Part Time MBA in Digital Marketing Program Syllabus & Subjects

Typically requires a bachelor's degree and marketing or business expeCovers digital advertising, social media marketing, SEO, and data analytics. Gain expertise in digital marketing part-time.rience, with varying fees. Invest in digital marketing leadership part-time.

Part-Time MBA in Digital Marketing Syllabus & Subjects

A Part-Time MBA in Digital Marketing program typically features a well-rounded syllabus that prepares students for the rapidly evolving digital landscape of marketing. The curriculum includes a blend of core business courses and specialized digital marketing subjects. Core courses cover essential business topics such as finance, strategy, leadership, and ethics. Alongside these, specialized digital marketing courses delve into areas like search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, email marketing, data analytics, and digital advertising strategy. Students often engage in hands-on projects and case studies that enable them to apply their digital marketing knowledge in real-world scenarios. This combination of foundational business principles and digital marketing expertise equips graduates with the skills and insights necessary to thrive in roles related to digital marketing strategy, campaign management, social media management, web analytics, and e-commerce. As the demand for digital marketing professionals continues to grow, this program offers valuable knowledge and skills for a variety of industries.

The table below lists some of the subject details for the Part-Time MBA in Digital Marketing Specialization:

Semesters	Subjects
Semester I	Marketing Basics
	Foundations of Management & Organization Behaviour
	E-Commerce
	MS Excel
	Lab for Microsoft Office
	Accounting for Managers
	Quantitative Techniques for Managers
	Managerial Economics
	Human Resource Management
	Operations Management
	Personal Development, Communication
	Teamwork-Workshop
Semester II	Fundamentals of Digital Marketing
	Decisions Science
	Marketing Management
	Accounting for Business Decisions
	Enterprise Analysis
	Financial Management
	Website Planning and Structure
	Product and Brand Management
	Business Research Methods -Workshop
	Consumer Buying Behavior
	Communication and Leadership Development Workshop
Semester III	Search Engine Marketing
	Social Media Marketing
	Content Marketing
	Digital Entrepreneurship
	Search Engine Optimization
	Lead Generation and Marketing Automation
	Email Marketing
	Mobile Marketing
	Video Marketing
	SPSS Lab
	Placement Training
Semester IV	Services Management
	Strategic Management
	Personal Selling and Sales Management
	Project Management for Digital Marketing Firms
	Affiliate Marketing and Google Adsense
	Analytics- Web and Google
	Lab: LinkedIn and Twitter Marketing
	Creative, Design Thinking, and Skill Development
	Placement Training
	Project Work
Elective Subjects	Social Media Marketing Strategy
	Inbound Marketing and Content Strategy
	Data Analytics for Digital Marketing
	E-commerce and Online Retailing
	Digital Branding and Reputation Management
	Mobile App Marketing
	Digital Marketing Campaign Management
	User Experience (UX) Design for Digital Marketing
	Email Marketing Strategies
	Search Engine Marketing (SEM)

Part-Time MBA in Digital Marketing Projects

Let's look at some of the most creative Part-Time MBA in Digital Marketing project ideas that are suitable for both experts and newcomers:

(i). Customer satisfaction for a digital marketing agency.

(ii). ROI for various digital marketing strategies.

(iii). Google Search Marketing Case Study Analysis.

(iv). Analysis of new product launches using Google Double Click.

(v). Social Media Strategies for the Online Shopping Cart.

(vi). Analytical comparison of traditional marketing with digital marketing.

(vii). Facebook analytics for targeted marketing.

(viii). customer preferences for promotional activities.

(ix). Based on discount codes Report on competition.

(x). Analysis tools for digital marketing Visual Keyword Analysis Tools for Search Engine.

Reference Books for a Part-Time MBA in Digital Marketing

Part-Time MBA in Digital Marketing books provide students with both a thorough general review of the subject matter and a close examination of their specific area of expertise. The following are some of the books for reference:

Name of Author	Name of Book
Rajneesh Tiwary	Digital Marketing: A Practical Approach
Pradeep Chopra and Aditi Khanna	Digital Marketing - Strategy, Implementation, and Practice
Sandeep Sharma	Digital Marketing - The Complete Guide
Subash Jain	Digital Marketing: Strategy and Tactics
Dr Archan Mehta	Digital Marketing MBA
Avinash Jain	MBA in Digital Marketing: Theory and Practice
Ankit Uttam	Digital Marketing: An MBA Perspective
Rohit Mehta	Digital Marketing Strategies for MBA Aspirants
Sneha Kapoor	Marketing 4.0: Moving from Traditional to Digital
Gaurav Oberoi	Digital Marketing for MBA Professionals