Part Time MBA in Marketing Management Program Syllabus & Subjects

Covers strategic marketing, consumer behavior, branding, and market analysis. Gain expertise in marketing part-time.

Part-Time MBA in Marketing Management Syllabus & Subjects

A Part-Time MBA in Marketing Management program is designed to provide students with a comprehensive understanding of marketing principles and strategies to excel in various marketing roles. The syllabus typically covers a broad range of subjects, including core business courses and specialized marketing topics. Core courses often include foundational topics such as finance, management, leadership, ethics, and strategy. In addition to these, students delve into specialized marketing subjects, including consumer behaviour analysis, market research, brand management, advertising and promotion, digital marketing, product management, and pricing strategy. The curriculum may also emphasize emerging marketing trends, sustainability in marketing, and global marketing strategies to prepare students for the evolving landscape of marketing. Throughout the program, students engage in practical projects, case studies, and group discussions to apply their marketing knowledge in real-world scenarios. This blend of core business knowledge and specialized marketing expertise equips graduates with the skills and insights needed to excel in marketing leadership positions across various industries.

The table below lists some of the subject details for the Part-Time MBA in Marketing Management Specialization:

Semesters	Subjects
Semester I	Marketing Management
	Consumer Behavior
	Marketing Research
	Strategic Marketing
	Digital Marketing
Semester II	Brand Management
	Sales Management
	Marketing Ethics
	Elective 1
	Elective 2
Semester III	International Marketing
	Social Media Marketing
	Content Marketing
	Data Analytics for Marketing
	Elective 3
Semester IV	Marketing Strategy for Startups
	Capstone Project
	Elective 4
	Elective 5
Core Subjects	Marketing Management
	Consumer Behavior
	Marketing Research
	Strategic Marketing
	Digital Marketing
	Brand Management
	Sales Management
Elective Subjects	International Marketing
	Social Media Marketing
	Content Marketing
	Data Analytics for Marketing
	Marketing Strategy for Startups
	Marketing Analytics
	Marketing Strategy
	Marketing Communications
	Marketing Law
	Marketing for Nonprofits

Part-Time MBA in Marketing Management Projects

Let's look at some of the most creative Part-Time MBA in Marketing Management project ideas that are suitable for both experts and newcomers:

(i). Branding Techniques for a Foreign Company's New Product.

(ii). Market Entry Strategy Market segmentation and targeting for a product or service.

(iii). Social Media Marketing Campaign for a Start-Up.

(iv). Customer Relationship Management (CRM) Implementation in an Organisation Pricing.

(v). Strategy for a Competitive Market: Creating a Marketing Plan for a Non-Profit Organisation.

(vi). Marketing Techniques for Environmentally Friendly and Sustainable Products.

(vii). Marketing Strategies for Rebranding a Company or Product.

(viii). Consumer Perception and Brand Equity Analysis Promotional.

(ix). Campaign for a Product Launch Customer Satisfaction Analysis and Improvement Plan for a Company Consumer Preferences and Changing Consumer Trends: Marketing

(x). Research E-commerce Digital Marketing Strategies Business evaluating how influencer marketing affects brand awareness.

Reference Books for a Part-Time MBA in Marketing Management

Part-Time MBA in Marketing Managementbooks provides students with both a thorough general review of the subject matter and a close examination of their specific area of expertise. The following are some of the books for reference:

Name of Author	Name of Book
Philip Kotler, Kevin Lane Keller, Abraham Koshy, and Mithileshwar Jha	Marketing Management: A South Asian Perspective
Rajan Saxena	Marketing Management: Text and Cases
John W. Mullins and Orville C. Walker Jr.	Marketing Management: A Strategic Decision-Making Approach
Del I. Hawkins, David L. Mothersbaugh, and Nikhilesh Dholakia	Consumer Behavior: Building Marketing Strategy
Orville C. Walker Jr. and John W. Mullins	Marketing Strategy: A Decision-Focused Approach