3 Years
Under Graduate
Management
The BBA (Sales And Marketing) syllabus at Culinary Institute of India (CII) and Centre for Information Technology and Management SciencesDurgapur, Paschim Bardhaman is designed to provide overall knowledge to the students with a strong foundation. BBA (Sales And Marketing) faculty at Culinary Institute of India (CII) and Centre for Information Technology and Management SciencesDurgapur specially focus on in-depth learning to relevant subjects. At first semester syllabus of BBA (Sales And Marketing) at Culinary Institute of India (CII) and Centre for Information Technology and Management SciencesDurgapur, students learn the basics of programme. A strong foundation is very important for comprehensive learning. BBA (Sales And Marketing) syllabus at Culinary Institute of India (CII) and Centre for Information Technology and Management SciencesDurgapur, Paschim Bardhaman maintains a balance between theoretical knowledge and practical knowledge.
BBA (Sales And Marketing) first year students at Culinary Institute of India (CII) and Centre for Information Technology and Management SciencesDurgapur are introduced with core subjects. Then they are encouraged to explore other area for a broader perspective. Culinary Institute of India (CII) and Centre for Information Technology and Management SciencesDurgapur, Paschim Bardhaman also provides practical training sessions, workshops, projects, and case studies to enhance student skills. BBA (Sales And Marketing) syllabus at Culinary Institute of India (CII) and Centre for Information Technology and Management SciencesDurgapur, Paschim Bardhaman is also frequently updated to give industry relevant training and knowledge to students. Culinary Institute of India (CII) and Centre for Information Technology and Management SciencesDurgapur strives to provide a nurturing environment where students can learn new skills. The hands-on training sessions at Culinary Institute of India (CII) and Centre for Information Technology and Management SciencesDurgapur enable BBA (Sales And Marketing) students to apply knowledge and skills in a controlled environment and get required experience.
According to syllabus of BBA (Sales And Marketing) progress, students learn advanced topics and complex concepts. The BBA (Sales And Marketing) curriculum at Culinary Institute of India (CII) and Centre for Information Technology and Management SciencesDurgapur, Paschim Bardhaman mainly focuses on analytical and critical thinking. As the BBA (Sales And Marketing) course unfolds, students develop several important skills that increases their employability. As per syllabus of BBA (Sales And Marketing) at Culinary Institute of India (CII) and Centre for Information Technology and Management SciencesDurgapur also includes real-life projects and internship programs. It helps students critical thinking and gives them real-world experience.
BBA (Sales And Marketing) curriculum at Culinary Institute of India (CII) and Centre for Information Technology and Management SciencesDurgapur includes group discussions, guest lectures, case studies, and skill development workshops to enhance the learning experience. The BBA (Sales And Marketing) syllabus at Culinary Institute of India (CII) and Centre for Information Technology and Management SciencesDurgapur aims to create well-rounded professionals equipped with the necessary skills and knowledge to succeed in their chosen fields.
Additional curriculum at Culinary Institute of India (CII) and Centre for Information Technology and Management SciencesDurgapur
Note: Given below syllabus is based on the available web sources. Please verify with the Culinary Institute of India (CII) and Centre for Information Technology and Management SciencesDurgapur, Paschim Bardhaman for latest BBA (Sales And Marketing) curriculum.
The BBA in Sales and Marketing program emphasizes marketing strategies and sales techniques. Core courses encompass marketing principles, market research, and consumer behavior. Specialized subjects include sales management, digital marketing, and marketing analytics. Students often work on marketing and sales projects to apply their knowledge to real-world marketing challenges. Graduates are well-prepared for careers in sales management, marketing, and business development.
First
Semester
| S.No | Topic |
| 1 | Enterprise Economics |
| 2 | the business climate in India |
| 3 | Microsoft Office and Technology |
| 4 | First Language |
| 5 | Commercial Mathematics |
| 6 | Training in the Field |
| 7 | Financial Management |
| S.No | Topic |
| 1 | Management Concepts and Techniques |
| 2 | Self-Awareness Character Development |
| 3 | Creative Thinking & Originality |
| 4 | Cost and Managerial Accounting |
| 5 | Accounting Information |
| 6 | End-of-Semester Viva |
| 7 | A Second Language |
Third
Semester
| S.No | Topic |
| 1 | Organizational Interaction |
| 2 | Management of Human Resources |
| 3 | Indian History and Culture |
| 4 | Basics of Entrepreneurship |
| 5 | Marketing Administration |
| 6 | MS Office |
| 7 | Final Viva of the Academic Year |
| S.No | Topic |
| 1 | Theory & Practise of Banking |
| 2 | The Conduct of Organisations |
| 3 | The Business Regulations |
| 4 | Financial Administration |
| 5 | Soft Abilities |
| 6 | The Current Business Affairs |
Fifth
Semester
| S.No | Topic |
| 1 | Administration of Production and Operations |
| 2 | Business for Social Purposes |
| 3 | Management of Family Businesses |
| 4 | Preparation of a Business Plan |
| 5 | Operating the Stock Market |
| 6 | Management of the Supply Chain and Logistics |
| 7 | Buying Patterns |
| 8 | Development of Human Resources |
| 9 | Managing Performance |
| 10 | Report on Industrial Projects |
| 11 | Financial System of India |
Sixth Semester
| S.No | Topic |
| 1 | Management of Customer Relationships |
| 2 | Managing Brands and Advertising |
| 3 | Financial Simulator |
| 4 | Family Businesses |
| 5 | An E-Commerce |
| 6 | Aspects of Entrepreneurship's Finance |
| 7 | Insurance Administration |
| 8 | Tax Law & Practise – Income |
| 9 | Occupational Relations |
A BBA (sales and
marketing) program's optional courses, internships, and projects that promote skill
development and real-world experience are frequently included in addition to these
core disciplines. To fully comprehend the organization and subject matter of the
program, it is crucial to consult the exact curriculum and syllabus of the institution
or university you are considering.
some common elective subjects in a BBA Sales and Marketing program:
| Consumer Action concepts | Retail Administration |
| Promote and advertise | Market Research |
| Retail Management | Sales Negotiation |
| Online Marketing | Foreign Language Marketing |
Projects in BBA Sales and Marketing
I.
Marketing Campaign: Create and carry out a campaign to promote a good or
service.
II.
Sales Analysis: Consider improving some regions by analyzing sales
statistics.
III.
Market Research Project: Identify market trends and consumer preferences
through research.
IV.
Branding Project: Develop a brand identity for a product.
V.
Sales Presentation: Prepare and deliver a sales pitch for a product or
service.
VI.
Digital Marketing Campaign: Create and implement an online marketing
campaign
Reference books
Here are some recommended reference books for BBA Sales and Marketing:
| Book Name | Author |
| Principles of Marketing | Kotler and Armstrong |
| Sales Management | Ingram, LaForge, and Avila |
| Consumer Behavior | Solomon |
| Retail Management | Berman and Evans |
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