MBA in International Marketing Admission 2025: Entrance Exam, Dates, Application, Cut-Off, Eligibility, Selection Process, Top Colleges

Admission in MBA in International Marketing

Pursuing an MBA in International Marketing can open up a world of opportunities for individuals interested in the dynamic field of global marketing and business. This program equips students with the knowledge and skills required to navigate international markets, develop effective marketing strategies, and excel in the ever-evolving global business landscape. To embark on this exciting educational journey, one must understand the admission process, eligibility criteria, course details, fees, and the top Indian colleges offering MBA in International Marketing.

MBA in International Marketing Admission Process:

The admission process for an MBA in International Marketing typically includes the following steps:

1. Application Form: Begin by filling out the application form provided by the business schools or universities offering the program. This form typically requires personal details, academic records, and work experience (if applicable).




2. Entrance Exam: Many MBA programs, including those specializing in International Marketing, require candidates to take a standardized entrance exam. Commonly accepted entrance exams include CAT (Common Admission Test), MAT (Management Aptitude Test), XAT (Xavier Aptitude Test), GMAT (Graduate Management Admission Test), or GRE (Graduate Record Examination). Entrance exam scores play a crucial role in the selection process.




3. Shortlisting: Based on entrance exam scores, business schools shortlist candidates for further evaluation. Shortlisting criteria may vary from one institution to another.




4. Group Discussion (GD) or Written Ability Test (WAT): Some B-schools conduct GD or WAT rounds to assess candidates' communication skills, analytical thinking, and the ability to express their ideas effectively.




5. Personal Interview (PI): Shortlisted candidates are invited for personal interviews. During the PI, candidates are evaluated on various parameters, including their academic background, work experience, domain knowledge, and overall suitability for the program.




6. Academic and Work Experience: Academic performance in previous degrees and work experience are essential factors considered during the admission process. Some B-schools prefer candidates with relevant work experience in marketing or related fields.




7. Statement of Purpose (SOP) or Essays: Candidates may be required to submit a Statement of Purpose or essays explaining their career goals, reasons for pursuing an MBA in International Marketing, and how the program aligns with their aspirations.




8. Letter of Recommendation (LOR): Some institutions may request letters of recommendation from professors, employers, or supervisors who can vouch for the candidate's abilities and character.




9. Final Selection: After considering all these factors, B-schools prepare a final merit list and extend admission offers to selected candidates.

MBA in International Marketing Course Details:

An MBA in International Marketing program typically spans two years and includes a comprehensive curriculum that covers various aspects of international marketing and business. Some core subjects and areas of study in this program include:

• International Marketing Strategy


• Global Market Research


• Cross-Cultural Management


• International Business Negotiation


• Brand Management in a Global Context


• Export-Import Management


• International Advertising and Promotion


• E-commerce and Digital Marketing on a Global Scale


• Supply Chain Management in an International Context


• Market Entry Strategies for Global Expansion

The program aims to prepare students for roles in international marketing, export management, market research, and global business development.

Course Fees of MBA in International Marketing:

The course fees for an MBA in International Marketing can vary significantly depending on factors such as the institution's reputation, location, and facilities offered. On average, the fees for this program can range from INR 5 lakhs to INR 20 lakhs or more. It is advisable for candidates to research and compare fee structures before applying to ensure they align with their budget and financial plans.

Eligibility Criteria for Admission MBA in International Marketing:

The eligibility criteria for MBA in International Marketing programs typically include:

• A bachelor's degree in any discipline from a recognized university or institution.


• A minimum percentage in the bachelor's degree, often around 50% or higher.


• Qualifying scores in a recognized entrance exam such as CAT, MAT, XAT, GMAT, or GRE.


• Some institutions may have specific prerequisites or requirements related to work experience or academic background in marketing or related fields.

Candidates should check the specific eligibility criteria of the institutions they are interested in to ensure they meet the requirements.

Entrance Exam for Admission MBA in International Marketing:

The entrance exams accepted for MBA in International Marketing admission include:

• CAT (Common Admission Test)


• MAT (Management Aptitude Test)


• XAT (Xavier Aptitude Test)


• GMAT (Graduate Management Admission Test)


• GRE (Graduate Record Examination)

Candidates must register for and appear in one or more of these exams, depending on the requirements of the institutions they are applying to.

How to Prepare for Entrance Exams:

To excel in MBA entrance exams, candidates should consider the following preparation strategies:

1. Understand the Exam Pattern: Familiarize yourself with the exam's format, sections, and time constraints.




2. Practice Regularly: Solve practice papers, sample questions, and previous years' question papers to get a sense of the types of questions asked.




3. Time Management: Develop effective time management skills to allocate sufficient time to each section.




4. Seek Coaching: Consider joining a coaching institute for guidance and structured preparation.




5. Stay Informed: Keep up with current affairs, global marketing trends, and international business news, as these can be essential for certain exams.




6. Mock Tests: Take mock tests to simulate exam conditions and improve your speed and accuracy.




7. Revision: Regularly revise and consolidate what you've learned to ensure better retention.

Top Indian Colleges Offering MBA in International Marketing Courses:

Several prestigious institutions in India offer MBA programs with specializations in International Marketing. Some of the top colleges known for their MBA in International Marketing courses include:

1. Indian Institute of Management Calcutta (IIM Calcutta)


2. XLRI - Xavier School of Management, Jamshedpur


3. SP Jain Institute of Management and Research (SPJIMR), Mumbai


4. Narsee Monjee Institute of Management Studies (NMIMS), Mumbai


5. Symbiosis Institute of Business Management (SIBM), Pune


6. Indian Institute of Foreign Trade (IIFT), Delhi and Kolkata


7. Jamnalal Bajaj Institute of Management Studies (JBIMS), Mumbai


8. FORE School of Management, Delhi


9. Great Lakes Institute of Management, Chennai


10. Institute of Management Technology (IMT), Ghaziabad

Candidates aspiring to pursue an MBA in International Marketing should thoroughly research these institutions, their admission criteria, and course offerings to make informed decisions about their academic journey.