MBA in Marketing Management - Department of Management Studies, IIT Madras

MBA in Marketing Management: Full Form, Admission, Eligibility, Exams, Fees Structure, Syllabus, Career, Future Scope, Jobs, Top Colleges

The full form of MBA in Marketing Management is Master of Business Administration in Marketing Management. It is a two-year postgraduate program that focuses on marketing and business management knowledge. The eligibility criteria for this course typically require a bachelor's degree in any discipline with a minimum of 50% marks. The admission process for MBA in Marketing Management is usually granted based on entrance exams such as CAT, CMAT, IIFT, and XAT. The course curriculum covers marketing management, marketing research, marketing strategies, consumer behavior, brand management, packaging, and digital marketing.

After completing the MBA in Marketing Management course, students have access to a wide range of job opportunities in various marketing departments, sales, advertising, and distribution of products and services. Some of the key job profiles include Sales Manager, Product Manager, Brand Manager, Marketing Executive, and Digital Marketing Executive. The average salary for an MBA graduate in marketing management ranges from Rs. 2 lakh to Rs. 8 Lakh per annum. Top recruiters for this course include NTPC, Citibank, ITC, Vodafone, Larsen & Toubro, Nestle, Flipkart, Microsoft, Amazon, and Wipro.

The future scope of an MBA in Marketing Management is vast, with numerous opportunities in various sectors, both in India and abroad. Pursuing an MBA in Marketing Management equips individuals with essential skills needed to succeed in the workplace, including strategic thinking, analytical skills, communication skills, creativity, market research abilities, and leadership skills. The course also provides internship opportunities, which offer hands-on experience and networking opportunities.

Some of the top colleges for MBA in Marketing Management program include the School of Management, Dr DY Patil University, Navi Mumbai, KJ Somaiya SIMSR - K J Somaiya Institute of Management, BIMM Pune, MITSOM Pune, and Sharda University, Greater Noida. The admission to MBA in Marketing Management course takes place on the basis of entrance examinations. The average salary of a Marketing Management postgraduate differs depending on the experience, with a fresher in the field earning between Rs. 2-3 lakhs per annum and a candidate with more years of experience earning a better salary.