MBA (Service Management) Syllabus 2025: Subjects, Specializations, and Semester-wise Syllabus

Discover the syllabus of the MBA program in Service Management. From service marketing to customer experience management, delve into the subjects that will enhance your expertise in service-oriented industries.

MBA Service Management Syllabus:

The MBA in Service Management program focuses on managing service-oriented businesses effectively. Core courses cover service marketing, service operations, and service quality management. Specialized subjects include customer relationship management, service innovation, and service design thinking. Students often engage in service management projects and work closely with service-oriented organizations. The curriculum ensures graduates are well-prepared for careers in service management, customer experience management, and service design.

MBA in Service Management Course Syllabus & Subjects

Semesters	Subjects
Semester I	Principles of Management and Organizational Behavior
	Accounting and Finance for Managers
	Corporate Environment
	Managerial Economics
	Corporate Communication
	Quantitative Techniques for Management
Semester II	Marketing Management
	Financial Management
	Human Resource Management
	Strategies for Self-Management
	Corporate Legal Environment
	Research Methods for Business
Semester III	Performance Management
	Consumer Behavior
	Service Marketing
	Hospitality Services Management
	Lab our Laws
	Summer Training Project
Semester IV	Business Policy and Strategic Management
	Entrepreneurship and Small Business Management
	International Business Management
	Quality Management
	Project Management Work
Core Subjects	Service Marketing
	Service Operations Management
	Service Quality Management
	Service Leadership
	Financial Management
	Human Resource Management
Elective Subjects	Customer Relationship Management
	Strategic Service Design
	Service Innovation
	Service Analytics
	Service Pricing
	Service Recovery
	Technology in Service Management
	Global Service Management
	Sustainable Service Management
	Service Supply Chain Management

MBA in Service Management Course Projects

(i). The impact of relationship-building software on the quality of service.

(ii). A Study of Public and Private Sector Banks' Customer Service Quality.

(iii). The Role of Emerging Technologies in Providing Superior Customer Service.

(iv). Factors That Affect Consumer Satisfaction and How They Work.

(v). Impact of Service Restoration on Customer Loyalty.

(vi). Implementing a Brand-New Service Management System: A Real-World Case Study.

(vii). The Crucial Role of Service Employees in Any Company's Growth and Survival.

(viii). Studying How Helpful Social Media Platforms Are for Customers.

(ix). Customer Satisfaction and the Role of Service Design.

(x). A Study on the Potential of Big Data Analysis to Improve Service Quality.

Reference Books for an MBA in Service Management Course Projects

MBA in Service Management books provide students with both a thorough general review of the subject matter and a close examination of their specific area of expertise. The following are some of the books for reference:

Name of Author	Name of Book
Dr. Sanjay Tiwari	Services Management: Concepts, Practices, and Cases
Dr. Rajendra Nargundkar	Services Marketing: Text and Cases
Dr Anand Kumar Sethi	Services Operations Management: Principles and Practices
Dr Subhash Verma	Service Excellence: Transform Your Organization's Culture
Dr Debashis Sarkar	Service Management: The Indian Context
Christopher H. Lovelock	Services Marketing: People, Technology, Strategy
C. K. Prahalad	The Future of Competition: Co-Creating Unique Value With Customers
Pauline Fatien Diochon	The Seven Elements of Service Management: Unlocking the Potential of Service Excellence
Dr. P.K. Sinha	Services Marketing and Management: Concepts and Strategies
Dr G. Sridhar	Service Quality Management: Theory and Practice
Dr Sanjiv Verma	Services Marketing: Concepts, Practices, and Cases
Mary Jo Bitner	Services Marketing: Integrating Customer Focus Across the Firm