Bachelor of Arts Honours (BA Hons.) Advertising & Mass Syllabus 2025: Subjects, Specializations, and Semester-wise Syllabus

  • course years 3 Years
  • type of course Under Graduate
  • course stream Arts
  • course type Full Time
Written By universitykart team | Last Updated date Oct, 09, 2024

Students also engage in practical projects, internships, and workshops to gain hands-on experience. The curriculum aims to develop skills in content creation, strategic communication, media planning, and critical thinking

Syllabus: B.A. Hons. Advertising & Communication

The syllabus for a Bachelor of Arts Honours (BA Hons.) in Advertising and Mass typically covers a wide range of subjects essential for a career in media and communication. It includes courses in advertising principles, media studies, public relations, journalism, digital marketing, communication theory, graphics and design, and market research. Students also engage in practical projects, internships, and workshops to gain hands-on experience. The curriculum aims to develop skills in content creation, strategic communication, media planning, and critical thinking. Additionally, courses often focus on emerging trends in digital media and technology to prepare graduates for the evolving landscape of advertising and mass communication.

S.noSubjects
1Communication, Media and Society                                                              
2Introduction to Journalism
3Advertisement and Media 
4Communication Research 
5Print Media Production
6Social Media
7Environmental Science 

2nd Year OR 3rd & 4th Semester Syllabus of Bachelor of Arts Honours (BA Hons.) Advertising & Mass

S.NoSubjects
1Exploring Hindi Cinema
2Graphic Designing &Visual Images                                                                     
3Television Journalism              
4Theatre and Communication
5Public Service Broadcasting
6Development Communication  
7Camera and Editing for TV
8Communication & Disaster Management  
9Media Moments in History 
10Reporting and Anchoring 

3 Year OR 5th & 6th Semester Syllabus of Bachelor of Arts Honours (BA Hons.) Advertising & Mass

S.noSubjects
1Global Politics and Media 
2Documentary
3Radio Production 
4Photography
5Communication and the Plastic Arts 
6Integrated Marketing Communication                                                       
7Fashion Communication 
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