PGDM in Marketing Management Course at ISTTM Business School, Hyderabad Syllabus & Subjects Semester Wise

PGDMM delves into marketing principles, consumer behavior, market research, advertising, and brand management. Students gain the expertise to develop and execute effective marketing strategies.

Syllabus of Post Graduate Diploma in Marketing Management (PGDMM)

The Post Graduate Diploma in Marketing Management (PGDMM) program emphasizes marketing strategies and management skills. Core courses cover marketing principles, market research, and consumer behavior. Specialized subjects include brand management, digital marketing, and marketing analytics. Students often work on marketing projects, conduct market research, and gain practical experience in developing marketing campaigns. Graduates are well-prepared for careers in marketing management, product management, and market research.

Syllabus & Subjects

The syllabus of the Post Graduate Diploma in Marketing includes topics that are fundamental in nature and move deep into Marketing. Some of the subjects are Principles of Management, Marketing Management, Marketing Research, Internet Marketing, etc. With the assistance of those subjects, you can still increase your deep knowledge of the subject. The semester-wise syllabus is provided below for your better reference. However, the syllabus can vary a bit depending on the college.

Semesters	Subjects
Semester I	Marketing Management
	Human Resource Management
	Principles of Management
	Financial Accounting
	Fundamentals of Communication and Interview Preparation
	Managerial Economics
Semester II	Mastering The Interview and Networking Skills
	Innovation Management
	Strategic Management
	Cost Accounting
	The Integrative Manager
	Elective Project
Semester III	CRM
	Marketing Finance
	Distribution Management
	Marketing Research
	Consumer Buyer Behavior
	Advertising and Sales Promotion
Semester IV	Social Media Marketing
	Product/ Brand Management
	E-Commerce
	Internet Marketing
	Project
Elective Subjects	Customer Relationship Management
	Rural Marketing
	Sales and Distribution Management
	International Marketing

Projects

PGDM in Marketing course projects is an important segment of the course curriculum. The projects are accessed by the professors to evaluate and judge the students' understanding of those subjects. Students can pick out their direction and mission consistent with their specialization. Given below are some of the course projects:

(i). Advertising Strategy of the Indian Corporate World - LG Electronics

(ii). Customer experience management in the personal loan

(iii). A study to identify the retail penetration level of Airtel prepaid cards

(iv). Marketing through social media and bookmarking sites

(v). Measurement of Brand awareness and brand perception of Mobile Phone Companies

Reference Books

Books are termed to be the greatest investment that an aspiring individual can invest in PGDM Marketing books can help students to understand the core topics and they also can learn about various topics according to their interests. Books will definitely have a great impact on the student’s life Given below are some of the important books:

Name of Author	Name of Book
Siddharta Raut and Pradeep Kashyap	Rural Marketing
Schiffman and Kanuk, Prentice-Hall	Consumer Behavior
Philip Kotler	Marketing 4.0
Philip Kotler	Marketing Management
Richard R Still	Sales Management