MBA in Mass Communication Syllabus 2026: Subjects, Specializations, and Semester-wise Syllabus

Tabulated below is the semester-wise MBA in Mass Media Management syllabus followed in India:

Syllabus of MBA in Mass Media Management

The syllabus for the MBA in Mass Media Management program is tailored to provide students with specialized knowledge and skills in media and entertainment management. Students typically cover core topics related to media industry analysis, media marketing, and media finance. The curriculum often includes courses on media production, media ethics, and media law. Students also delve into areas such as digital media management, media distribution, and media audience analysis. Practical experiences, such as media marketing campaigns, media production projects, and internships in media organizations, may be included to help students gain hands-on experience in the media and entertainment industry. Graduates are well-prepared for roles in media management, content creation, and media marketing within the media and entertainment sector.

Semesters	Subjects
Semester I	Managerial Communications
	Information Technology
	Organizational Behavior
	Marketing Management
	Management Concepts and Process
	Managerial Economics
	Introduction to Media Management
Semester II	Business and Industrial Laws
	Business Communication Skills
	Radio Program Production
	Print Media Reporting and Editing
	Television Program Production
	Human Resource Management
	Consumer Behavior
Semester III	Television Journalism
	Retail Management
	Strategic Management
	Media Planning and Event Management
	Sales and Advertising Management
	Media Research
	International Business
Semester IV	Media Technologies
	PR and Corporate Communication
	Media Management on Print and Radio
	New Age Media
	Business Ethics and Management by India Values
	Industrial and Service Marketing
	Entrepreneurship & Innovation Management
	Project
Core Subjects	Media Planning & Event Management
	Business Strategy & Finance
	Entrepreneurship Development
	Fundamentals of Management
	Advertising Management
	Broadcast Technology Management
	Media Law & Ethics
Elective Subjects	Media Economics
	Media Marketing Management
	Human Resource Management
	Broadcast Journalism
	Direction and production for TV
	Media Finance & Accounting
	Media Research Dissertation