MBA in Marketing Management Course at Alpha College of Engineering -, Chennai Syllabus & Subjects Semester Wise

The MBA in Marketing Management syllabus at Alpha College of Engineering - , Chennai is designed to provide overall knowledge to the students with a strong foundation. MBA in Marketing Management faculty at Alpha College of Engineering - specially focus on in-depth learning to relevant subjects. At first semester syllabus of MBA in Marketing Management at Alpha College of Engineering - , students learn the basics of programme. A strong foundation is very important for comprehensive learning. MBA in Marketing Management syllabus at Alpha College of Engineering - , Chennai maintains a balance between theoretical knowledge and practical knowledge.

MBA in Marketing Management first year students at Alpha College of Engineering - are introduced with core subjects. Then they are encouraged to explore other area for a broader perspective. Alpha College of Engineering - , Chennai also provides practical training sessions, workshops, projects, and case studies to enhance student skills. MBA in Marketing Management syllabus at Alpha College of Engineering - , Chennai is also frequently updated to give industry relevant training and knowledge to students. Alpha College of Engineering - strives to provide a nurturing environment where students can learn new skills. The hands-on training sessions at Alpha College of Engineering - enable MBA in Marketing Management students to apply knowledge and skills in a controlled environment and get required experience.

According to syllabus of MBA in Marketing Management progress, students learn advanced topics and complex concepts. The MBA in Marketing Management curriculum at Alpha College of Engineering - , Chennai mainly focuses on analytical and critical thinking. As the MBA in Marketing Management course unfolds, students develop several important skills that increases their employability. As per syllabus of MBA in Marketing Management at Alpha College of Engineering - also includes real-life projects and internship programs. It helps students critical thinking and gives them real-world experience.

MBA in Marketing Management curriculum at Alpha College of Engineering - includes group discussions, guest lectures, case studies, and skill development workshops to enhance the learning experience. The MBA in Marketing Management syllabus at Alpha College of Engineering - aims to create well-rounded professionals equipped with the necessary skills and knowledge to succeed in their chosen fields.

Additional curriculum at Alpha College of Engineering -

Workshops and Seminars - Regular sessions with industry experts help MBA in Marketing Management students at Alpha College of Engineering - to stay updated with current trends.
Group Projects - Collaborative projects according to Alpha College of Engineering - syllabus develop teamwork and problem-solving skills.
Case Studies - MBA in Marketing Management syllabus offers analysis of real-world scenarios to apply theoretical knowledge.
Extracurricular Activities - Alpha College of Engineering - offers several activities like sports, clubs, societies, etc. to encourage overall development.

Note: Given below syllabus is based on the available web sources. Please verify with the Alpha College of Engineering - , Chennai for latest MBA in Marketing Management curriculum.

MBA in Marketing Management Syllabus

The MBA in Marketing Management program typically focuses on developing a deep understanding of marketing strategies and consumer behavior. The syllabus covers topics such as market research, brand management, digital marketing, advertising, and sales management. Students learn how to create effective marketing campaigns and analyze market trends.

Syllabus & Subjects

Many colleges/universities offer an MBA in Marketing Management. All these colleges have different programs. However, there are a few subjects that are common to all the syllabi. Below we have mentioned the important MBA in Marketing Management subjects covered in the course. However, to get a detailed understanding of the MBA in Marketing subjects, you must visit the college website.

Semester	Subjects
Semester I	Management Concepts
	Business Environment
	Managerial Economics
	Statistical Analysis and & Operations Research
	Financial and Cost Accounting
	Marketing Management
	Financial Management
Semester II	Accounting And Managerial Decisions
	Computer Application 1
	Sales Management
	Consumer Behavior
	Agricultural And Rural Marketing
	Marketing Research
	Advertising Management
Semester III	Retailing
	Entrepreneurship Development
	Service Marketing And CRM
	E-Commerce
	Product And Brand Management
	International Business
Semester IV	Strategic Management
	Marketing of Non-profit Organization
	Logistics And Supply Chain Management
	Computer Application 2
	Management Information System
	Industrial Marketing
	Total Quality Management

Important Books for MBA Marketing Management

A list of books that one can study during the course is given here:

Books	Author
Essentials of Management	Kootz, O'Donnell, Weighrich
Business Environment	K. Aswathappa
Managerial Economics	Varshney & Maheshwari
Business Statistics	Gupta, S.P. & Gupta, M.P.
Marketing Management	Kotlar, Philip
Managerial Finance	Weston and Brigham
Successful Selling	F.L. Lobo