Deviprasad Goenka Management College of Media Studies was inaugurated in 2013 and is associated with the University of Mumbai. and it offers one of the top media and communication education programs in the country. It is situated in Malad (West), Mumbai, where DGMC is accessible for the students, and it offers four types of courses-viz undergraduate, postgraduate, diploma, and certificate courses like mass communication, journalism, advertising, and digital media. Deviprasad Goenka Management College of Media Studies also has its two flagship programs, which are BAMMC (B.A. in Multimedia and Mass Communication) and MACJ (M.A. in Communication and Journalism), that are notable for their focus on the industry's needs and the high level of theoretical knowledge integrated with practical training. The emphasis on the hands-on experience is seen through the college's well-equipped media labs, studio sessions, field projects, and internships. Several programs have admissions based on the marks they score in their last qualification, while some others involve interviews or entrance assessments. The college has its network in the industry, which arranges for the students to be placed in the leading media houses, PR firms, advertising agencies, and digital marketing companies. DGMC has an array of talented professors assisting students in gathering practical skills. New infrastructure is being laid down and emphasis is being given to ingenuity, which is the DNA of Deviprasad Goenka Management College of Media Studies students, so that they are apt for band-riding careers in the media and communication industries.
Deviprasad Goenka Management College of Media Studies which is affiliated with the University of Mumbai, is a premier innovator in the area of media and communication education. The college was formed in 2013 and has quickly gained recognition as a state-of-the-art institution with course curricula that are industry-oriented and a faculty that possesses many years of experience. DGMC offers undergraduate, postgraduate, and diploma programs, thereby bringing together theoretical learning with practical application. It gives a lot of importance to media interaction, internships, and skill-building to get students ready for the media sector of the future.
Here are the key highlights of the Deviprasad Goenka Management College of Media Studies
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Particulars |
Details |
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Institute Name |
Deviprasad Goenka Management College of Media Studies (DGMC) |
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Established Year |
2013 |
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Location |
Malad (West), Mumbai, Maharashtra |
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Affiliated University |
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Approved By |
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Institute Type |
Private |
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Courses Offered |
UG, PG, Diploma, Certificate Programs |
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Admission Process |
Merit-Based / Entrance Test |
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Official Website |
www.dgmc.org.in |
The wide range of courses that are being offered by Deviprasad Goenka Management College of Media Studies includes BAMMC, MACJ, PG Diploma in Media, and several certificate programs. There is a variation in the annual fees, which can be anywhere between ₹75,000 and ₹1,00,000, depending on the program. The institution also has courses that are of short-term duration, leading to certifications in advertising, PR, and digital media. These courses are designed in such a manner to equip aspiring journalists, content creators, or media managers with the necessary competencies and skills.
Here are the Deviprasad Goenka Management College of Media Studies Courses and Fee details
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Course Name |
Duration |
Fees |
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Bachelor of Arts in Multimedia and Mass Communication (BAMMC) |
3 Years |
₹75,000 – ₹90,000 |
|
Master of Arts in Communication and Journalism (MACJ) |
2 Years |
₹85,000 – ₹1,00,000 |
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PG Diploma in Advertising & Media |
1 Year |
₹1,50,000 |
|
Certificate Courses (Media, PR, Digital) |
3–6 Months |
₹15,000 – ₹50,000 |
BAMMC (Bachelor in Multimedia and Mass Communication) and MACJ (Master in Communication and Journalism) are two of the popular programs that Deviprasad Goenka Management College of Media Studies offers, besides being the ones that are the most sought after by the students. Both BAMMC and MACJ are programs of the University of Mumbai. Specializations provided under the courses are journalism, advertising, film, and media management. These programs are highly practical and, by providing ample audio/video facilities, they provide students with real-life scenarios. Students of these programs shall be all-out to take part in the broadcasting, PR, or content creation industries.
Here are the popular programs of the Deviprasad Goenka Management College of Media Studies
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Programme Name |
Duration |
Eligibility Criteria |
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BAMMC (B.A. in Multimedia and Mass Communication) |
3 Years |
10+2 in any stream from a recognized board |
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MACJ (M.A. in Communication and Journalism) |
2 Years |
Graduation in any discipline |
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PG Diploma in Advertising & Media |
1 Year |
Graduation in any field |
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Certificate in Digital Marketing / PR |
3–6 Months |
Open to all; minimum 10+2 qualification |
The Deviprasad Goenka Management College of Media Studies application process is executed via the main portal that is exclusively online. The potential candidates are responsible for choosing their intended course from a list, completing the form, and submitting the necessary documents. For the most part, undergraduate programs are entrance test-based, while admission to EP and PD programs may involve personal interviews. The students should ensure that they are eligible and that they apply for their respective courses by the deadlines set by the University of Mumbai.
Here is the application process for the Deviprasad Goenka Management College of Media Studies
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Step |
Description |
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Step 1 |
Visit DGMC’s official website and select the desired program |
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Step 2 |
Fill out the online application form and register |
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Step 3 |
Upload the necessary documents and academic records |
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Step 4 |
Pay the application fee (if applicable) |
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Step 5 |
Await shortlisting or merit list based on eligibility or entrance score |
The admissions at Deviprasad Goenka Management College of Media Studies are based on the merit criteria of the exam and Class XII for the UG and PG programs, respectively. The minimum eligibility requirement (MER) for BAMMC is the marks of the 12th class, but for MACJ and PG Diplomas, there is also an interview. The college follows the University of Mumbai's open mode policy, and at the time of final selection, seat availability, category reservation, and academic performance are the deciding factors for admissions.
Here are the Deviprasad Goenka Management College of Media Studies Admission details
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Admission Basis |
Description |
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UG Courses (BAMMC) |
Based on Class 12 marks (merit-based) |
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PG Courses (MACJ, PG Diploma) |
Based on graduation marks and a personal interview |
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Certificate Programs |
Direct admission (first-come, first-served) |
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Final Selection |
Based on academic record and seat availability |
It is projected that the upcoming BAMMC cutoff at Deviprasad Goenka Management College of Media Studies will be between 60-70% for the general category candidates. Graduation in MACJ and this professional course requires at least 55-60% of marks. Rotation of candidates and the availability of seats in the different courses create the potential for the cutoffs to change annually. Students of special categories may be given the benefit of grace marks provided as per guidelines and regulations issued by the University of Mumbai from time to time.
Here are the cutoffs at the Deviprasad Goenka Management College of Media Studies
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Course Name |
Expected Cutoff (General Category) |
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BAMMC |
60% – 70% in Class 12 |
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MACJ |
55% – 60% in Graduation |
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PG Diploma in Advertising & Media |
55% and above in Graduation |
Deviprasad Goenka Management College of Media Studies placement cell is very active and ensures that students are regularly updated with the latest job opportunities in the media, advertising, and journalism sectors. Times Network, Zee, Ogilvy, and Red FM are the chief performers. Pay packages range between ₹3 and ₹4.5 lakh per annum, on average. Internships are incorporated into the curriculum and are considered vital to providing students with hands-on experience and networking opportunities in their respective media domains.
Here are the placements at the Deviprasad Goenka Management College of Media Studies
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Placement Features |
Details |
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Placement Cell |
Active, conducts campus drives and industry connect events |
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Average Package (UG/PG) |
₹3 LPA – ₹4.5 LPA |
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Highest Package |
₹7 LPA (Approximate) |
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Internship Support |
Mandatory internships for BAMMC and PG students |
Deviprasad Goenka Management College of Media Studies provides different scholarships, such as merit-based, government, and need-based scholarships. Scholarships are available for students who attain high grades, while SC/ST/OBC and minority students can avail state-sponsored scholarships. The college also assists students with loan applications. Such scholarships and loans ensure that even students from poor backgrounds or the underprivileged can access media education.
Here is the Deviprasad Goenka Management College of Media Studies Scholarship
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Scholarship Name |
Eligibility Criteria |
Benefit |
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Merit-Based Scholarship |
High scores in Class 12 or Graduation |
Partial tuition fee waiver |
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Government Scholarships |
SC/ST/OBC/Minority category students |
As per state norms |
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Financial Need-Based Support |
Low-income background with supporting documents |
Fee reduction or subsidy |
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Industry Partner Scholarships |
Sponsored by media industry partners (if applicable) |
Limited seats, project-based |
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