1 Years
Post Graduate
Management
The MBA Executive (Marketing) syllabus at Jankidevi Bajaj Institute of Management Studies (JDBIMS), Mumbai is designed to provide overall knowledge to the students with a strong foundation. MBA Executive (Marketing) faculty at Jankidevi Bajaj Institute of Management Studies (JDBIMS) specially focus on in-depth learning to relevant subjects. At first semester syllabus of MBA Executive (Marketing) at Jankidevi Bajaj Institute of Management Studies (JDBIMS), students learn the basics of programme. A strong foundation is very important for comprehensive learning. MBA Executive (Marketing) syllabus at Jankidevi Bajaj Institute of Management Studies (JDBIMS), Mumbai maintains a balance between theoretical knowledge and practical knowledge.
MBA Executive (Marketing) first year students at Jankidevi Bajaj Institute of Management Studies (JDBIMS) are introduced with core subjects. Then they are encouraged to explore other area for a broader perspective. Jankidevi Bajaj Institute of Management Studies (JDBIMS), Mumbai also provides practical training sessions, workshops, projects, and case studies to enhance student skills. MBA Executive (Marketing) syllabus at Jankidevi Bajaj Institute of Management Studies (JDBIMS), Mumbai is also frequently updated to give industry relevant training and knowledge to students. Jankidevi Bajaj Institute of Management Studies (JDBIMS) strives to provide a nurturing environment where students can learn new skills. The hands-on training sessions at Jankidevi Bajaj Institute of Management Studies (JDBIMS) enable MBA Executive (Marketing) students to apply knowledge and skills in a controlled environment and get required experience.
According to syllabus of MBA Executive (Marketing) progress, students learn advanced topics and complex concepts. The MBA Executive (Marketing) curriculum at Jankidevi Bajaj Institute of Management Studies (JDBIMS), Mumbai mainly focuses on analytical and critical thinking. As the MBA Executive (Marketing) course unfolds, students develop several important skills that increases their employability. As per syllabus of MBA Executive (Marketing) at Jankidevi Bajaj Institute of Management Studies (JDBIMS) also includes real-life projects and internship programs. It helps students critical thinking and gives them real-world experience.
MBA Executive (Marketing) curriculum at Jankidevi Bajaj Institute of Management Studies (JDBIMS) includes group discussions, guest lectures, case studies, and skill development workshops to enhance the learning experience. The MBA Executive (Marketing) syllabus at Jankidevi Bajaj Institute of Management Studies (JDBIMS) aims to create well-rounded professionals equipped with the necessary skills and knowledge to succeed in their chosen fields.
Additional curriculum at Jankidevi Bajaj Institute of Management Studies (JDBIMS)
Note: Given below syllabus is based on the available web sources. Please verify with the Jankidevi Bajaj Institute of Management Studies (JDBIMS), Mumbai for latest MBA Executive (Marketing) curriculum.
The MBA Executive program with a specialization in Marketing is tailored for experienced marketing professionals seeking advanced marketing knowledge. Core courses include strategic marketing, consumer behavior, and marketing analytics. Specialized subjects delve into digital marketing, brand management, and marketing communications. The curriculum often includes case studies and industry collaborations. Graduates are well-prepared for senior marketing roles and marketing leadership positions.
| Semesters | Subjects |
| Semester I | Accounts Management |
| Market Management | |
| Operation Management | |
| HR Management | |
| Economics | |
| Semester II | Supply Chain Management |
| Financial Management | |
| Conflict and Negotiation | |
| Research of Marketing | |
| Behaviour Management in Organisation | |
| Semester III | Project Management |
| Analytics of business | |
| Sales Management | |
| Development and Learning | |
| Semester IV | Integrated Systems to Marketing Management |
| Customer Relation Management | |
| Product Management | |
| Business Marketing | |
| International Marketing | |
| Elective Subjects | Brand Management |
| Digital Marketing | |
| Consumer Behavior | |
| Marketing Analytics | |
| Sales Management | |
| Market Research | |
| International Marketing |
Let's look at some of the most creative MBA in Executive Marketing project ideas that are suitable for both experts and newcomers:
(i). Branding Strategies for a New Product from a Foreign Company.
(ii). Market Entry Methodology targeting and market segmentation for a good or service.
(iii). A Start-Up's Social Media Marketing Campaign, in.
(iv). Implementing Customer Relationship Management (CRM) Pricing in an Organization.
(v). Making a Marketing Plan for a Non-Profit Organization in a Competitive Market.
(vi). Marketing Strategies for Sustainable and Environmentally Friendly Products.
(vii). Marketing Techniques for Product or Company Rebranding.
(viii). Promotional Analysis of Brand Equity and Consumer Perception.
(ix). Customer Satisfaction Analysis and Improvement Plan for a Company Consumer Preferences and Changing Consumer Trends: Marketing Campaign for a Product Launch.
(x). Study e-commerce Analyzing how influencer marketing affects brand recognition in digital marketing strategies business.
MBA in Executive Marketing books provide students with both a thorough general review of the subject matter and a close examination of their specific area of expertise. The following are some of the books for reference:
| Name of Author | Name of Book |
| Philip Kotler | Marketing Management |
| Kotler and Keller | A Framework for Marketing Management |
| Dr C.B. Gupta | Marketing Management |
| Nirmalya Kumar | Marketing as Strategy |
| Jagdish N. Sheth | The Self-Destructive Habits of Good Companies |
| Rajan Saxena | Marketing Management |
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