MBA (Digital Marketing) - SRM Institute of Science and Technology Chennai
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2 Years
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Post Graduate
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Management
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2 Years
Post Graduate
Management
MBA in Digital Marketing is a 24-month-long PG course that focuses on the promotion and
commercialization of products, services, and corporations through digital or
virtual media. MBA in Digital Marketing
program presents college students with the competencies and records that they
want to create powerful virtual advertising campaigns. MBA in Digital Marketing
Management is a present-day program that specializes in traditional advertising
ideas and applies them to the virtual world.
MBA Digital Management is a contemporary application that
takes traditional advertising ideas and applies them to the virtual realm.
Digital advertising and marketing have ended up a need in ultra-modern society.
New agencies in addition to current ones are who prefer online structures for
their services and products advertising and marketing and advertising.
Admission
to MBA guides is accomplished on the premise of rankings
received in numerous countrywide and state-degree front tests like CAT, XAT, NMAT, MAT, SNAP, and CMAT. The fees for MBA in Digital Marketing
courses in India range between INR 3,00,000-20,00,000. The route also can be
pursued at the prestigious Indian Institute of Management (IIM). The IIMs
presenting Digital Marketing publications are IIM Ahmedabad, IIM Calcutta, IIM Indore, IIM Kashipur, etc.
MBA in Digital Marketing may be pursued in Full-time, Part-time, and Online mode,
due to its excessive call for awesome pay packages. The task potentialities are
superb in this discipline as nearly all of the agencies throughout sectors need
virtual advertising and marketing specialists to assist them in product
merchandising on diverse structures and in growing the purchaser base.
Digital Marketing is presently the maximum sought-after specialization in MBA. Students are eligible to take admission to MBA guides after graduation, however, it's far maximum perfect for operating professionals, who have little enjoyment inside the industry. Hence, interested students can read on to know the key highlights of an MBA in Digital Marketing in India:
| Particular | Value |
| Course Name | Master of Business in Administration in Digital Marketing |
| Course Level | Postgraduate |
| Course Mode | Full-time, Part-time, Online, Distance |
| Course Duration | 2 year |
| Examination Type | Semester based |
| Eligibility Criteria | Bachelor's degree with a minimum of 45% in any stream from a recognized university |
| Admission Process | Entrance exam + GD/PI |
| Entrance Exam | CAT, CMAT, MAH CET, etc. |
| Age | No age limit |
| Average Annual Fees | INR 3,00,000-20,00,000 |
| Average Annual Salary | INR 3,00,000-15,00,000 |
| Job Profiles | Paid Media Manager/Specialist, Content Writer, Campaign Manager and SEO Manager, Digital Marketing Manager, Social Media Manager, etc. |
| Top Recruiters | Social Panga, Webchutney, Mirum India, Langoor, Quasar Media, etc. |
MBA Digital Marketing’s
admissions manner is
much like the ones of different MBA specializations. It is one of the
specializations to be had in the final year of the MBA program, and you can
still choose it. The front tests, GD, PI, and WAT rounds will all be used to
decide admission to the MBA Digital Marketing program. The candidate's ordinary
rating is decided with the aid of how nicely she or he plays in every one
of those rounds.
Types
of MBA in Digital Marketing Course
The
MBA in Digital Marketing Course is presently one of the maximum in-call guides in India. With the growing reputation of this concern in India, many
faculties have begun supplying numerous methods to pursue the course. Here are
the to-had kinds of MBA in Digital Marketing:
(1).
Executive
The
MBA in Digital Marketing government application is a complete 24-monthly
application. It is good for running experts to enhance their expertise and
talents in Digital Marketing. The MBA in Digital Marketing path curriculum for
executives makes a specialty of teamwork and managerial skills.
(2).
Online
Another
possible choice for running professionals, in addition to students, is the MBA
in Digital Marketing online. Candidates can effortlessly sign up for the MBA in
Digital Marketing online path and attend and whole the diploma online. It is
likewise one of the maximum, not unusual place approaches for applicants to
finish an MBA in Digital Marketing currently.
(3).
Full-Time
The
MBA in Digital Marketing full-time route is a conventional 24-month-long
course for ordinary candidates. Candidates will take admissions through the
conventional admissions process.
(4).
Part-Time
A
part-time MBA in Digital Marketing is an extraordinary preference for running
professionals, who need to earn a degree without quitting their jobs. The
length of the path is typically 3 years and the lessons are carried out in
the evenings or on weekends.
(5).
1-Year
Candidates
with 5 years of working experience, and who do not wish to quit their Jobs can
take damage and get admitted to an MBA in Digital Marketing 1 yr program.
Candidates could have to finish the whole MBA in Digital Marketing direction
curriculum in twelve months and put in force their expertise inside the jobs.
Eligibility
Criteria for MAB in Digital Marketing
Candidates
aiming to gain admission to an MBA digital marketing must ensure that they fulfill
the basic eligibility criteria required. Though each university has its very
own eligibility standards, however, the overall MBA in Digital Marketing
Management eligibility standards are as follows:
Admission
Process for MAB in Digital Marketing
The
admission system no longer extrudes extensively for the aspirants of
MBA, no matter their specialization. Below cited is the step-sensible system
for the MBA in Digital Marketing course:
Accepted
Entrance Exams for MAB in Digital Marketing
The admission to the MBA Digital Marketing path is primarily based on the advantage rating and country-wide or institute-degree entrance test cut-off declared through numerous colleges. Below is a listing of entrance tests regularly occurring via way of means of schools for MBA in Digital Marketing publications at the side of their software details:
| NMAT | CMAT |
| ATMA | GMAT |
| CAT | MAT |
| XAT | SNAP |
| CUET-PG |
Skills
Required for MBA in Digital Marketing
To pursue any direction or subject, the primary and essential issue to bear in mind is one's interest. And if one has a hobby in gaining knowledge of or becoming a member of an MBA in Digital Marketing one ought to then own the characteristics or abilities to finish the direction and gain from it. There are many agencies that provide jobs with excellent salaries perks and benefits. Here are a number of the capabilities that are essential to constructing a profession in this field:
| Design Skills | Marketing Automation |
| Entrepreneurial Skills | Writing and Editing Skills |
| Creativity and Analytical Abilities | Strategic Thinking |
Fee
Structure for MBA in Digital Marketing
The average fee structure for the college is given below:
| Name of College | Average Fee |
| Mangalayatan University | INR 90,000 |
| SRMU | INR 1,28,000 |
| Parul University | INR 74,000 |
| Maharashtra State Skills University | INR 2,00,000 |
Selection
Criteria for MBA in Digital Marketing
The
selection process for merit-based admission will be handled by the respective
universities or colleges. The students who are appearing for the entrance
examinations must secure a comfortable CGPA. Based on the ranks they hold,
admission will be provided for qualified students from the recognized
university.
(3).
Course Comparison
MBA
Digital Marketing v/s MBA in Marketing
MBA Digital Marketing is a selected route specializing in know-how social media, seek engine optimization, and online advertising, while MBA Marketing has a broader information angle along with each conventional and present-day advertising strategy. Given is the distinction between the MBA in Digital Marketing and the MBA in Marketing:
| Parameter | MBA in DM | MBA in MM |
| Course Name | Master of Business Administration in Digital Marketing | Master of Business Administration in Marketing |
| Course Overview | Only Digital Marketing and social media advertising procedures are blanketed inside the MBA Digital Marketing program. It no longer entails a complete exam of normal advertising and marketing strategies. | MBA Marketing includes a complete exam of all components of marketing. It will contain conventional and virtual advertising and marketing tactics, in addition to social media advertising and marketing. |
| Course Duration | 2 year | 2 year |
| Eligibility Criteria | Bachelor's degree with a minimum of 45% in any stream from a recognized university | Bachelor’s degree in any discipline with a minimum of 50% aggregate marks |
| Entrance Exam | CAT, CMAT, MAH CET, etc. | CAT, CMAT, IIFT, XAT, etc. |
| Course Stream | Digital Marketing | Marketing |
| Average Annual Fees | INR 3,00,000-20,00,000 | INR 7,00,000-20,00,000 |
| Average Annual Salary | INR 3,00,000-15,00,000 | INR 5,00,000-20,00,000 |
| Top Colleges | SRMU, Parul University, Maharashtra State Skills University, etc. | Institute of Management Technology Nagpur, IIBM Institute of Business Management, Indian School of Business Management, etc. |
Read
More: MBA in MM
MBA in Digital Marketing's scope in India is growing with a shift closer to online advertising by organizations and as a result, numerous faculties have commenced such specialization in MBA degrees. The admission to the MBA Digital Marketing route may be carried out each on an advantage foundation and front examination rating combined. Below noted are a number of the pleasant faculties for an MBA in Digital Marketing in India:
| Name of College | Average Annual Fee(INR) |
| KR Mangalam University | INR 3,20,000 |
| Presidency University, Bangalore | INR 6,01,000 |
| Shoolini University | INR 2,96,000 |
| JSS Science and Technology University, Mysuru | INR 3,40,000 |
| Uttaranchal University | INR 1,71,000 |
| Jain University, Bangalore | INR 2,00,000 |
| Chandigarh University | INR 2,61,000 |
| Centurion University of Technology and Management, Bhubaneswar | INR 3,80,000 |
| RVS Institute of Management and Research | INR 54,000 |
| Indian Institute of Knowledge Management, Chennai | INR 4,00,000 |
| St Mary's Technical Campus, Kolkata | INR 1,20,000 |
| NIMS University, Jaipur | INR 100,000 |
| Dr. DY Patil Institute of Management and Research | INR 1,41,000 |
| BIBS Kolkata | INR 6,08,000 |
MBA
in Digital Marketing jobs is furnished straight away for the graduates because
the path is a business management course that educates aspirants both in
business administration and digital marketing/e-marketing.
Job
Profiles for MBA in Digital Marketing
The digital marketing MBA course is designed to show college students all elements of business. Students will discover ways to market their services and products on the net platform and promote them digitally. A master's degree in Digital Marketing Management can result in a lot of activity profiles:
| Job Profile | Job Description |
| Brand Manager | A Brand Manager is in the price of designing a company's advertising approach for its goal audience. An emblem supervisor is in the price of preserving the company's emblem regularly with the assistance of marketplace studies and communications, in addition to coping with a product line. He or she assists with studies and improvement activities, pricing, new product launches, and additionally new enterprise growth. |
| Content Marketer | A content material marketer is liable for the advent and execution of an article calendar that could encompass blogs, videos, white papers, checklists, infographics, case studies, research, tweets, emails, letters, webinars, etc. They orient their content material cloth toward precise audiences at precise elements to make a purchase similar to artwork towards getting clicks from the right users. |
| Market Research Analyst | A marketplace studies analyst evaluates client alternatives in an effort to help corporations accomplish product specs primarily based totally on modern marketplace trends, increasing their attain via advertising, and advertising and marketing their merchandise and services. He or she gathers statistical information from professional sources, analyses it to discover marketplace trends, and makes guidelines for the way to create a successful campaign. |
| Paid Media Manager | Paid Media Managers are chargeable for the regular control of paid virtual advertising campaigns a B2B and B2C commercial enterprise that may encompass paid search, display, and social marketing and marketing strategies. They moreover cope with conceptualizing, devising, designing, creating, editing, and directing media projects. |
| Social Media Manager | A social media supervisor is in the price of monitoring, coordinating, filtering, and measuring the social media presence of a product, brand, corporation, or maybe an individual. A social media supervisor works for groups to generate cash through social networking sites, further turning into an influencer on Facebook, Instagram, YouTube, and Twitter. |
| Content Writer | A Content Writer is responsible for developing informative and appealing content material cloth to help an employer showcase its products or services. They create hundreds of content materials cloth as articles, blogs, webpages, Internet 2.0, press releases, visitor posts, etc., the subjects related to a brand. |
| Digital Marketing Executive | A virtual advertising government is answerable for making use of the net to interact with a company's clients or clients. The introduction and upkeep of the company's online presence is its number one purpose. To sell things, a virtual advertising govt makes use of websites and net channels. |
| Search engine marketing Manager | Search engine advertising Managers deal with the development and implementation of effective Search Engine Optimization (seek engine advertising) strategies. They coordinate content, design, social media, pay-per-click (PPC) marketing, and different activities. They are also chargeable for the management of offsite and onsite optimization projects. |
| Advertising Manager | Advertising Managers are in fee of making plans and executing marketing and marketing programs for numerous businesses. Their principal intention is to elevate cognizance of the goods and services. Individuals are anticipated to be stimulated through marketing and marketing managers, which means they're generally sturdy leaders who excel in main and influencing people. |
| Digital Marketing Manager | A Digital Marketing Manager offers the making plans and control of advertising and marketing campaigns that increase a company's brand, products, or services. They are liable for making plans for campaigns, figuring out trends, and studying metrics. They commonly have a knack for social media and artwork direction. |
Top
Recruiters
Students get the option to work at leading organizations in India and throughout the world. Following is a listing of a number of the pinnacle recruiters after you have an MBA in Digital Marketing degree:
| iProspect India | WATConsult |
| Foxy Moron | SapientRazorfish |
| Xebec Digital | GroupM India (MEC, Mindshare, Mediacom, Maxus) |
| Reprise Media India | Pinstorm |
| AdGlobal360 | BCWebwise |
| To The New Digital | Resultrix |
| Ogilvy Public Relations Worldwide |
Average
Salary for MBA in Digital Marketing
The following are a number of the pinnacle jobs to be had after finishing an MBA in Digital Marketing, alongside their common salary:
| Job Role | Average Annual Salary(INR) |
| Advertising Manager | Rs. 5,00,000 |
| Digital Marketing Manager | Rs. 8,00,000 |
| Market Research Analyst | Rs. 3,51,000 |
| Brand Manager | Rs. 9,14,000 |
| Campaign Manager | Rs. 6,40,000 |
| Paid Media Manager/Specialist | Rs. 6,20,000 |
| Sales Manager | Rs. 9,97,000 |
Digital
Marketing is one of the pinnacle rising advertising fields wherein there may be
a huge call for experts Who apprehend the use and operation of social media and
different virtual structures for advertising a product or service. Ever for the
reason that virtual revolution in India and the appearance of smartphones and
reasonably-priced internet, virtual advertising and marketing have taken a
middle degree inside the advertising and marketing sphere.
Since
a huge part of the populace spends a sizeable time on social media, agencies
locate it as a first-class platform to draw and interact with customers. Thus,
the a need for digital marketing. Career prospect after finishing the MBA in
Digital Marketing diploma is excellent as there may be a high demand for
digital marketing professionals in IT, e-Commerce, FMCG, Goods and Services,
Manufacturing, BFSI, and Sales & Marketing. It is estimated that in the
coming years, over 75 percent of marketing budgets will go into Digital
Marketing.
Career
options after MBA in Digital Marketing
The
professional alternatives after an MBA in Digital Marketing are considerable in
industries like E-commerce, IT companies, Consumer Goods companies, etc.,
because the presence of social media and virtual advertising and marketing is
wanted nowadays to excel in an aggressive market.
Below
listed are some of the top job roles after an MBA in Digital Marketing course :
(i). Sales
Manager
(ii). Social Media Manager
(iii). Affiliate Marketing Manager
(iv). E-Commerce Manager
(v). Web Analyst
(vi). Web Developer
(vii). SEM Specialist
(viii). Public Relations Manager
Scope
for Higher Education MBA in Digital Marketing
After
the crowning glory of an MBA in Digital Marketing, the graduates can join in
addition to expert tiers and advanced publications to enhance their skills, and
understanding and stay up to date with the modern-day developments associated
with the field. Below is a list of
courses that can be pursued after an MBA in Digital Marketing degree:
(i). Advance
Marketing Automation Course by Hubspot
(ii). Executive Program in Digital Media
(iii). PhD
Skills
that make you the Best MBA in Digital Marketing Graduate
MBA
in Digital Marketing is one of the emerging courses and requires candidates to
have a thorough knowledge of digital marketing tools, concepts, and software
along with a certain set of soft skills required to perform the job efficiently
as mentioned below:
(i). Writing
& Editing
(ii). Networking and Relationship Building Skills
(iii). Design Skills
(iv). Creative & Analytical Abilities
(v). Innovative Thinking
(vi). Persuasive Skills
(vii). Adaptability
(7).
FAQs
(1). What is an MBA in Digital marketing
course?
Ans.
A 2-year PG program known as the MBA in Digital Marketing specializes in the
use of virtual and digital media in the marketplace and promotes goods,
services, and brands.
(2). What are the eligibility
standards for an MBA in Digital Marketing?
Ans.
The minimal requirement for an MBA in Digital Marketing is a bachelor's degree
in any field from a recognized institution with a minimum of 50% marks.
Different colleges may have different requirements.
(3). What is the length of an MBA in
Digital Marketing course?
Ans.
The duration of an MBA in digital marketing course is the same as that of an
MBA general course, i.e. two years.
(4). Is an MBA in virtual advertising
really well worth it?
Ans.
A Digital Marketing MBA has a bonus over a virtual advertising and marketing
course. However, a take look at virtual advertising and marketing is high
quality in phrases of understanding and capabilities due to the fact it gives
greater sensible enjoyment and instructs college students approximately unique
virtual advertising and marketing gear like SEO, PPC, etc.
(5). What is the average pay for an
MBA graduate who has done a digital marketing degree?
Ans.
Salaries range from 3,00,000-15,00,000 PA, depending on the organization you
work for, your abilities, and your level of experience.
(6). How plenty is the MBA in Digital
Marketing Fees?
Ans.
The MBA in Digital Marketing charges vary from around INR 3,00,000-20,00,000 PA.
(7). Is digital marketing a good
career?
Ans.
According to an evaluation of Google Trends Seek data, virtual advertising
abilities are a few of the pinnacle trending employment skills. You need to
begin getting to know virtual advertising and marketing in case you need to
elevate your pay. The revenue for positions in virtual advertising is excessive
because of the growing demand.
(8). Is it possible to pursue a Ph.D.
after completing an MBA in Digital Marketing Management?
Ans.
Students who have completed an MBA in Digital Marketing Management degree can
apply for a Ph.D. in Digital Marketing Management.
(9). Is an internship a compulsory
part of the MBA in Digital Marketing program?
Ans.
Yes, as an MBA in Digital Marketing is a professional program, students must
complete a mandatory internship or industrial training in a related subject.
(10). What are the doorway checks
performed for an MBA in Digital Marketing?
Ans. Candidates inquisitive about pursuing an MBA in Digital Marketing need to look for any of the nationalized front tests like CAT, MAT, XAT, CMAT, SNAP, and ATMA. There are different state-stage front tests as properly that applicants might also additionally seem to qualify for admission to MBA in Digital Marketing topics like AP ICET, HPCET, KMAT, TANCET, TSICET, MAH CET, PU CET, and UPSEE.
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