MBA Executive (Marketing) - Jankidevi Bajaj Institute of Management Studies (JDBIMS, Mumbai)
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1 Years
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Post Graduate
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Management
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1 Years
Post Graduate
Management
An MBA in Executive Marketing is a professional course that has been designed for working professionals who are interested to advance their careers in marketing. The course covers topics such as marketing strategy, research of the market, branding, digital marketing and customer service management.
The goals of the marketing departments are similar; they seek to increase the company's revenue, brand awareness, and profitability. This underlines even more how important this training is for giving executives professionalism and assisting them in achieving their goals. The MBA in Executive Marketing is styled as will enable the students to acquire a decent job and join the market with competitive pay.
Given the broad scope of marketing, there are numerous prospects for MBAs in this sector in India. After completing a program, students can work as sales executives or managers in respectable companies across a variety of sectors, including FMCG, retail, tourism, banking, hospitality, media, advertising, and market research in Execuanve MBA in Marketing.
MBA in Executive Marketing programs are typically offered in an executive pattern, which allows professionals to continue working while they study. The duration of the course is one to three years.
The demand for students with MBA in Executive Marketing degrees is constant. After earning MBA in Executive Marketing, Opportunities exist in a variety of areas, including marketing, retail, media, and entertainment.
Check out the table below for all the crucial information regarding the MBA in Executive Marketing:
| Particular | Value |
| Course Name | MBA in Executive Marketing |
| Course Level | Postgraduate |
| Course Duration | 1 to 3 Years |
| Eligibility Criteria | Graduation in any discipline with a minimum of 55% + Professionals with a minimum of two years of working experience are compulsory |
| Entrance Exams | CAT, XAT, GMAT, SNAP, NMAT, CMAT |
| Admission process | Entrance Exam + Group Discussion + Personal Interview (GD-PI) |
| Examination Type | Semester based |
| Age | No age limit |
| Average Annual Fees | INR 14,00,000-39,00,000 |
| Average Annual Salary | INR 4,00,000-30,00,000 |
| Top recruiters | Tata Consultancy Service, Cognizant, Amazon, Apple, Accenture, Reliance Industries Limited, Wipro, Infosys |
| Job Profiles | Brand Manager, Product Manager, Marketing Manager, Digital Marketing Manager, Market Research Analyst, Sales Manager, Advertising Manager, Public Relations Manager, Customer Relationship Manager, Business Development Manager. |
A program is the best choice for those who are working professionals in marketing. The program is designed to enhance the knowledge of students in the field of managing marketing. So that it helps them in their professional growth.
(i). You will learn about marketing, including its history, regulations, and technology, through an MBA in Marketing. To work in the Marketing sector.
(ii). The demand for qualified personnel is rising as the Marketing sector experiences tremendous growth. You will be well-positioned to pursue a career in this industry, working for MNCs like Amazon, Google, Flip kart, HUL, ITC, etc.
(iii). A highly specialised degree like an MBA in Executive Marketing might provide you with great job opportunities in the field of media and entertainment.
(iv). To network with other business experts: MBA in Executive Marketing programmes frequently provide opportunities to network with other industry professionals. You may learn about new career prospects, acquire contacts, and establish your professional reputation via networking.
Admission to MBA in Executive Marketing course can be done through both online and offline methods.MBA in Executive Marketing admission also can be commenced with the aid of using at once touring the college's admissions office.
Candidates can choose from full-time, part-time, and distance options for the route. The accompanying MBA in Executive Marketing data is outfitted below:
(1). Distance: The Indian online or distance MBA in Executive Marketing is designed for individuals who are unable to attend regular classes; one of the most popular alternatives is a web-based one. Some Indian schools and universities, in addition to Symbiosis Centre for Distance Learning, offer an MBA in Executive Marketing via distance learning.
(2). Full-Time: The MBA in Marketing is a two-year program that allows students to accelerate their learning process and significantly increase their exposure and experience.
(3). Part-Time: Professionals who are currently employed and are unable to take time off to attend full-time school should consider enrolling in a part-time MBA in Executive Marketing.
The eligibility criteria for an MBA in Executive Marketing are simply as follows:
1. The candidate must have a degree in any field.
2. The student must achieve at least 50% of the points from 10+2+3.
3. Professionals with a minimum of two years of working experience are compulsory.
The score obtained through the entrance exam for the MBA in Executive Marketing. The total scores from the prior test, group discussion, and personal interview determine MBA program acceptance. Equally essential is the level of quality of the academic records of the applicants.
(i). Before admission, MBA programs typically require a series of tests. MAT, CMAT, and Feline are just a few examples.
(ii). In addition, numerous academic institutions support the benefits theory. August and September are ideal months for initiating the use of the affirmation method.
(iii). Almost all selection test formats will be accessible online by the end of August.
(iv). Some universities still select candidates through personal interviews and rounds of internal discussions.
Below is a list of some of the entrance exams for pursuing an MBA in Executive Marketing:
| NMAT | IIFT |
| ATMA | IBSAT |
| XAT | CMAT |
| TISSNET | MAH CET |
| CAT | SNAP |
| MAT | TANCET |
Location, faculty, demand, infrastructure, and the resources to which students may also have access are all significant aspects taken into account when calculating the cost of an MBA in Executive Marketing. The typical cost of an MBA in Executive Marketing in India:
| Digital Marketing Skills | Business skills |
| Observation skills | Communication skills |
| Analytical and Critical thinking skills | Time management |
| statistical analysis | Customer service |
| Work under Pressure | Decision-making skills |
| Problem-solving | Leadership skills |
The MBA in Executive Marketing costs consider those components like location, faculty, demand, infrastructure, and the resources to which students may also have access to all important factors. In India, the average cost of an MBA in Executive Marketing:
| Name of College | Average Annual Fee(INR) |
| Indian Institute of Management Ahmedabad, Ahmedabad | 20 lakhs |
| Indian Institute of Management Bangalore, Bangalore | 18 lakhs |
| Indian Institute of Management Calcutta, Kolkata | 16 lakhs |
| Indian School of Business, Hyderabad | 22 lakhs |
| SP Jain Institute of Management and Research, Mumbai | 17 lakhs |
| Great Lakes Institute of Management, Chennai | 15 lakhs |
| Management Development Institute, Gurgaon | 14 lakhs |
| Xavier Institute of Management, Bhubaneswar | 13 lakhs |
| Jamnalal Bajaj Institute of Management Studies, Mumbai | 12 lakhs |
| Indian Institute of Foreign Trade, Delhi | 11 lakhs |
The selection process for this course is students must complete a degree with 50% and also, they have to have a minimum of two years of working experience. Some colleges conduct interviews for this course. After this process, students who have been selected will get an email from that university.
| Parameter | MBA in Executive Marketing | MBA in Technology Management |
| Course Name | MBA in Executive Marketing | MBA in Technology Management |
| Course Overview | An MBA in Executive Marketing is a professional course that has been designed for working professionals who are interested to advance their careers in marketing. The course covers topics such as marketing strategy, research of the market, branding, digital marketing and customer service management. | Students pursuing MBA in Technology Management are equipped with business development ideas. It equips students with the resources that need to manage a business. |
| Duration | 1 to 3 years | 2 years |
| Eligibility | Bachelor’s degree in any stream with 50% aggregate+ Professionals with a minimum of two years of working experience are compulsory | Bachelor’s degree in any stream with 50% aggregate |
| Entrance Exams | CAT, XAT, MAT, CMAT, GMAT, IIFT, etc. | CAT, XAT, MAT, CMAT, GMAT, IIFT, etc. |
| Average Annual Fees | INR 14,00,000-39,00,000 | INR 3,00,000-17,00,000 |
| Top Colleges | IIM Ahmedabad, Indian Institute of Management Luck now, etc. | IIM Ahmedabad, Indian Institute of Management Luck now, etc. |
The following list includes some of the top universities that provide the MBA in Executive Marketing program and additional information:
| Name of College | Location |
| Indian Institute of Management Ahmedabad | Ahmedabad |
| Indian Institute of Management Bangalore | Bangalore |
| Indian Institute of Management Calcutta | Kolkata |
| Indian School of Business | Hyderabad |
| SP Jain Institute of Management and Research | Mumbai |
| Great Lakes Institute of Management | Chennai |
| Management Development Institute | Gurgaon |
| Xavier Institute of Management | Bhubaneswar |
| Jamnalal Bajaj Institute of Management Studies | Mumbai |
| Indian Institute of Foreign Trade | Delhi |
The following is a list of public and private universities that provide MBA in Executive Marketing:
| Type of College | Name of College |
| Government | NIRD |
| IIM Lucknow | |
| IIM Bangalore | |
| IIFT | |
| Private | XLRI - Xavier School of Management |
| Management Development Institute (MDI) |
After completing an MBA in Executive Marketing, professionals can get numerous opportunities in the public and private sectors. Here are some of them listed below:
Following are some of the job profiles available after an MBA in Executive Marketing :
| Job Profile | Job Description |
| Brand Manager | The responsibility of a brand manager is to distinguish a certain brand from the other options on the market by developing its identity. The brand manager would also be in charge of boosting a certain product's sales. To enhance the sale of the goods, he must be able to study market trends and choose the advertising and marketing plan. |
| Analyst | The research manager or analyst is responsible for gathering information, analyzing data, and investigating market trends. They supply information on market trends and customer requests, and the business bases its market strategy decisions on their information and data. |
| Account Supervisor | Account Supervisor or Executive (Advertising): Promoting a product in the market requires effective advertising. The Account Manager serves as a liaison between the advertising firm and the brand manager. He decides on the advertising budget while also giving the creative agency instructions on the company's need to establish a brand in the marketplace. He is also accountable for any social media product promotion. |
| Sales Manager | The duties of a sales manager include working to boost a product's sales. Communication with the distributor, the retailer, and the customer is his responsibility. The sales manager is responsible for putting a product's marketing plan into action once it has been decided upon. In addition, he manages a group of sales professionals and oversees the region's sales. |
| Business Development Manager | The business development manager is in charge of a company's market position and financial expansion. He creates long-term strategic goals for the organization, cultivates important client connections, bargains business transactions, and keeps a close eye on market trends. |
| Analytics for marketing | The analytics for marketing gather information from all the current marketing channels and create the marketing review. This aids the business in creating its next marketing plan. |
The table below contains some of the top recruiters that hire MBA in Executive Marketing graduates, as follows:
| Accenture | TCS |
| Amazon | Wipro |
| E&Y | |
| Infosys | KPMG |
| Deloitte | PepsiCo |
| ITC | Nestle |
Depending on their position, graduates may earn varying quantities of money. In addition to qualifications, location, and field of work, several other variables may influence the income of an MBA in Executive Marketing in India. In addition, as candidates gain more experience and exposure to the real world, they may advance to better positions and receive higher pay grades. A graduate with an MBA in Executive Marketing typically earns between INR 4,00,000 and INR 30,00,000 per year.
| Job Role | Average Annual Fee(INR) |
| Brand Manager | INR 6,00,000 – 12,00,000 |
| Marketing Manager | INR 5,00,000 – 10,00,000 |
| Market Research Analyst | INR 4,00,000 – 8,00,000 |
| Product Manager | INR 5,00,000 – 10,00,000 |
| Public Relations Manager | INR 4,00,000 – 8,00,000 |
| Sales Manager | INR 6,00,000 – 12,00,000 |
| Social Media Manager | INR 4,00,000 – 8,00,000 |
The demand for students with MBA in Executive Marketing degrees is constant. After earning an Executive MBA, opportunities in promotions, commercials, sales, media, entertainment other fields are available. Examine the following list of positions available to graduates: Here are some potential career options for individuals with an MBA in Executive Marketing:
(i). Brand Manager.
(ii). Marketing Manager.
(iii). Market Research Analyst.
(iv). Product Manager.
(v). Public Relations Manager.
(vi). Sales Manager.
(vii). Social Media Manager.
MBA in Executive Marketing scope is vast, which gives candidates a chance to pursue higher studies after obtaining the degree. The following are some of the best higher education programs in the given area:
(i). CA.
(ii). MPhil.
(iii). PhDs.
Many abilities are needed to succeed as an MBA in Executive Marketing graduate, including those that will help to accelerate personal learning curves and build a practical mindset that must be ingrained in the continuous learning environment.
(i). Communication skills.
(ii). Interpersonal skills.
(iii). Leadership skills.
(iv). Problem-Solving skills.
(v). Analytical skills.
(vi). Listening skills.
(1). What is an MBA in Executive Marketing?
An MBA in Executive Marketing is a professional course that has been designed for working professionals who are interested to advance their careers in marketing. The course covers topics such as marketing strategy, research of the market, branding, digital marketing and customer service management.
(2). What is the average fee structure for MBA in Executive Marketing?
Ans. The average MBA in Executive Marketing fees charged by colleges or universities in India lie anywhere between INR 14,00,000-39,00,000 per year.
(3). What is the expected salary for an MBA in Executive Marketing graduate?
Ans. The expected salary for MBA in Executive Marketing graduate is around INR 4,00,000-30,00,000 per annum.
(4). What are the eligibility criteria for admission to MBA in Executive Marketing?
Ans. The eligibility standard for MBA in Executive Marketing is that applicants have to have finished graduation with 50%.
(5). What is the admission process for MBA in Executive Marketing?
Ans. The admission process for MBA in Executive Marketing is both merit-based and entrance based.
(6). What is the duration of an MBA in Executive Marketing?
Ans. MBA in Executive Marketing is a one to three years course segregated into equal semesters of 6 months.
(7). What are the top MBA entrance examinations?
Ans. CAT, XAT, GMAT, SNAP, NMAT, and CMAT are some of the top MBA entrance examinations for an MBA in Executive Marketing.
(8). What are some of the best colleges for this course program?
Ans. The best Colleges for this program are IIM Ahmedabad, Indian Institute of Management Luck Now, etc.
(9). What are some of the most popular job profiles for an MBA in Executive Marketing?
Ans. Marketing Manager, Brand Manager, Product Manager, Market Research Analyst, Sales Manager, Digital Marketing Manager, Advertising Manager, Public Relations Manager, Media Planner, Business Development Manager, and Retail Manager are some of the most popular job profiles for an MBA in Executive Marketing.
(10). What are some of the top recruiting companies for an MBA in Executive Marketing?
Ans. Tata Consultancy Service, Cognizant, Amazon, Apple, Accenture, Reliance Industries Limited, Wipro, and Infosys are some of the top recruiters for an MBA in Executive Marketing.
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