About the Course
The Post Graduate Diploma (PGD) in Event Management and Public
Relations is a specialized course designed to provide in-depth knowledge
and practical skills in the fields of event management and public relations.
This program is targeted toward individuals who are interested in pursuing a
career in the dynamic and fast-paced industries of event planning and PR. The
course curriculum covers a wide range of topics related to event management and
public relations. Students learn about event planning and execution, including
conceptualizing, budgeting, logistics, and risk management. They also gain
insights into the various types of events such as corporate events,
conferences, exhibitions, weddings, and festivals.
In addition to event management, the program focuses on public relations
strategies and practices. Students learn how to create effective PR campaigns,
manage media relations, handle crisis communication, and develop brand
messaging. They acquire skills in writing press releases, organizing press
conferences, and leveraging social media for PR purposes.
The PGD in Event Management and Public Relations emphasizes
practical learning through industry-relevant projects, case studies, and
internships. Students have the opportunity to collaborate on real-world event
planning and PR campaigns, enabling them to apply their knowledge and develop
their skills in a professional setting.
Upon completion of the course, graduates can pursue various career
paths. They may work for event management companies, PR agencies, marketing
departments of organizations, or start their own event planning and PR
consulting businesses. Job roles can include event coordinator, PR executive,
communication specialist, brand manager, or marketing strategist. Overall, the
PGD in Event Management and Public Relations equips students with the necessary
knowledge, skills, and practical experience to excel in the dynamic fields of
event management and public relations. It provides a solid foundation for
individuals aspiring to build successful careers in these industries.
Overview of the Course
Here are a few highlights of the Course PGD in Event Management and
Public Relations:
| Course Name | PGD in Event Management and Public Relations |
| Level of the Course | Postgraduate Diploma |
| Duration | 1 year |
| Mode of Course | Full-time |
| Eligibility Criteria | Bachelor's degree in any discipline |
| Admission Process | Merit-based or Entrance Exam |
| Age | No age limit |
| Average Annual Fees | INR 50,000 - INR 2,00,000 |
| Average Annual Salary | INR 3,00,000 - INR 8,00,000 |
| Employment Areas | Event management companies, PR agencies, Marketing departments, Self-employment |
| Job Roles | Event Coordinator, PR Executive, Communication Specialist, Brand Manager, Marketing Strategist |
| Top Recruiters | Wizcraft, Percept, Fountainhead MKTG, Madison Communications, Edelman, Genesis Burson-Marsteller, Ogilvy PR, Perfect Relations, Weber Shandwick |
Why PGD in event management and public relations?
The PGD in Event Management and Public Relations offers several benefits
and reasons for individuals to pursue this course:
(1). Specialized Knowledge
The program provides specialized knowledge in event management and
public relations, equipping students with industry-specific skills and
expertise. It covers various aspects of event planning, execution, and PR
strategies, ensuring a comprehensive understanding of these fields.
(2). Career Opportunities
Event management and public relations are vibrant industries with a wide
range of career opportunities. By pursuing this course, individuals can enter
these industries and explore diverse roles such as event coordinator, PR
executive, communication specialist, brand manager, and more.
(3). Practical Skills
The course emphasizes practical learning, allowing students to gain
hands-on experience in event planning and PR campaigns. Through real-world projects,
case studies, and internships, students develop practical skills that are
directly applicable to the industry.
(4). Networking Opportunities
The course provides ample networking opportunities, allowing students to
connect with industry professionals, guest speakers, and classmates. Building a
strong professional network can be invaluable in the event management and PR
industries for future collaborations and career growth.
(5). Industry-Relevant Curriculum
The curriculum is designed to align with industry trends and practices,
ensuring that students are equipped with the latest knowledge and skills
required in the field. This industry relevance enhances employability and
prepares students to face real-world challenges.
(6). Entrepreneurial Potential
The course also nurtures entrepreneurial skills, enabling students to
start their own event planning or PR consulting businesses. It equips them with
the necessary knowledge and understanding of the industry, along with the
practical tools to launch and manage their ventures successfully.
(7). Dynamic and Exciting Work Environment
Event management and public relations offer a dynamic and exciting work
environment. Students who are passionate about organizing events, working with
people, and creating impactful communication strategies will find this course
fulfilling and rewarding.
Admission Process
The admission process for a PGD in Event Management and Public Relations
can vary depending on the institute or university offering the course. However,
here is a general overview of the typical admission process:
(1). Eligibility Criteria: Ensure that you meet the eligibility criteria
for the course. This typically requires a Bachelor's degree in any discipline
from a recognized university or institution. Some institutes may also consider
relevant work experience or additional qualifications.
(2). Application Form: Obtain the application form from the institute's
official website or through offline means (if available). Fill out the
application form with accurate personal, educational, and contact details.
(3). Documents: Gather the necessary documents required for the
application process. This may include educational certificates, mark sheets,
identity proof, passport-sized photographs, and any other documents specified
by the institute.
(4). Entrance Exam (if applicable): Some institutes may conduct an
entrance exam to assess the aptitude and knowledge of applicants. This exam may
consist of sections covering general awareness, communication skills, logical
reasoning, and subject-specific topics related to event management and public
relations.
(5). Merit-Based Selection: In some cases, the selection process is
purely merit-based, considering the academic performance of applicants in their
previous degrees. Institutes may have a cutoff percentage or grade requirement
for admission.
(6). Personal Interview: Shortlisted candidates may be called for a
personal interview or group discussion round. This interview aims to assess the
candidate's communication skills, problem-solving abilities, and suitability
for the course.
(7). Final Selection: After considering the entrance exam scores (if
applicable), academic performance, and performance in the personal interview,
the institute will release the final list of selected candidates. The selected
candidates will be notified through official communication, such as an
admission letter or email.
(8). Admission Confirmation: If you are selected, you will be required
to confirm your admission by submitting the required fees within the specified
deadline. The institute will provide instructions on fee payment and other
admission formalities.
Types of Courses
In Indian colleges, the PGD in Event Management and Public Relations is
primarily offered in two modes: full-time and part-time. Let's explore each
mode in more detail:
(1). Full-time Mode
In the full-time mode, students are required to attend regular classes
and participate in various activities related to the course on a full-time
basis. This typically involves spending a significant amount of time on campus,
engaging in lectures, workshops, practical sessions, and industry visits. The
full-time mode allows for a more immersive learning experience and is suitable
for students who can dedicate their time exclusively to their studies.
(2). Part-time Mode
The part-time mode is designed to accommodate the needs of working
professionals or individuals who are unable to commit to full-time studies. In
this mode, classes are usually conducted during evenings, weekends, or in a
flexible schedule that allows students to balance their work or other commitments
alongside their studies. The duration of the course may be extended in the
part-time mode compared to the full-time mode to accommodate the reduced class
hours.
Eligibility Criteria
Here are the eligibility criteria for the PGD in Event Management and
Public Relations:
(1). Educational Qualification: Candidates must have a Bachelor's degree
in any discipline from a recognized university or institution.
(2). Minimum Percentage: There is usually no specific minimum percentage
requirement for the undergraduate degree. However, some institutes may have a
minimum aggregate percentage criterion, typically ranging from 45% to 50%.
(3). Work Experience (if applicable): Some institutes may consider
relevant work experience in event management, public relations, or related
fields as an additional eligibility criterion. The required work experience, if
applicable, can vary from institute to institute.
(4). Entrance Exam (if applicable): Certain institutes may conduct an
entrance examination as part of the admission process. The entrance exam
evaluates the candidate's aptitude, general knowledge, communication skills,
logical reasoning, and subject-specific knowledge related to event management
and public relations.
(5). Age Limit: There is generally no upper age limit for admission to
the PGD program in Event Management and Public Relations.
Entrance Exam
Here is a short table format listing some of the commonly accepted
entrance exams for PGD in Event Management and Public Relations in Indian
colleges:
| Entrance Exam | Institute |
| NIMCET | National Institute of Event Management (NIEM) |
| AIMA UGAT | Various colleges and institutes offering event management courses |
| AIMA MAT | Various colleges and institutes offering event management courses |
| UPESMET | University of Petroleum and Energy Studies (UPES) |
| MAH-MBA/MMS CET | Various colleges and institutes in Maharashtra |
| IPMAT | Indian School of Business and Finance (ISBF) |
| GGSIPU CET | Guru Gobind Singh Indraprastha University (GGSIPU) |
| CAT | Various colleges and institutes offering event management courses |
| XAT | Various colleges and institutes offering event management courses |
Skills Required
Here are some skills required for PGD in Event Management and Public
Relations:
| Event Planning and Execution | Communication and Presentation | Time Management |
| Budgeting and Financial Management | Relationship Building and Networking | Attention to Detail |
| Venue Selection and Logistics | Conflict Resolution and Diplomacy | Organizational and Planning |
| Marketing and Promotion | Teamwork and Collaboration | Multitasking and Prioritization |
| Risk Management and Crisis Handling | Client Relationship Management | Problem-Solving and Decision Making |
| Technical Production (Audio, Lighting, AV) | Public Speaking and Public Relations | Resource Management |
| Knowledge of Event Technology and Software | Negotiation and Persuasion | Flexibility and Adaptability |
These skills are essential for individuals pursuing a PGD in Event
Management and Public Relations as they encompass the technical knowledge,
interpersonal abilities, and organizational capabilities required to succeed in
these industries. Developing and honing these skills throughout the course can
greatly contribute to a successful career in event management and public
relations.
Selection process
The selection process for the PGD in Event Management and Public
Relations typically involves several steps to assess the suitability of
candidates for the program. While the specific details may vary among
institutes, the following paragraph provides a general overview of the
selection process:
(1). The selection process for the PGD in Event Management and Public
Relations often begins with candidates fulfilling the eligibility criteria,
which typically include having a Bachelor's degree in any discipline from a
recognized university or institution. After meeting the eligibility
requirements, candidates are required to submit an application form, providing
accurate personal, educational, and contact details. Some institutes may also
require candidates to pay an application fee.
(2). Following the initial application stage, institutes may conduct an
entrance exam to assess the aptitude and knowledge of the candidates. The
entrance exam may cover areas such as general awareness, communication skills,
logical reasoning, and subject-specific topics related to event management and
public relations. The performance in the entrance exam may play a role in the
selection process.
(3). Shortlisted candidates may be called for a personal interview or
group discussion round. The interview aims to evaluate the candidate's
communication skills, problem-solving abilities, and overall suitability for
the course. Group discussions may involve candidates engaging in discussions on
specific topics, showcasing their ability to communicate, collaborate, and
present their thoughts effectively.
(4). In addition to the entrance exam and interview/group discussion,
the selection process may also consider the academic performance of candidates
in their previous degrees. Institutes may set a minimum aggregate percentage or
grade requirement for admission. Relevant work experience, if applicable, may
also be considered as an additional criterion for selection.
(5). Based on the performance in the entrance exam, interview/group
discussion, and academic qualifications, institutes will release the final list
of selected candidates. The selected candidates will be notified through
official communication, such as an admission letter or email. The candidates
will then be required to confirm their admission by submitting the required
fees within the specified deadline.
Comparison
Here's a comparison between the PGD in Event Management and Public
Relations and the PGD in Advertising and Marketing Communications:
| Course Name | PGD in Event Management and Public Relations | PGD in Advertising and Marketing Communications |
| Overview of Course | Focuses on event planning, execution, and public relations strategies in the context of managing events. | Focuses on the principles and practices of advertising and marketing communications, including brand management and creative strategies. |
| Level of the Course | Postgraduate Diploma | Postgraduate Diploma |
| Duration | 1 year | 1 year |
| Mode of Course | Full-time | Full-time |
| Eligibility Criteria | Bachelor's degree in any discipline | Bachelor's degree in any discipline |
| Admission Process | Merit-based or Entrance Exam | Merit-based or Entrance Exam |
| Age | No age limit | No age limit |
| Average Annual Fees | INR 50,000 - INR 2,00,000 | INR 50,000 - INR 2,00,000 |
| Average Annual Salary | INR 3,00,000 - INR 8,00,000 | INR 3,00,000 - INR 8,00,000 |
| Employment Areas | Event management companies, PR agencies, Marketing departments, Self-employment | Advertising agencies, Marketing firms, Media organizations, Brand management departments, Self-employment |
| Job Roles | Event Coordinator, PR Executive, Communication Specialist, Brand Manager, Marketing Strategist | Advertising Executive, Marketing Communications Manager, Creative Director, Brand Manager, Media Planner |
| Top Recruiters | Wizcraft, Percept, Fountainhead MKTG, Madison Communications, Edelman, Genesis Burson-Marsteller, Ogilvy PR, Perfect Relations, Weber Shandwick | Ogilvy & Mather, JWT, DDB Mudra, McCann Worldgroup, Leo Burnett, Wunderman Thompson, Havas Worldwide, Dentsu Aegis Network |
Top Colleges and Fees Structure
Here is a list of college names, locations, and fees for PGD in Event
Management and Public Relations in India:
| College Name | Location | Average Annual Fees (INR) |
| Government Institute for Event Management | Patna | 1,50,000 - 2,00,000 |
| Event Management Amity University | Noida, Uttar Pradesh | 90,000 - 1,50,000 |
| Pearl Academy | Delhi, NCR | 1,80,000 - 2,50,000 |
| International Institute of Event Management | Pune, Maharashtra | 1,20,000 - 1,50,000 |
| Event Management National Academy | Hyderabad | 75,000 - 1,00,000 |
Jobs and Placements
Upon completing a PGD in Event Management and Public Relations,
graduates have various career opportunities in event management companies, PR
agencies, marketing departments, and more. They can work as Event Coordinators,
PR Executives, Communication Specialists, Brand Managers, or Marketing
Strategists. Additionally, graduates may choose to start their own event
management or PR consultancy firms. Placements are often facilitated through
campus recruitment drives organized by colleges, where top companies in the
industry visit to hire skilled professionals. These placements provide
graduates with valuable entry points into the industry and offer opportunities
for growth and advancement.
Job Roles, Description, and Average Annual Salary
Here is a list of top job roles along with descriptions and average
annual salary:
| Job Role | Job Description | Average Annual Salary (INR) |
| Event Coordinator | Organizes and manages events, oversees logistics, and coordinates with vendors and clients. | 3,00,000 - 4,50,000 |
| PR Executive | Develops and implements PR strategies, manages media relations, and handles public communications. | 2,50,000 - 4,00,000 |
| Communication Specialist | Creates content for various communication channels, manages social media, and handles corporate communications. | 3,50,000 - 5,50,000 |
| Brand Manager | Develops brand strategies, manages brand identity, and oversees marketing campaigns. | 5,00,000 - 8,00,000 |
| Marketing Strategist | Analyzes market trends, develops marketing plans, and formulates strategies to promote products or services. | 4,50,000 - 7,00,000 |
Employment Areas and Top Recruiters
Here is a list of top employment areas and top recruiters:
| Employment Areas | Top Recruiters |
| Event Management Companies | Wizcraft, Percept, Fountainhead MKTG, EEMA, Cineyug, Cox & Kings |
| PR and Communication Agencies | Edelman, Genesis Burson-Marsteller, Perfect Relations, Weber Shandwick, Adfactors PR |
| Marketing and Advertising Agencies | Ogilvy & Mather, JWT, DDB Mudra, McCann Worldgroup, Leo Burnett |
| Media Organizations | Times Group, Zee Entertainment, Network18, Viacom18, Star India |
| Corporate Marketing Departments | Tata Group, Reliance Industries, Aditya Birla Group, HCL Technologies |
| Self-Employment and Freelancing Opportunities | N/A (Varies based on individual clients and projects) |
These employment areas represent the diverse range of opportunities
available for graduates in event management and public relations. Top
recruiters in the industry often hire from these sectors, providing promising
career prospects for professionals in the field.
Career/Scope
(1). The field of event management and public relations offers a
wide range of career opportunities and has a promising scope in today's dynamic
business landscape. Professionals in this field are in high demand as
organizations seek to enhance their brand image, engage with their target
audience, and create memorable experiences.
(2). With the growth of the events industry and the increasing
importance of effective communication, there is significant scope for
individuals trained in event management and public relations to build
successful careers.
(3). Overall, the PGD in Event Management and Public Relations is
an excellent choice for individuals who are interested in the event management
and PR industries. It provides a strong foundation, practical skills, and
industry exposure necessary to succeed in these dynamic fields.
Career Options after the Course
After completing a PGD in Event Management and Public Relations,
graduates can explore various career options, including:
(1). Event Coordinator or Manager
(2). PR Executive or PR Manager
(3). Corporate Communication Specialist
(4). Brand Manager
(5). Marketing Strategist
(6). Wedding Planner
(7). Fundraising Manager
(8). Media Relations Officer
(9). Social Media Manager
(10). Event Marketing Manager
These career options allow individuals to work in diverse industries
such as event management companies, PR agencies, corporate firms, marketing
departments, hospitality, and more.
Scope for Higher Studies after the Course
Higher studies provide individuals with a deeper understanding of the
subject matter and can open doors to advanced leadership roles and higher
salaries in the industry.
After completing a PGD, individuals can pursue higher studies to further
enhance their knowledge and career prospects. Some possible options include:
(1). Master's in Event Management and Public Relations
(2). Master's in Marketing or Advertising
(3). MBA in Marketing or Communication Management
(4). Specialized certifications or courses in related fields such as
digital marketing, social media management, or event planning.
Skills that Make You a Good Employee after the Course
The PGD in Event Management and Public Relations equips individuals with
a range of skills that make them valuable employees in the industry. Some key
skills acquired during the course include:
(1). Event Planning and Execution
(2). Communication and Presentation Skills
(3). Relationship Building and Networking
(4). Time Management
(5). Attention to Detail
(6). Teamwork and Collaboration
(7). Problem-Solving and Decision Making
(8). Creativity and Innovation
(9). Negotiation and Persuasion
(10). Adaptability and Flexibility
Possessing these skills enables graduates to effectively plan and manage
events, handle public relations, communicate with stakeholders, and navigate
the dynamic nature of the industry.
Individuals need to continue developing these skills through practical
experience, continuous learning, and staying updated with industry trends to
excel in their careers in event management and public relations.
FAQS
Q: What is the duration of a PGD in Event Management and Public
Relations?
A: The duration of the course is typically 1 year.
Q: What are the career prospects after completing the PGD?
A: Graduates can pursue careers as Event Coordinators, PR Executives,
Communication Specialists, Brand Managers, or Marketing Strategists in various
industries.
Q: What is the average annual salary in this field?
A: The average annual salary can range from INR 3,00,000 to INR
8,00,000, depending on factors such as experience, location, and industry
demand.
Q: Are there any age restrictions for admission to the course?
A: No, there are generally no age restrictions. Anyone meeting the
eligibility criteria can apply.
Q: What are the essential skills needed for a successful career in event
management and public relations?
A: Some essential skills include event planning and execution,
communication and presentation skills, relationship building, time management,
and attention to detail.
Q: Can I start my own event management or PR consultancy firm after
completing the course?
A: Yes, with the knowledge and skills gained from the course, starting
your firm is a viable option.
Q: Is work experience required for admission to the course?
A: Work experience is not typically a mandatory requirement, but some
institutes may consider it as an additional criterion for selection.
Q: What is the admission process for the PGD program?
A: The admission process usually involves fulfilling eligibility
criteria, submitting an application form, and potentially appearing for an
entrance exam followed by an interview or group discussion.
Q: Are there any scholarships or financial aid options available for
students?
A: Some institutes may offer scholarships or financial aid programs.
It's recommended to check with the specific institution for details on
available options.
Q: Can I pursue higher studies after completing the PGD?
A: Yes, individuals can opt for higher studies such as a Master's in
Event Management and Public Relations, Marketing, or related fields to enhance
their knowledge and career prospects
1 Years
Post Graduate
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