Advanced Diploma In Marketing Course Syllabus - Indian Institute of Commerce & Trade (IICT, Lucknow)

The Advanced Diploma in Marketing syllabus at Indian Institute of Commerce & Trade (IICT), Lucknow is designed to provide overall knowledge to the students with a strong foundation. Advanced Diploma in Marketing faculty at Indian Institute of Commerce & Trade (IICT) specially focus on in-depth learning to relevant subjects. At first semester syllabus of Advanced Diploma in Marketing at Indian Institute of Commerce & Trade (IICT), students learn the basics of programme. A strong foundation is very important for comprehensive learning. Advanced Diploma in Marketing syllabus at Indian Institute of Commerce & Trade (IICT), Lucknow maintains a balance between theoretical knowledge and practical knowledge.

Advanced Diploma in Marketing first year students at Indian Institute of Commerce & Trade (IICT) are introduced with core subjects. Then they are encouraged to explore other area for a broader perspective. Indian Institute of Commerce & Trade (IICT), Lucknow also provides practical training sessions, workshops, projects, and case studies to enhance student skills. Advanced Diploma in Marketing syllabus at Indian Institute of Commerce & Trade (IICT), Lucknow is also frequently updated to give industry relevant training and knowledge to students. Indian Institute of Commerce & Trade (IICT) strives to provide a nurturing environment where students can learn new skills. The hands-on training sessions at Indian Institute of Commerce & Trade (IICT) enable Advanced Diploma in Marketing students to apply knowledge and skills in a controlled environment and get required experience.

According to syllabus of Advanced Diploma in Marketing progress, students learn advanced topics and complex concepts. The Advanced Diploma in Marketing curriculum at Indian Institute of Commerce & Trade (IICT), Lucknow mainly focuses on analytical and critical thinking. As the Advanced Diploma in Marketing course unfolds, students develop several important skills that increases their employability. As per syllabus of Advanced Diploma in Marketing at Indian Institute of Commerce & Trade (IICT) also includes real-life projects and internship programs. It helps students critical thinking and gives them real-world experience.

Advanced Diploma in Marketing curriculum at Indian Institute of Commerce & Trade (IICT) includes group discussions, guest lectures, case studies, and skill development workshops to enhance the learning experience. The Advanced Diploma in Marketing syllabus at Indian Institute of Commerce & Trade (IICT) aims to create well-rounded professionals equipped with the necessary skills and knowledge to succeed in their chosen fields.

Additional curriculum at Indian Institute of Commerce & Trade (IICT)

1. Workshops and Seminars - Regular sessions with industry experts help Advanced Diploma in Marketing students at Indian Institute of Commerce & Trade (IICT) to stay updated with current trends.
2. Group Projects - Collaborative projects according to Indian Institute of Commerce & Trade (IICT) syllabus develop teamwork and problem-solving skills.
3. Case Studies - Advanced Diploma in Marketing syllabus offers analysis of real-world scenarios to apply theoretical knowledge.
4. Extracurricular Activities - Indian Institute of Commerce & Trade (IICT) offers several activities like sports, clubs, societies, etc. to encourage overall development.

Note: Given below syllabus is based on the available web sources. Please verify with the Indian Institute of Commerce & Trade (IICT), Lucknow for latest Advanced Diploma in Marketing curriculum.

Syllabus for Advanced Diploma In Marketing Course

The Advanced Diploma in Marketing course provides a comprehensive syllabus that delves into various aspects of modern marketing. It covers fundamental marketing concepts, including market research techniques to analyze consumer behaviour and identify opportunities. The curriculum encompasses strategic marketing planning, focusing on segmentation, targeting, positioning, and gaining a competitive edge. In the realm of digital marketing, students learn about online channels, social media strategies, content creation, and search engine optimization. Advertising principles, media planning, and the art of crafting effective promotional campaigns are also studied. Additionally, the syllabus emphasizes branding, public relations, and customer relationship management, fostering well-rounded marketing expertise. Through practical projects, case studies, and interactive sessions, students develop a strong foundation in marketing strategies, enabling them to navigate the dynamic landscape of the business world.

Syllabus & Subjects

Semester I	Financial Accounting
	Managerial Communication-I
	Marketing Management
	Corporate Finance
Semester II	Managerial Economics
	Organization Design
	Decision Sciences-I
	Operations
Semester III	Business, Government and Society
	Managerial Communication-II
	Business and Ethics
	Managing People and Performance in Organizations
	Macroeconomics
Semester IV	Consumer Behavior
	Decision Sciences-II
	Integrated Marketing and Communication
	Entrepreneurial Learning
	Project Work

Reference Books

Advanced Diploma in Marketing books provide students with both a thorough general review of the subject matter and a close examination of their specific area of expertise. The following are some of the books for reference:

Name of Author	Name of Book
Philip Kotler and Kevin Lane Keller	Marketing Management
Gary Armstrong and Philip Kotler	Principles of Marketing
Michael R. Solomon	Consumer Behavior: Buying, Having, and Being
Dave Chaffey and Fiona Ellis-Chadwick	Digital Marketing: Strategy, Implementation and Practice
Warren J. Keegan and Mark C. Green	Global Marketing
Orville C. Walker Jr. and John W. Mullins	Marketing Strategy: A Decision-Focused Approach
Kenneth E. Clow and Donald E. Baack	Integrated Advertising, Promotion, and Marketing Communications
DR. DEB PRASANNA CHOUDHURY	Sustainability Management