2 Years
Post Graduate
Management
Full Time
The MBA in International Marketing program provides a comprehensive curriculum that combines core business subjects with specialized courses in international marketing. Topics include global market strategies, cross-cultural marketing, export-import management, and international marketing research.
The Master of Business Administration (MBA) program with a specialization in International Marketing is a dynamic and advanced postgraduate degree tailored for individuals interested in pursuing careers in the global marketing arena. This program is meticulously structured to provide students with a strong foundation in business administration while focusing on the strategies, tactics, and principles central to international marketing.
MBA programs with a specialization in International Marketing aim to equip students with the knowledge and skills required to excel in areas such as international market entry, global brand management, cross-cultural marketing, and international market research. Graduates of this program emerge as marketing professionals capable of developing and implementing effective global marketing strategies, expanding businesses across borders, and driving international market success.
Here is the table of subjects and syllabus for the MBA program with a specialization in International Marketing:
| Course Title | Description |
|---|---|
| Introduction | Overview of the program and its objectives in the context of international marketing. |
| International Business Environment | Understanding the global business landscape, cultural factors, and economic dynamics. |
| Marketing Management | Fundamentals of marketing management, including market analysis and strategic planning. |
| Consumer Behavior | Study of consumer behaviour and its implications for international marketing strategies. |
| Course Title | Description |
|---|---|
| Market Entry Strategies | Exploration of various market entry strategies, including exporting, franchising, and alliances. |
| Brand Management | Principles of brand management in international markets, including brand building and positioning. |
| Cross-Cultural Marketing | Understanding cultural differences and their impact on marketing communication and strategy. |
| Marketing Research | Techniques for conducting international market research and gathering consumer insights. |
| Course Title | Description |
|---|---|
| International Pricing Strategies | Pricing strategies in global markets, including cost analysis and pricing models. |
| Product Development and Management | Developing products for international markets and managing product portfolios. |
| International Marketing Communications | Strategies for international advertising, promotion, and digital marketing. |
| Trade and Export Management | Understanding international trade policies, regulations, and logistics. |
| Course Title | Description |
|---|---|
| Market Analysis and Segmentation | Advanced market analysis techniques and customer segmentation in international markets. |
| Global Supply Chain Management | Managing global supply chains, logistics, and distribution networks. |
| Digital Marketing in an International Context | Strategies for digital marketing in global markets, including SEO, social media, and e-commerce. |
| Capstone Project | Applying knowledge and skills to develop and present an international marketing plan. |
| Course Title | Description |
|---|---|
| International Market Entry Simulation | Simulating real-world market entry decisions and strategies. |
| International Marketing Ethics | Ethical considerations in international marketing, including social responsibility and sustainability. |
| Emerging Market Strategies | Strategies for entering and succeeding in emerging and developing markets. |
| Research Methods in International Marketing | Research methodologies for conducting international marketing studies and analysis. |
| Course Title | Description |
|---|---|
| International Marketing Regulations | Understanding global marketing regulations, compliance, and legal considerations. |
| Marketing in a Global Crisis | Strategies for managing international marketing during crises and uncertainty. |
| Graduation Project | Developing and presenting a comprehensive research project related to international marketing. |
| Conclusion and Graduation | Summarizing the program and celebrating graduates' achievements in the field of international marketing. |
This MBA in International Marketing syllabus is designed to provide students with a comprehensive understanding of the global business environment, cultural factors, marketing strategies, and ethical considerations in international marketing. It equips students with the skills necessary to excel in careers related to international marketing and global business expansion.
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