PGDM in Marketing Management - ISTTM Business School, Hyderabad

  • Years 1 Years
  • Type Course Post Graduate
  • stream Management
  • Delivery Mode

(1). About the Course

PGDM in Marketing is a two-year-long postgraduate diploma course that deals with various aspects of Marketing Management, Marketing Research, and Advertising. The direction objectives are to offer a strategic function for e-enterprise in enhancing the marketplace capabilities of the farm. Some activity designations encompass Market Research Analyst, Marketing Research Executive, Marketing Manager, Brand Manager, and New Product Manager.

A postgraduate Diploma in Marketing or PGDM in Marketing is a course that focuses on imparting the candidate advanced skills and knowledge in the field of marketing. The course includes sales, content marketing, digital marketing, and many more. The PGDM course familiarizes students with various new marketing trends and techniques.

A marketing course is a set of actions or tactics that a company uses to promote its brand or product in the market. Its primary purpose is to attract customers and incorporate knowledge gained by studying the management of exchange relationships.

For getting admission to the university for pursuing PGDM in Marketing, a number of the colleges take admission on a direct basis while some of the colleges go for entrance exams.  Several university's behaviors mixed front checks or recollect the rating of checks like CAT, MAT, GMAT, XAT, etc.

The average course fees for pursuing Post Graduate Diploma in Management in Marketing range between INR 2,00,000 - 8,00,000 for the entire duration. Some of the pinnacle schools in India are the Jaipuria Institute of Management, the International Institute of Management, the Asia Pacific Institute of Management, Aligarh Muslim University, etc. 

After completion of the course, the candidate can get the chance to work in FMCG Companies, E-Commerce Websites, Banking Industry, Insurance Industry, etc. Some of the top recruiters in this field are Hindustan Unilever, ITC Limited, Reliance, Genpact, etc. The average annual income that the candidate can earn after pursuing this course range from INR 4,00,000-6,00,000 per annum.

Course Highlights

The PGDM in Marketing prepares you for extra than careers in marketing. Some of the professional alternatives will consist of Market Research Analyst, Marketing Manager, Brand Manager, Advertising, Marketing & Sales, etc. To know more about the course in-depth, here’s a quick read on the course highlight.

Particulars Value
Course Name Post Graduate Diploma in Management in Marketing Management
Course Level Postgraduate Diploma
Course Duration 2 years
Eligibility Criteria Graduation degree in any stream with a minimum of 5% aggregate score.
Examination Type Semester based
Age No age limit
Course Specialization Marketing
Internship Mandatory
Course Mode Full Time / Distance
Admission Process MBA Entrance Exam + GD / PI round of colleges
Average Annual Fee INR 75,000-2,20,000
Average Annual Salary INR 2,00,000-15,00,000
Entrance Exams CAT, MAH MBA CET, XAT, etc.
Top Recruiters Amazon, Coca-Cola, Pepsico, Godrej, Hindustan Unilever Ltd., Future Group, Citigroup, ITC, etc.
Employment Areas Retail Companies, E-Commerce Brands, Retail Chains, Tourism Industry, Banking Industry, Media Companies, Advertising Agencies, Publishing Companies, Academic Institutions, Retail Companies, Manufacturing Companies, Finance, and Insurance Companies
Job Profiles Business Development Manager, Market Research Analyst, Marketing Executive, Marketing Manager, Brand Manager, New Product Manager, Advertising Manager, Marketing Communications Manager, Sales Manager

Why Study PGDM in Marketing?

PGDM in Marketing Management is a very promising course. With the growing technology and the increasing need for marketing and publicity, the demand for marketing graduates has increased substantially. Job opportunities in this sector are plentiful, both locally and overseas including advertising, retail, market research, public relations, sales, and management. Let’s discuss some of the benefits of pursuing this course:

(1). Career Opportunities

Marketing is more than just that. There are other more facets to this industry and numerous areas in which you can pursue a career. You have a number of options for potential professional paths, ranging from business analysts to branding professionals.

(2). Job prospects

The success of the PGDM in marketing is due to the fact that graduates instantly obtain delicate jobs in reputable firms after completing their degrees. Because marketing is so closely linked to profitability, businesses recruit a large number of professionals to ensure that the department runs well. As a result, there will always be an excess of marketing positions available, and you will not have trouble finding one.

(3). Recognition

Because many students select marketing as their major, most applicants are for the PGDM in marketing. Whenever it comes to fulfilling a concentration in MBA, the most common option is a PGDM in marketing. As a result, marketing is by far the most preferred option.

(4). Growth in Personality

You should always encounter various people on a daily basis in marketing. One must communicate with them and persuade them to purchase your firm’s products and services. You’ll need a pleasant, engaging, and self-assured demeanor for this. All of this is covered in the course. A PGDM in marketing will teach you how to become a better speaker, thinker, confident, and professional.

(5). Best Salary

One motivation to pursue a PGDM in marketing is that students get a higher beginning salary than others. As previously stated, branding is among the primary sources of income, which is why organizations seek out the greatest candidates for the job. And, in order to attract the top candidates, they give excellent starting salaries. Certain marketing professions are also eligible for incentives, which can help you earn even more money.

(2). Admission Process

PGDM in the Marketing admission process is based on the graduation qualification. Students have to bring all of the files along with the effects for the duration of the admission process. All the institutes will focus on the entrance exam results for the admission process.

Types of PGDM in Marketing

PGDM in Marketing course is categorized into three types one is full-time part-time and distance mode. Given below are the types of PGDM in Marketing courses:

(1). Distance

Students who cannot afford to attend regular classes on campus should opt for a distance mode of learning. Students who're operating or engaged in a few types of employment have to move for distance education. PGDM in Marketing distance learning course is offered by several colleges in India. PGDM in Marketing course details includes that students should have at least 2 years of experience in this field.

(2). Full-Time

PGDM in Marketing is a 2 years Postgraduate course. In the full-time gaining knowledge of mode, college students ought to attend ordinary classroom-primarily based totally gaining knowledge of. They additionally want to put up all of the assignments and initiatives that they want to see for their tests on their institute campus.  Students can learn from their peers and also can solve issues with the faculties which is the best thing in this mode of learning.

(3). Part-Time

Students who cannot attend regular classes can choose a part-time course. Part-time path instructions are both weekend and nighttime instructions. Students can pursue this direction whilst running in an organization.

Eligibility Criteria

Candidates wishing to use a PGDM in Marketing path want to have finished their commencement diploma with a mixture of 50% marks or above in any movement from an identified university. After application, an entrance test followed by an interview may be held to judge the eligibility of the candidate for the course.
(i). The minimum education requirement is a bachelor’s degree course from a recognized university.
(ii). The candidate must have at least 50% aggregate marks (45% for reserved category candidates) in Class 12th.
(iii). Candidates from all streams are eligible to apply for the course.

Admission Process

The admission process may be different for other colleges, but a standard requirement may remain the same:

(i). The admission of candidates to the PGDM in Marketing course is based on merit in entrance exams.
(ii). Candidates have to appear for national / state/institute level entrance exams such as CAT, MAH MBA CET, XAT, etc.
(iii). Candidates are shortlisted as per their performance in the entrance exam.
(iv). Shortlisted candidates then have to appear for the GD / PI round of their chosen college.
(v). The selection is done as per the overall performance of the candidate in the entrance exam and interview.
(vi). Some colleges may also consider graduation and intermediate scores when granting admission.
(vii). Many private colleges also offer direct admission without any entrance exam to the course under the management quota. Such admissions are done based on graduation merit but candidates have to pay a higher admission fee for this route.

Accepted Entrance Exams

Various institutes in India conduct entrance examinations for admission to the PGDM in Marketing course. Some assist the aspirants getting admission on the countrywide degree to universities, some on the kingdom level, and decided on institutes behavior a few for PGDM in Marketing admissions. Aspirants may work for any of the 3 choices, relying on the extent of the problem and opposition they're inclined to face. Given underneath are the doorway exams:

GMAT MAT CAT
SNAP ATMA CMAT
DU JAT NMAT SET
BHU UET XAT NPAT

Skills Required

To be able to build a career in  Marketing an individual needs to be socially adept and personable. Also, the candidate should have in-depth knowledge of the market so that they can make themselves stand out in the industry. Mentioned below are some core skill sets required for a career in  Marketing:

Public Speaking Skills Numerical ability Excellent Communication Skills
Relationship Building Objection Handling Skills Interpersonal skills
Self-motivated Planning and Organising Leadership Skills
Service Orientation Post-Sale Relationship Management Marketing skills
Socially Adept Strategic Prospecting Skills Negotiation Skills
Demo skills Analytical skills Active Listening & Responsiveness
Stress Management Brand awareness Data Driven
Tech-savvy Confident Decision-Making Skills
Time Management Creative Ability to understand the buyer

Fee Structure

PGDM in Marketing fees varies according to some factors such as location, faculty, demand, and structure available for the students. PGDM in Marketing duration is 2 years. The common direction rate is around INR 75,000-2,20,000.

Name of College Average Annual Fee(INR)
Awadhesh Pratap Singh University INR 42,600
Arunachal University of Studies INR 68,000
Advanced School of Management, Delhi INR 38,500
AMU INR 20,775

Selection Criteria

Students need to focus on the entrance exam as the marks obtained in it are taken into consideration for the selection process. Deserving college students are allotted seats. The admission manner relies upon the selected institution, and college students want to look at the manner to obtain the admit card.

(3). Course Comparison

PGDM in Marketing v/s MBA Marketing

PGDM in Marketing direction is a completely specific direction in phrases of employment possibilities and additionally, college students get to research loads of factors from it. Given under is the distinction among the 2 publications PGDM in Marketing and MBA Marketing course:

Parameters PGDM in Marketing MBA Marketing
Course Name Postgraduate Diploma in Marketing Masters of Business Administration in Marketing
Course Overview PGDM in Marketing is a two-year-long postgraduate diploma course that deals with various aspects of Marketing Management, Marketing Research, and Advertising. The direction objectives are to offer a strategic function for e-enterprise in enhancing the marketplace capabilities of the farm. MBA in marketing management in India is a postgraduate course of two years. It is one of the most opted course specializations in the field of Marketing. The students learn advanced marketing concepts like digital marketing, consumer behavior, advertising, and other facets of the area.
Course Duration 2 years 2 years
Eligibility Criteria Bachelor's degree in any stream with 50% aggregate 50% marks in bachelor's degree
Course Stream Management Management
Average Annual Fees INR 74,000-2,20,000 INR 7,00,000-20,00,000
Average Annual Salary INR 2,00,000-15,00,000 INR 5,00,000 - 20,00,000
Entrance Exams CAT, MAT, XAT. GMAT, CMAT CAT, MAT, GMAT, XAT
Top Colleges Bangalore University, IIKM Business School IMT Nagpur, NIILM Delhi

(4). Top Colleges

India is the center of around 4,000 colleges/universities offering postgraduate marketing courses. The top PGDM colleges in marketing include the Institute of Public Enterprise, the Indian Institute of Plantation Management, and the Xavier Institute of Social Service among top marketing schools. Average course fees range from INR 1,00,000 to INR 10,000,000 for the entire duration.

Name of College Average Annual Fee(INR) Location
Asia Pacific Institute of Management INR 9,00,000 New Delhi
Birsa Institute of Technology INR 1,22,500 Ranchi
Avagmah Business School INR 1,04,000 Bangalore
Jaipuria Institute of Management INR 5,65,000 Lucknow
Bharati Vidyapeeth University INR 50,000 Pune
Jaipuria Institute of Management INR 5,90,000 Noida
Annex College of Management Studies INR 10,000 Kolkata
Institute of Management Technology INR 1,95,000 Ghaziabad
Balaji Institute of International Business INR 6,40,000 Pune
BML Munjal University INR 5,80,000 Gurgaon
Aligarh Muslim University INR 20,775 Aligarh
Assam University INR 14,000 Assam
Awadhesh Pratap Singh University INR 42,600 Madhya Pradesh
Institute of Management Technology INR 6,03,000 Hyderabad
Ackman Institute of Management INR 2,60,000 Noida
Annamalai University INR 20,700 Tamil Nadu
The Arunachal University of Studies INR 68,000 Arunachal Pradesh
Management Development Institute INR 2,34,700 Gurgaon
Skyline Business School INR 4,88,000 Delhi
Great Lakes Institute of Management INR 1,87,500 Chennai
International Management Institute INR 6,38,000 Bhubaneswar
Advanced School of Management INR 37,500 Delhi
IIKM Business School INR 10,60,000 Calicut
International Management Institute INR 6,50,900 Kolkata
T.A Pai Management Institute INR 8,00,000 Manipal, Karnataka
Prestige Institute of Management and Research INR 1,19,500 Indore
Loyola Institute of Business Administration 8,62,700 Chennai

Top city-wise PGDM in Marketing Colleges

Given below are the top city-wise colleges for PGDM in Marketing:

Name of City Name of College
Kolkata Adamas University
Amity University
Heritage Academy
UEM
University of Calcutta
Chennai Jain College
Chennai Business School
AIIMAS
SRM University
University of Madras
Hyderabad Aurora's Business School
ICFAI Business School
Malla Reddy University
IPE
Woxsen University
Delhi Delhi University
AIM
Pearl Academy
MDI
IGNOU
Bangalore Jain University
Kristu Jayanti College
Don Bosco School of Management
IIPM
SJCC
Pune ISBS
PIBM
Indsearch
MITSOM
BIMM

Top PGDM in Marketing Government & Private Colleges

There are many government colleges offering PGDM in Marketing courses across the country. Check the table below for top government & private colleges in India:

Type of College Name of College
Government MSU Baroda
IMS DAVV Indore
School of Distance Education, Kerala
JBIMS Mumbai
IGNOU Delhi
Private Amrita School of Business
Graphic Era University
K J Somaiya Institute of Management
UPES, Dehradun
ITM Navi Mumbai

(5). Job & Placements

There are many MNCs that flip to PGDM in Marketing graduates for coping with their income and advertising and marketing departments. The task possibilities after PGDM in Marketing aren't simplest confined to the home marketplace however graduates can discover professional possibilities overseas as well. For a candidate that has a good analytical mind and the ability to come up with out-of-the-box solutions to day-to-day problems, there's a remarkable scope of the boom in phrases of function and revenue after the PGDM in Marketing Course.

Job Profiles

A PGDM in Marketing diploma is one of the maximum famous postgraduate tiers in India. A PGDM covers advanced coursework in business, marketing, and finance. Students also can pursue specializations -like healthcare, marketing, or statistics technology (IT)-to expand talents relevant to particular industries. So, in terms of the process after PGDM in Marketing, here’s what you could discover yourself as:

Job Profile Job Description
Research Manager The Research Manager is chargeable for choosing the correct study method and helping strategies to fulfill a described enterprise objective. Depending upon the chosen methods, the Research Manager develops or assists with the improvement of the study's instrument. The Research Manager works intently with carriers or Market Research Project Directors making sure the successful execution of the fieldwork.
Advertising manager Advertising Managers basically look after the company's advertising activities and suggest new and different ideas to promote goods and services.
Digital Marketing Manager Digital marketing managers are typically responsible for planning, developing, implementing, and managing the overall digital marketing strategy. Additionally, they are responsible for managing, directing, and training digital marketing professionals and other marketing positions within the team.
Market Research Analyst A market research analyst is one who collects statistical data about consumers and competitors and analyzes them to build a strategy for promoting and marketing their goods. They essentially examine the marketplace conditions.
Sales Manager As a Sales Manager, you will strive to attract customers and increase sales while maintaining the company's competitiveness and innovation. You will be responsible for maximizing the potential of our sales team, creating sales plans, and justifying those plans to senior management.
Social Media Manager As a Social Media Manager, you will be responsible for developing and implementing social media strategies to increase your online presence and improve your company's marketing and sales efforts. You will work closely with the marketing and sales departments.
Business Development Manager Your job as a Business Development Manager is to identify potential customers, offer goods or services to new customers, and maintain good working relationships with new leads. You will also develop an effective communication plan for new product development for potential customers.
Marketing Manager The marketing manager is responsible for managing the advertising and positioning of the brand or products and services sold by the company. Marketing managers are typically hired to get more customers to buy from the company and to increase brand awareness by creating marketing campaigns.
Brand Manager Brand managers are people who shape the image of the company. These managers will discover consumer opinions and lead innovative marketing campaigns. You will also acquire customers and prospects and create plans to improve customer service.
Monetization Manager The monetization manager plays a key role in identifying the top revenue streams in different segments of the business. They develop a quarterly and monthly plan that aligns with strategy and utilizes all product features and marketing tools. You also develop, experiment, analyze, and communicate exciting and innovative ideas.
SEO Manager SEO Managers are responsible for planning, implementing, and managing the company's overall SEO strategy. They typically cover a wide range of responsibilities, e.g. B. Internet marketing, web analysis, planning of content strategies, link building, and keyword strategy.
Email Marketing Marketing With the advent of digital marketing, the role of the email marketer in business success has become very important. Email marketing managers are typically responsible for planning, developing, implementing, and maintaining a company's overall email marketing strategy.

Top Recruiters

There are many world-leading MNCs that hire fresh and experienced candidates to come and work for them. Some of the top recruiters who hire candidates after completing PGDM in Marketing are tabulated below for your reference:

Sony India      Google Bharti Airtel
SpiceJet Hero Motocorp Blue Dart Express
Stanza Hindustan Unilever Ltd. CitiGroup 
Taj Group ITC  Coca-Cola
Tata Teleservices Ltd. Johnson & Johnson  Colgate 
Make My Trip L’Oreal India Forbes Marshall
Microtek Apple Amazon 
Nestle Future Group American Express
Pepsico  Genpact Mahindra & Mahindra
Reliance Jio Godrej Volkswagen
Vodafone LIC

Employment Areas

Given below are some of the popular areas that offer employment opportunities after PGDM in Marketing.

Banking Industry E-Commerce Brands FMCG Companies
Financial Services Providers Clothing Brands and Stores Retail Companies
Tourism Industry Retail Chains Advertising Agencies
Media Companies

Average Salary

Upon completion of a Marketing Management course, students have a variety of employment opportunities. Depending on your education and, of course, your experience, there are many career opportunities open to you. In order to obtain the desired job in the company, the students must have both training and experience.

Job Role Average Annual Salary(INR)
Business Development Managers Rs. 7,36,000
Sales Manager Rs. 7,20,000
Advertising Manager Rs. 5,50,000
Marketing Manager Rs. 8,00,000
Market Research Analyst Rs. 5,00,000
Brand Manager Rs. 9,60,000

(6). Career/Scope

A marketing offer is a combination of goods, services, ideas, people, places, information, etc. offered in the marketplace to meet people's specific needs and desires. Marketing is not limited to physical goods. It also includes services such as banking, air travel, hotel stays, sightseeing, etc., which are intangible and cannot belong to the buyers.

Traditionally, marketing involved the buying and selling of goods and services, but now its scope has expanded to include a range of activities. The responsibility of the marketing director is enormous, beginning with product planning, market research, advertising decisions, and environmental analysis.

India is one of the largest consumer markets in the world, with a middle-class population expected to reach 475 million by 2030.

Career option after PGDM in Marketing

The following are just a few of the many careers you can choose from after PGDM in Marketing. These careers offer tremendous earning potential and development opportunities. If any of these careers interest you, PGDM in Marketing is the right course for you.

(i). Sales Manager
(ii). Business Development Manager
(iii). Brand Manager
(iv). Market Research Analyst
(v). Marketing Executive
(vi). Marketing Manager
(vii). New Product Manager
(viii). Advertising Manager

Industry-Wise Careers after PGDM in Marketing

One of the best things about the PGDM Marketing course is that it allows you to be a part of any industry. Marketing is necessary for every business to educate customers about its products and services. Therefore, as a PGDM Marketing graduate, you can choose the industry you love and have a long and fulfilling career.

(i). Advertising
(ii). Tourism
(iii). Media
(iv). Banking
(v). FMCG Companies

Scope for Higher Education

After graduation, candidates may pursue a specialization of their choice. The PGDM in Marketing in Higher Education is high and will also help them to better understand the subject. Students have much better career opportunities after graduation. Below are some higher education options available to students.

(i). Doctoral Program in Marketing Management
(ii). Ph.D. in Marketing

Skills that make you the Best PGDM in Marketing Graduate

Students must learn many soft skills to be successful in this major. The students acquire the necessary skills in the classroom. These skills are acquired through experience. A student needs to push his limits and try to learn new things. Below are some of the skills that students need to acquire:

(i). Strong communication
(ii). Project management
(iii). Leadership
(iv). Problem-solving
(v). Critical thinking

(7). FAQs

(1). What is the PGDM in Marketing?
Ans. PGDM in Marketing is a 2-year postgraduate course that prepares a student for a career in the marketing, sales, and advertising sectors. The course provides in-depth information about the concepts used in marketing and their practical application.

(2). What is the duration of the marketing Management course?
Ans. The duration of the PGDM marketing management program is 2 years which is divided into 4 semesters.

(3). What are common entrance exams for PGDM in Marketing?
Ans. Some of the common entrance exams are:

(i). CAT
(ii). XAT
(iii). MAH CET

(4). What are the eligibility criteria for PGDM in Marketing?
Ans. Students wishing to enroll in the PGDM program in Marketing must earn a bachelor's degree from a recognized institution with a cumulative grade point average of at least 50% in any subject.  After application, an entrance exam and interview may be held to determine the student's suitability for the program.

(5). What is the reach of PGDM in marketing in India?
Ans. After completing the PGDM in Marketing, candidates have many job opportunities in various organizations, corporations, retail chains, and FMCG companies. They ensure that all business activities are carried out and complied with. Applicants may have the opportunity to work as a Research Analyst or Marketing Manager.

(6). Is an internship at PGDM in Marketing mandatory?
Ans. Yes, after two semesters of study at PGDM in Marketing, students are required to do a compulsory internship in any company in India.

(7). What is the average starting salary after PGDM in Marketing?
Ans. The starting salary varies depending on the university. However, PGDM Marketing graduates can earn INR 4 to 5 LPA packs easily on your campus.

(8). What is the admission process for the PGDM in Marketing?
Ans. Applicants are accepted into most PGDM marketing programs based on their performance on an entrance exam sponsored by a university/college/institute. On the other hand, the application process varies greatly from university to university.

(9). What are the employment areas after completing a PGDM in Marketing?
Ans. The employment areas where the candidate can work are:

(i). Private Companies
(ii). FMCG Companies
(iii). Retail Chains
(iv). E-Commerce

(10). Can a PGDM in Marketing be done from a distance?
Ans. Yes, it can be done from a distance but it is preferred that it should be done from a regular as candidates will not get enough exposure.

(11). What can we do after PGDM in Marketing?
Ans. After Pursuing a PGDM in Marketing, one can become a market research analyst, advertising manager, etc. Or you can pursue higher courses.

(12). What are the 4 special kinds of marketing?
Ans. The quantity of opposition in a marketplace is described with the aid of using such marketplace structures. Perfect competition, monopolistic competition, oligopoly, and monopoly are 4 one of a kind styles of marketplace structures.

13). Is PGDM in Marketing a valid course?
Ans. Yes, PGDM in Marketing is an AICTE-recognized course. However, it is important to check the credentials of a college to see whether its course has received AICTE approval or not.

(14). Name some of the top colleges for PGDM in Marketing.
Ans. Some of the top colleges for PGDM in Marketing are: (i). Jaipuria Institute of Management (ii). International Management Institute (iii). Asia pacific institute of Management (iv). Loyola Institute of Management (15). Who are the top recruiters for PGDM in Marketing? Ans. Some of the top recruiters for PGDM in Marketing are (i). Godrej (ii). Hindustan unilever (iii). ITC (iv). Myntra (v). Ajio

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