Post Graduate Diploma In Public Relations and Advertising Management: Course, Fees, Syllabus, Eligibility

About the Course Post Graduate Diploma in Public Relations & Advertising Management

PGD in Public Relations and Advertising Management is a full-time PGD course. The PGD Public Relations and Advertising Management course duration ranges between 1-2 years depending on the college. Post Graduate Diploma in Public Relations and Advertising Management is an advanced diploma course that prepares students to work in a variety of communication functions. The course combines classroom learning and practical application to a Management degree and can be useful for anyone looking to work in the media, advertising agencies, or marketing departments. This one-year program consists of two semesters, an internship, and a dissertation. The program also includes research skills, and you will learn to conduct research and analyze data to come up with the most effective advertising strategy for a product or service.

A Post Graduate Diploma in public relations and advertising management can lead to exciting career options. PR professionals manage information, distribute information, and relay it to the public. Their work requires logic and logical thinking, and they must be able to distinguish the merits and demerits of different ideas and assumptions. In addition, they must know how to communicate valuable knowledge simply. Those with a PG diploma in PR and advertising management will be able to successfully integrate their skills into a wide range of roles. PR and advertising professionals work in various sectors, including nonprofit organizations, governmental agencies, and advertising agencies. Depending on the levelers, and other positions.

This course teaches students about the role of PR and advertising in the modern business environment. It emphasizes the strategic elements of advertising, marketing fundamentals, and content development. Students also gain knowledge of the latest trends and practices in the industry, as well as the role of PR in society. In addition to these focuses, students also develop their own entrepreneurial skills. They can find work with production houses, media, and corporate houses, as well as freelance entrepreneurs.

This course requires a bachelor's degree, strong communication skills, and insight into consumer behavior. Graduates are prepared for careers in marketing-related roles in the public and private sectors. The post-grad degree course can be a great way to further your career. It also equips individuals with the skills necessary to enter the field of advertising. There are many benefits to pursuing a PGD in Public Relations and Management, and this course can help you achieve them.

Overview of the Course Post Graduate Diploma in Public Relations & Advertising Management

The below table represents a short description of the course Post Graduate Diploma in Public Relations & Advertising Management:

Particulars	Value
Name of the Course	Post Graduate Diploma in Public Relations & Advertising Management
Duration	1 year
Mode	Full-time/Part-time/Distance Learning
Eligibility Criteria of Course	Bachelor's degree in any discipline
Admission Process	Entrance Exam, GD/PI, Merit-Based
Average Annual Fees	Varies by institution
Average Annual Salary	Varies by specialization
Job Roles	Research Analyst, Management Consultant, Project Manager, Business Analyst, etc.
Employment Areas	Corporations, Consulting Firms, Research Organizations, Government Agencies, Non-profits, etc.

Why the Course PG Diploma in Public Relations & Advertising Management?

Advertising and Public Relations play a vital role in how organizations engage with their audience. They serve as the means through which an organization communicates with society. Delving into this subject provides a deeper understanding of the processes and strategies that underpin all marketing communications.

It also covers the legal aspects related to marketing communication and offers insights into the relationships with various stakeholders, including businesses, non-profits, and consumers. Marketing communication encompasses both social and commercial information, ranging from straightforward messages to complex internal and external communication scenarios within an organization.

Studying advertising and PR not only equips you with knowledge about how marketing communication integrates with other facets of an organization but also sheds light on how the community perceives these communications.

Pursuing a degree in advertising and PR opens up a wide array of career opportunities across private, public, and non-profit sectors. Graduates can explore roles like creative director, marketing manager, marketing communicator, planner, PR strategist, or press officer.

Admission Process for PG Diploma in Public Relations & Advertising Management

Admission Procedure for PG Diploma in Advertising and Public Relations for 2023:

Step 1: Visit the official university website to initiate the admission process.

Step 2: Fill out the online application form for admission.

Step 3: Ensure that all details entered in the application form are accurate and complete.

Step 4: Pay the application fee and entrance exam fee using credit/debit cards.

Step 5: Alternatively, candidates can choose to make cash payments through a bank e-challan.

Step 6: After successful submission, candidates will receive a confirmation email and SMS verifying their registration.

Documents Required for PG Diploma in Advertising and Public Relations (Distance Education):

1. Aadhar card

2. Pan card

3. 10+2 and undergraduate (UG) certificates

4. Date of Birth (D.O.B.) certificate

5. Domicile certificate

6. Caste certificate (if applicable)

Eligibility Criteria for PG Diploma in Public Relations and Advertisement

Professionals aiming for a career in public relations typically need to meet certain educational requirements. The eligibility criteria for the PG Diploma in Public Relations and Advertisement are as follows:

1. Candidates should have completed a Bachelor's degree in fields such as public relations, communications, marketing, English, or business.

2. During their academic programs, students typically build a portfolio of projects that showcase their skills to potential employers. This portfolio can be crucial for future job prospects in the field.

Accepted Entrance Exam for PG Diploma in Public Relations and Advertisement

(1). CAT
(2). SAT
(3). SNAP
(4). CET and etc.

Skills Required for PG Diploma in Public Relations and Advertisement

(1). Public Speaking
(2). Research and Analysis
(3). Social Media Management
(4). Client Relationship Management
(5). Creative Problem Solving
(6). Team Collaboration and Leadership

Top Colleges & Fees Structure for PG Diploma in Public Relations & Advertising Management

In recent years, Advertising and Public Relations have become highly sought-after fields of study among students. The appeal lies in the wide range of career prospects offering attractive salaries. Renowned colleges have played a significant role in shaping successful management professionals through this program. Some private institutions are well-known for imparting practical knowledge by involving students in activities such as product launches and marketing campaigns.

College	Average Fees (INR)
Indian Institute of Mass Communication (IIMC), New Delhi	INR 2,50,000
Xavier Institute of Communication (XIC), Mumbai	INR 3,00,000
Mudra Institute of Communications (MICA), Ahmedabad	INR 4,00,000
Symbiosis Institute of Management Studies (SIMS), Pune	INR 3,50,000
Amity University, Mumbai	INR3,00,000
H.B. Institute of Communication and Management, Ahmedabad	INR 2,50,000
Jagran Institute of Management and Mass Communication, New Delhi	INR 2,00,000
Symbiosis Institute of Media and Communication (SIMC), Pune	INR 3,00,000
Welingkar Institute of Management, Mumbai	INR 3,50,000
Institute of Public Relations and Advertising (IPRA), Delhi	INR 2,00,000
International Institute of Mass Media (IIMM), New Delhi	INR 2,50,000

Job & Placements for PG Diploma in Public Relations & Advertising Management

The Advertising and Public Relations industry primarily focuses on promoting new brands or products and funding marketing initiatives. Professionals in this field are responsible for conducting market research on behalf of manufacturing and distribution companies. They also handle public relations using various campaign strategies. As a result, many leading national companies prioritize candidates with Advertising and Public Relations degrees for recruitment. Prominent employers like the NDTV Network often engage in direct campus recruitment to select the most qualified students.

Job Profiles for PG Diploma in Public Relations & Advertising Management

A Post Graduate Diploma program in Advertising and Public Relations offers students a comprehensive understanding of communication strategies and public relations tactics within the realm of marketing and advertising. Graduates of this program are equipped with the skills and knowledge needed to excel in various career paths in these industries.

Here are some job profiles and descriptions for graduates of the PGD in Public Relations and Advertisement Management program, presented in a table format:

Job Profile	Description
Copywriter/Illustrator	Responsible for creating compelling written and visual content for advertising campaigns.
Media Planner	Develops strategies for optimal media placement to reach the target audience effectively.
Advertising Agency	Works in advertising agencies, contributing to campaign development and execution.
Corporate Communicator	Manages internal and external communication for organizations, maintaining their image.
Branding Expert	Focuses on creating and enhancing brand identity, ensuring consistency across all channels.
Digital Marketing	Specializes in online marketing strategies, including SEO, social media, and content marketing.
Event Management	Plans and coordinates events, from conception to execution, for businesses and organizations.
Public Relations Practitioner	Handles PR activities to maintain a positive public image, manage crises, and build relationships.

Top Recruiters for PG Diploma in Public Relations & Advertising Management

Primary employers in the field are PR consultancies, which offer independent services to multiple client organizations, often spanning diverse market sectors. Additionally, PR graduates find employment opportunities with:

1. Advertising companies and creative agencies

2. Event management companies

3. Marketing agencies

4. Media communication firms

5. Political entities

6. Public affairs agencies

Salary for PG Diploma in Public Relations & Advertising Management

The PGD in Public Relations and Advertising Management has become a popular choice for many students due to the vast career options it offers, lucrative pay scales, and numerous job opportunities

Job Profile	Average Salary Per Annum
Advertising Media Planners	3 - 4 lakhs
PR Executive	5 - 6 lakhs
Content Developers	2 - 3 lakhs
Marketing and Advertising Communication Specialist	5 - 6 lakhs
Public Relation Specialist	4 - 5 lakhs
Media Relation Officer	2.5 - 4 lakhs

Scope for PG Diploma in Public Relations & Advertising Management

Enrolling in a Post Graduate Diploma program in Advertising and Public Relations offers students a practical understanding of crafting diverse public relations strategies and communication approaches for organizations. Students will acquire the skills required for shaping public perception, establishing a media presence, and becoming adept at conflict resolution.

Throughout the program, students will engage in activities such as professional placements, gaining exposure to the industry, and cultivating a robust professional network.

The course imparts knowledge of fundamental and emerging concepts and principles in public relations, facilitating more informed decision-making in the field of Advertising and Public Relations. Students will gain hands-on experience in integrating various functions aligned with organizational goals and strategies.

Career Paths after the Course PG Diploma in Public Relations & Advertising Management

Graduates of the PGD in Public Relations and Advertisement Management program are well-equipped for a wide array of career opportunities within the marketing and advertising industry. Here are some common career paths for graduates of the PGD in Public Relations and Advertising Management course:

1. Copywriter/Illustrator

2. Media Planner

3. Advertising Agency Professional

4. Corporate Communications Specialist

5. Branding Expert

6. Digital Marketing Professional

7. Event Management Specialist

8. Public Relations Practitioner

Skills that make you a good employee after the course PG Diploma in Public Relations & Advertising Management

Here is a list of skills that can make you a valuable employee after completing a Post Graduate Diploma in Public Relations and Advertisement Management:

1. Media Relations

2. Content Creation and Copywriting

3. Strategic Thinking

4. Marketing and Advertising Knowledge

5. Digital Marketing Skills

6. Crisis Management

7. Brand Management

8. Event Planning and Management

9. Public Speaking

10. Research and Analysis

11. Social Media Management

12. Client Relationship Management

13. Creative Problem Solving

14. Team Collaboration and Leadership

Scope for higher studies after the course PGD in Public Relations & Advertising Management

After completing a Post Graduate Diploma in Public Relations and Advertisement Management, you can explore various higher study options, including:

1. Master's in Public Relations (M.P.R.)

2. Master's in Marketing or Advertising

3. Master of Business Administration (MBA) with a focus on Marketing or Communication

4. Specialized certification programs in Digital Marketing, Content Marketing, or Event Management

5. Ph.D. in Communication or Public Relations for those interested in research and academia.

FAQS

What is the duration of the PG Diploma program in Public Relations and Advertisement Management?

The duration typically ranges from 1 to 2 years, depending on the specific program and institution.

Is this program suitable for individuals without a background in marketing or communication?

Yes, many programs are designed to accommodate students from diverse academic backgrounds.

What are the key skills gained from this program?

Graduates acquire skills in communication, media relations, content creation, crisis management, and marketing strategy, among others.

What types of job roles can I expect after completing this program?

Job roles include copywriter, media planner, corporate communicator, branding expert, and digital marketing specialist, among others.

Are there opportunities for internships during the program?

Many programs offer internship opportunities to gain real-world experience.

Is this program suitable for individuals interested in starting their own PR or advertising agency?

Yes, the program provides valuable insights and skills for those interested in entrepreneurship.

What is the typical course curriculum like?

Coursework covers areas such as public relations strategy, advertising campaigns, media planning, and crisis communication.

Are there options for part-time or online study?

Yes, some institutions offer part-time or online programs to accommodate working professionals.

Can international students apply for this program?

Yes, many institutions welcome international students, and some programs may offer specific accommodations for them.

What is the average salary range for graduates in this field?

Salary ranges vary, but graduates can expect competitive salaries, with factors such as location and experience playing a role. Generally, salaries can range from 2 to 6 lakhs per annum, depending on the specific job role and organization.