MBA in Retail Management Program Syllabus & Subjects

MBA in Retail Management Syllabus

Discover the syllabus of the MBA program in Retail Management. From retail marketing to store operations, explore the subjects that will equip you with essential skills for successful retail leadership.

MBA in Retail Management Syllabus:

The MBA in Retail Management program is designed to develop expertise in the retail industry. The syllabus covers retail marketing, merchandising, store operations, and retail analytics. Students will also explore e-commerce, consumer behavior, and supply chain management specific to the retail sector. This program prepares graduates to lead and manage retail businesses effectively in a competitive market.

Syllabus & Subjects

The MBA in Retail Management program provides students with a general management perspective and exposes them to the latest principles and methods in functional management. Given below are some of the MBA in Retail Management subjects:

Semesters	Subjects
Semester I	Stock Management
	Quantitative Techniques for Management
	Managerial Economics
	Managerial Communication
	Business Environment
	Organizational Behavior
Semester II	Store Credit Management
	Corporate Communication
	Operations Management
	Human Resource Management
	Financial Management
	Research Methodology for Management
Semester III	Direct & Network Marketing
	Merchandise Management
	Strategic Management
	Fundamentals of Retail Management
	Entrepreneurship in Retail Business
	Seminar
Semester IV	Buyer Behavior
	Retail Banking
	Supply Chain Management
	Logistics and Sales Promotion
	E-Retailing
	Project
Elective Subjects	Human Factor in Retail Business
	Visual Merchandising
	Hotel & Cauterize Management
	International Retailing & Bench Mark
	Multi Brand Retailing
	Operations Management
	Corporate Legal Framework
	Digital Governance
	Project Management
	Retail Franchising
	Store Operations
Lab Subjects	Digital Marketing
	Online Advertising
	E-Commerce
	Tally
	Database Management System
	Communicational English

Projects

MBA in Retail Management initiatives specifically objectives to increase scholar painting abilities and offer enterprise understanding and perspective. Applying their control abilities to real-time surroundings is the maximum sensible manner for MBA graduates. It additionally allows them to realize how their paintings could be as quickly as they entire their curriculum. At the quit of the MBA project, college students discover ways to be crew players, coordinate with stakeholders, follow and enforce the supervisors' orders, and understand and comply with the project and its social values. Some of the important MBAs in Retail Management projects are:

A Study on Effective Retail Project Management	A Study on Changing Consumer Preferences Towards Organized Retailing from Unorganized Retailing	A Study on Indian Organized Retail Sector
A Study on Pricing Strategies Followed By Successful Retailers.	Retail Outlet Mapping of Retail Stores & Shopping Mall	Study of Retail Store Operations
Effectiveness of Promotional Schemes in Retail Stores	A Study on Effective Supply Chain Practices in Organized Retail Sector

Reference Books

By reading an MBA textbook, students can consume a large amount of research quickly, which is one of the best ways to develop management skills. Listed below are MBA Retail Management textbooks:

Name of Author	Name of Book
Swapna Pradhan	Retail Merchandising
Penrose	Business Communication for Managers
I. M. Pandey	Management Accounting
Hawkins, Best, and Coney	Consumer Behavior; Building Marketing Strategy
Needles Cengage	Financial Accounting
K Bhardwaj	Professional Communication
Francis Cherunilamn	Business Environment
Michael lacy, Barton A Weitz, and Ajay Pandit	Retail management