School of Communications and Reputation (SCoRe) was founded in 2015 in Mumbai as the first school in India that offers exclusively a postgraduate program for Public Relations and Corporate Communications. Thanks to its collaboration with industry specialists and PR firms of high repute, SCoRe delivers a very serious and practical course of education to the young communication experts of the future. The most important course they offer at the school, the Post Graduate Programme in Public Relations and Corporate Communications (PGP-PRCC), is 10 months long and includes practical training, live campaigns, and mentoring by experienced professionals. The program is industry-led and has the certification of the Public Relations Consultants Association of India (PRCAI). The admission process at the School of Communications and Reputation has no limit cut-off; it is fair as it's based on interviews, SOPs, and communication skills. SCoRe has remained to have a very strong 100% placement record throughout the years, offering jobs in famous agencies like Edelman, MSL, Adfactors, Weber Shandwick. The School of Communications and Reputation provides different types of scholarships and financial aid for bright students. The awards cover those who are either talented or in need of financial assistance. Small classes ensure that the lecturers give personal guidance to the students. SCoRe is still the first to establish a regime of ethical, knowledgeable, and globally oriented professionals in the PR field.
School of Communications and Reputation (SCoRe), situated in Mumbai, is that it is the first of its kind in the country, providing postgraduate degrees in the area of Public Relations and Corporate Communications. The institute, which was originally set up through the combined efforts of leading industry professionals and PR firms, specializes in academic concepts that are tightly tied to practical experience. It is therefore easy to see that SCoRe has a reputation for its higher academic quality, not only due to the small class sizes and intense industry involvement characteristics, but also because of its teaching model that is well-received globally. The school has been positively appraised by the leading international communications bodies and is a member of the Indian Public Relations Consultants Association of India (PRCAI). SCoRe also values skills development, appreciates ethical decisions, and cherishes thought leadership in communications.
Here are the key highlights of School of Communications and Reputation
|
Feature |
Details |
|
Name |
School of Communications and Reputation (SCoRe) |
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Location |
Mumbai, Maharashtra |
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Established |
2015 |
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Focus Area |
Public Relations & Corporate Communications |
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Program Type |
Postgraduate |
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Industry Association |
PRCAI (Public Relations Consultants Association of India) |
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Learning Approach |
Practice-based, mentorship-driven |
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Class Size |
Small, personalized attention |
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Endorsements |
Leading Indian and global PR firms |
At a stretch of 10 months, the Post Graduate Programme in Public Relations and Corporate Communications (PGP-PRCC) is the leading course at the School of Communications and Reputation, and it is equipped with a 10-week internship. The total amount of the program expenses is about ₹4.5 to ₹5 lakhs, which are intended for tuition, project work, and placement support. The school has designed the fee structure to reflect the pragmatic and demanding nature of the program, align it with updated industrial requirements, and give the students, in return, real-world experiences.
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Course Name |
Duration |
Total Fees (INR) |
Includes |
|
10 Months |
₹4.5 – ₹5 Lakhs |
Tuition, project work, mentorship, placement support |
The flagship program at the School of Communications and Reputation is the Post Graduate Programme in Public Relations and Corporate Communications, and it is full-time, the only one in the institution. This program is designed for the fresh graduates who are determined to join the fields of PR, media strategy, corporate communication, and digital reputation management. The program is characterized by practical training, live campaigns, networking events with PR agencies, and corporate leaders. It is a program that has been developed by experts in the PR industry, and also, the most exciting thing is the fact that all courses are industry-oriented, and at the same time, the students are the first to participate in the course.
Here are the popular programs of the School of Communications and Reputation
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Program Name |
Focus Area |
Key Highlights |
|
Post Graduate Programme in PR & Corporate Communications |
Public Relations |
Industry-aligned curriculum, live campaigns, agency exposure |
The initial step in the application procedure at the School of Communication and Reputation is filling in an online application form, which can be accessed by visiting the official website. Students are obliged to present a variety of academic records, SOP (Statement of Purpose), and they might get an assessment or a personal interview assigned. The aforementioned process scrutinizes participants' communication skills, critical thinking, and drive to be in the PR industry. Roles are filled fairly and not exclusively based on academic performance.
Here is the application process for the School of Communications and Reputation
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Step |
Description |
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1 |
Visit SCoRe’s official website |
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2 |
Fill online application form |
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3 |
Submit academic documents and Statement of Purpose (SOP) |
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4 |
Take the assessment or appear for a personal interview |
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5 |
Await final selection and offer letter |
Admissions at the School of Communication and Reputation are entirely based on performance and are carried out for graduates of any discipline. Applications are shortlisted according to their qualifications, SOP, and the way they present themselves in a personal interview. The school is looking for candidates who are a perfect match for their values and are equipped with communication skills, the drive to do their utmost for PR, and leadership traits. In the process, the admissions team not only makes the students aware of the do’s and don'ts but also helps them in various aspects, such as counseling if they need it and financial assistance if necessary.
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Admission Criteria |
Details |
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Eligibility |
Graduate from any stream |
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Selection Basis |
SOP, academic profile, personal interview |
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Skills Evaluated |
Communication, clarity of purpose, analytical thinking |
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Intake |
Limited (20–30 students per batch) |
No cutoff as seen in traditional admission processes is applied at the School of Communication and Reputation. Weight is the overall quality of the students, including the academic record, achievements of interest, communication skills, and their behavior at the time of the interview. Neither is there a required minimum percentage score, nor is it possible to be admitted if one does not have a master's degree.
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Feature |
Details |
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Cutoff System |
No traditional cutoff |
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Minimum Qualification |
Graduation (no specific % required) |
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Selection Criteria |
Holistic evaluation (SOP + interview + passion for PR) |
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Admission Flexibility |
Open to students from all academic backgrounds |
With its success rate of placing 100% of the students, SCoRe has also been working with the students who hold the three best PR agencies, namely Adfactors PR, Edelman, Avian WE, MSL, and Weber Shandwick. The School of Communication and Reputation placement cell has put in place a program that guarantees the students' resumes are well-made, they are prepared for the real interview by participating in a couple of mock interviews, and as well, they are given an opportunity to know mentors in the industry. The average package is usually between ₹4 and ₹6 LPA.
Here are the placements of the School of Communications and Reputation
|
Feature |
Details |
|
Placement Record |
100% placement history |
|
Top Recruiters |
Adfactors PR, Edelman, Avian WE, Weber Shandwick, MSL |
|
Average Salary |
₹4 – ₹6 LPA |
|
Career Roles |
PR Associate, Corporate Communications Executive, Digital Strategist |
|
Support Services |
Resume building, interview prep, mentorship |
School of Communications and Reputation provides scholarships to students in need as well as those showing good academic results. The scholarships may be granted primarily based on academic performance, strength of the application, and financial background of the candidate. Furthermore, the school allows candidates the freedom to pay their tuition fees through installments, and in special cases, waivers are granted to students who perform well but are financially unable. Meanwhile, applicants who have submitted their application early may be given an extra financial incentive.
Here is the School of Communications and Reputation Scholarship
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Scholarship Type |
Eligibility Criteria |
Benefits |
|
Merit-Based |
Strong academic background and SOP |
Partial tuition waiver |
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Need-Based |
Financial constraints + interview evaluation |
Fee discounts or installment options |
|
Early Bird Scholarship |
Early application before the deadline |
Additional financial support |
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