3 Years
Under Graduate
Management
Full Time
The syllabus of BBA in International Business is designed to provide students with a comprehensive understanding of the global business environment, equipping them with the knowledge and skills necessary to navigate the complexities of international trade and commerce. The curriculum typically covers a wide range of subjects of BBA in International Business including international marketing, global economics, cross-cultural management, international finance, supply chain management, and strategic management. Students delve into topics such as global market entry strategies, international business law, foreign exchange markets, cultural intelligence, and global supply chain logistics. The syllabus often includes case studies, projects, and practical assignments to give students hands-on experience in dealing with real-world international business scenarios.
Additionally, students may study foreign languages, international business negotiations, and global business ethics to enhance their cross-cultural communication and decision-making abilities. The syllabus aims to develop students' analytical, critical thinking, and problem-solving skills in the context of international business operations, preparing them for careers in multinational corporations, international trade organizations, consulting firms, and other global business entities. By integrating theoretical knowledge with practical applications, the syllabus of BBA in IB ensures that graduates are well-equipped to thrive in the dynamic and competitive world of international business, where understanding global markets, cultural nuances, and strategic decision-making are essential for success.
| Subject | Description |
|---|---|
| Environmental Studies | Study of environmental issues and sustainability in business. |
| Computer Awareness – I | Introduction to computer fundamentals and software applications. |
| English | Language proficiency and communication skills development. |
| Fundamentals of International Business | Basics of global business operations and strategies. |
| Management Foundation | Introduction to management principles and organizational behavior. |
| Foreign language – I (French, German, Spanish, Japanese, Chinese) | Basic communication skills in selected foreign languages. |
| Behavioral Science – I | Understanding human behavior in organizational settings. |
| Economic Environment – I | Analysis of economic factors impacting international business. |
| Business Mathematics | Application of mathematical concepts in business decision-making. |
| Micro Economics & Applications | Microeconomic theory and its applications in business scenarios. |
| Subject | Description |
|---|---|
| Global Business Management | Study of international business management strategies. |
| Accounting – I | Basic principles and practices of financial accounting. |
| Behavioral Science – II | Advanced study of human behavior in organizational contexts. |
| English | Continued language proficiency and communication skills development. |
| Macro Economics & Applications | Macroeconomic theory and its applications in business environments. |
| Indian System of Business | Overview of the Indian business environment and practices. |
| Values & Ethics in International Business | Ethical considerations and values in global business operations. |
| Computer Awareness – II | Advanced computer skills and applications. |
| Foreign language – II (French, German, Spanish, Japanese, Chinese) | Intermediate-level communication skills in selected foreign languages. |
| Economic Environment – II | Advanced analysis of economic factors affecting international business. |
| Subject | Description |
|---|---|
| Accounting – II | Advanced principles and practices of financial accounting. |
| Database Management System | Introduction to database systems and management. |
| International Institutions & Trade Implications | Study of global institutions and their impact on trade. |
| Communication Skills – I | Advanced communication skills development. |
| Foreign language – III (French, German, Spanish, Japanese, Chinese) | Advanced communication skills in selected foreign languages. |
| Fundamentals of Marketing | Basics of marketing strategies and principles. |
| Behavioral Science – III | In-depth study of human behavior in organizational contexts. |
| Financial Management – I | Principles and practices of financial management in businesses. |
| Business Statistics | Statistical analysis techniques for business decision-making. |
| Summer Assignment – I (Evaluation) | Practical assignment related to course topics, evaluated for learning outcomes. |
| Subject | Description |
|---|---|
| Foreign language – IV (French, German, Spanish, Japanese, Chinese) | Advanced communication skills in selected foreign languages. |
| Communication Skills – II | Advanced communication skills development. |
| Behavioral Science – IV | Advanced study of human behavior in organizational contexts. |
| International Strategic Management | Strategies and techniques for managing international business operations. |
| Legal Framework of Business & Management | Overview of legal aspects impacting business operations. |
| Project Management | Principles and practices of project management. |
| System Analysis & Design | Analysis and design of information systems in business environments. |
| Financial Management – II | Advanced principles and practices of financial management in businesses. |
| Research Methods & Reports Preparing Module | Techniques for research and report preparation in business contexts. |
| Principles of Marketing | Advanced principles and strategies of marketing in global contexts. |
| Subject | Description |
|---|---|
| Behavioral Science – V | Advanced study of human behavior in organizational contexts. |
| Foreign language – V (French, German, Spanish, Japanese, Chinese) | Advanced communication skills in selected foreign languages. |
| Operation Research | Techniques for optimizing business operations through mathematical modeling. |
| Computer Applications | Advanced computer applications in business environments. |
| Human Resource Management | Principles and practices of managing human resources in organizations. |
| Entrepreneurship Development | Strategies and practices for developing entrepreneurial ventures. |
| Taxation Laws & Practices | Overview of taxation laws and practices relevant to international business. |
| International Marketing | Advanced strategies and practices for marketing in global markets. |
| Communication Skills – III | Advanced communication skills development. |
| Summer Internship (Evaluation) | Internship program evaluated for learning outcomes. |
| Subject | Description |
|---|---|
| Communication Skills – IV | Advanced communication skills development. |
| Behavioral Science – VI | Advanced study of human behavior in organizational contexts. |
| Cross-Cultural Management & Management of Multinational Companies | Strategies and practices for managing cross-cultural teams and multinational businesses. |
| International Financial Management | Advanced principles and practices of financial management in global contexts. |
| Sales Management | Strategies and techniques for managing sales in international markets. |
| Foreign language – VI (French, German, Spanish, Japanese, Chinese) | Advanced communication skills in selected foreign languages. |
| Export-Import Documentation & Logistics | Processes and procedures for international trade documentation and logistics. |
| Managerial Accounting | Advanced principles and practices of managerial accounting. |
| E-Commerce & International Trade | Strategies and practices for conducting e-commerce and international trade. |
The entrance exam syllabus for BBA in International Business programs in India presented in the table:
| Section | Topics Covered |
|---|---|
| Quantitative Ability | Numbers, Averages & Percentages, Roots, Indices, Surds, Simple & Compound Interest, Profit & Loss, Algebraic Formulae, Linear & Quadratic Equations, Ratio & Proportion, Partnership, Mixtures & Alligation, Time, Speed & Distance, Work Related Problems, Pipes & Cisterns, Geometry: Lines, Angles & Triangles, Polygons, Circles & Mensuration, Permutations & Combinations, Probability, Determinants, Vectors, Integration and Differentiation |
| General English | Etymology & Roots, Idioms & Phrases, Analogies, Antonyms-Synonyms, Foreign Words Noun & Pronoun Errors, Subject-Verb Agreement, Prepositions and Conjunctions, Tenses, Modifiers & Parallelism, Reading Comprehension, Inference based passages Syllogisms, Logical Consistency, Deductive Reasoning |
| Analytical & Logical Reasoning | Logical Reasoning, Analytical Reasoning, Data Interpretation |
| General Awareness | Current Affairs, Business, Economics, History, Geography, Sports, Science & Technology |
The syllabus is common across top BBA entrance exams like IPMAT, CUET, NPAT, SET, JIPMAT. However, the weightage and difficulty level may vary for each exam.
The top books for BBA in International Business programs presented in the table:
| Book | Author(s) | Topic |
|---|---|---|
| "International Business: Competing in the Global Marketplace" | Charles W. L. Hill | An introduction to international business, covering key concepts, strategies, and challenges. |
| "Global Strategy: Planning for Worldwide Success" | Michael E. Porter | A comprehensive guide to developing and implementing successful global strategies. |
| "Managing Across Borders: The Transnational Solution" | Christopher A. Bartlett and Sumantra Ghoshal | A book on managing multinational corporations, focusing on transnational strategies. |
| "The World Is Flat: A Brief History of the Twenty-first Century" | Thomas L. Friedman | An exploration of globalization and its impact on businesses and societies. |
| "Doing Business in China" | John A. Quelch and David E. Bell | A practical guide to understanding and navigating the business environment in China. |
| "The Global Business Environment" | John D. Daniels, Lee H. Radebaugh, and Daniel P. Sullivan | A comprehensive overview of the global business environment, including economic, political, legal, and cultural factors. |
| "Global Marketing Management" | Kotabe, Martin, and Domoto | A book on the principles and practices of global marketing, including market research, segmentation, and product development. |
| "Mastering Global Business" | J. Stewart Black and Allen J. Morrison | A guide to understanding and succeeding in the global business landscape, focusing on cultural awareness, communication, and negotiation. |
| "Operations Management: Processes and Supply Chains" | Nigel Slack, Alistair Brandon-Jones, and Robert Johnston | A comprehensive text on operations management, including supply chain management and global operations. |
| "International Finance: A Practical Approach" | Eiteman, Stonehill, and Moffett | A book on international finance, covering topics such as foreign exchange, international capital markets, and risk management. |
What is the duration of the BBA in International Business program?
The BBA in International Business duration is three years, divided into six semesters.
What are the core subjects covered in the BBA in International Business syllabus?
Core subjects often include International Business Environment, International Marketing, Global Supply Chain Management, Cross-Cultural Management, International Finance, and Export-Import Procedures.
Are there any language courses included in the syllabus?
Yes, language courses such as Business Communication and Foreign Language (commonly French, Spanish, or German) are often part of the curriculum.
Is there a focus on practical learning and industry exposure in the program?
Yes, many BBA programs emphasize practical learning through internships, industry projects, case studies, and guest lectures by industry experts.
What are the elective subjects offered in the BBA in International Business program?
Elective subjects may vary but could include International Trade Policies, Global Business Strategies, International Business Law, E-commerce, and Cross-Cultural Negotiations.
Does the syllabus cover emerging trends in international business, such as digitalization and sustainability?
Yes, modern BBA programs often integrate topics like Digital Marketing, Sustainable Business Practices, and Global Entrepreneurship to stay relevant with current business trends.
Are there any specific software or tools taught as part of the curriculum?
Depending on the program, students may learn to use software related to data analysis, market research, financial modeling, and international trade simulations.
What are the career prospects after completing a BBA in International Business?
Graduates can explore opportunities in international corporations, export-import companies, global consulting firms, government agencies, international NGOs, and entrepreneurship ventures with a global focus.
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