Bachelor of Arts Honours (BA Hons.) Advertising & Mass Syllabus 2026: Subjects, Specializations, and Semester-wise Syllabus

The syllabus for a Bachelor of Arts Honours (BA Hons.) in Advertising and Mass typically covers a wide range of subjects essential for a career in media and communication. It includes courses in advertising principles, media studies, public relations, journalism, digital marketing, communication theory, graphics and design, and market research. Students also engage in practical projects, internships, and workshops to gain hands-on experience. The curriculum aims to develop skills in content creation, strategic communication, media planning, and critical thinking. Additionally, courses often focus on emerging trends in digital media and technology to prepare graduates for the evolving landscape of advertising and mass communication.