MBA in International Marketing Syllabus 2025: Subjects, Specializations, and Semester-wise Syllabus

The MBA in International Marketing program provides a comprehensive curriculum that combines core business subjects with specialized courses in international marketing. Topics include global market strategies, cross-cultural marketing, export-import management, and international marketing research.

Syllabus and Subjects of MBA in International Marketing

The Master of Business Administration (MBA) program with a specialization in International Marketing is a dynamic and advanced postgraduate degree tailored for individuals interested in pursuing careers in the global marketing arena. This program is meticulously structured to provide students with a strong foundation in business administration while focusing on the strategies, tactics, and principles central to international marketing.

MBA programs with a specialization in International Marketing aim to equip students with the knowledge and skills required to excel in areas such as international market entry, global brand management, cross-cultural marketing, and international market research. Graduates of this program emerge as marketing professionals capable of developing and implementing effective global marketing strategies, expanding businesses across borders, and driving international market success.

Here is the table of subjects and syllabus for the MBA program with a specialization in International Marketing:

Semester 1

Course Title	Description
Introduction	Overview of the program and its objectives in the context of international marketing.
International Business Environment	Understanding the global business landscape, cultural factors, and economic dynamics.
Marketing Management	Fundamentals of marketing management, including market analysis and strategic planning.
Consumer Behavior	Study of consumer behaviour and its implications for international marketing strategies.

Semester 2

Course Title	Description
Market Entry Strategies	Exploration of various market entry strategies, including exporting, franchising, and alliances.
Brand Management	Principles of brand management in international markets, including brand building and positioning.
Cross-Cultural Marketing	Understanding cultural differences and their impact on marketing communication and strategy.
Marketing Research	Techniques for conducting international market research and gathering consumer insights.

Semester 3

Course Title	Description
International Pricing Strategies	Pricing strategies in global markets, including cost analysis and pricing models.
Product Development and Management	Developing products for international markets and managing product portfolios.
International Marketing Communications	Strategies for international advertising, promotion, and digital marketing.
Trade and Export Management	Understanding international trade policies, regulations, and logistics.

Semester 4

Course Title	Description
Market Analysis and Segmentation	Advanced market analysis techniques and customer segmentation in international markets.
Global Supply Chain Management	Managing global supply chains, logistics, and distribution networks.
Digital Marketing in an International Context	Strategies for digital marketing in global markets, including SEO, social media, and e-commerce.
Capstone Project	Applying knowledge and skills to develop and present an international marketing plan.

Semester 5

Course Title	Description
International Market Entry Simulation	Simulating real-world market entry decisions and strategies.
International Marketing Ethics	Ethical considerations in international marketing, including social responsibility and sustainability.
Emerging Market Strategies	Strategies for entering and succeeding in emerging and developing markets.
Research Methods in International Marketing	Research methodologies for conducting international marketing studies and analysis.

Semester 6

Course Title	Description
International Marketing Regulations	Understanding global marketing regulations, compliance, and legal considerations.
Marketing in a Global Crisis	Strategies for managing international marketing during crises and uncertainty.
Graduation Project	Developing and presenting a comprehensive research project related to international marketing.
Conclusion and Graduation	Summarizing the program and celebrating graduates' achievements in the field of international marketing.

This MBA in International Marketing syllabus is designed to provide students with a comprehensive understanding of the global business environment, cultural factors, marketing strategies, and ethical considerations in international marketing. It equips students with the skills necessary to excel in careers related to international marketing and global business expansion.