3 Years
Under Graduate
Management
Full Time
Bachelor of Business Administration in Marketing or BBA in Marketing is an undergraduate honors degree that scholars can pursue after finishing their 10+2. The path length of BBA Marketing in India is normally 3 years for a full-time degree, however, on occasion, it can get prolonged to 4 years. As a control path, it encompasses each conventional and new advertising and marketing strategy and allows college students to deal with real-lifestyle troubles inside the industry.
Students get to find out about marketplace analysis, product control, growing advertising and marketing strategies, purchaser behavior, promotion, marketplace studies, branding, and gathering patron feedback. It is to be had in full-time and part-time path formats. Dedicated studies can also additionally result in positive online guides as well.
BBA in Marketing does now no longer require college students to seem for front exams, but positive university front exams, like IPMAT, NPAT, DUCET, and XAT, are pretty famous for admission to respective faculties. Marketing is one of the maximum crucial elements for each commercial enterprise inside the marketplace. Moreover, the sensible technique of this system permits college students to recognize the significance of advertising and marketing. Hence, college students can advantage professionally from the path in any field.
Banaras Hindu University; Delhi University; Aligarh University; Indian Institute of Management Indore; and Indian Institute of Management, Rohtak are the satisfactory Indian faculties to have a look at BBA in Marketing. Their path price shall vary from INR 1,50,000 to INR 3,20,000. However, college students can anticipate that positive faculties would possibly rate as much as INR 15,00,000 for the BBA Marketing program.
Check out the major highlights of the BBA in Marketing program:
| Particulars | Value |
| Course Name | Bachelor of Business Administration in Marketing |
| Course Level | Undergraduate |
| Course Duration | 3 Years |
| Eligibility Criteria | 10+2 exams from a recognized board |
| Examination Type | Semester based |
| Age | 17 years |
| Admission process | Entrance Examination or Merit Based |
| Similar Options of Study | BBS, BBM, B.Com, BMS |
| Course Stream | Business and Management |
| Type of Courses | Full-time and Part-time |
| Entrance Exams | XAT, DU CET, NMIMS NPAT, IPMAT |
| Course Fee | INR 50,000-7,70,000 |
| Average Annual Salary | INR 3,50,000-10,00,000 |
| Top College | Institute of Management Indore, Banaras Hindu University, Indraprastha University, Christ University, Jamia Milia Islamia University, and Narsee Monjee Institute of Management Studies |
| Job Profiles | Marketing Manager, Brand Manager, PR Manager, Market Analyst, Advertising Manager, Sales Manager, Advertising Executive, Marketing Executive, Market Research Analyst, Business Development Executive, Sales Executive, Human Resource Manager, Market Research Analyst, Management Trainee, etc. |
| Top Recruiters | Google, Amazon, HCL, Wipro, IBM, Infosys, Mindtree, Byjus, Reliance, TATA, Lenovo, Flipkart, Zomato, Swiggy, Oneplus, Apple, Dell, SBI, Tata Consultancy Services, Deutsche Bank, Capgemini, Wipro Limited, Nestle, Amazon, Deloitte, Mudra |
BBA in Marketing as a route can simplest be useful for college students in the event that they recognize a way to achieve the possibilities supplied with the aid of using the route. Here are a number of the arguments in prefer of the stated route, which college students can use to pursue the identical and in the end earn profits:
1. Entrepreneurial Skill Development
Students can use the BBA in Marketing direction to construct their entrepreneurship talents and begin their very own enterprise or task after graduating with the degree. They can use their academic talents to make their very own enterprise worthwhile and serve society as nicely.
2. Higher ROI
The ROI of a BBA in Marketing is pretty worthwhile whilst visible in the view of destiny prospects, both expert and academic. The direction of BBA in Marketing isn't too high priced however the expert returns equalize with the ones from STEM fields. Hence, to exist in the evaluation of different courses, the eventual returns on BBA in Marketing are big, each in phrases of each expert and private aspects.
3. Easy Pathway to MBA Marketing
BBA in Marketing is the maximum applicable direction for an MBA in Marketing, that's one of the maximum worthwhile postgraduate courses. This is genuine on an international scale, this is college students can pursue the direction now no longer best in India but overseas as nicely. BBA in Marketing will put together college students with the foundational principles of advertising, making it less difficult for them to pursue MBA in the same.
4. High Demand in Industry
In the prevailing era, a big part of any product’s or service’s fulfillment is depending on how nicely it's been marketed, this is whether or not the audience is privy to its presence or whether or not they're inquisitive about its prospects, etc. As advertising is a vital feature for any organization, the call for specialists is excessive as nicely. Hence, activity possibilities come effortlessly and in big numbers.
5. Lucrative Remunerations
The big call for advertising specialists, who can achieve tangible blessings results in the truth that businesses are geared up to pay excessive salaries and useful perquisites to them in change for their talents and talent. Students can anticipate earning as much as INR 40,00,000-60,00,000 yearly within 10 years of their graduation.
Aspirants can pursue the BBA Marketing course in full-time, distance, or part-time mode. Below are the types of BBA Marketing courses in detail:
1. Distance
Many universities and faculties in India provide the Distance BBA marketing direction. The direction is designed to preserve the Distance Education method in mind. This direction is designed for college students who cannot have enough money to wait for training on-campus or the ones engaged in a few shapes of employment and cannot take a day trip to pursue a full-time direction.
2. Full-Time
The full-time BBA Marketing application is generally for three years, all through which college students will attend training in person, publish assignments, and write their assessments on campus. The benefit of a full-time BBA Marketing direction is that scholars will advantage of a lot of extra exposure, experience, and information thru direct interplay with their friends and faculty.
3. Part-Time
The part-time BBA Marketing direction is designed for college students who cannot attend normal training. Part-time guides both entail weekend or nighttime training or online training, relying on the kind of direction. The benefit of the part-time BBA Marketing direction is that scholars can pursue this direction whilst concurrently being engaged in employment, research, etc.
These minimal criteria must be met by students who seek to pursue BBA Marketing:
Completed 10+2 standard from a recognized board
Candidates must have an average score of 45%-55% or above.
Admission to BBA Marketing is done through merit or entrance examinations. Some of the not unusual place front examinations, specifically NMAT, SET, SAT, etc. determine admission to the program.
Some institutes also conduct their own entrance examination.
All information related to admission and entrance examination can be checked on the college's official websites.
Direct admissions are also offered by some universities, and Christ University is among them.
Candidates with an average score of 45-55% or above in 10+2 are eligible for a BBA Marketing.
Entrance examinations are generally held in January, May, and June.
The entrance exam is objective-based and contains questions about Aptitude, Verbal Ability, and Writing Skills.
For the BBA Marketing course, admissions are through entrance tests and merit basis. Some institutes conduct tests and grant admission based on test scores, while some institutions take students through direct entry. Listed below are the BBA Marketing entrance exams:
| DU JAT | IPU CET |
| NMIMS NPAT | AIMA UGAT |
| SET | CUET |
| IPMAT | - |
As Marketing Management graduates, college students have to have a robust hobby in advertising and sales. Candidates seeking out paintings inside the enterprise have to have a selected set of talents. The talents wanted for a Marketing Management route are indexed below.
| Problem-solving Attitude | Etiquette | Conversational Skills |
| Professional Communication Skills and Behavioral Grooming | Interpersonal Skills | Critical and Analytical Thinking |
| Interpersonal skills | Leadership Skills | Decision Making |
| Relationship Building | Multi-tasking | Detail-oriented |
| Brand awareness | Management Experience | Numerical ability |
| Organizational Skills | Committed | Adaptability |
| Persuading skills | Consulting Skills | Work Under Pressure |
| Team Player | Teamwork | Time Management Skills |
| Writing Skills | Marketing skills | - |
BBA Marketing is an undergraduate course spanning three years, consisting of six different semesters. The average BBA Marketing fees range from INR 1,00,000-3,00,000 and it varies from institute to institute. Some of the BBA Marketing best colleges are listed below according to their fees structure:
| Name of College | Average Annual Fees(INR) |
| Chandigarh University | INR 2,88,000 |
| Amity University, Noida | INR 10,62,000 |
| Indian Institute of Management, Rohtak | INR 3,60,000 |
| Symbiosis Institute of Business Management | INR 9,10,000 |
| Jamia Millia Islamia | INR 1,17,000 |
BBA Finance v/s BBA Marketing
Listed beneath is the contrast between BBA Marketing and BBA Finance:
| Parameters | BBA Marketing | BBA Finance |
| Course Name | Bachelor of Business Administration in Marketing | Bachelor of Business Administration in Finance |
| Course Overview | Bachelor of Business Administration in Marketing or BBA in Marketing is an undergraduate honors degree that scholars can pursue after finishing their 10+2. The path length of BBA Marketing in India is normally 3 years for a full-time degree, however, on occasion, it can get prolonged to 4 years. | BBA Finance is a three-year undergraduate application that offers budgeting, finance, and facts analytics. Graduates of this application have an extensive variety of labor possibilities within the monetary industry. |
| Course Duration | 3 years | 3 years |
| Course Level | Undergraduate | Undergraduate |
| Eligibility Criteria | 10+2 exams from a recognized board | 12th Pass with any stream from a recognized university with relevant subjects |
| Admission Process | Merit/Entrance-based | Merit/Entrance-based |
| Higher Education Scope | MBA, Ph.D., M.phil | MBA Finance, CA, CMA |
| Career Prospect | Marketing Manager, Brand Manager, PR Manager, Market Analyst, Advertising Manager, Sales Manager, etc. | Financial Analyst, Business Analyst - IT, Operations Manager, Relationship Manager, Finance Manager, Senior Financial Analyst, Senior Business Analyst, Loan Officer, Finance Executive, etc. |
There are a number of educational institutions, each public and private, that offer advertising and marketing control programs. The price can also add range relying on the college's area and nature. In the desk below, we have got indexed a number of India's satisfactory advertising and marketing control schools.
| Name of College | Average Annual Fees(INR) |
| Shobhit University | INR 50,000 |
| Manipal University | INR 1,49,000 |
| Symbiosis International University | INR 2,90,000 |
| Medi-Caps University | INR 75,000 |
| International School of Management Excellence | INR 1,95,000 |
| Flame University | INR 7,70,000 |
| Assam Down Town University | INR 1,10,000 |
| GLA Institute of Business Management | INR 80,000 |
| Quantum University | INR 70,000 |
| Sharda University | INR 1,53,000 |
| IMS Unison University | INR 1,50,000 |
| Global Business School and Research Centre | INR 78,000 |
| ICFAI University | INR 2,61,000 |
Marketing Management is one of the greatest professional degrees offered by government educational institutes in India. We've compiled a list of some of the best government & private colleges for BBA Marketing Management in the table below.
| Type of College | Name of College |
| Government | Department of Commerce, University of Delhi, Delhi |
| School of Distance Education, Andhra University, Visakhapatnam | |
| North Eastern Hill University, Tura Campus, Shillong | |
| Mysore University - University of Mysore | |
| IGNOU Delhi - Indira Gandhi National Open University | |
| SIMSREE Mumbai - Sydenham Institute of Management Studies Research and Entrepreneurship Education | |
| Institute of Management Studies, Devi Ahilya University, Indore | |
| BK School of Business Management, Gujarat University, Ahmedabad | |
| JBIMS Mumbai | |
| MSU Baroda | |
| Private | MITSOM Pune |
| GITAM Institute of Management, Visakhapatnam | |
| Ajeenkya DY Patil University, Pune | |
| Prestige Institute of Management and Research, Indore | |
| KJ Somaiya SIMSR | |
| Welingkar Mumbai | |
| BIMM Pune | |
| IPE Hyderabad | |
| School of Business | |
| School of Management |
As all of us recognize that advertising is an essential branch in each organization and company. There is constantly a gap between right and professional advertising managers and bosses in any respect companies. Candidates who're searching for a profession in advertising might also additionally observe any company after checking for the vacancy. There is a huge scope for applicants who've finished their BBA in advertising degree.
Job Profiles
The popular job profiles after completing BBA Marketing are given in the table below:
| Job Profile | Job Description |
| Brand Manager | Brand Manager plans to develop and give an effort to improve the performance of a brand, service, or product. They constantly work on improving the brand image in the market as compared to the competitors. |
| Development Executive | These professionals help businesses to grow. They are known as high-level sales professionals. |
| Product Manager | BBA graduates learn a lot about business management when they study BBA. apart from the handsome package that awaits in this line of career, they will perfectly step in the shoes without much training. |
| Travel & Tourism Manager | These professionals look after the company’s activity of providing the best travel facilities like booking reservations for travel, hotels, rental cars, special events, etc. |
| Data Scientist | Students can become data scientists after completing a BBA course. The student will have to complete a certificate or diploma in data science from a good institution in order to become a data scientist. |
| Account Manager | The Account Manager is responsible for keeping the accounts-related data of the company intact. They also work to expand new business from existing clients. |
| Marketing Executive | Marketing Executives carry out the marketing campaign and other activities daily in accordance with the market plan to promote regional and/or international business. |
| Event Manager | An event manager plans and organizes various types of events, as per the client's needs. These professionals also make sure to keep the audience engaged to solve the purpose successfully. |
| Executive Assistant | An Executive Assistant is like an administrative assistant. They perform different clerical and office tasks like accepting and making phone calls, setting business meeting agendas, sending memos, accepting visitors, reviewing incoming reports, etc. |
| Chartered Accountant | In order to become a CA, students must pass 3 Exams and their eligibility is graduation in any subject. Thus BBA students can study to become CA. |
| Hotel Management | If the hospitality sector attracts the student's attention then they should do a Master's in Hotel Management after completing the BBA course. BBA deals with any business management and with the MHM course, students will be prepared to deal with the hotel industry. |
Check the list below for the top international companies that offer BBA Marketing jobs:
| Deloitte | Nestle | Deloitte |
| Capgemini | TCS | IBM |
| Deutsche Bank | Mudra | Sony |
| Wipro Limited | Amazon | SBI |
| Microsoft | McKinsey & Company | Ernst & Young |
| Goldman Sachs | ICICI Bank | HP |
Some of the major areas in which the candidates may apply for a job are listed below:
| Retailers | Finance Companies | Corporate Industries |
| Brand Management Firms | Manufacturing Companies | Marketing Organizations |
| Event Management Firms | Insurance companies | Export Houses |
| Advertising Agencies | Banks | Logistics Companies |
| Market Research Firms | Educational Institutes | Pharmaceutical Companies |
| Travel, Tourism, and Hospitality Firms | MNCs | FMCG Companies |
| Manufacturing | Media Houses | Banks |
| IT Firms | - | - |
BBA Marketing Salary in India is around INR 3Lakhs -9 Lakhs. The student's experience, skills, and knowledge play a vital role in the salary package. Marketing management graduates have vast job opportunities in different domains. Below listed are the BBA Marketing salary for graduates:
| Job Role | Average Annual Salary(INR) |
| Branch Manager | INR 8,10,000 |
| Sales manager | INR 4,92,583 |
| Brand Manager | INR 5,00,000 |
| Account Manager | INR 5,85,000 |
| Marketing Executive | INR 6,28,000 |
| Digital marketing manager | INR 5,49,749 |
| Relationship Manager | INR 3,88,000 |
| Assistant Manager | INR 9,81,000 |
| Executive Trainee | INR 8,52,000 |
| Business Development Executive | INR 3,00,000 |
BBA Marketing graduates can seek a career overseas. A BBA Marketing degree opens a vast number of opportunities. Management, as a profession, holds a lot of value worldwide. The BBA Marketing course is a great way to make a flourishing career as there is a scarcity of good managers.
Career options after BBA Marketing
BBA Marketing is an expert direction that brings up many employment possibilities for college kids as compared to different bachelor courses. In BBA Marketing Control, college students might be getting to know all approximately business, control, and administration. Students may even study topics like finance, human aid control, accounting, and marketing.
BBA Marketing control aspirants can get employment possibilities for the subsequent task titles:
A student can also additionally pursue in addition training in marketing. There is tremendous scope for better training after commencement in BBA Marketing. People normally pass for an MBA to in addition raise their careers.
For better studies, human beings can select from the following:
Marketing Managers want each tough and tender talent to carry out their job role. Students can awareness of improving those talents even by analyzing BBA Marketing. Following are the talents possessed with the aid of using exceptional BBA Marketing professionals:
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