BBM (Marketing Management) Course at University - [BU], Bengaluru Syllabus & Subjects Semester Wise

The BBM (Marketing Management) syllabus at University (BU), Bengaluru is designed to provide overall knowledge to the students with a strong foundation. BBM (Marketing Management) faculty at University (BU) specially focus on in-depth learning to relevant subjects. At first semester syllabus of BBM (Marketing Management) at University (BU), students learn the basics of programme. A strong foundation is very important for comprehensive learning. BBM (Marketing Management) syllabus at University (BU), Bengaluru maintains a balance between theoretical knowledge and practical knowledge.

BBM (Marketing Management) first year students at University (BU) are introduced with core subjects. Then they are encouraged to explore other area for a broader perspective. University (BU), Bengaluru also provides practical training sessions, workshops, projects, and case studies to enhance student skills. BBM (Marketing Management) syllabus at University (BU), Bengaluru is also frequently updated to give industry relevant training and knowledge to students. University (BU) strives to provide a nurturing environment where students can learn new skills. The hands-on training sessions at University (BU) enable BBM (Marketing Management) students to apply knowledge and skills in a controlled environment and get required experience.

According to syllabus of BBM (Marketing Management) progress, students learn advanced topics and complex concepts. The BBM (Marketing Management) curriculum at University (BU), Bengaluru mainly focuses on analytical and critical thinking. As the BBM (Marketing Management) course unfolds, students develop several important skills that increases their employability. As per syllabus of BBM (Marketing Management) at University (BU) also includes real-life projects and internship programs. It helps students critical thinking and gives them real-world experience.

BBM (Marketing Management) curriculum at University (BU) includes group discussions, guest lectures, case studies, and skill development workshops to enhance the learning experience. The BBM (Marketing Management) syllabus at University (BU) aims to create well-rounded professionals equipped with the necessary skills and knowledge to succeed in their chosen fields.

Additional curriculum at University (BU)

Workshops and Seminars - Regular sessions with industry experts help BBM (Marketing Management) students at University (BU) to stay updated with current trends.
Group Projects - Collaborative projects according to University (BU) syllabus develop teamwork and problem-solving skills.
Case Studies - BBM (Marketing Management) syllabus offers analysis of real-world scenarios to apply theoretical knowledge.
Extracurricular Activities - University (BU) offers several activities like sports, clubs, societies, etc. to encourage overall development.

Note: Given below syllabus is based on the available web sources. Please verify with the University (BU), Bengaluru for latest BBM (Marketing Management) curriculum.

Syllabus of BBM in Marketing Management

The syllabus for the Bachelor of Business Management (BBM) in Marketing Management program is designed to provide students with a comprehensive understanding of marketing principles and practices. Students typically cover core topics related to marketing strategy, consumer behavior, and market research. The curriculum often includes courses on digital marketing, branding, and advertising. Students also delve into topics related to sales management, marketing analytics, and product development. Practical experiences such as marketing campaigns, market research projects, and brand management simulations may be included to help students apply marketing concepts in real-world business scenarios. Graduates are well-prepared for roles in marketing management, brand management, and digital marketing within various industries.

Syllabus and Subjects you study in BBM Marketing and Management

S.No	First semester
1	Indian Business of Environment
2	Communication Skills and Personality Development
3	The Micro Economic Analysis
4	The Business of Accounting
5	The Principles and Practice of Management

S.No	Second Semester
1	Cost and Accounting
2	Elements of HRM
3	The Macro-economic Analysis
4	The Principles of Marketing
5	The Business Analysis
6	IT in Business Operations

S.No	Third semester
1	An International Business Environment
2	The Product and the Operations Management
3	The International of Economics
4	The International Marketing and Management
5	Management of Accounting
6	E-Commerce

S.No	Fourth semester
1	The Supply Chain and Logistics Management
2	Digital Marketing
3	Foreign Exchange Operations
4	The Business Taxation
5	Business Exposure
6	International Agri-business

S.No	Fifth semester
1	The Business and Ethics
2	The International Relations
3	The International Banking and Finance Management
4	Reporting Business and Analysis
5	The International Banking and Finance Management
6	Foreign Language Paper 1

S.No	Sixth semester
1	Export and Import procedure
2	Study of Global Economics
3	The International Management of Project Report
4	Foreign Language Paper 2
5	Project