3 Years
Under Graduate
Management
Full Time
The syllabus for BBA Marketing encapsulates a fusion of core subjects and elective courses meticulously designed to cultivate a comprehensive understanding of contemporary marketing strategies and practices. The syllabus is pivotal BBA Marketing subjects such as Marketing Management, Consumer Behavior, Advertising & Sales Promotion, Market Research, Brand Management, and Digital Marketing, fostering a robust foundation in market analysis, strategic planning, and brand communication. Complementing these core modules are a range of elective subjects for BBA Marketing including Retail Management, Services Marketing, International Marketing, Public Relations, Marketing Analytics, and Strategic Marketing, offering students the opportunity to tailor their learning journey to align with their career aspirations and industry trends. The syllabus is structured to emphasize practical application through internships, industry projects, and case studies, equipping students with hands-on experience in navigating real-world marketing challenges. With a focus on developing critical skills such as communication, analytical thinking, and strategic decision-making, the BBA Marketing syllabus ensures that graduates are well-prepared for diverse roles in marketing, advertising, sales, and brand management across a spectrum of industries, making it an enriching and rewarding academic journey for aspiring marketing professionals.
| Subject | Topics | Description |
|---|---|---|
| Computer Application | Basics of computer applications | Introduction to computer applications, basic software usage, and applications in business. |
| Business Economics | Micro and macroeconomics | Study of economic principles at individual and aggregate levels, including supply and demand analysis. |
| Principles & Practice of Management | Management theories and functions | Overview of management theories, functions like planning, organizing, leading, and controlling. |
| Business Communication | Business writing and communication techniques | Techniques for effective business writing, oral communication, and interpersonal skills. |
| Financial Accounting | Financial statements and accounting principles | Introduction to financial accounting, preparation and analysis of financial statements. |
| Business Law | Legal aspects of business | Study of legal principles and regulations relevant to business operations. |
| Subject | Topics | Description |
|---|---|---|
| Profit Planning & Control | Cost analysis and budgeting | Techniques for profit planning, cost analysis, and budgetary control. |
| Management Accounting | Cost and management accounting | Detailed study of cost accounting methods and their application in management decisions. |
| Organizational Behavior | Individual and group behavior in organizations | Understanding individual and group dynamics within organizations. |
| Business Environment | Economic, social, and regulatory environment | Analysis of the business environment, including economic, social, and regulatory factors. |
| Business Mathematics | Mathematical techniques in business | Application of mathematical methods in business decision-making. |
| Environmental Management | Sustainable business practices | Study of environmental issues and sustainable business practices. |
| Subject | Topics | Description |
|---|---|---|
| Computer Application | Advanced computer applications | Advanced topics in computer applications relevant to business. |
| Business Statistics | Statistical analysis in business | Application of statistical methods in business decision-making. |
| Production Methods | Production processes and management | Study of production methods, processes, and management techniques. |
| Manpower Management | Human resource management | Techniques for managing human resources effectively. |
| Marketing Concepts | Fundamentals of marketing | Introduction to marketing principles, strategies, and concepts. |
| Business Finance - I | Financial management basics | Basics of financial management, including financial analysis and decision-making. |
| Subject | Topics | Description |
|---|---|---|
| Business Finance - II | Advanced financial management | Advanced topics in financial management and analysis. |
| Research Methodology | Research techniques and methods | Study of research methods and techniques applicable in business contexts. |
| Operations Research | Optimization and decision analysis | Application of operations research in business decision-making. |
| Industrial Law | Legal aspects of industrial operations | Study of legal regulations and compliance related to industrial operations. |
| Office Management | Administrative functions and practices | Techniques for effective office management and administrative processes. |
| Sales & Distribution Management | Sales strategies and distribution channels | Study of sales management techniques and distribution channel strategies. |
| Subject | Topics | Description |
|---|---|---|
| Human Resources Development | Training and development of human resources | Techniques for HR development, training programs, and employee growth. |
| Advertising & Public Relations | Advertising strategies and PR techniques | Study of advertising strategies, PR techniques, and communication methods. |
| Management Information System | Information systems in management | Introduction to MIS, its role in decision-making, and information management. |
| Indian Economy | Economic policies and growth in India | Study of Indian economic policies, growth trends, and economic factors. |
| Banking Law & Practice | Banking regulations and practices | Overview of banking laws, regulations, and practices in India. |
| Summer Training Report | Practical training report | Report based on summer training experience, detailing learning and insights gained. |
| Subject | Topics | Description |
|---|---|---|
| Entrepreneurial Development | Entrepreneurship and business ventures | Study of entrepreneurial concepts, development, and business venture creation. |
| Financial Institutions and Markets | Financial institutions and market analysis | Analysis of financial institutions, markets, and their impact on business. |
| Corporate Planning & Strategic Mgmt | Strategic management principles | Study of strategic management principles and corporate planning techniques. |
| International Marketing | Global marketing strategies | Study of marketing strategies for global markets and international business. |
| Marketing of Services | Service marketing strategies | Study of marketing strategies specifically tailored for service-based industries. |
| Comprehensive viva-voce | Oral examination | Comprehensive oral examination covering all aspects of the program. |
| Subject | Topics | Description |
|---|---|---|
| Production & Material Management | Production processes and material handling | Detailed study of production and material management techniques. |
| Personnel Management | HR management strategies | Study of advanced HR management strategies and techniques. |
| Industry Relations | Labor relations and industry dynamics | Analysis of labor relations, industrial dynamics, and their impact on business. |
| Marketing Management | Advanced marketing strategies | Study of advanced marketing concepts, strategies, and management techniques. |
| Principles of Management | Advanced management principles | Study of advanced management principles and theories. |
| Business Mathematics & Statistics | Advanced quantitative techniques | Advanced application of mathematical and statistical techniques in business. |
| Introduction to Operations Research | OR techniques and applications | Advanced study of operations research techniques and their applications. |
| Business Economics | Advanced economic analysis | Advanced study of economic theories, models, and analysis in business contexts. |
| Financial & Management Accounting | Advanced accounting techniques | Advanced study of financial and management accounting techniques. |
The entrance exam syllabus for BBA Marketing program presented in the table form:
| Section | Description | Topics |
|---|---|---|
| English Language/English Proficiency | Tests your ability to understand and use written English. | Reading Comprehension, Vocabulary, Grammar, Sentence Correction, Essay Writing (for some exams) |
| Numerical Ability/Quantitative Aptitude | Assesses your mathematical skills and problem-solving abilities. | Arithmetic (Number Systems, Percentages, Profit & Loss, Averages, Ratio & Proportion), Algebra (Linear Equations, Quadratic Equations), Geometry (Lines & Angles, Triangles, Circles) |
| Logical Reasoning/Reasoning Ability | Evaluates your analytical and critical thinking skills. | Identifying patterns, Completing sequences, Syllogisms, Critical reasoning, Puzzles |
| General Knowledge/Current Affairs | Tests your knowledge of current events and general awareness. | National & International Events, History & Geography, Business & Economy, Science & Technology, Polity & Governance |
The top books for BBA Marketing degree presented in the below:
| Book Title | Author(s) | Description |
|---|---|---|
| Principles of Marketing | Philip Kotler and Gary Armstrong | Considered the bible of marketing, this book provides a comprehensive overview of marketing concepts, theories, and practices. It covers everything from the marketing mix to consumer behavior to marketing strategy. |
| Marketing Management | Philip Kotler | Another great book by Philip Kotler, this one focuses more on the managerial aspects of marketing. It covers topics such as marketing planning, organization, implementation, and control. |
| Contagious: Why Things Catch On | Jonah Berger | This book explores the factors that make certain ideas, products, or initiatives go viral. It reveals the underlying science behind viral content and provides practical tips on how to create contagious marketing campaigns that resonate with the target audience. |
| Digital Marketing for Dummies | John Arnold | In today's digital world, it's essential for marketing students to understand digital marketing concepts. This book provides a clear and concise introduction to digital marketing, covering topics such as social media marketing, search engine optimization (SEO), and content marketing. |
| The 22 Immutable Laws of Marketing | Al Ries and Jack Trout | This classic book outlines 22 fundamental principles of marketing that are still relevant today. These principles cover everything from branding to differentiation to positioning. |
What are the core subjects covered in a BBA Marketing syllabus?
Typically, a BBA Marketing syllabus will include core subjects like marketing principles, consumer behavior, market research, marketing communications, and brand management. Additionally, it may cover foundational business subjects like accounting, finance, economics, and business communication.
How is the syllabus structured across semesters?
The syllabus is usually structured with introductory marketing courses in the first year, building on those concepts with more advanced topics in later semesters. You might see electives offered in later years allowing you to specialize in specific areas like digital marketing or product marketing.
Are there any specific software programs I need to learn?
Some courses, especially those focused on digital marketing, might require familiarity with software like social media management platforms, email marketing tools, or basic graphic design programs.
Will there be a heavy emphasis on mathematics?
The level of math involved can vary. While some courses might require basic calculations for things like market share or budgeting, complex mathematical modeling is unlikely to be a major focus.
What kind of assignments can I expect?
Assignments can include case studies, marketing plan development, market research projects, presentations, and written exams. Some programs might also incorporate group projects to simulate real-world marketing teams.
Are internships included in the syllabus?
Internships are not always mandatory, but many programs strongly encourage them. Completing an internship can provide valuable practical experience and help you build your resume.
What are the assessment methods for the courses?
Courses will likely use a combination of methods for assessment, including exams, quizzes, assignments, presentations, and participation. The specific weighting will vary depending on the course and professor.
How can I stay updated on the syllabus changes?
The syllabus can change slightly from year to year, so it's best to consult with your program advisor or the department offering the BBA Marketing program for the most current information.
Are there any online resources that complement the syllabus?
Many universities provide access to online resources like academic journals, marketing research databases, and industry reports. Additionally, there are numerous online marketing publications and websites with valuable information.
What are the career opportunities after completing a BBA Marketing program?
A BBA in Marketing opens doors to various marketing roles, including brand manager, product marketing manager, social media marketer, market research analyst, and advertising account executive.
Ask us and get personalized response free of cost.
Get Latest Notification of Colleges, Exams and News.
back