importance of Human Resource Management in Retail, Employee Motivation, Training and Development, Performance Appraisal | This subject focuses on understanding and managing the human aspect of retail businesses, including HR strategies, employee engagement, and performance evaluation. |
| Visual Merchandising | Principles of Visual Merchandising, Store Layout and Design, Display Techniques, Retail Branding | Explore the art and science of presenting products in retail spaces to attract customers and enhance the shopping experience, including layout planning, signage, and branding strategies. |
| Hotel & Catering Management | Hospitality Industry Overview, Food and Beverage Management, Customer Service Excellence, Event Management | Delve into the management aspects of hotels, restaurants, and catering services, including operations, customer satisfaction, and event planning. |
| International Retailing & Benchmarking | Global Retail Trends, Market Entry Strategies, Cross-border Operations, Competitive Analysis | Study the dynamics of international retail markets, strategies for entering and expanding into global markets, benchmarking against industry standards, and competitive analysis. |
| Multi Brand Retailing | Multi-Brand Store Management, Brand Portfolio Strategy, Customer Relationship Management, Inventory Management | Learn how to manage retail stores with multiple brands, develop brand portfolios, build customer relationships, and optimize inventory across brands. |
| Operations Management | Supply Chain Management, Inventory Control, Logistics Management, Quality Management | Focus on optimizing retail operations, including supply chain efficiency, inventory management techniques, logistics, and quality control processes. |
| Corporate Legal Framework | Business Law and Ethics, Contract Management, Intellectual Property Rights, Consumer Protection Laws | Understand the legal aspects of running retail businesses, including compliance with laws, contract management, intellectual property protection, and consumer rights. |
| Digital Governance | E-commerce Strategies, Digital Marketing, Data Analytics, Cybersecurity in Retail | Explore digital strategies for retail, including e-commerce best practices, digital marketing techniques, data analytics for decision-making, and cybersecurity measures. |
| Project Management | Project Planning and Execution, Budgeting and Resource Allocation, Risk Management, Team Leadership | Develop skills in managing retail projects, from planning and budgeting to risk assessment, team leadership, and successful project execution. |
| Retail Franchising | Franchise Business Models, Franchise Operations Management, Franchisee Selection and Support, Franchise Legalities | Study the franchising business model, including franchise operations, selection of franchisees, support mechanisms, and legal aspects of franchising. |
| Store Operations | Store Layout Optimization, Inventory Management Systems, Customer Service Strategies, Staff Training and Development | Learn effective store management techniques, including layout optimization, inventory systems, customer service strategies, and staff training methods. |
| Subject | Topics | Description |
|---|---|---|
| Digital Marketing | SEO Strategies, Social Media Marketing, Email Marketing | This lab focuses on practical aspects of digital marketing, including search engine optimization (SEO), social media strategies, and email marketing techniques. Students learn how to create and implement digital marketing campaigns for retail businesses. |
| Online Advertising | Google Ads, Display Advertising, Remarketing | Students delve into the world of online advertising, learning about platforms like Google Ads, display advertising techniques, and remarketing strategies to promote retail products and services effectively in the digital space. |
| E-Commerce | Website Development, Online Payment Systems, UX Design | This lab covers essential aspects of e-commerce, such as developing e-commerce websites, integrating online payment gateways, and enhancing user experience (UX) design to optimize online retail operations and customer satisfaction. |
| Tally | Accounting Entries, Inventory Management, Financial Reports | Tally lab focuses on practical accounting using Tally software, including recording accounting entries, managing inventory, generating financial reports, and analyzing financial data crucial for retail business operations and decision-making. |
| Database Management System | Data Modeling, SQL Queries, Database Administration | Students learn about database management systems (DBMS), including data modeling techniques, writing SQL queries for data retrieval and manipulation, and performing database administration tasks essential for managing retail data efficiently. |
| Communicational English | Business Writing, Presentation Skills, Interpersonal Skills | This lab enhances students' communicational skills in English relevant to retail management, covering business writing techniques, effective presentation skills, and interpersonal communication strategies necessary for professional interactions in retail settings. |
The entrance exam Syllabus for MBA in Retail Management program is presented in the table:
| Section | Description | Relevance to Retail Management |
|---|---|---|
| Quantitative Ability (QA): | This section assesses mathematical abilities, data interpretation, and problem-solving skills using numerical data. | Skills in quantitative analysis are crucial for tasks like sales forecasting, inventory management, and budgeting in retail. |
| Data Interpretation & Logical Reasoning (DILR): | This section evaluates your ability to analyze data presented in various formats (charts, graphs, tables) and identify logical reasoning patterns. | Retail managers need strong data analysis skills to understand customer behavior, market trends, and interpret sales figures to make informed decisions. |
| Verbal Ability & Reading Comprehension (VARC): | This section assesses your reading comprehension, vocabulary, and communication skills. | Effective communication is essential for retail managers who interact with customers, vendors, and team members. |
| General Knowledge & Awareness (GK): | This section tests your knowledge of current events, business, economics, and other general topics. | Staying informed about industry trends, economic factors, and consumer behavior is important for success in retail management. |
The top books for MBA in Retail Management program are presented in the table:
| Book Title | Author(s) | Description |
|---|---|---|
| Retail Management | Barry Berman | This classic text covers all the core aspects of retail management, from store operations and marketing to human resources and financial management. It provides a strong foundation for understanding the complexities of the retail industry. pen_spark |
| Remarkable Retail: How to Win & Keep Customers in the Age of Digital Disruption | Steve Dennis | In today's digital age, physical retail needs to offer a remarkable customer experience to survive and thrive. This book provides insights and strategies for creating a winning retail experience that keeps customers coming back. |
| The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm | Tom Kelley & David Kelley | Innovation is essential for success in any industry, but especially in retail where customer preferences and trends are constantly evolving. This book explores design thinking principles and how they can be applied to foster innovation in retail businesses. |
| Buyology: Truth and Lies About Why We Buy | Martin Lindstrom | Understanding consumer psychology is key to success in retail. This book explores the science behind consumer behavior and how retailers can use this knowledge to influence purchasing decisions. |
| The Long Tail: Why the Future of Business is Selling Less of More | Chris Anderson | In today's online retail landscape, the concept of the "long tail" is becoming increasingly important. This book explores how retailers can leverage the long tail by offering a wider variety of niche products to cater to diverse customer preferences. |
What are the core subjects covered in an MBA Retail Management program?
Core subjects in MBA Retail Management include Retail Marketing Management, Retail Operations Management, Retail Supply Chain Management, Retail Analytics, Consumer Behavior, Merchandising Management, Retail Finance, Retail Technology, Strategic Retail Management, and Retail Entrepreneurship.
Are there any elective courses offered in MBA Retail Management?
Yes, MBA Retail Management programs often offer elective courses such as Luxury Retail Management, E-commerce in Retail, International Retailing, Retail CRM (Customer Relationship Management), Retail HR (Human Resources) Management, Sustainable Retail Practices, and Retail Branding.
What is the typical duration of an MBA Retail Management program?
The duration of an MBA Retail Management program is usually 2 years, consisting of four semesters. However, some programs may offer an accelerated or part-time option with varying durations.
What are some of the practical components included in the MBA Retail Management syllabus?
Practical components in the Retail Management syllabus may include industry internships, live projects with retail companies, case studies, retail store visits, guest lectures by industry experts, and simulations to understand real-world retail scenarios.
Is there a focus on digital retailing or e-commerce in the MBA Retail Management curriculum?
Yes, modern MBA Retail Management programs integrate courses on digital retailing, e-commerce strategies, omni-channel retailing, online marketing for retail, and leveraging technology in retail operations.
What skills and competencies does the MBA Retail Management program aim to develop?
The program aims to develop skills such as retail strategy formulation, market analysis, customer relationship management, inventory management, retail finance, leadership, decision-making, communication, data analysis, and entrepreneurship in the retail sector.
Are there any specialized certifications or workshops included in the MBA Retail Management syllabus?
Some MBA Retail Management programs offer opportunities for specialized certifications in areas like retail analytics, supply chain management, retail technology platforms, retail finance, and customer experience management. Workshops on retail trends, industry best practices, and skill enhancement may also be included.
How does the MBA Retail Management curriculum address global retailing trends and international markets?
The curriculum may include courses on international retailing, global supply chain management, cross-border retail strategies, cultural aspects of retailing, and international market entry strategies to prepare students for global retail careers.
What role do industry collaborations play in the MBA Retail Management syllabus?
Many MBA Retail Management programs collaborate with retail industry partners for internships, live projects, guest lectures, industry visits, and recruitment opportunities, providing students with hands-on experience and industry insights.
What are the career prospects after completing an MBA in Retail Management?
Graduates of MBA Retail Management programs can pursue careers as Retail Managers, Category Managers, Store Operations Managers, Merchandising Managers, Supply Chain Managers, E-commerce Managers, Marketing Managers in retail, Retail Analysts, Retail Consultants, and Entrepreneurship in retail-related ventures.
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