3 Years
Under Graduate
Management
The BBA (Communications Management) syllabus at University (CU), Chandigarh is designed to provide overall knowledge to the students with a strong foundation. BBA (Communications Management) faculty at University (CU) specially focus on in-depth learning to relevant subjects. At first semester syllabus of BBA (Communications Management) at University (CU), students learn the basics of programme. A strong foundation is very important for comprehensive learning. BBA (Communications Management) syllabus at University (CU), Chandigarh maintains a balance between theoretical knowledge and practical knowledge.
BBA (Communications Management) first year students at University (CU) are introduced with core subjects. Then they are encouraged to explore other area for a broader perspective. University (CU), Chandigarh also provides practical training sessions, workshops, projects, and case studies to enhance student skills. BBA (Communications Management) syllabus at University (CU), Chandigarh is also frequently updated to give industry relevant training and knowledge to students. University (CU) strives to provide a nurturing environment where students can learn new skills. The hands-on training sessions at University (CU) enable BBA (Communications Management) students to apply knowledge and skills in a controlled environment and get required experience.
According to syllabus of BBA (Communications Management) progress, students learn advanced topics and complex concepts. The BBA (Communications Management) curriculum at University (CU), Chandigarh mainly focuses on analytical and critical thinking. As the BBA (Communications Management) course unfolds, students develop several important skills that increases their employability. As per syllabus of BBA (Communications Management) at University (CU) also includes real-life projects and internship programs. It helps students critical thinking and gives them real-world experience.
BBA (Communications Management) curriculum at University (CU) includes group discussions, guest lectures, case studies, and skill development workshops to enhance the learning experience. The BBA (Communications Management) syllabus at University (CU) aims to create well-rounded professionals equipped with the necessary skills and knowledge to succeed in their chosen fields.
Additional curriculum at University (CU)
Note: Given below syllabus is based on the available web sources. Please verify with the University (CU), Chandigarh for latest BBA (Communications Management) curriculum.
The BBA in Communications Management program focuses on preparing students for careers in public relations, corporate communications, and media management. Core courses cover communication theories, media relations, and crisis communication. Specialized subjects include strategic communication planning, digital media management, and corporate social responsibility communication. Students often engage in communication projects, public relations campaigns, and media simulations. The curriculum prepares graduates for roles in communications management, public relations, and media relations.
Syllabus
& Subjects
Every college has its own syllabus for BBA in Media Management. Candidates can check the syllabus from the website to know all the topics which they will learn in three years.
| Semester | Subjects |
| Semester I | Communication Theory (Introduction) |
| Human Behavior | |
| English 1 | |
| Radio Production and Planning | |
| New Media | |
| Economics | |
| Principles of Management | |
| Sociological and Anthropological Thought | |
| Semester II | Accounting |
| Politics and Governance | |
| Marketing Fundamentals | |
| Literature | |
| History of Art | |
| Theatre | |
| Event Management | |
| Media and Culture | |
| Semester III | Gender- Interdisciplinary Perspectives |
| PR and Corporate Communication (Introduction) | |
| Research (Introduction) | |
| Business Law | |
| Principles of Advertising | |
| Statistics | |
| Music | |
| Organizational Behavior | |
| Semester IV | Cost Accounting |
| Animation | |
| Macro Economics | |
| Creative Writing | |
| Journalism | |
| TV Production Programming | |
| HRM | |
| Semester V | Strategic Management |
| Management Accounts | |
| Digital Environment | |
| IMC | |
| Business Environment | |
| Documentaries | |
| Semester VI | Multimedia |
| Media Law Ethics | |
| Cinema Studies | |
| Account Planning | |
| Entrepreneurship | |
| Corporate Governance | |
| Project | |
| Elective Subjects | Innovative Marketing. |
| Account Planning Models. | |
| Corporate Communications & Reputation Management. | |
| Rural Marketing & Communication | |
| Media Planning and Buying. | |
| Advertising Creativity and Execution. | |
| Brand and Product Management. |
Projects
Through
project-based learning, the BBA in Communication Management program focuses on
group projects and activities are a common teaching strategy. Teams of six to
eight students each work on assignments and other course-related tasks as they
progress through the course.
The
following are some of the most common BBA in Communication Management projects:
Reference
Books
The BBA in Communication Management books gives students an in-depth study of their area of concentration in addition to providing a foundational understanding of the course. The following are the reference books for the BBA in Communication Management syllabus:
| Name of Author | Name of Book |
| Kaul, Asha | Effective Business Communication |
| Pettett, Lesikar | Business Communication |
| Sinha P. | Business Communications |
| Pal, Rajendra, and Korlahalli | Essentials of Business Communication |
| P.S. Tripathi | Communication Management - A Global Perspective |
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