2 Years
Post Graduate
Management
The MBA in Retail Management program is designed to develop expertise in the retail industry. The syllabus covers retail marketing, merchandising, store operations, and retail analytics. Students will also explore e-commerce, consumer behavior, and supply chain management specific to the retail sector. This program prepares graduates to lead and manage retail businesses effectively in a competitive market.
Syllabus
& Subjects
The MBA in Retail Management program provides students with a general management perspective and exposes them to the latest principles and methods in functional management. Given below are some of the MBA in Retail Management subjects:
| Semesters | Subjects |
| Semester I | Stock Management |
| Quantitative Techniques for Management | |
| Managerial Economics | |
| Managerial Communication | |
| Business Environment | |
| Organizational Behavior | |
| Semester II | Store Credit Management |
| Corporate Communication | |
| Operations Management | |
| Human Resource Management | |
| Financial Management | |
| Research Methodology for Management | |
| Semester III | Direct & Network Marketing |
| Merchandise Management | |
| Strategic Management | |
| Fundamentals of Retail Management | |
| Entrepreneurship in Retail Business | |
| Seminar | |
| Semester IV | Buyer Behavior |
| Retail Banking | |
| Supply Chain Management | |
| Logistics and Sales Promotion | |
| E-Retailing | |
| Project | |
| Elective Subjects | Human Factor in Retail Business |
| Visual Merchandising | |
| Hotel & Cauterize Management | |
| International Retailing & Bench Mark | |
| Multi Brand Retailing | |
| Operations Management | |
| Corporate Legal Framework | |
| Digital Governance | |
| Project Management | |
| Retail Franchising | |
| Store Operations | |
| Lab Subjects | Digital Marketing |
| Online Advertising | |
| E-Commerce | |
| Tally | |
| Database Management System | |
| Communicational English |
Projects
MBA in Retail Management initiatives specifically objectives to increase scholar painting abilities and offer enterprise understanding and perspective. Applying their control abilities to real-time surroundings is the maximum sensible manner for MBA graduates. It additionally allows them to realize how their paintings could be as quickly as they entire their curriculum. At the quit of the MBA project, college students discover ways to be crew players, coordinate with stakeholders, follow and enforce the supervisors' orders, and understand and comply with the project and its social values. Some of the important MBAs in Retail Management projects are:
| A Study on Effective Retail Project Management | A Study on Changing Consumer Preferences Towards Organized Retailing from Unorganized Retailing | A Study on Indian Organized Retail Sector |
| A Study on Pricing Strategies Followed By Successful Retailers. | Retail Outlet Mapping of Retail Stores & Shopping Mall | Study of Retail Store Operations |
| Effectiveness of Promotional Schemes in Retail Stores | A Study on Effective Supply Chain Practices in Organized Retail Sector |
Reference
Books
By reading an MBA textbook, students can consume a large amount of research quickly, which is one of the best ways to develop management skills. Listed below are MBA Retail Management textbooks:
| Name of Author | Name of Book |
| Swapna Pradhan | Retail Merchandising |
| Penrose | Business Communication for Managers |
| I. M. Pandey | Management Accounting |
| Hawkins, Best, and Coney | Consumer Behavior; Building Marketing Strategy |
| Needles Cengage | Financial Accounting |
| K Bhardwaj | Professional Communication |
| Francis Cherunilamn | Business Environment |
| Michael lacy, Barton A Weitz, and Ajay Pandit | Retail management |
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