Post Graduate Diploma in Event Management & Public Relations

About the Course 

 

The Post Graduate Diploma (PGD) in Event Management and Public Relations is a specialized course designed to provide in-depth knowledge and practical skills in the fields of event management and public relations. This program is targeted toward individuals who are interested in pursuing a career in the dynamic and fast-paced industries of event planning and PR. The course curriculum covers a wide range of topics related to event management and public relations. Students learn about event planning and execution, including conceptualizing, budgeting, logistics, and risk management. They also gain insights into the various types of events such as corporate events, conferences, exhibitions, weddings, and festivals.

 

In addition to event management, the program focuses on public relations strategies and practices. Students learn how to create effective PR campaigns, manage media relations, handle crisis communication, and develop brand messaging. They acquire skills in writing press releases, organizing press conferences, and leveraging social media for PR purposes.

 

The PGD in Event Management and Public Relations emphasizes practical learning through industry-relevant projects, case studies, and internships. Students have the opportunity to collaborate on real-world event planning and PR campaigns, enabling them to apply their knowledge and develop their skills in a professional setting.

 

Upon completion of the course, graduates can pursue various career paths. They may work for event management companies, PR agencies, marketing departments of organizations, or start their own event planning and PR consulting businesses. Job roles can include event coordinator, PR executive, communication specialist, brand manager, or marketing strategist. Overall, the PGD in Event Management and Public Relations equips students with the necessary knowledge, skills, and practical experience to excel in the dynamic fields of event management and public relations. It provides a solid foundation for individuals aspiring to build successful careers in these industries.

 

Overview of the Course

 

Here are a few highlights of the Course PGD in Event Management and Public Relations:

Course Name	PGD in Event Management and Public Relations
Level of the Course	Postgraduate Diploma
Duration	1 year
Mode of Course	Full-time
Eligibility Criteria	Bachelor's degree in any discipline
Admission Process	Merit-based or Entrance Exam
Age	No age limit
Average Annual Fees	INR 50,000 - INR 2,00,000
Average Annual Salary	INR 3,00,000 - INR 8,00,000
Employment Areas	Event management companies, PR agencies, Marketing departments, Self-employment
Job Roles	Event Coordinator, PR Executive, Communication Specialist, Brand Manager, Marketing Strategist
Top Recruiters	Wizcraft, Percept, Fountainhead MKTG, Madison Communications, Edelman, Genesis Burson-Marsteller, Ogilvy PR, Perfect Relations, Weber Shandwick

Why PGD in event management and public relations?

 

The PGD in Event Management and Public Relations offers several benefits and reasons for individuals to pursue this course:

 

(1). Specialized Knowledge

 

The program provides specialized knowledge in event management and public relations, equipping students with industry-specific skills and expertise. It covers various aspects of event planning, execution, and PR strategies, ensuring a comprehensive understanding of these fields.

 

(2). Career Opportunities

 

Event management and public relations are vibrant industries with a wide range of career opportunities. By pursuing this course, individuals can enter these industries and explore diverse roles such as event coordinator, PR executive, communication specialist, brand manager, and more.

 

(3). Practical Skills

 

The course emphasizes practical learning, allowing students to gain hands-on experience in event planning and PR campaigns. Through real-world projects, case studies, and internships, students develop practical skills that are directly applicable to the industry.

 

(4). Networking Opportunities

 

The course provides ample networking opportunities, allowing students to connect with industry professionals, guest speakers, and classmates. Building a strong professional network can be invaluable in the event management and PR industries for future collaborations and career growth.

 

(5). Industry-Relevant Curriculum

 

The curriculum is designed to align with industry trends and practices, ensuring that students are equipped with the latest knowledge and skills required in the field. This industry relevance enhances employability and prepares students to face real-world challenges.

 

(6). Entrepreneurial Potential

 

The course also nurtures entrepreneurial skills, enabling students to start their own event planning or PR consulting businesses. It equips them with the necessary knowledge and understanding of the industry, along with the practical tools to launch and manage their ventures successfully.

 

(7). Dynamic and Exciting Work Environment

Event management and public relations offer a dynamic and exciting work environment. Students who are passionate about organizing events, working with people, and creating impactful communication strategies will find this course fulfilling and rewarding.

 

Admission Process 

 

The admission process for a PGD in Event Management and Public Relations can vary depending on the institute or university offering the course. However, here is a general overview of the typical admission process:

 

(1). Eligibility Criteria: Ensure that you meet the eligibility criteria for the course. This typically requires a Bachelor's degree in any discipline from a recognized university or institution. Some institutes may also consider relevant work experience or additional qualifications.

 

(2). Application Form: Obtain the application form from the institute's official website or through offline means (if available). Fill out the application form with accurate personal, educational, and contact details.

 

(3). Documents: Gather the necessary documents required for the application process. This may include educational certificates, mark sheets, identity proof, passport-sized photographs, and any other documents specified by the institute.

 

(4). Entrance Exam (if applicable): Some institutes may conduct an entrance exam to assess the aptitude and knowledge of applicants. This exam may consist of sections covering general awareness, communication skills, logical reasoning, and subject-specific topics related to event management and public relations.

 

(5). Merit-Based Selection: In some cases, the selection process is purely merit-based, considering the academic performance of applicants in their previous degrees. Institutes may have a cutoff percentage or grade requirement for admission.

 

(6). Personal Interview: Shortlisted candidates may be called for a personal interview or group discussion round. This interview aims to assess the candidate's communication skills, problem-solving abilities, and suitability for the course.

 

(7). Final Selection: After considering the entrance exam scores (if applicable), academic performance, and performance in the personal interview, the institute will release the final list of selected candidates. The selected candidates will be notified through official communication, such as an admission letter or email.

 

(8). Admission Confirmation: If you are selected, you will be required to confirm your admission by submitting the required fees within the specified deadline. The institute will provide instructions on fee payment and other admission formalities.

 

Types of Courses

 

In Indian colleges, the PGD in Event Management and Public Relations is primarily offered in two modes: full-time and part-time. Let's explore each mode in more detail:

 

(1). Full-time Mode

 

In the full-time mode, students are required to attend regular classes and participate in various activities related to the course on a full-time basis. This typically involves spending a significant amount of time on campus, engaging in lectures, workshops, practical sessions, and industry visits. The full-time mode allows for a more immersive learning experience and is suitable for students who can dedicate their time exclusively to their studies.

 

(2). Part-time Mode

 

The part-time mode is designed to accommodate the needs of working professionals or individuals who are unable to commit to full-time studies. In this mode, classes are usually conducted during evenings, weekends, or in a flexible schedule that allows students to balance their work or other commitments alongside their studies. The duration of the course may be extended in the part-time mode compared to the full-time mode to accommodate the reduced class hours.

 

Eligibility Criteria

 

Here are the eligibility criteria for the PGD in Event Management and Public Relations:

 

(1). Educational Qualification: Candidates must have a Bachelor's degree in any discipline from a recognized university or institution.

 

(2). Minimum Percentage: There is usually no specific minimum percentage requirement for the undergraduate degree. However, some institutes may have a minimum aggregate percentage criterion, typically ranging from 45% to 50%.

 

(3). Work Experience (if applicable): Some institutes may consider relevant work experience in event management, public relations, or related fields as an additional eligibility criterion. The required work experience, if applicable, can vary from institute to institute.

 

(4). Entrance Exam (if applicable): Certain institutes may conduct an entrance examination as part of the admission process. The entrance exam evaluates the candidate's aptitude, general knowledge, communication skills, logical reasoning, and subject-specific knowledge related to event management and public relations.

 

(5). Age Limit: There is generally no upper age limit for admission to the PGD program in Event Management and Public Relations.

 

Entrance Exam 

 

Here is a short table format listing some of the commonly accepted entrance exams for PGD in Event Management and Public Relations in Indian colleges:

 

Entrance Exam	Institute
NIMCET	National Institute of Event Management (NIEM)
AIMA UGAT	Various colleges and institutes offering event management courses
AIMA MAT	Various colleges and institutes offering event management courses
UPESMET	University of Petroleum and Energy Studies (UPES)
MAH-MBA/MMS CET	Various colleges and institutes in Maharashtra
IPMAT	Indian School of Business and Finance (ISBF)
GGSIPU CET	Guru Gobind Singh Indraprastha University (GGSIPU)
CAT	Various colleges and institutes offering event management courses
XAT	Various colleges and institutes offering event management courses

Skills Required 

 

Here are some skills required for PGD in Event Management and Public Relations:

 

Event Planning and Execution	Communication and Presentation	Time Management
Budgeting and Financial Management	Relationship Building and Networking	Attention to Detail
Venue Selection and Logistics	Conflict Resolution and Diplomacy	Organizational and Planning
Marketing and Promotion	Teamwork and Collaboration	Multitasking and Prioritization
Risk Management and Crisis Handling	Client Relationship Management	Problem-Solving and Decision Making
Technical Production (Audio, Lighting, AV)	Public Speaking and Public Relations	Resource Management
Knowledge of Event Technology and Software	Negotiation and Persuasion	Flexibility and Adaptability

These skills are essential for individuals pursuing a PGD in Event Management and Public Relations as they encompass the technical knowledge, interpersonal abilities, and organizational capabilities required to succeed in these industries. Developing and honing these skills throughout the course can greatly contribute to a successful career in event management and public relations.

 

Selection process 

 

The selection process for the PGD in Event Management and Public Relations typically involves several steps to assess the suitability of candidates for the program. While the specific details may vary among institutes, the following paragraph provides a general overview of the selection process:

 

(1). The selection process for the PGD in Event Management and Public Relations often begins with candidates fulfilling the eligibility criteria, which typically include having a Bachelor's degree in any discipline from a recognized university or institution. After meeting the eligibility requirements, candidates are required to submit an application form, providing accurate personal, educational, and contact details. Some institutes may also require candidates to pay an application fee.

 

(2). Following the initial application stage, institutes may conduct an entrance exam to assess the aptitude and knowledge of the candidates. The entrance exam may cover areas such as general awareness, communication skills, logical reasoning, and subject-specific topics related to event management and public relations. The performance in the entrance exam may play a role in the selection process.

 

(3). Shortlisted candidates may be called for a personal interview or group discussion round. The interview aims to evaluate the candidate's communication skills, problem-solving abilities, and overall suitability for the course. Group discussions may involve candidates engaging in discussions on specific topics, showcasing their ability to communicate, collaborate, and present their thoughts effectively.

 

(4). In addition to the entrance exam and interview/group discussion, the selection process may also consider the academic performance of candidates in their previous degrees. Institutes may set a minimum aggregate percentage or grade requirement for admission. Relevant work experience, if applicable, may also be considered as an additional criterion for selection.

 

(5). Based on the performance in the entrance exam, interview/group discussion, and academic qualifications, institutes will release the final list of selected candidates. The selected candidates will be notified through official communication, such as an admission letter or email. The candidates will then be required to confirm their admission by submitting the required fees within the specified deadline.

 

Comparison

 

Here's a comparison between the PGD in Event Management and Public Relations and the PGD in Advertising and Marketing Communications:

 

Course Name	PGD in Event Management and Public Relations	PGD in Advertising and Marketing Communications
Overview of Course	Focuses on event planning, execution, and public relations strategies in the context of managing events.	Focuses on the principles and practices of advertising and marketing communications, including brand management and creative strategies.
Level of the Course	Postgraduate Diploma	Postgraduate Diploma
Duration	1 year	1 year
Mode of Course	Full-time	Full-time
Eligibility Criteria	Bachelor's degree in any discipline	Bachelor's degree in any discipline
Admission Process	Merit-based or Entrance Exam	Merit-based or Entrance Exam
Age	No age limit	No age limit
Average Annual Fees	INR 50,000 - INR 2,00,000	INR 50,000 - INR 2,00,000
Average Annual Salary	INR 3,00,000 - INR 8,00,000	INR 3,00,000 - INR 8,00,000
Employment Areas	Event management companies, PR agencies, Marketing departments, Self-employment	Advertising agencies, Marketing firms, Media organizations, Brand management departments, Self-employment
Job Roles	Event Coordinator, PR Executive, Communication Specialist, Brand Manager, Marketing Strategist	Advertising Executive, Marketing Communications Manager, Creative Director, Brand Manager, Media Planner
Top Recruiters	Wizcraft, Percept, Fountainhead MKTG, Madison Communications, Edelman, Genesis Burson-Marsteller, Ogilvy PR, Perfect Relations, Weber Shandwick	Ogilvy & Mather, JWT, DDB Mudra, McCann Worldgroup, Leo Burnett, Wunderman Thompson, Havas Worldwide, Dentsu Aegis Network

Top Colleges and Fees Structure

 

Here is a list of college names, locations, and fees for PGD in Event Management and Public Relations in India:

 

College Name	Location	Average Annual Fees (INR)
Government Institute for Event Management	Patna	1,50,000 - 2,00,000
Event Management Amity University	Noida, Uttar Pradesh	90,000 - 1,50,000
Pearl Academy	Delhi, NCR	1,80,000 - 2,50,000
International Institute of Event Management	Pune, Maharashtra	1,20,000 - 1,50,000
Event Management National Academy	Hyderabad	75,000 - 1,00,000

Jobs and Placements

 

Upon completing a PGD in Event Management and Public Relations, graduates have various career opportunities in event management companies, PR agencies, marketing departments, and more. They can work as Event Coordinators, PR Executives, Communication Specialists, Brand Managers, or Marketing Strategists. Additionally, graduates may choose to start their own event management or PR consultancy firms. Placements are often facilitated through campus recruitment drives organized by colleges, where top companies in the industry visit to hire skilled professionals. These placements provide graduates with valuable entry points into the industry and offer opportunities for growth and advancement.

 

Job Roles, Description, and Average Annual Salary 

 

Here is a list of top job roles along with descriptions and average annual salary:

 

Job Role	Job Description	Average Annual Salary (INR)
Event Coordinator	Organizes and manages events, oversees logistics, and coordinates with vendors and clients.	3,00,000 - 4,50,000
PR Executive	Develops and implements PR strategies, manages media relations, and handles public communications.	2,50,000 - 4,00,000
Communication Specialist	Creates content for various communication channels, manages social media, and handles corporate communications.	3,50,000 - 5,50,000
Brand Manager	Develops brand strategies, manages brand identity, and oversees marketing campaigns.	5,00,000 - 8,00,000
Marketing Strategist	Analyzes market trends, develops marketing plans, and formulates strategies to promote products or services.	4,50,000 - 7,00,000

Employment Areas and Top Recruiters

 

Here is a list of top employment areas and top recruiters:

 

Employment Areas	Top Recruiters
Event Management Companies	Wizcraft, Percept, Fountainhead MKTG, EEMA, Cineyug, Cox & Kings
PR and Communication Agencies	Edelman, Genesis Burson-Marsteller, Perfect Relations, Weber Shandwick, Adfactors PR
Marketing and Advertising Agencies	Ogilvy & Mather, JWT, DDB Mudra, McCann Worldgroup, Leo Burnett
Media Organizations	Times Group, Zee Entertainment, Network18, Viacom18, Star India
Corporate Marketing Departments	Tata Group, Reliance Industries, Aditya Birla Group, HCL Technologies
Self-Employment and Freelancing Opportunities	N/A (Varies based on individual clients and projects)

These employment areas represent the diverse range of opportunities available for graduates in event management and public relations. Top recruiters in the industry often hire from these sectors, providing promising career prospects for professionals in the field. 

 

Career/Scope

 

(1). The field of event management and public relations offers a wide range of career opportunities and has a promising scope in today's dynamic business landscape. Professionals in this field are in high demand as organizations seek to enhance their brand image, engage with their target audience, and create memorable experiences. 

 

(2). With the growth of the events industry and the increasing importance of effective communication, there is significant scope for individuals trained in event management and public relations to build successful careers.

 

(3). Overall, the PGD in Event Management and Public Relations is an excellent choice for individuals who are interested in the event management and PR industries. It provides a strong foundation, practical skills, and industry exposure necessary to succeed in these dynamic fields.

Career Options after the Course

 

After completing a PGD in Event Management and Public Relations, graduates can explore various career options, including:

 

(1). Event Coordinator or Manager

(2). PR Executive or PR Manager

(3). Corporate Communication Specialist

(4). Brand Manager

(5). Marketing Strategist

(6). Wedding Planner

(7). Fundraising Manager

(8). Media Relations Officer

(9). Social Media Manager

(10). Event Marketing Manager

 

These career options allow individuals to work in diverse industries such as event management companies, PR agencies, corporate firms, marketing departments, hospitality, and more.

 

Scope for Higher Studies after the Course

 

Higher studies provide individuals with a deeper understanding of the subject matter and can open doors to advanced leadership roles and higher salaries in the industry.

 

After completing a PGD, individuals can pursue higher studies to further enhance their knowledge and career prospects. Some possible options include:

 

(1). Master's in Event Management and Public Relations

(2). Master's in Marketing or Advertising

(3). MBA in Marketing or Communication Management

(4). Specialized certifications or courses in related fields such as digital marketing, social media management, or event planning.

 

Skills that Make You a Good Employee after the Course

 

The PGD in Event Management and Public Relations equips individuals with a range of skills that make them valuable employees in the industry. Some key skills acquired during the course include:

 

(1). Event Planning and Execution

(2). Communication and Presentation Skills

(3). Relationship Building and Networking

(4). Time Management

(5). Attention to Detail

(6). Teamwork and Collaboration

(7). Problem-Solving and Decision Making

(8). Creativity and Innovation

(9). Negotiation and Persuasion

(10). Adaptability and Flexibility

 

Possessing these skills enables graduates to effectively plan and manage events, handle public relations, communicate with stakeholders, and navigate the dynamic nature of the industry.

 

Individuals need to continue developing these skills through practical experience, continuous learning, and staying updated with industry trends to excel in their careers in event management and public relations.

 

FAQS

 

Q: What is the duration of a PGD in Event Management and Public Relations?

A: The duration of the course is typically 1 year.

 

Q: What are the career prospects after completing the PGD?

A: Graduates can pursue careers as Event Coordinators, PR Executives, Communication Specialists, Brand Managers, or Marketing Strategists in various industries.

 

Q: What is the average annual salary in this field?

A: The average annual salary can range from INR 3,00,000 to INR 8,00,000, depending on factors such as experience, location, and industry demand.

 

Q: Are there any age restrictions for admission to the course?

A: No, there are generally no age restrictions. Anyone meeting the eligibility criteria can apply.

 

Q: What are the essential skills needed for a successful career in event management and public relations?

A: Some essential skills include event planning and execution, communication and presentation skills, relationship building, time management, and attention to detail.

 

Q: Can I start my own event management or PR consultancy firm after completing the course?

A: Yes, with the knowledge and skills gained from the course, starting your firm is a viable option.

 

Q: Is work experience required for admission to the course?

A: Work experience is not typically a mandatory requirement, but some institutes may consider it as an additional criterion for selection.

 

Q: What is the admission process for the PGD program?

A: The admission process usually involves fulfilling eligibility criteria, submitting an application form, and potentially appearing for an entrance exam followed by an interview or group discussion.

 

Q: Are there any scholarships or financial aid options available for students?

A: Some institutes may offer scholarships or financial aid programs. It's recommended to check with the specific institution for details on available options.

 

Q: Can I pursue higher studies after completing the PGD?

A: Yes, individuals can opt for higher studies such as a Master's in Event Management and Public Relations, Marketing, or related fields to enhance their knowledge and career prospects