BBA (Bachelor of Business Administration) - OPJS University

  • Years 3 Years
  • Type Course Under Graduate
  • stream Management
  • Delivery Mode
Written By universitykart team | Last updated date Jul, 07, 2024

The BBA (Bachelor of Business Administration) syllabus at OPJS University, Churu is designed to provide overall knowledge to the students with a strong foundation. BBA (Bachelor of Business Administration) faculty at OPJS University specially focus on in-depth learning to relevant subjects. At first semester syllabus of BBA (Bachelor of Business Administration) at OPJS University, students learn the basics of programme. A strong foundation is very important for comprehensive learning. BBA (Bachelor of Business Administration) syllabus at OPJS University, Churu maintains a balance between theoretical knowledge and practical knowledge.

BBA (Bachelor of Business Administration) first year students at OPJS University are introduced with core subjects. Then they are encouraged to explore other area for a broader perspective. OPJS University, Churu also provides practical training sessions, workshops, projects, and case studies to enhance student skills. BBA (Bachelor of Business Administration) syllabus at OPJS University, Churu is also frequently updated to give industry relevant training and knowledge to students. OPJS University strives to provide a nurturing environment where students can learn new skills. The hands-on training sessions at OPJS University enable BBA (Bachelor of Business Administration) students to apply knowledge and skills in a controlled environment and get required experience.

According to syllabus of BBA (Bachelor of Business Administration) progress, students learn advanced topics and complex concepts. The BBA (Bachelor of Business Administration) curriculum at OPJS University, Churu mainly focuses on analytical and critical thinking. As the BBA (Bachelor of Business Administration) course unfolds, students develop several important skills that increases their employability. As per syllabus of BBA (Bachelor of Business Administration) at OPJS University also includes real-life projects and internship programs. It helps students critical thinking and gives them real-world experience.

BBA (Bachelor of Business Administration) curriculum at OPJS University includes group discussions, guest lectures, case studies, and skill development workshops to enhance the learning experience. The BBA (Bachelor of Business Administration) syllabus at OPJS University aims to create well-rounded professionals equipped with the necessary skills and knowledge to succeed in their chosen fields.

Additional curriculum at OPJS University

  1. Workshops and Seminars - Regular sessions with industry experts help BBA (Bachelor of Business Administration) students at OPJS University to stay updated with current trends.
  2. Group Projects - Collaborative projects according to OPJS University syllabus develop teamwork and problem-solving skills.
  3. Case Studies - BBA (Bachelor of Business Administration) syllabus offers analysis of real-world scenarios to apply theoretical knowledge.
  4. Extracurricular Activities - OPJS University offers several activities like sports, clubs, societies, etc. to encourage overall development.

Note: Given below syllabus is based on the available web sources. Please verify with the OPJS University, Churu for latest BBA (Bachelor of Business Administration) curriculum.

Bachelor of Business Administration Syllabus & Subjects

The BBA Course topics can also additionally range depending upon the specialization a candidate chooses, because the BBA Scope will increase higher through selecting the appropriate BBA specialization like Human Resource Management, Finance, International Business, Sales and Marketing, etc.

The BBA route shape is unfolded throughout six semesters in 3 years. The BBA topics of the route shape are allotted in line with the modern traits inside the BBA jobs and the necessities posed by the recruiters. The BBA route is frequently up to date to hold tempo with modifications inside the commercial enterprise environment.

The tables under display the BBA curriculum is designed to impart information to college students on commercial enterprise basics and different factors concerned with the functioning of the company sector:

Semesters Subjects
Semester I Essentials of IT
India Socio-Political Economics
Quantitative techniques - I
Principles of Management
Financial Accounting
Microeconomics
Semester II Principles of Marketing
Cost Accounting
Environmental Management
Effective Communications
Macroeconomics
Quantitative Techniques - II
Semester III Consumer Behavior & Services Marketing
Human Resource Management
Direct Tax & Indirect Tax
Banking & Insurance
Indian Economics in Global Scenario
Operations Research
Semester IV Customer Relationship Management
Financial Management
Business Law
Human Behavior & Ethics at Workplace
Management Accounting
Business Analytics
Semester V Advanced Financial Management
Financial Statement Analysis
Strategic Management
Research Methodology
Finance Electives
Semester VI Entrepreneurship & Business Plan
Marketing Electives
International Business & EXIM
Finance Electives
Operations & Supply Chain Management
Elective Subjects Digital Marketing
Advanced Sales & Distribution
Retail Management
Commercial Bank Management
Security Analysis
E-Commerce
Marketing and Operations Research

Projects

Students can absorb BBA initiatives on distinctive topics. Projects are labored on in businesses at some stage in the very last instructional year and deliver college students the danger of manipulating initiatives that require them to use all their private competencies and all the ones discovered in class. Popular BBA Projects are:

(i). Strategic Plans of Microfinance Firm
(ii). Manufacturing Process of Ferrari
(iii). Impact of Demonetization on Central Bank (RBI) Autonomy in India
(iv). Home Automation - Advertising Management project
(v). Market Analysis and Trends - Ola Cabs
(vi). Situational Analysis of the Apparel Industry in India
(vii). Flipkart - 7 P's of Services
(viii). Google - Strategy and Business Development
(ix). Tourism Marketing Mix - SOTC - 7P's
(x). Segmentation, Targeting, and Positioning of Amul

Reference Books

The BBA course is about the management of a business, company, or organization. Through the BBA syllabus, students are taught skills and in-depth knowledge of the business world and all the intricate aspects of running a business. Listed below are essential books which can be used for reference in the course BBA are:

Name of Author Name of Book
Richard Denny Communicate to Win
R. C. Sharma, Krishna Mohan Business Correspondence and Report Writing
F. Cherunilam Business Environment Text and Cases
C.B Gupta Management Concepts and Practices
Jallo, Tata McGraw Hill Business Organization and Management
S. A. Sherlekar Modern Business Organization
Sherlekar, Patil, Paranjpe, Chitale Industrial Organization Management

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