3 Years
Under Graduate
Management
The BBA in Digital Marketing program emphasizes online marketing strategies and digital advertising. Core courses encompass digital marketing fundamentals, search engine optimization (SEO), and social media marketing. Specialized subjects include pay-per-click advertising, email marketing, and web analytics. Students often work on digital marketing campaigns, analyze digital data, and gain practical experience with digital marketing tools and platforms. Graduates are well-prepared for careers in digital marketing management, social media management, and online advertising.
The BBA (Digital Marketing) program is divided into semesters. The BBA (Digital Marketing) studies topics are listed below:
| Semesters | Subjects |
| Semester I | Operations Administration |
| Environment of Business | |
| Distribution Administration | |
| Use of Social Media | |
| Online Laws | |
| Semester II | Analysis of Big Data and Business Intelligence |
| Entrepreneurship Growth | |
| Services in Digital Marketing | |
| Digital Marketing Strategy | |
| Communication Skills Improvement | |
| Semester III | Income Tax |
| Laws and Procedures | |
| Promotion of sales and advertising | |
| Business Analytics of Internet Marketing | |
| Communication in Marketing, Integrated | |
| Content Promotion | |
| Semester IV | Web Development and Design |
| E-commerce and MIS | |
| Law of Digital Media | |
| SEO and SEM | |
| Seminar | |
| Semester V | Web Marketing |
| Smart Phones Marketing | |
| Promotions | |
| Marketing related to email | |
| Mining of Digital Data | |
| Semester VI | Project Planning and Administration |
| Marketing Laws | |
| Laws Values | |
| Project Work |
Let's look at some of the most creative BBA (Digital Marketing) project ideas that are suitable for both experts and newcomers:
(i). Customer satisfaction for a digital marketing agency.
(ii). ROI for various digital marketing strategies.
(iii). Google Search Marketing Case Study Analysis.
(iv). Analysis of new product launches using Google Double Click.
(v). Social Media Strategies for the Online Shopping Cart.
(vi). Analytical comparison of traditional marketing with digital marketing.
(vii). Facebook analytics for targeted marketing.
(viii). customer preferences for promotional activities.
(ix). Based on discount codes Report on the competition.
(x). Analysis tools for digital marketing Visual Keyword Analysis Tools for Search Engine.
BBA (Digital Marketing) books provide students with a thorough general review of the subject matter and a close examination of their specific area of expertise. The following are some of the books for reference:
| Name of Author | Name of Book |
| Neil Patel | Digital Marketing for Dummies |
| Subhankar Das | Digital Marketing: Strategy, Implementation and Practice |
| Rajiv Sharma | Digital Marketing: A Practical Approach |
| Suneil Kamath | Digital Marketing: Concepts and Cases |
| P.K. Khurana | Digital Marketing: Concepts and Cases |
| Mohit Puri | Fundamentals of Digital Marketing |
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