MBA (Mass Media): Course, Fees, Syllabus, Eligibility

About the MBA in Mass Media

MBA in Mass Media Management is a 2-year postgraduate management course that gives the understanding and capabilities to deal with distinctive media modes like television, print, advertisement, publishing, etc. Aspirants who need to accomplish themselves with the media and amusement enterprise can choose this route for a package deal of interesting possibilities in media houses.

Students need to be conscious that admission to MBA in Mass Media applications in India is depending on the advantages and the outcomes of front exams. Aspirants need to have a bachelor's diploma in an applicable subject of observation with at least 50%-60%mixture marks, in addition to admission examination rankings from one of the exams (standard through their preferred university) consisting of CAT, GMAT, XAT, MAT, SNAP, and others, in addition to different key eligibility situations as exact with the aid of using the university.

MBA in Mass Media is a program that intersects communication and business. Media Management is applied to the business side of all kinds of media organizations that can control the minds of their viewers. MBA in Mass Media subjects in India includes specialization in brand communication, public relations marketing, and media analytics, which helps aspirants gain expertise and make them eligible for the various job scopes available in media management.

Graduates of the MBA in Mass Media application are entitled to get hold of several process scopes in the sector of advertising, media, emblem marketing, content material marketing, print media, social media, and plenty more. This direction falls below the umbrella of the MBA direction.

Course Highlights for MBA in Mass Media Management

Here are some of the most popular highlights of the MBA in Mass Media Management degree program that have been tabulated below:

Particular	Value
Course Name	Master of Business Administration in Mass Media Management
Course Level	Postgraduate
Course Duration	2 years
Course Mode	Full Time, Part-Time, Distance Learning, Online
Eligibility Criteria	Bachelors in any stream with a 50% aggregate score
Entrance Exams	CAT, MAT, XAT, GMAT, SNAP, CMAT, etc.
Admission Process	Entrance test + Merit-based
Age	No age limit
Examination Type	Semester-based
Average Annual Fees	INR 3,00,000-12,00,000
Average Annual Salary	INR 5,00,000-10,00,000
Top Recruiters	ABP Group, India Today Group, Ogilvy & Mather Ltd, Mudra Communications Ltd, McCann-Erickson India Ltd, Chaitra Leo Burnett Pvt Ltd, Economist Group, The Hindu Group, Jagran Prakashan Group, HT Media, Mudra Communications Ltd, Zee Entertainment Enterprises, Prasar Bharti, Press Trust of India, Pearson Publications, NDTV
Job Profile	Media Strategist, Marketing Analyst, Media Manager, Media Planning Manager, TV Producer, A/V (Audio-Video) Editor, Digital Media Assistant, Corporate Communications Head, Digital Media Analyst, Channel Head, Assistant Manager, Film producer, Marketing communication executive, Online media analyst, Social media manager

Why study an MBA in Mass Media Management course?

Mentioned below are some of the perks of pursuing the course:

(i). The media industry is rising at a high speed and is already widespread with the majority of houses in the country having access to at least one mode of media throughout the country irrespective of their socio-economic background.

(ii). The students who have skills like interpersonal communication, creative writing, creativity, etc . must opt for this course as they would get a platform to improve these skills as well as apply these skills for the best of the media sector.

(iii). The media requires students who can increase the quality of the content, have the skills of statistical analysis, interpret the required changes, and work towards it. Hence it is easy for the MBA ( Mass Media Management graduates ) to get placed after passing out from the institute.

(iv). The media thus, requires energetic youths who can contribute to the well-being of the media sector and the rise in the profits of the company by attracting a huge audience towards the infotainment that the sector provides.

Types of MBA in Mass Media Management Courses

Here is an overview of the many MBA in Mass Media programs that are offered to aspirants:

(i). Distance

The two to three-year online MBA program is now complete. Distance learning is the best choice for pursuing an MBA in Mass Media Management after receiving a bachelor's degree but lacking the time to attend conventional classes.

(ii). Full-Time

A two-year, full-time MBA program in Mass Media Management is available. Practical information is greater vital than theoretical know-how in this line of work. A full-time course provides the benefit of allowing students to connect closely with teachers and other students, thus expanding their exposure, experience, and knowledge.

(iii). Part-Time

There is a part-time MBA program in Mass Media Management. In this line of business, realistic knowledge supersedes theoretical comprehension. The benefit of a part-time MBA is, it lets candidates have the flexibility to work at the same time as studying.

Course Comparison

MBA in Mass Media v/s Master in Media Studies

The MBA in Mass Media program covers a variety of subjects, including operations, business administration, analytical work, and media management. Below is a comparison between the MBA in Mass Media and the Master in Media Management:

Parameter	MBA in Media Management	Master in Media Studies
Course Name	Master of Business Administration in Media Management	Master in Media Studies
Course Overview	MBA in Mass Media is a 2-year postgraduate management course that gives the understanding and capabilities to deal with distinctive media modes like television, print, advertisement, publishing, etc.	The master's program in Media Studies gives a bendy and interdisciplinary curriculum in media theory and exercises with an emphasis on the manufacturing of film, video, audio, and rising media.
Duration	2 Years	2 Years
Eligibility	BBA or Bachelor’s in relevant field with 50% total aggregate.	Bachelor’s in relevant field with 50% total aggregate
Entrance Exams	CAT, XAT, MAT, GMAT	IPU CET, AUCET, DUET
Course Stream	Management	Arts
Average Annual Fees	INR 3,00,000-10,00,000	INR 50,000-3,00,000
Average Annual Salary	INR 2,00,000-10,00,000	INR 3,00,000-10,00,000
Top Colleges	IIM, UPES, LPU, JMI	Chandigarh University, Amity University, NIMS University

Read More: Master in Media Studies

Top Colleges for MBA in Mass Media Management

Tabulated below are the top MBA in Mass Media Management colleges in India, along with the city, fees, and salary details:

Name of College	Average Annual Fee(INR)
SCMS Cochin School of Business, Cochin	INR 3,75000
Amity University	INR 6,67,000
Sri Padmavati Mahila Visvavidyalayam	INR 90,000
Indian Institute of Management, Udaipur	INR 20,00,000
Educational Multimedia Research Centre, Indore	INR 70,000
Uttaranchal Institute of Management, Uttarakhand	INR 4,89,000
Jamia Millia Islamia University, Delhi	INR 2,10,000
Chitkara Business School, Punjab	INR 8,50,000
International school of business and media, Pune	INR 8,92,500
Indian Institute of Management, Indore	INR 20,00,000
Mahatma Jyoti Rao Phoole University, Jaipur	INR 95,000
Hindustan Institute of Technology and Science, Chennai	INR 2,53,000
The Heritage Academy, West Bengal	INR 3,20,000

FAQs

(1). What is an MBA in Mass Media Management course?
Ans. MBA in Mass Media Management is a 2-year postgraduate management course that gives the understanding and capabilities to deal with distinctive media modes like television, print, advertisement, publishing, etc.

(2). What is the course duration of the MBA in Mass Media course?
Ans. The course duration of an MBA in Mass Media course is 2 years.

(3). What is the average course fee for an MBA in Mass Media Management?
Ans. The average course fee for an MBA in Mass Media is INR 8,00,000 per year.

(4). What are the functions of mass media management?
Ans. The functions of mass media management include planning, leading, organizing, and controlling the process of media management and marketing strategies. They conduct research and analyze various data and information related to market business, media planning, and much more.

(5). What all entrance exams are accepted for this course?
Ans. Admission into the organization for this direction takes location primarily based totally on front exams. A few of them are SNAP, XAT, CMAT, and CAT.

(6). Is an MBA in Mass Media better than an MBA in Human Resources?
Ans. It cannot be surely said that an MBA in Mass Media is better than an MBA in Human Resources. Both specializations are popular but it is mostly the preference of students and their professional goals that determine which is best for them. In case you prefer returns as a decision driver, then HR specialization is better.

(7). Does IGNOU offer this course for distance learning?
Ans. IGNOU does not offer the course MBA in mass media management. However, there are other courses related to this field that one can pursue.

(8). Is the course valid in foreign countries?
Ans. Yes, the course and specializations are valid in other countries too. Students often go abroad for work after studying this course

(9). Can the course be pursued part-time?
Ans. Yes, the course can be pursued part-time, but only a few colleges offer that opportunity.

(10). How is it different from other MBAs?
Ans. The specialization is solely pertaining to the field of media. The students are trained to apply their management skills to the media industry specifically.