1 Years
Post Graduate
Film and Drama
Full Time
The course covers advertising strategy, branding, digital marketing, and creative communication.
The PG Diploma in Advertising and Brand Communication offers an immersive exploration into the dynamic and ever-evolving realm of advertising and branding. This succinct syllabus provides a sneak peek into the multifaceted program, encompassing strategic brand development, creative advertising techniques, and effective communication strategies. With a strong emphasis on real-world applications, students will gain practical insights into crafting compelling advertising campaigns, understanding consumer behavior, and building and managing brand identities. This program is designed to equip graduates with the skills and knowledge necessary to thrive in the competitive field of advertising and brand communication.
| S.No | Subjects |
| 1 | Advertising & the Marketing Function |
| 2 | Advertising Media - Above-The-Line |
| 3 | Advertising Media - Below-The-Line |
| 4 | Advertising and Marketing- Present Trends |
| 5 | Advertising and Market Research |
| 6 | Fundamentals of Advertising |
| 7 | Types of Advertising |
| 8 | Aspects of Advertising |
| 9 | Concept of a Brand |
| 10 | Brand Differentiation |
| 11 | Brand Extension |
| 12 | Brand Perspectives |
| 13 | Brand Positioning |
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