3 Years
Under Graduate
Management
Full Time
The curriculum includes a mix of business subjects such as marketing, finance, management, and economics. It offers in-depth knowledge of business principles and practices.
The Bachelor of Business Administration (BBA) Honors program is an esteemed undergraduate degree designed to cultivate a strong foundation in business, management, and leadership. This program is tailored to provide students with a comprehensive understanding of the principles and practices that drive the world of commerce and industry.
BBA (Hons) programs go beyond the standard BBA curriculum, offering students a more challenging and in-depth learning experience. Students engage in a rigorous academic journey that includes advanced coursework, practical training, and the development of critical thinking and problem-solving skills essential for leadership roles in the business world.
Here is the table of subjects and syllabus for the Bachelor of Business Administration (BBA) Honors program:
| Semester | Subject |
| Semester I | Environmental Studies |
| Financial Accounting | |
| Macro Economics for Managers | |
| English –I | |
| Principles of Management and Organization Behavior | |
| Economics - I | |
| Semester II | Business Regulatory Framework |
| Financial Accounting for Manager | |
| Economic Environment of Indian Business | |
| English –II | |
| Business Mathematics | |
| Statistics | |
| Semester III | International Business |
| Business Economics | |
| Income Tax – Laws & Practice | |
| Principles of Management | |
| Marketing Management | |
| Human Resources Management | |
| Semester IV | E-Commerce |
| Introduction to Research Methodology | |
| Management Information Systems | |
| Production Management | |
| GST and Customs Duty | |
| Business Ethics, Values, and Governance | |
| Semester V | Specialization Based Subjects |
| Internships | |
| Semester VI | Specialization Based Subjects |
| Project/ Dissertation | |
| Elective Subjects | E-Commerce |
| Digital Marketing | |
| Advanced Sales & Distribution | |
| Retail Management | |
| Marketing and Operations Research | |
| Commercial Bank Management | |
| Security Analysis |
BBA
Hons tasks are labored on in corporations at some point in the very last
academic year and supply college students with the threat to use all their
talents discovered in class. Listed below are the popular BBA (Hons)
Project topics are:
(i).
Segmentation, Targeting, and Positioning of IKEA
(ii). Strategic Plans of SMEs
(iii). Impact of Demonetization on Central Bank (RBI) Autonomy in India
(iv). The Development of a Unified Payment Interface System
(v). HRIS Role in Strategic Management
(vi). Brand Analysis and Study of Relationship with Brand Image and Brand
Awareness
(vii). The Anatomy of Financial Crisis in India
Listed below are essential books which can be used for reference in the course BBA Hons are:
| Name of Author | Name of Book |
| Govindarajan M. | Professional Ethics & Human Values |
| R Parameswaran | Computer Applications |
| Arun Sharma | How to prepare for the Quantitative aptitude test for CAT |
| Avatar Singh | Company Law |
| Gupta, P. C. F | Financial Accounting |
| HL Ahuja | Business Economics |
| P. Mariappan | Business Mathematics |
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