Combining event management with public relations expertise, this program trains students to handle both event execution and effective communication with the public and media.
Semester 1 | Semester 2 |
Principles of Event Management | Public Relations and Corporate Communication |
Event Production and Operations | Event Marketing and Sponsorship |
Communication Skills | Event Risk Management |
Event Budgeting and Financial Management | Event Promotion and Media Management |
Event Evaluation and Feedback | Event Planning Software and Technology |
Project Ideas
(1). Event Planning and Execution
(2). Crisis Communication Simulation
(3). Public Relations Campaign
(4). Sponsorship Proposal
(5). Event Evaluation and Feedback
Reference Books
(1). "Event Planning and Management" by Ruth Dowson
(2). "Public Relations: Strategies and Tactics" by Wilcox,
Cameron, and Reber
(3). "Special Events: Creating and Sustaining a New World for
Celebration" by Goldblatt
(4). "Strategic Event Creation" by Brown and SoolNua
(5). "The Public Relations Handbook" by Theaker and Yaxley
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