MBA in Mass Media Management is a 2-year postgraduate management course that gives the understanding and capabilities to deal with distinctive media modes like television, print, advertisement, publishing, etc. Aspirants who need to accomplish themselves with the media and amusement enterprise can choose this route for a package deal of interesting possibilities in media houses.
Students
need to be conscious that admission to MBA
in Mass Media applications in India is depending on the advantages and the
outcomes of front exams. Aspirants need to have a bachelor's diploma in an
applicable subject of observation with at least 50%-60%mixture marks, in
addition to admission examination rankings from one of the exams (standard
through their preferred university) consisting of CAT, GMAT, XAT, MAT, SNAP,
and others, in addition to different key eligibility situations as exact with
the aid of using the university.
MBA in Mass Media is a program that intersects
communication and business. Media Management is applied to the business side of
all kinds of media organizations that can control the minds of their viewers. MBA
in Mass Media subjects in India includes specialization in brand communication,
public relations marketing, and media analytics, which helps aspirants gain
expertise and make them eligible for the various job scopes available in media
management.
Graduates of the MBA in
Mass Media application
are entitled to get hold of several process scopes in the sector of
advertising, media, emblem marketing, content material marketing, print media,
social media, and plenty more. This direction falls below the umbrella of the MBA direction.
Course
Highlights for MBA in Mass Media Management
Here are some of the most popular highlights of the MBA in Mass Media Management degree program that have been tabulated below:
Particular | Value |
Course Name | Master of Business Administration in Mass Media Management |
Course Level | Postgraduate |
Course Duration | 2 years |
Course Mode | Full Time, Part-Time, Distance Learning, Online |
Eligibility Criteria | Bachelors in any stream with a 50% aggregate score |
Entrance Exams | CAT, MAT, XAT, GMAT, SNAP, CMAT, etc. |
Admission Process | Entrance test + Merit-based |
Age | No age limit |
Examination Type | Semester-based |
Average Annual Fees | INR 3,00,000-12,00,000 |
Average Annual Salary | INR 5,00,000-10,00,000 |
Top Recruiters | ABP Group, India Today Group, Ogilvy & Mather Ltd, Mudra Communications Ltd, McCann-Erickson India Ltd, Chaitra Leo Burnett Pvt Ltd, Economist Group, The Hindu Group, Jagran Prakashan Group, HT Media, Mudra Communications Ltd, Zee Entertainment Enterprises, Prasar Bharti, Press Trust of India, Pearson Publications, NDTV |
Job Profile | Media Strategist, Marketing Analyst, Media Manager, Media Planning Manager, TV Producer, A/V (Audio-Video) Editor, Digital Media Assistant, Corporate Communications Head, Digital Media Analyst, Channel Head, Assistant Manager, Film producer, Marketing communication executive, Online media analyst, Social media manager |
Mentioned
below are some of the perks of pursuing the course:
Here
is an overview of the many MBA in Mass Media programs that are offered to
aspirants:
(i).
Distance
The
two to three-year online MBA program is now complete. Distance learning is the
best choice for pursuing an MBA in Mass Media Management after receiving a
bachelor's degree but lacking the time to attend conventional classes.
(ii).
Full-Time
A
two-year, full-time MBA program in Mass
Media Management is available. Practical information is greater vital than
theoretical know-how in this line of work. A full-time course provides the
benefit of allowing students to connect closely with teachers and other
students, thus expanding their exposure, experience, and knowledge.
(iii).
Part-Time
There
is a part-time MBA program in Mass Media
Management. In this line of business, realistic knowledge supersedes
theoretical comprehension. The benefit of a part-time MBA is, it lets
candidates have the flexibility to work at the same time as studying.
Course
Comparison
MBA
in Mass Media v/s Master in Media Studies
The MBA in Mass Media program covers a variety of subjects, including operations, business administration, analytical work, and media management. Below is a comparison between the MBA in Mass Media and the Master in Media Management:
Parameter | MBA in Media Management | Master in Media Studies |
Course Name | Master of Business Administration in Media Management | Master in Media Studies |
Course Overview | MBA in Mass Media is a 2-year postgraduate management course that gives the understanding and capabilities to deal with distinctive media modes like television, print, advertisement, publishing, etc. | The master's program in Media Studies gives a bendy and interdisciplinary curriculum in media theory and exercises with an emphasis on the manufacturing of film, video, audio, and rising media. |
Duration | 2 Years | 2 Years |
Eligibility | BBA or Bachelor’s in relevant field with 50% total aggregate. | Bachelor’s in relevant field with 50% total aggregate |
Entrance Exams | CAT, XAT, MAT, GMAT | IPU CET, AUCET, DUET |
Course Stream | Management | Arts |
Average Annual Fees | INR 3,00,000-10,00,000 | INR 50,000-3,00,000 |
Average Annual Salary | INR 2,00,000-10,00,000 | INR 3,00,000-10,00,000 |
Top Colleges | IIM, UPES, LPU, JMI | Chandigarh University, Amity University, NIMS University |
Read
More: Master in Media Studies
Tabulated below are the top MBA in Mass Media Management colleges in India, along with the city, fees, and salary details:
Name of College | Average Annual Fee(INR) |
SCMS Cochin School of Business, Cochin | INR 3,75000 |
Amity University | INR 6,67,000 |
Sri Padmavati Mahila Visvavidyalayam | INR 90,000 |
Indian Institute of Management, Udaipur | INR 20,00,000 |
Educational Multimedia Research Centre, Indore | INR 70,000 |
Uttaranchal Institute of Management, Uttarakhand | INR 4,89,000 |
Jamia Millia Islamia University, Delhi | INR 2,10,000 |
Chitkara Business School, Punjab | INR 8,50,000 |
International school of business and media, Pune | INR 8,92,500 |
Indian Institute of Management, Indore | INR 20,00,000 |
Mahatma Jyoti Rao Phoole University, Jaipur | INR 95,000 |
Hindustan Institute of Technology and Science, Chennai | INR 2,53,000 |
The Heritage Academy, West Bengal | INR 3,20,000 |
FAQs
(1). What is an MBA in Mass Media Management course?
Ans. MBA in Mass
Media Management is a 2-year postgraduate management course that gives the
understanding and capabilities to deal with distinctive media modes like
television, print, advertisement, publishing, etc.
(2). What is the course duration of the MBA in Mass
Media course?
Ans. The course duration of an MBA in
Mass Media course is 2 years.
(3). What is the average course fee for an MBA in
Mass Media Management?
Ans. The average course fee for an MBA in Mass Media is INR 8,00,000 per year.
(4). What are the functions of mass media
management?
Ans. The functions of mass media management include planning, leading,
organizing, and controlling the process of media management and marketing
strategies. They conduct research and analyze various data and information
related to market business, media planning, and much more.
(5). What all entrance exams are accepted for this
course?
Ans. Admission into the organization for this direction takes location
primarily based totally on front exams. A few of them are SNAP, XAT, CMAT, and
CAT.
(6). Is an MBA in Mass Media better
than an MBA in Human Resources?
Ans. It cannot be surely said that an MBA in Mass Media is better than an MBA
in Human Resources. Both specializations are popular but it is mostly the
preference of students and their professional goals that determine which is
best for them. In case you prefer returns as a decision driver, then HR
specialization is better.
(7). Does IGNOU offer this course for
distance learning?
Ans. IGNOU does not offer the course MBA in mass media management. However,
there are other courses related to this field that one can pursue.
(8). Is the course valid in foreign countries?
Ans. Yes, the course and specializations are valid in other countries too. Students often go abroad for work after
studying this course
(9). Can the course be pursued part-time?
Ans. Yes, the course can be pursued part-time, but only a few colleges offer
that opportunity.
(10). How
is it different from other MBAs?
Ans. The
specialization is solely pertaining to the field of media. The students are
trained to apply their management skills to the media industry specifically.
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