About B.A (Hons) in
Advertising and Mass Media
A
three-and-a-half-year programme is available. The course structure for the
Bachelor of Arts (Hons.) in Advertising and Mass media programme would educate
students on the marketing mass media industry's workings. Students will be able
to use marketing mass media techniques to accomplish the organizations' mass
media goals objectively and creatively.
The marketing process
is incomplete without advertising and mass media. Advertising aims to solve
problems encountered by businesses and organizations by establishing creative
connections with consumers. Through core courses, internships, and guest
lectures from industry experts, students in the Advertising and Mass media
major gain knowledge of the marketing process, agency operations, the marketing
mass media sector, and creativity.
The primary goal of
the course is to teach applicants the fundamentals of advertising sales as well
as specific aspects of brand management and promotion. The course includes
topics that address how applicants can comprehend how business institutes start
and the many methods for reaching these goals. Candidates are enabled by the
course's correct blend of practical exposure and theoretical principles. The
course includes a thorough examination of many planning campaigns. At the
undergraduate level, practising tactics incorporating even management and sales
promotion is an important training element.
Students who learn
about Integrated Marketing Mass media, Account Management & Planning,
Media, and Consumer Research are prepared to deal with the challenges of a
highly competitive industry and can also continue their studies in the field.
Eligibility for Bachelor
of Arts Honours (BA Hons.) Multi-Media & Mass Communication (BMMMC)
Candidates interested
in studying this discipline must get a minimum grade point average of 50 per
cent in their Higher Secondary (10+2) level.
Benefit of Bachelor
of Arts Honours (BA Hons.) Multi-Media & Mass Communication (BMMMC)
Candidates are
offered job chances in organizations that involve developing and managing
various corporate and private-sector campaigns. Interested applicants can find
work in organizations that deal with sales promotion. Students will gain the
skills and information needed to pursue employment as account planners,
creative managers, researchers, media planners/buyers, and copywriters in the
creative industries. Some graduates may work for agencies, while others may
work for clients in these fields. These positions are valued across the board
in business, not just in the creative industries.
Scope Bachelor of
Arts Honours (BA Hons.) Multi-Media & Mass Communication (BMMMC)
Candidates interested
in pursuing higher studies can opt for MBA courses with specializations in
Leisure management or do related M.A courses.
Career and Job
Opportunities after Bachelor of Arts Honours (BA Hons.) Multi-Media & Mass
Communication (BMMMC)
Advertising and mass
media have a wide range of applications in marketing industries both in India
and outside. Suppose a person possesses market strategy in advertising, mass
media skills, creative skills, and high pitch expertise in advertising. In that
case, they can work in the advertising and marketing departments of many
well-known organizations in India and overseas.
With the increase in
competition among firms and industries, and where companies aim to make the
most profit and pitch their products to a wide range of audiences,
professionals with experience in advertising and marketing are in high demand.
With a new product
company practically every year, the advertising sector of work is in high
demand to introduce and advertise their products to potential clients,
increasing the demand for advertising and marketing professionals. Individuals
with abilities and competence in mass media, strategy management, and
advertising marketing planning and design are also in high demand
internationally.
Individuals with a
B.A. in advertising and mass media can choose from a variety of professional
opportunities. Several famous production businesses in India and overseas use
people with this background. Depending on their expertise and appropriateness,
professionals can work as a Project Manager, Production Designer, Data Analyst,
Media Planner, Digital Marketer, or Advertising Director.
Professionals in the field
often earn between INR 2.5 lakhs and INR 8 lakhs on average.
Fee and Duration of Bachelor
of Arts Honours (BA Hons.) Multi-Media & Mass Communication (BMMMC)
The course fee for
this degree in private colleges may range from INR 24,000 to INR 2 Lakhs,
whereas in Government colleges, it may range between INR 12,500 to INR 30,000. The duration of this course is 2 Years.
3 Years
Under Graduate
Journalism and Mass Communication
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