Post Graduate Diploma in Advertising & Event Management

(1). About the Course

Post Graduate Diploma in Advertising and Event Management is a 2-year program that comes under the umbrella of PGDM. A Post Graduate Diploma is a specialized program of study that is typically undertaken after completing a bachelor's degree. It is a higher education qualification that provides advanced knowledge and skills in a specific field.

The fee for a PGD in Advertising & Event Management is INR 2,30,000, depending on the college you attend. The course is offered part-time and is designed for those who have completed their bachelor's degree. The course has a two-year duration, and students can complete the program in one year. The course will teach you the theory and practice of event management.

In the field of Advertising and Event Management, a PGD program would focus on equipping students with the necessary expertise to plan, execute, and manage advertising campaigns and events. The program would cover various aspects of advertising and event management, such as market research, strategic planning, creative development, media buying, event coordination, budgeting, and project management.

The PGD program in Advertising and Event Management would aim to develop professionals who can effectively conceptualize, implement, and evaluate advertising campaigns and events to meet the objectives of clients or organizations. It may involve practical training, case studies, industry insights, and internships to provide students with hands-on experience and industry exposure.

Completing a PGD in Advertising and Event Management can enhance career prospects in the advertising, marketing, and event management industries. It can open up opportunities in advertising agencies, event planning firms, corporate marketing departments, media companies, public relations agencies, and other related sectors.

Course Highlights

Major highlights of the PGD in Advertising & Event Management course study are tabulated below:

Particulars	Value
Course Name	Post Graduate Diploma in Advertising and Event Management
Course Level	Post Graduate Diploma
Course Duration	2 Years
Eligibility Criteria	Bachelor’s degree in any discipline or equivalent from a recognized university with at least 50% aggregate score
Course Mode	Full Time, part-time, Distance
Examination Type	Semester based
Admission Process	Merit and Entrance Exam Based
Entrance Exams	CAT, CMAT, MAT, XAT, GMAT
Average Annual Fees	INR 1,00,000-23,00,000
Average Annual Salary	INR 2,00,000-15,00,000
Job Profile	Advertising Manager, PR Manager, Event Coordinator, etc.

Why Study PGD in Advertising & Event Management?

There are several reasons and benefits of pursuing a PGD in Advertising & Event Management course listed below:

(ii). Students holding PGD in Advertising & Event Management have an opportunity of going abroad for further higher studies.

(iii). On completion of this course, successful postgraduates are eligible to find potential job opportunities with high-pay salaries. They can choose to be a Marketing Executive, Account Manager, Corporate Manager, Business Development Manager, Trials Executive, Public Relation Officer, Systems Manager, etc.

(iv).  They can easily find job employment in areas, like the tourism industry, brand, and marketing, industrial houses, public works, MNCs, business consultancies, educational institutes, etc.

(v).  Such professionals can easily earn an average handsome salary package ranging between INR 2,00,000-15,00,000 per annum.

(2). Admission Process

Admission to the PGD in Advertising & Event Management course is done on the marks obtained in the entrance exam, which is followed by the counseling session conducted by the respective college authority. Few faculties additionally furnish admission primarily based totally on the benefit of the applicants at their commencement level.

Types of PGD in Advertising & Event Management course

This course is for students who want to learn all there is to know about marketing from the ground up. Full-time, part-time, and distance are the 3 types of this program. The following is information on the various forms of PGD in the Advertising & Event program:

(1). Distance

In India, the UGC and DEB acknowledge distance PGD Advertising programs. For government or private sector positions, they are treated the same as a standard PGDM. The duration varies from 1-2 years depending on the college and it is for students who can't take up full-time PGD Advertising & event courses.

(2). Full-Time

The duration of the full-time PGD Advertising & Event course is 2 years and students must take courses, submit assignments, and pass exams on campus. In a full-time PGD Advertising & event program, students will gain a lot more exposure, experience, and knowledge by engaging directly with their peers and lecturers.

(3). Part-Time

Students can complete the part-time PGD Advertising & Event program in three years and at their own pace. This program is meant for the aspirants who want to continue working for their organizations and pursue the PGD Advertising & Event course side by side. Several prestigious universities in India offer this program.

Eligibility Criteria

Candidates wishing to pursue the PG Diploma in Advertising & Event Management should evaluate the eligibility criteria. The basic eligibility criteria are:

(ii). Must have a valid score on an entrance exam such as CAT, MAT, or XAT.

Admission Process

Step 2- Candidates can get admission by filling out the online application form.

Step 3- In the software form, candidates want to fill in all the suitable information and add the specified documents.

Step 4- Application forms with errors will be rejected.

Step 5- Payment for the application fee & entrance exam fee can be done by net banking.

Step 6- The applicants can do bills via financial institution e-challan.

Step 7- The candidate will get a hold of an e-mail and SMS confirming the registration.

Accepted Entrance Exams

Listed below are some of the top entrance exams conducted to shortlist the most eligible students for admission to this course:

NMAT	IIFT	CAT
ATMA	IBSAT	MAT
XAT	CMAT	SNAP
TISSNET	MAH CET	TANCET

All candidates are advised to score good marks in the entrance examination to get admission to the desired college.

Skill Required

Various skills are necessary and needed for pursuing a course in advertising & event management and to pursue a career field in this aspect. Some of these skills are as under:

Creativity	Management skills	Competitive skills
Decision-making skills	Confidence	Problem-solving skills
Innovation	Teamwork

Fee Structure

The PGD in Advertising & Event Management course fee is not fixed and depends on many factors. Some of the factors that influence PGD in Advertising & Event Management fees include location, faculty, demand, infrastructure, and facilities available to students. The average advertising Management PGD course fee in India is around INR 1,00,000-23,00,000 PA.

Name of College	Average Fee
University of Lucknow	INR 80,000-1,00,000
GD Goenka University	INR 1,30,000-2,20,000
Jagran Institute of Management and Mass Communication, Noida	INR 1,00,000-1,20,000
Amity University, Gwalior	INR 90,000-2,00,000

Selection Criteria

Colleges select applicants based on entrance exam results. The college produces a break list and students who have qualified for subsequent rounds such as interviews and group discussions. The selected students obtain the admit card and follow up on the other admission-related proceedings.

(3). Course Comparison

PGD in Advertising & Event Management v/s MBA Communication Management

The details of the course comparison on the PGD in Advertising & Event Management and MBA Communication Management course are tabulated below:

Parameters	PGD in Advertising & Event Management	MBA Communication Management
Course Name	Post Graduate Diploma in Advertising & Event Management	Master of Business Administration in Communication Management
Course Overview	Post Graduate Diploma in Advertising and Event Management is a 2-year program that comes under the umbrella of PGDM. A Post Graduate Diploma is a specialized program of study that is typically undertaken after completing a bachelor's degree. It is a higher education qualification that provides advanced knowledge and skills in a specific field.	The course offers conceptual knowledge of the communication tools and techniques that are used to provide analytical yet creative communication within an organization.
Course Duration	2 Years	2 Years
Eligibility Criteria	Bachelor’s degree in Advertising or equivalent with 50% aggregate from a recognized university	Graduation in any stream with a minimum 50% aggregate score from a recognized institute
Average Annual Fees	INR 1,00,000-23,00,000	INR 30,000 – 8,00,000
Average Annual Salary	INR 2,00,000-15,00,000	INR 2,00,000-10,00,000
Top Colleges	The University of Lucknow, Goenka University, Jagran Institute of Management and Mass Communication, Amity University	Bharathiar University, Alliance University, GNA University, Indian Academy of Management Studies, Bangalore Institute of Management Studies, etc.
Job Roles	Advertising Manager, PR Manager, Event Coordinator, etc.	Communication Manager, Communication Executive, Marketing Manager, Assistant Manager, etc.

Read More: MBA Communication Management

(4). Top Colleges

Many colleges in India offer the PGD Advertising & Event Management course. The syllabus and duration of the course of these colleges are almost the same. Listing below, the top colleges that offer PGD Advertising & Event Management in India:

Name of college	Average Annual Fee(INR)	Location
Pearl Academy, West Delhi Campus	INR 2,00,000-4,20,000	New Delhi
Dr. D Y Patil University	INR 3,00,000-7,20,000	Navi Mumbai
H.B. Institute of Communication and Management	INR 35,000-50,000	Ahmedabad
ISME School of Management and Entrepreneurship	INR 1,00,000-3,20,000	Mumbai
Indian Institute of Mass Communication	INR 89,000-1,20,000	Delhi
Jaipur National University	INR 87,000-1,50,000	Jaipur
CMR University	INR 2,00,000-5,20,000	Bangalore
Sri Krishna University	INR 59,000-87,000	Chhatarpur
Entrepreneurship and Management Processes International	INR 2,00,000-6,20,000	New Delhi
Xavier Institute of Communications	INR 1,09,000-1,80,000	Mumbai
SCMS School of Masscom Studies	INR 77,000-90,000	Kochi
Patna Women’s College	INR 45,000-80,000	Patna
Apeejay Institute of Mass Communication	INR 64,000-1,50,000	Delhi
IIS University	INR 60,000-90,000	Jaipur

(5). Job & Placements

Different activity profiles are presented to people with a diploma in advertising & event management path subject. Various prestigious production organizations in India and distant places recruit human beings from this troubled background.

Job Profiles

Upon successful completion of the PGD in Advertising & Event Management course, the postgraduates may have diverse career and job opportunities in their respective fields. Some of the major PGD in Advertising & Event Management job profiles along with detailed job descriptions are tabulated below:

Job Profile	Job Description
Client Service Provider	A Client Service Provider provides services and advertising agency to clients with communication skills and maintaining public relations.
Advertising director	Oversees different projects and campaigns launched by the organization in all aspects. Their duties vary from performing administrative tasks, contract negotiations, and maintaining relationships among their team members.
Logistics Manager	A Logistics Manager is responsible for the management of the transportation of equipment, guests, and decorative arts for the events.
Advertising Manager	The advertising manager is solely responsible for advertising and publicizing the product. In order for them to do this, they have to have a good understanding of the market, know which advertising strategies will be highly effective, and need to make intelligent choices while choosing strategies.
Event Planner	An Event Planner is responsible for creating a detailed plan for events like weddings, conferences, parties, concerts, and more.
Project Manager	A Project Manager is responsible for managing projects efficiently, along with budgets that come along with the project.
Media planner	Media planners identify various strategies and new prevailing trends related to media and marketing. They plan and make strategies that will help the company to achieve its goals and aims related to advertising by coordinating with teams and managing them.
Museum/Gallery Manager	A Museum/Gallery Manager plans and organizes events or shows in art galleries and museums.
Production designer	They are responsible for creating and managing visual concepts of a film or theatre production.
Event Manager	An Event Manager is responsible for the planning and managing of events as per the need of the clients.

Top Recruiters

Top recruiters for the graduates of PGD in Advertising & Event Management are as given below:

Mudra Communications Pvt Ltd	Mudra Communications Pvt Ltd	GRIPS prevents
Pepsico	Pepsico	Entertainment industries
Platinum Events	Britt Worldwide	JP Morgan
Wizcraft	JM Events	McKinsey

Average Salary

The average annual salary of PGDM graduates ranges from around Rs. 2,00,000-15,00,000. However, the salary is determined by the performance of that candidate. If he/she has an excellent academic record along with good inter-personnel and communication skills, the salary can reach up to Rs 1,00,000 per month. It all depends on the performance of the candidate.

Job Role	Average Annual Fee(INR)
Wedding planner	Rs. 6,00,000-10,00,000
Media Planner	Rs. 4,50,000-7,50,000
Event manager	Rs. 5,00,000-8,00,000
Advertising Director	Rs. 5,00,000-8,00,000
Event planner	Rs. 6,00,000-8,00,000
Graphic Designer	Rs. 4,00,000-7,00,000
Gallery/museum organizer	Rs. 6,00,000-9,00,000

(6). Career/Scope

The scope after PGD Advertising & event is immense and endless. Advertising is an important part of product development and many MNCs are in need of talented and unique-thinking candidates for their advertising team. With the uprising of new mediums of broadcast including TV Series and the boom in digital media has created a boom in the ad industry.

The growth of the retail industry in India is on an exponential rise, with e-commerce a major driving force. This has not only multi-folded the revenue of the logistics and delivery sector but also has also resulted in a bounce in the ad budgets of such companies.

The Indian advertising industry is projected as the second largest in Asia, just behind China.

Career options after PGD advertising & event

The scope of PGD in Advertising & Events is proliferating and flourishing in the cutting-edge international monetary market. To attain out to each client globally and with complete efficiency, groups are seeking out people who've finished their PGD in Advertising & Events. An advertising head or a person who supervises and oversees distinct advertising sports is something that each corporation requires - advertising sports along with promotions, advertisements, sales, media, entertainment, and lots of different sports. PGD in Advertising & Events in India is highly popular and promotes good career growth.

(i). Fashion & Cultural Shows
(ii). Corporate Events
(iii). Religious Functions
(iv). Media Planner
(v). Talent Hunt & Reality Shows
(vi). Commercial Photographer
(vii). Creative Technologist
(viii). Copywriter
(ix). Creative Director
(x). Weddings & Birthday Parties

Scope for Higher Education

After completing a PGDM, the aspirant can pursue various specialization courses to strengthen their CV and increase his corporate world credibility. Some of the renowned courses are listed below:

(i). CRMA
(ii). CPIM
(iii). CISA
(iv). CFA
(v). FRM

Skills that make you the Best Manager in Advertising

The advertising sector has had its share of ups and downs in recent times. But it's far developing with every passing day. The people operating in this sector, or folks who desire to paint in this sector, are anticipated to have a few ability sets.

Individuals increase those competencies over time. Different process roles include different skills, which might be vital for the aspirants to create at the same time as analyzing or operating in this sector. Some of the critical abilities are indexed below:

(i). Conversationalist
(ii). Great storyteller
(iii). People skills
(iv). Work ethic
(v). Entrepreneurial skills       
(vi). Great writer

(7). FAQs

(1). What is PGD in Adverting & Event Management?

Ans. Post Graduate Diploma in Advertising and Event Management is a 2-year program that comes under the umbrella of PGDM. A Post Graduate Diploma is a specialized program of study that is typically undertaken after completing a bachelor's degree. It is a higher education qualification that provides advanced knowledge and skills in a specific field.

(2). What is the duration of this course study?

Ans. This is a 2-year postgraduate course that comprises 4 semesters in the entire duration.

(3). What are the eligibility criteria for this course?

Ans. To be an eligible candidate for this course study, the aspiring candidates must have a bachelor’s degree in Advertising or other equivalent from a recognized university with at least a 50% aggregate score.

(4). What is the average course fee for a PGD in Adverting & Event Management course?

Ans. The common route rate charged through the maximum reputed PGD in Adverting & Event Management faculties in India levels among INR 1,00,000-23,00,000 approx.

(5). Can I pursue PGD in Adverting & Event Management with my job?

Ans. Yes, you can apply for distance learning and PGD in Adverting & Event Management. There are many colleges in India that offer distance learning.

(6). What is the admission procedure for this course?

Ans. Most of the colleges allow admission to this course on the basis of entrance exam performance, followed by the counseling round conducted by the respective colleges. However, few colleges also offer direct admission based on merit at the graduation level.

(7). Which are the most popular entrance exams conducted for admission to this course?

Ans. The most popular national-level or state-level PGD in Adverting & Event Management entrance exams are CAT, MAT, XAT, CMAT, GMAT, etc.

(8). Which are the top-most PGD in Adverting & Event Management colleges in India?

Ans. Some of the most reputed colleges in India offering PGD in Adverting & Event Management courses are:

(i). H.B. Institute of Communication and Management
(ii). ISME School of Management and Entrepreneurship
(iii). Indian Institute of Mass Communication
(iv). Jaipur National University

(9). What are the employment opportunities after this course?

Ans. After the successful completion of this course, the postgraduates can choose to be an Advertising Director, Account Manager, Public Relation Officer, Systems Manager, Business Development Manager, Corporate Manager, Trials executive, and much more.

(10). What is the average starting salary for the postgraduates of this course?

Ans. The average initial salary of such professionals ranges between INR 2,00,000-15,00,000 per annum depending on their skills and expertise in the field.

 (11). Can I pursue PGD adverting & events after BCA?

Ans. Yes, you can pursue PGD adverting & events after completing any graduation course (BCA, BA, B.com, etc). Though, you need to fulfill the minimum requirement of the college. The top MBA colleges require the candidate to have at least 50% in graduation (In your case, 50% in the BCA degree).