PGD in Advertising & Event Management Program Syllabus & Subjects

Advertising & Event Management professionals are in high demand. Graduates can work as Advertising & Event managers.

Syllabus & Subjects

PGD in Advertising & Event Management Course offers in-depth knowledge of various aspects of the Advertising field. The syllabus of this postgraduate diploma program may differ from one college to another. The semester-smart path breakup is tabulated with inside the following:

Semesters	Subjects
Semester I	Principles of Advertising
	Advertising and Brand Management
	Event Planning and Management
	Consumer Behavior and Market Research
	Marketing Communication and Public Relations
	Advertising Copywriting
	Media Planning and Buying
	Financial Management for Advertising and Events
Semester II	Creative Advertising and Design
	Integrated Marketing Communication
	Digital Marketing and Social Media
	Event Production and Execution
	Advertising Campaign Planning and Execution
	Event Marketing and Sponsorship
	Public Relations Strategies and Tactics
	Advertising and Event Law and Ethics
Semester III	Advertising and Event Analytics
	Strategic Brand Management
	Celebrity and Artist Management
	Sales Promotion and Direct Marketing
Semester IV	Media Research and Analysis
	Event Budgeting and Financial Control
	Event Logistics and Operations Management
	Event Evaluation and Measurement

Please note that this is a generalized list and may vary from one institute to another. It is always advisable to refer to the specific curriculum of the institute or university where you plan to pursue the PGD program in Advertising and Event Management for accurate and up-to-date information on the subjects covered.