Post Graduate Diploma in Business Administration Course at Prin. L. N. Welingkar Institute of Management Development & Research (WESCHOOL), Mumbai Syllabus & Subjects Semester Wise

This program covers a wide range of business topics, including management, marketing, finance, and operations. Students learn essential skills for leadership roles in various industries.

Syllabus of PGD in Business Administration

The Post Graduate Diploma in Business Administration program provides a comprehensive education in business management. Core courses encompass key areas such as finance, marketing, operations, organizational behavior, and strategy. Specialized subjects may include entrepreneurship, international business, and leadership. Students often work on real-world business projects, and case studies, and may have the opportunity to choose elective courses based on their interests and career goals. The program is designed to equip graduates with a broad understanding of business management, making them versatile and capable of assuming leadership roles in various industries and sectors.

Subject	Topics Covered
Business Strategy	Strategic analysis, competitive advantage, strategic planning, business models, industry analysis, strategic decision-making
Marketing Management	Market research, consumer behavior, product management, branding, pricing, promotion, distribution, digital marketing
Financial Management	Financial accounting, management accounting, financial analysis, capital budgeting, risk management, corporate finance
Organizational Behavior	Individual behavior, group dynamics, motivation, leadership, organizational culture, change management, teamwork
Operations Management	Supply chain management, production planning, quality management, process improvement, project management
Entrepreneurship and Innovation	Identifying opportunities, business planning, start-up management, innovation and creativity, funding and financing
Human Resource Management	Recruitment and selection, training and development, performance management, compensation, employee relations
Managerial Economics	Demand and supply analysis, cost analysis, pricing strategies, market structures, macroeconomic factors
Business Ethics and Corporate Governance	Ethical decision-making, corporate social responsibility, governance principles, legal and regulatory frameworks
Business Analytics	Data analysis, statistical techniques, data visualization, business intelligence, predictive modeling, data-driven decision-making
International Business	Global markets and trade, cross-cultural management, international expansion, global supply chains, international marketing
Business Communication	Effective communication skills, business writing, presentation skills, negotiation and persuasion techniques
Research Methodology	Research design, data collection and analysis, research ethics, report writing