2 Years
Post Graduate
Management
Part Time
Typically requires a bachelor's degree and marketing or business expeCovers digital advertising, social media marketing, SEO, and data analytics. Gain expertise in digital marketing part-time.rience, with varying fees. Invest in digital marketing leadership part-time.
A Part-Time MBA in Digital Marketing program typically features a well-rounded syllabus that prepares students for the rapidly evolving digital landscape of marketing. The curriculum includes a blend of core business courses and specialized digital marketing subjects. Core courses cover essential business topics such as finance, strategy, leadership, and ethics. Alongside these, specialized digital marketing courses delve into areas like search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, email marketing, data analytics, and digital advertising strategy. Students often engage in hands-on projects and case studies that enable them to apply their digital marketing knowledge in real-world scenarios. This combination of foundational business principles and digital marketing expertise equips graduates with the skills and insights necessary to thrive in roles related to digital marketing strategy, campaign management, social media management, web analytics, and e-commerce. As the demand for digital marketing professionals continues to grow, this program offers valuable knowledge and skills for a variety of industries.
The table below lists some of the subject details for the Part-Time MBA in Digital Marketing Specialization:
| Semesters | Subjects |
| Semester I | Marketing Basics |
| Foundations of Management & Organization Behaviour | |
| E-Commerce | |
| MS Excel | |
| Lab for Microsoft Office | |
| Accounting for Managers | |
| Quantitative Techniques for Managers | |
| Managerial Economics | |
| Human Resource Management | |
| Operations Management | |
| Personal Development, Communication | |
| Teamwork-Workshop | |
| Semester II | Fundamentals of Digital Marketing |
| Decisions Science | |
| Marketing Management | |
| Accounting for Business Decisions | |
| Enterprise Analysis | |
| Financial Management | |
| Website Planning and Structure | |
| Product and Brand Management | |
| Business Research Methods -Workshop | |
| Consumer Buying Behavior | |
| Communication and Leadership Development Workshop | |
| Semester III | Search Engine Marketing |
| Social Media Marketing | |
| Content Marketing | |
| Digital Entrepreneurship | |
| Search Engine Optimization | |
| Lead Generation and Marketing Automation | |
| Email Marketing | |
| Mobile Marketing | |
| Video Marketing | |
| SPSS Lab | |
| Placement Training | |
| Semester IV | Services Management |
| Strategic Management | |
| Personal Selling and Sales Management | |
| Project Management for Digital Marketing Firms | |
| Affiliate Marketing and Google Adsense | |
| Analytics- Web and Google | |
| Lab: LinkedIn and Twitter Marketing | |
| Creative, Design Thinking, and Skill Development | |
| Placement Training | |
| Project Work | |
| Elective Subjects | Social Media Marketing Strategy |
| Inbound Marketing and Content Strategy | |
| Data Analytics for Digital Marketing | |
| E-commerce and Online Retailing | |
| Digital Branding and Reputation Management | |
| Mobile App Marketing | |
| Digital Marketing Campaign Management | |
| User Experience (UX) Design for Digital Marketing | |
| Email Marketing Strategies | |
| Search Engine Marketing (SEM) |
Part-Time
MBA in Digital Marketing Projects
Let's
look at some of the most creative Part-Time
MBA in Digital Marketing project ideas that are suitable for
both experts and newcomers:
(i). Customer satisfaction for
a digital marketing agency.
(ii). ROI for various digital
marketing strategies.
(iii). Google Search Marketing
Case Study Analysis.
(iv). Analysis of new product
launches using Google Double Click.
(v). Social Media Strategies
for the Online Shopping Cart.
(vi). Analytical comparison of
traditional marketing with digital marketing.
(vii). Facebook analytics for
targeted marketing.
(viii). customer preferences
for promotional activities.
(ix). Based on discount codes Report on
competition.
(x). Analysis tools for digital marketing Visual Keyword Analysis Tools for Search Engine.
Reference
Books for a Part-Time
MBA in Digital Marketing
Part-Time MBA in Digital Marketing books provide students with both a thorough general review of the subject matter and a close examination of their specific area of expertise. The following are some of the books for reference:
| Name of Author | Name of Book |
| Rajneesh Tiwary | Digital Marketing: A Practical Approach |
| Pradeep Chopra and Aditi Khanna | Digital Marketing - Strategy, Implementation, and Practice |
| Sandeep Sharma | Digital Marketing - The Complete Guide |
| Subash Jain | Digital Marketing: Strategy and Tactics |
| Dr Archan Mehta | Digital Marketing MBA |
| Avinash Jain | MBA in Digital Marketing: Theory and Practice |
| Ankit Uttam | Digital Marketing: An MBA Perspective |
| Rohit Mehta | Digital Marketing Strategies for MBA Aspirants |
| Sneha Kapoor | Marketing 4.0: Moving from Traditional to Digital |
| Gaurav Oberoi | Digital Marketing for MBA Professionals |
Ask us and get personalized response free of cost.
Get Latest Notification of Colleges, Exams and News.
back