2 Years
Post Graduate
Management
Full Time
Advertising & Event Management professionals are in high demand. Graduates can work as Advertising & Event managers.
Syllabus
& Subjects
PGD in Advertising & Event Management Course offers in-depth knowledge of various aspects of the Advertising field. The syllabus of this postgraduate diploma program may differ from one college to another. The semester-smart path breakup is tabulated with inside the following:
| Semesters | Subjects |
| Semester I | Principles of Advertising |
| Advertising and Brand Management | |
| Event Planning and Management | |
| Consumer Behavior and Market Research | |
| Marketing Communication and Public Relations | |
| Advertising Copywriting | |
| Media Planning and Buying | |
| Financial Management for Advertising and Events | |
| Semester II | Creative Advertising and Design |
| Integrated Marketing Communication | |
| Digital Marketing and Social Media | |
| Event Production and Execution | |
| Advertising Campaign Planning and Execution | |
| Event Marketing and Sponsorship | |
| Public Relations Strategies and Tactics | |
| Advertising and Event Law and Ethics | |
| Semester III | Advertising and Event Analytics |
| Strategic Brand Management | |
| Celebrity and Artist Management | |
| Sales Promotion and Direct Marketing | |
| Semester IV | Media Research and Analysis |
| Event Budgeting and Financial Control | |
| Event Logistics and Operations Management | |
| Event Evaluation and Measurement |
Please
note that this is a generalized list and may vary from one institute to
another. It is always advisable to refer to the specific curriculum of the
institute or university where you plan to pursue the PGD program in Advertising
and Event Management for accurate and up-to-date information on the subjects
covered.
Ask us and get personalized response free of cost.
Get Latest Notification of Colleges, Exams and News.
back