BBA in Marketing

  • course years 3 Years
  • type of course Under Graduate
  • course stream Management
  • course type Full Time
Written By universitykart team | Last Updated date Apr, 14, 2024

BBA in Marketing: Full Form, Admission, Eligibility, Entrance Exams, Fees Structure, Syllabus, Career, Future Scope, Job Opportunities, Top Colleges

Bachelor of Business Administration in Marketing or BBA in Marketing is an undergraduate honors degree that scholars can pursue after finishing their 10+2. The path length of BBA Marketing in India is normally 3 years for a full-time degree, however, on occasion, it can get prolonged to 4 years. As a control path, it encompasses each conventional and new advertising and marketing strategy and allows college students to deal with real-lifestyle troubles inside the industry.

Students get to find out about marketplace analysis, product control, growing advertising and marketing strategies, purchaser behavior, promotion, marketplace studies, branding, and gathering patron feedback. It is to be had in full-time and part-time path formats. Dedicated studies can also additionally result in positive online guides as well.

BBA in Marketing does now no longer require college students to seem for front exams, but positive university front exams, like IPMAT, NPAT, DUCET, and XAT, are pretty famous for admission to respective faculties. Marketing is one of the maximum crucial elements for each commercial enterprise inside the marketplace. Moreover, the sensible technique of this system permits college students to recognize the significance of advertising and marketing. Hence, college students can advantage professionally from the path in any field.

Banaras Hindu University; Delhi University; Aligarh University; Indian Institute of Management Indore; and Indian Institute of Management, Rohtak are the satisfactory Indian faculties to have a look at BBA in Marketing. Their path price shall vary from INR 1,50,000 to INR 3,20,000. However, college students can anticipate that positive faculties would possibly rate as much as INR 15,00,000 for the BBA Marketing program.

BBA in Marketing Course Details

Check out the major highlights of the BBA in Marketing program:

Particulars Value
Course Name Bachelor of Business Administration in Marketing
Course Level Undergraduate
Course Duration 3 Years
Eligibility Criteria 10+2 exams from a recognized board
Examination Type Semester based
Age 17 years
Admission process Entrance Examination or Merit Based
Similar Options of Study BBS, BBM, B.Com, BMS
Course Stream Business and Management
Type of Courses Full-time and Part-time
Course Fee INR 50,000-7,70,000
Average Annual Salary INR 3,50,000-10,00,000
Top College Institute of Management Indore, Banaras Hindu UniversityIndraprastha UniversityChrist UniversityJamia Milia Islamia University, and Narsee Monjee Institute of Management Studies
Job Profiles Marketing Manager, Brand Manager, PR Manager, Market Analyst, Advertising Manager, Sales Manager, Advertising Executive, Marketing Executive, Market Research Analyst, Business Development Executive, Sales Executive, Human Resource Manager, Market Research Analyst, Management Trainee, etc.
Top Recruiters Google, Amazon, HCL, Wipro, IBM, Infosys, Mindtree, Byjus, Reliance, TATA, Lenovo, Flipkart, Zomato, Swiggy, Oneplus, Apple, Dell, SBI, Tata Consultancy Services, Deutsche Bank, Capgemini, Wipro Limited, Nestle, Amazon, Deloitte, Mudra

Why study BBA in Marketing?

BBA in Marketing as a route can simplest be useful for college students in the event that they recognize a way to achieve the possibilities supplied with the aid of using the route. Here are a number of the arguments in prefer of the stated route, which college students can use to pursue the identical and in the end earn profits:

1. Entrepreneurial Skill Development

Students can use the BBA in Marketing direction to construct their entrepreneurship talents and begin their very own enterprise or task after graduating with the degree. They can use their academic talents to make their very own enterprise worthwhile and serve society as nicely.

2. Higher ROI

The ROI of a BBA in Marketing is pretty worthwhile whilst visible in the view of destiny prospects, both expert and academic. The direction of BBA in Marketing isn't too high priced however the expert returns equalize with the ones from STEM fields. Hence, to exist in the evaluation of different courses, the eventual returns on BBA in Marketing are big, each in phrases of each expert and private aspects.

3. Easy Pathway to MBA Marketing

BBA in Marketing is the maximum applicable direction for an MBA in Marketing, that's one of the maximum worthwhile postgraduate courses. This is genuine on an international scale, this is college students can pursue the direction now no longer best in India but overseas as nicely. BBA in Marketing will put together college students with the foundational principles of advertising, making it less difficult for them to pursue MBA in the same.

4. High Demand in Industry

In the prevailing era, a big part of any product’s or service’s fulfillment is depending on how nicely it's been marketed, this is whether or not the audience is privy to its presence or whether or not they're inquisitive about its prospects, etc. As advertising is a vital feature for any organization, the call for specialists is excessive as nicely. Hence, activity possibilities come effortlessly and in big numbers.

5. Lucrative Remunerations

The big call for advertising specialists, who can achieve tangible blessings results in the truth that businesses are geared up to pay excessive salaries and useful perquisites to them in change for their talents and talent. Students can anticipate earning as much as INR 40,00,000-60,00,000 yearly within 10 years of their graduation.

BBA in Marketing Admission 2024

To correctly get entry into the BBA Marketing path, college students ought to make sure that they understand approximately the eligibility standards required. The choice procedure for BBA Marketing admissions is primarily based totally on the student’s front examination and board scores. Some of the control faculties behavior their examination for checking out college students' eligibility. The path falls below the umbrella of the BBA and for this reason, follows a comparable admission procedure.

Types of BBA in Marketing Courses

Aspirants can pursue the BBA Marketing course in full-time, distance, or part-time mode. Below are the types of BBA Marketing courses in detail:

1. Distance

Many universities and faculties in India provide the Distance BBA marketing direction. The direction is designed to preserve the Distance Education method in mind. This direction is designed for college students who cannot have enough money to wait for training on-campus or the ones engaged in a few shapes of employment and cannot take a day trip to pursue a full-time direction.

2. Full-Time

The full-time BBA Marketing application is generally for three years, all through which college students will attend training in person, publish assignments, and write their assessments on campus. The benefit of a full-time BBA Marketing direction is that scholars will advantage of a lot of extra exposure, experience, and information thru direct interplay with their friends and faculty.

3. Part-Time

The part-time BBA Marketing direction is designed for college students who cannot attend normal training. Part-time guides both entail weekend or nighttime training or online training, relying on the kind of direction. The benefit of the part-time BBA Marketing direction is that scholars can pursue this direction whilst concurrently being engaged in employment, research, etc.

BBA in Marketing Eligibility Criteria

These minimal criteria must be met by students who seek to pursue BBA Marketing:

  1. Completed 10+2 standard from a recognized board

  2. Candidates must have an average score of 45%-55% or above.

BBA in Marketing Admission Process

  1. Admission to BBA Marketing is done through merit or entrance examinations. Some of the not unusual place front examinations, specifically NMAT, SET, SAT, etc. determine admission to the program.

  2. Some institutes also conduct their own entrance examination.

  3. All information related to admission and entrance examination can be checked on the college's official websites.

  4. Direct admissions are also offered by some universities, and Christ University is among them.

  5. Candidates with an average score of 45-55% or above in 10+2 are eligible for a BBA Marketing.

  6. Entrance examinations are generally held in January, May, and June.

  7. The entrance exam is objective-based and contains questions about Aptitude, Verbal Ability, and Writing Skills.

BBA in Marketing Accepted Entrance Exams

For the BBA Marketing course, admissions are through entrance tests and merit basis. Some institutes conduct tests and grant admission based on test scores, while some institutions take students through direct entry. Listed below are the BBA Marketing entrance exams:


BBA in Marketing Skills Required

As Marketing Management graduates, college students have to have a robust hobby in advertising and sales. Candidates seeking out paintings inside the enterprise have to have a selected set of talents. The talents wanted for a Marketing Management route are indexed below.

Problem-solving Attitude Etiquette Conversational Skills
Professional Communication Skills and Behavioral Grooming Interpersonal Skills Critical and Analytical Thinking
Interpersonal skills Leadership Skills  Decision Making
Relationship Building Multi-tasking Detail-oriented
Brand awareness Management Experience Numerical ability
Organizational Skills Committed Adaptability
Persuading skills Consulting Skills Work Under Pressure
Team Player Teamwork Time Management Skills
Writing Skills Marketing skills -

BBA in Marketing Fee Structure

BBA Marketing is an undergraduate course spanning three years, consisting of six different semesters. The average BBA Marketing fees range from INR 1,00,000-3,00,000 and it varies from institute to institute. Some of the BBA Marketing best colleges are listed below according to their fees structure:

Name of College Average Annual Fees(INR)
Chandigarh University INR 2,88,000
Amity University, Noida INR 10,62,000
Indian Institute of Management, Rohtak INR 3,60,000
Symbiosis Institute of Business Management INR 9,10,000
Jamia Millia Islamia INR 1,17,000 

BBA in Marketing Selection Process

Students have to go through the process of group discussion and personal interviews. After the personal interview, students can verify their documents and certificates in college/university and pay their fees.

BBA in Marketing Course Comparison

BBA Finance v/s BBA Marketing

Listed beneath is the contrast between BBA Marketing and BBA Finance:

Parameters BBA Marketing BBA Finance
Course Name Bachelor of Business Administration in Marketing Bachelor of Business Administration in Finance
Course Overview Bachelor of Business Administration in Marketing or BBA in Marketing is an undergraduate honors degree that scholars can pursue after finishing their 10+2. The path length of BBA Marketing in India is normally 3 years for a full-time degree, however, on occasion, it can get prolonged to 4 years. BBA Finance is a three-year undergraduate application that offers budgeting, finance, and facts analytics. Graduates of this application have an extensive variety of labor possibilities within the monetary industry.
Course Duration 3 years 3 years
Course Level Undergraduate Undergraduate
Eligibility Criteria 10+2 exams from a recognized board 12th Pass with any stream from a recognized university with relevant subjects
Admission Process Merit/Entrance-based Merit/Entrance-based
Higher Education Scope MBA, Ph.D., M.phil MBA Finance, CA, CMA
Career Prospect Marketing Manager, Brand Manager, PR Manager, Market Analyst, Advertising Manager, Sales Manager, etc. Financial Analyst, Business Analyst - IT, Operations Manager, Relationship Manager, Finance Manager, Senior Financial Analyst, Senior Business Analyst, Loan Officer, Finance Executive, etc.

BBA in Marketing Top Colleges

There are a number of educational institutions, each public and private, that offer advertising and marketing control programs. The price can also add range relying on the college's area and nature. In the desk below, we have got indexed a number of India's satisfactory advertising and marketing control schools.

Name of College Average Annual Fees(INR)
Shobhit University INR 50,000
Manipal University INR 1,49,000
Symbiosis International University INR 2,90,000
Medi-Caps University INR 75,000
International School of Management Excellence INR 1,95,000
Flame University INR 7,70,000
Assam Down Town University INR 1,10,000
GLA Institute of Business Management INR 80,000
Quantum University INR 70,000
Sharda University INR 1,53,000
IMS Unison University INR 1,50,000
Global Business School and Research Centre INR 78,000
ICFAI University INR 2,61,000

BBA in Marketing Top Government & Private Colleges

Marketing Management is one of the greatest professional degrees offered by government educational institutes in India. We've compiled a list of some of the best government & private colleges for BBA Marketing Management in the table below.

Type of College Name of College
Government Department of Commerce, University of Delhi, Delhi
  School of Distance Education, Andhra University, Visakhapatnam
  North Eastern Hill University, Tura Campus, Shillong
  Mysore University - University of Mysore
  IGNOU Delhi - Indira Gandhi National Open University
  SIMSREE Mumbai - Sydenham Institute of Management Studies Research and Entrepreneurship Education
  Institute of Management Studies, Devi Ahilya University, Indore
  BK School of Business Management, Gujarat University, Ahmedabad
  JBIMS Mumbai
  MSU Baroda
Private MITSOM Pune
  GITAM Institute of Management, Visakhapatnam
  Ajeenkya DY Patil University, Pune
  Prestige Institute of Management and Research, Indore
  KJ Somaiya SIMSR
  Welingkar Mumbai
  BIMM Pune
  IPE Hyderabad
  School of Business
  School of Management

BBA in Marketing Jobs Opportunities

As all of us recognize that advertising is an essential branch in each organization and company. There is constantly a gap between right and professional advertising managers and bosses in any respect companies. Candidates who're searching for a profession in advertising might also additionally observe any company after checking for the vacancy. There is a huge scope for applicants who've finished their BBA in advertising degree.

Job Profiles

The popular job profiles after completing BBA Marketing are given in the table below:

Job Profile Job Description
Brand Manager Brand Manager plans to develop and give an effort to improve the performance of a brand, service, or product. They constantly work on improving the brand image in the market as compared to the competitors.
Development Executive These professionals help businesses to grow. They are known as high-level sales professionals.
Product Manager BBA graduates learn a lot about business management when they study BBA. apart from the handsome package that awaits in this line of career, they will perfectly step in the shoes without much training.
Travel & Tourism Manager These professionals look after the company’s activity of providing the best travel facilities like booking reservations for travel, hotels, rental cars, special events, etc.
Data Scientist Students can become data scientists after completing a BBA course. The student will have to complete a certificate or diploma in data science from a good institution in order to become a data scientist.
Account Manager The Account Manager is responsible for keeping the accounts-related data of the company intact. They also work to expand new business from existing clients.
Marketing Executive Marketing Executives carry out the marketing campaign and other activities daily in accordance with the market plan to promote regional and/or international business.
Event Manager An event manager plans and organizes various types of events, as per the client's needs. These professionals also make sure to keep the audience engaged to solve the purpose successfully.
Executive Assistant An Executive Assistant is like an administrative assistant. They perform different clerical and office tasks like accepting and making phone calls, setting business meeting agendas, sending memos, accepting visitors, reviewing incoming reports, etc.
Chartered Accountant In order to become a CA, students must pass 3 Exams and their eligibility is graduation in any subject. Thus BBA students can study to become CA.
Hotel Management If the hospitality sector attracts the student's attention then they should do a Master's in Hotel Management after completing the BBA course. BBA deals with any business management and with the MHM course, students will be prepared to deal with the hotel industry.

BBA in Marketing Top Recruiters

Check the list below for the top international companies that offer BBA Marketing jobs:

Deloitte Nestle Deloitte
Capgemini TCS IBM
Deutsche Bank Mudra Sony
Wipro Limited Amazon SBI
Microsoft McKinsey & Company Ernst & Young
Goldman Sachs ICICI Bank HP

BBA in Marketing Employment Areas

Some of the major areas in which the candidates may apply for a job are listed below:

Retailers Finance Companies Corporate Industries
Brand Management Firms Manufacturing Companies Marketing Organizations
Event Management Firms Insurance companies Export Houses
Advertising Agencies Banks Logistics Companies
Market Research Firms Educational Institutes Pharmaceutical Companies
Travel, Tourism, and Hospitality Firms MNCs FMCG Companies
Manufacturing Media Houses Banks
IT Firms - -

BBA in Marketing Average Salary

BBA Marketing Salary in India is around INR 3Lakhs -9 Lakhs. The student's experience, skills, and knowledge play a vital role in the salary package. Marketing management graduates have vast job opportunities in different domains. Below listed are the BBA Marketing salary for graduates:

Job Role Average Annual Salary(INR)
Branch Manager INR 8,10,000
Sales manager INR 4,92,583
Brand Manager INR 5,00,000
Account Manager INR 5,85,000
Marketing Executive INR 6,28,000
Digital marketing manager INR 5,49,749
Relationship Manager INR 3,88,000
Assistant Manager INR 9,81,000
Executive Trainee INR 8,52,000
Business Development Executive INR 3,00,000

BBA in Marketing Career Opportunities

BBA Marketing graduates can seek a career overseas. A BBA Marketing degree opens a vast number of opportunities. Management, as a profession, holds a lot of value worldwide. The BBA Marketing course is a great way to make a flourishing career as there is a scarcity of good managers.

Career options after BBA Marketing

BBA Marketing is an expert direction that brings up many employment possibilities for college kids as compared to different bachelor courses. In BBA Marketing Control, college students might be getting to know all approximately business, control, and administration. Students may even study topics like finance, human aid control, accounting, and marketing.

BBA Marketing control aspirants can get employment possibilities for the subsequent task titles:

  1. Entrepreneur
  2. Civil Services
  3. Chartered Accountant
  4. Advertising & PR
  5. Human Resources
  6. Banker
  7. Insurance

BBA in Marketing Scope for Higher Education

A student can also additionally pursue in addition training in marketing. There is tremendous scope for better training after commencement in BBA Marketing. People normally pass for an MBA to in addition raise their careers.

For better studies, human beings can select from the following:

  1. Master in Marketing Management
  2. PG Diploma in Marketing Management
  3. MBA Marketing
  4. MBA Sales and Marketing

Skills that make you the Best Marketing Manager

Marketing Managers want each tough and tender talent to carry out their job role. Students can awareness of improving those talents even by analyzing BBA Marketing. Following are the talents possessed with the aid of using exceptional BBA Marketing professionals:

  1. Communication Skills
  2. Creative Skills
  3. Decision-Making Skills
  4. Leadership Skills
  5. Persuading Skills
  6. Technical Skills
  7. Organizational Skills

FAQs Related to BBA in Marketing

1. What is a BBA in marketing?
Ans. An undergraduate program lasting three years called BBA Marketing, often known as a Bachelor of Business Administration BBA in Marketing covers the study of sales, marketing, retail, marketing research, and other management topics linked to marketing.

2. What is the minimum salary that I can earn after graduating with BBA in Marketing?
Ans. The minimum salary that you may earn after graduating with BBA in Marketing is dependent on your academic performance and job profile. The additional achievements during the course study have a huge impact on how well can you negotiate your salary. However, in any case, you can expect an annual remuneration of INR 2,50,000-5,00,000 on graduating with a BBA in Marketing degree.

3. What is the duration of a BBA in Marketing?
Ans. BBA in Marketing is a three-year course.

4. Can I get direct admission to BBA Marketing?
Ans. Admission to this program is offered on a merit basis and through an entrance examination. Some of the common entrance examinations required for admission to this course are NMAT, SET, SAT, etc. Some institutes conduct their own entrance examination and admissions are offered depending on the marks scored in these exams. Some institutes offer direct admission also, and ChristUniversity is among them. Candidates can check the official website of the institute if they wish to get admission.

5. Can I pursue BBA in Marketing through distance education?
Ans. Yes, BBA Marketing is offered as a distance education program by some institutes. The eligibility criteria for the distance program are the same as the regular BBA program.

6. How is the career in BBA Marketing? What are the job opportunities a student can get after completing the program?
Ans. There are a good number of opportunities after completing BBA in Marketing. The most common job profiles for BBA graduates are:

  1. Sales Manager
  2. Advertising Executive
  3. Marketing Executive
  4. Market Research Analyst

7. Can I do higher education post completing BBA in Marketing?
Ans. Yes, One can do higher education after completing BBA in Marketing. He/ She can do MBA, MBA in marketing, MBA in Sales and Marketing, and Masters's in Marketing Management. The candidate can also go for Postgraduate Diploma in Marketing Management.

8. What is the average course fee for BBA in Marketing?
Ans. The average course fee for BBA in Marketing is INR 1,30,000 per year. The course fee is dependent on the administration of the university, that is whether it is a government university, private institution, or deemed university. The course fee in private institutions may reach up to INR 5,00,000-6,00,000 per year.

9. What are the four different sorts of marketing?
Ans. The amount of competition in a market is defined by such market structures. Perfect competition, monopolistic competition, oligopoly, and monopoly are four different types of market structures.

10. Is BBA the same as BBA Marketing?
Ans. No, BBA is not the same as BBA Marketing. While BBA is a bachelor’s course in business administration, marketing is a specialization of BBA. It is an honors course in the selected field of marketing. As a BBA in Marketing graduate, you shall be expected to have an in-depth knowledge of the relevant concepts, theories, methods, and applications.

11. What are the eligibility criteria for admission to BBA Marketing?
Ans. These minimal criteria must be met by students who seek to pursue BBA Marketing :

  1. Completed 10+2 standard from a recognized board.
  2. Candidates must have an average score of 45% - 55% or above.

12. What is the most popular entrance examination for BBA Marketing?
Ans. Admission to BBA Marketingare done on the basis of merit and entrance examination. Some of the common entrance exams for admission to BBA Marketing are:

  1. NMAT
  2. SET
  3. SAT

13. What are the seven different kinds of internet marketing?
Ans. Social media marketing, influencer marketing, affiliate marketing, email marketing, content marketing, search engine optimization SEO, and paid advertising are the seven types of Internet marketing.

14. Is a BBA Marketing Worth it?
Ans. Yes, BBA Marketing has ample career opportunities. The application could be very famous and fruitful from a professional perspective. Students can benefit from the course in the following ways:

  1. The program is well-designed with in-depth knowledge about business management and marketing strategies, and It creates an abundance of career possibilities in the medical and health sector.
  2. This course emphasizes learning details of the business and establishing a successful business by applying the ground business principles and market strategy.
  3. Candidates can also pursue higher studies, they can do MBA, MBA in marketing, MBA in Sales and Marketing, and Masters's in Marketing Management. The candidate can also go for Postgraduate Diploma in Marketing Management.
  4. Being in demand, the program will help in accomplishing good career opportunities, with a decent salary package ranging between INR 3,00,000 to INR 6,00,000.
  5. Candidates can explore a wide range of work areas for the profile of Sales Manager, Advertising Executive, Marketing Executive, Market Research Analyst, etc. Career opportunities and salary packages increase with expertise and skills.

15. What are the career options in the Marketing Management course?
Ans. The career options after the Marketing Management course are Marketing Manager, Brand Manager, Market research analyst, and Sales Manager.

16. What is the curriculum for BBA Marketing?
Ans. The first four semesters include topics that are common to all BBA degrees. The final two semesters of this degree are entirely dedicated to marketing as a specialty. Marketing Concepts, Marketing Ethics, Business Laws, Industrial Marketing, Economic Analysis, and other topics are covered in this course.

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