Bachelor of Business Studies (BBS) Syllabus

Syllabus of Bachelor of Business Studies

The Bachelor of Business Studies (BBS) program is a comprehensive undergraduate course that provides students with a strong foundation in various aspects of business and management. The syllabus is designed to cover a wide range of subjects, including core business disciplines such as accounting, finance, marketing, human resource management, and organizational behavior. Students delve into the principles of economics, business law, and statistics, gaining a holistic understanding of the business environment. The curriculum also incorporates courses on entrepreneurship, strategic management, and business ethics, fostering a well-rounded perspective on contemporary business challenges. Throughout the program, emphasis is placed on practical applications, encouraging students to develop critical thinking and problem-solving skills. Furthermore, the BBS syllabus often includes elective courses, allowing students to tailor their learning experience based on their interests and career goals. Internships and projects may be integral components, offering students hands-on experience and industry exposure. Bachelor of Business Studies Syllabus aims to equip graduates with the knowledge and skills necessary for success in the dynamic and competitive world of business, preparing them for diverse roles in various sectors and fostering a foundation for lifelong learning and professional growth.

Bachelor of Business Studies Syllabus & Subjects

The Bachelor of Business Studies (BBS) topics are indexed below:

Bachelor of Business Studies Projects

Here are a few project ideas that help Bachelor of Business Studies (BBS) students:

(i). Market Analysis and a Plan of Action for a Start-up in the Information Sector.

(ii). The case study Improving Supply Chain Efficiency: A Manufacturing Company.

(iii). Improving Customer Engagement with Social Media Marketing Techniques.

(iv). Creating an advertising plan for a fashion retailing company is covered in the chapter.

(v).  Strategic Brand Management.

(vi). Financial Performance Assessment.

(vii). Impact of Employee Training and Development on Organizational Performance.

(viii). Evaluating the Performance of Digital Marketing Campaigns in Increasing Sales.

(ix). The article Risk Assessment and Control Strategies for Small Businesses in the Retail Sector.

(x). An analysis of consumer behaviour and making decisions in the e-commerce sector. The phrase Measuring and Improving the Customer Experience in Hospitality.

(xi). A study on Analysing the Effect of International Trade Policies on the Export Performance of a Country.

Reference Books for a Bachelor of Business Studies

Bachelor of Business Studies (BBS) books provide students with both a thorough general review of the subject matter and a close examination of their specific area of expertise. The following are some of the books for reference: