Master of Science (M.Sc.) Digital Marketing Course Syllabus - International Institute of Information Technology, Bangalore

  • Years 2 Years
  • Type Course Post Graduate
  • stream Film and Drama
  • Delivery Mode
Written By universitykart team | Last updated date Jul, 07, 2024

The Master of Science (M.Sc.) Digital Marketing syllabus at International Institute of Information Technology, Bangalore is designed to provide overall knowledge to the students with a strong foundation. Master of Science (M.Sc.) Digital Marketing faculty at International Institute of Information Technology specially focus on in-depth learning to relevant subjects. At first semester syllabus of Master of Science (M.Sc.) Digital Marketing at International Institute of Information Technology, students learn the basics of programme. A strong foundation is very important for comprehensive learning. Master of Science (M.Sc.) Digital Marketing syllabus at International Institute of Information Technology, Bangalore maintains a balance between theoretical knowledge and practical knowledge.

Master of Science (M.Sc.) Digital Marketing first year students at International Institute of Information Technology are introduced with core subjects. Then they are encouraged to explore other area for a broader perspective. International Institute of Information Technology, Bangalore also provides practical training sessions, workshops, projects, and case studies to enhance student skills. Master of Science (M.Sc.) Digital Marketing syllabus at International Institute of Information Technology, Bangalore is also frequently updated to give industry relevant training and knowledge to students. International Institute of Information Technology strives to provide a nurturing environment where students can learn new skills. The hands-on training sessions at International Institute of Information Technology enable Master of Science (M.Sc.) Digital Marketing students to apply knowledge and skills in a controlled environment and get required experience.

According to syllabus of Master of Science (M.Sc.) Digital Marketing progress, students learn advanced topics and complex concepts. The Master of Science (M.Sc.) Digital Marketing curriculum at International Institute of Information Technology, Bangalore mainly focuses on analytical and critical thinking. As the Master of Science (M.Sc.) Digital Marketing course unfolds, students develop several important skills that increases their employability. As per syllabus of Master of Science (M.Sc.) Digital Marketing at International Institute of Information Technology also includes real-life projects and internship programs. It helps students critical thinking and gives them real-world experience.

Master of Science (M.Sc.) Digital Marketing curriculum at International Institute of Information Technology includes group discussions, guest lectures, case studies, and skill development workshops to enhance the learning experience. The Master of Science (M.Sc.) Digital Marketing syllabus at International Institute of Information Technology aims to create well-rounded professionals equipped with the necessary skills and knowledge to succeed in their chosen fields.

Additional curriculum at International Institute of Information Technology

  1. Workshops and Seminars - Regular sessions with industry experts help Master of Science (M.Sc.) Digital Marketing students at International Institute of Information Technology to stay updated with current trends.
  2. Group Projects - Collaborative projects according to International Institute of Information Technology syllabus develop teamwork and problem-solving skills.
  3. Case Studies - Master of Science (M.Sc.) Digital Marketing syllabus offers analysis of real-world scenarios to apply theoretical knowledge.
  4. Extracurricular Activities - International Institute of Information Technology offers several activities like sports, clubs, societies, etc. to encourage overall development.

Note: Given below syllabus is based on the available web sources. Please verify with the International Institute of Information Technology, Bangalore for latest Master of Science (M.Sc.) Digital Marketing curriculum.

Syllabus for Master of Science (M.Sc.) Digital Marketing Course

The Master of Science (M.Sc.) in Digital Marketing is a dynamic program designed to equip students with a profound understanding of the ever-evolving world of digital marketing strategies and techniques. In this comprehensive syllabus, students will delve into the core principles of digital marketing, including search engine optimization (SEO), social media marketing, content marketing, data analytics, and e-commerce strategies. This program aims to prepare graduates to navigate the digital landscape, create effective marketing campaigns, and leverage data-driven insights to make informed decisions. Explore the synergy of technology and marketing in this exciting M.Sc. program.

1 Year OR 1st & 2nd Semester Syllabus of Master of Science (M.Sc.) Digital Marketing

S.noSubjects
1Search Engine Optimization (SEO)
2Social Media
3Content management                                                                         
4Digital Marketing Channels
5Mobile Marketing
6SWOT analysis
7Conversion Optimization
8Introduction to CRM
9Introduction to Web analytics
10Types of publications
11Creating Business Accounts on Various Social Media Platform

2nd Year OR 3rd & 4th Semester Syllabus of Master of Science (M.Sc.) Digital Marketing

S.NoSubjects
1Digital Marketing Budgeting
2Writing the SEO content
3Digital Marketing Strategy                                         
4YouTube and Video Marketing
5Facebook Marketing and Advertising
6Google AdWords Fundamentals
7Google Analytics: Specific Techniques and Reports                                    
8Marketing Automation

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