MBA Executive (Marketing) Course at Jankidevi Bajaj Institute of Management Studies (JDBIMS), Mumbai Syllabus & Subjects Semester Wise

Delve into the detailed syllabus of the Executive MBA program with a focus on Marketing. From consumer behavior to digital marketing strategy, explore the subjects that will prepare you for leadership in the field of marketing.

MBA Executive (Marketing) Syllabus:

The MBA Executive program with a specialization in Marketing is tailored for experienced marketing professionals seeking advanced marketing knowledge. Core courses include strategic marketing, consumer behavior, and marketing analytics. Specialized subjects delve into digital marketing, brand management, and marketing communications. The curriculum often includes case studies and industry collaborations. Graduates are well-prepared for senior marketing roles and marketing leadership positions.

MBA in Executive Marketing Course Syllabus & Subjects

Semesters	Subjects
Semester I	Accounts Management
	Market Management
	Operation Management
	HR Management
	Economics
Semester II	Supply Chain Management
	Financial Management
	Conflict and Negotiation
	Research of Marketing
	Behaviour Management in Organisation
Semester III	Project Management
	Analytics of business
	Sales Management
	Development and Learning
Semester IV	Integrated Systems to Marketing Management
	Customer Relation Management
	Product Management
	Business Marketing
	International Marketing
Elective Subjects	Brand Management
	Digital Marketing
	Consumer Behavior
	Marketing Analytics
	Sales Management
	Market Research
	International Marketing

MBA in Executive Marketing Course Projects

Let's look at some of the most creative MBA in Executive Marketing project ideas that are suitable for both experts and newcomers:

(i). Branding Strategies for a New Product from a Foreign Company.

(ii). Market Entry Methodology targeting and market segmentation for a good or service.

(iii). A Start-Up's Social Media Marketing Campaign, in.

(iv). Implementing Customer Relationship Management (CRM) Pricing in an Organization.

(v). Making a Marketing Plan for a Non-Profit Organization in a Competitive Market.

(vi). Marketing Strategies for Sustainable and Environmentally Friendly Products.

(vii). Marketing Techniques for Product or Company Rebranding.

(viii). Promotional Analysis of Brand Equity and Consumer Perception.

(ix). Customer Satisfaction Analysis and Improvement Plan for a Company Consumer Preferences and Changing Consumer Trends: Marketing Campaign for a Product Launch.

(x). Study e-commerce Analyzing how influencer marketing affects brand recognition in digital marketing strategies business.

Reference Books for an MBA in Executive Marketing Course Projects

MBA in Executive Marketing books provide students with both a thorough general review of the subject matter and a close examination of their specific area of expertise. The following are some of the books for reference:

Name of Author	Name of Book
Philip Kotler	Marketing Management
Kotler and Keller	A Framework for Marketing Management
Dr C.B. Gupta	Marketing Management
Nirmalya Kumar	Marketing as Strategy
Jagdish N. Sheth	The Self-Destructive Habits of Good Companies
Rajan Saxena	Marketing Management