MBA in Marketing

MBA in Marketing

(1). About the course

MBA in marketing in India is a postgraduate course of two years. It is one of the most opted course specializations in the field of Marketing. The students learn advanced marketing concepts like digital marketing, consumer behavior, advertising, and other facets of the area. Those who have a deep interest in the industry and have completed their bachelor’s from a recognized university can opt for taking up the course. It is one of the specializations of an MBA degree.

Marketing Management is the first thing needed by every business organization – small or big to keep its business growing. Marketing gurus Philip Kotler and Kevin Keller define marketing management as "...the art and science of choosing target markets and obtaining, retaining and developing customers through the creation, delivery, and communication of superior customer value”. MBA in Marketing covers every aspect of this definition.

MBA in Marketing Management provides deep and wide learning that helps students to become successful Marketing managers. The MBA Marketing curriculum and syllabus focus on the Marketing skill development of the MBA students and cover every aspect of sales & marketing, beginning from the identification of consumer needs, marketing the product, and offering after-sales service satisfaction.

The course covers all aspects of business, including brand management, retail management, consumer and sales management, marketing strategies, digital marketing, and product development, among others. In addition to the regular classroom MBA of Marketing course, new innovative courses on the online Marketing MBA; MBA inside Digital marketing is also offered, which allows businesses to use digital media and social media to promote their products.

Course Highlights

Highlights for the MBA Marketing program are provided in the table given below:

Why MBA Marketing Management?

(i). The candidates with MBA in Marketing Management get jobs in MNCs, Media Houses, Event Management Firms, IT Firms, Advertising Agencies, Public Sector Organizations, etc.
(ii). These candidates are offered job roles like Sales Manager, Public Relations Director, Market Analyst, Brand Manager, etc.
(iii). One can find immense placement opportunities with world-class companies like Google, Microsoft, Deloitte, etc.
(iv). One can also avail opportunities in the Fast Moving Consumer Goods sector with excellent salaries, incentives, and perks.
(v). One can also make use of tools like market research, pricing, advertising, and sales promotion to ensure the day-to-day success of the organization one would work in.
(vi). The highlight of the course is that it has several presentations, projects, and internships to be done which gives practical experience apart from theoretical knowledge that will really help in the workplace.
(vii). On the whole, an MBA in Marketing is one course that provides all the needed skills to shine in one’s workplace.

(2). Admission Process

The MBA in Marketing admission process has the following 4 Key Steps:

Step 1: Apply and Appear in MBA Marketing Entrance Exam

This is the first step as different institutes accept different entrance exam scores. Some of the most popular entrance tests for MBA in Marketing courses are CAT, XAT, NMAT by GMAC, IIFT, SNAP, MAH MBA CET, CMAT

Step 2: Apply to B-School offering MBA in Marketing

 Apart from appearing in the MBA entrance exam, you need to apply to the respective B-school offering MBA in Marketing by paying the requisite application fee and entrance exam registration number.

Step 3: Participate in the Selection Process

When you are shortlisted, you should participate in the final selection round which will consist of a Personal Interview, GD/WAT/Extempore, or other components.

Step 4: Accept the Admission Offer and Pay the Fees

After getting an admission offer for the MBA Marketing course, you should accept it by paying the admission fees.

Fee Structure
The fee structure of pursuing an MBA in Marketing Management differs from college/university to college/university. While government or public universities offer the course at a much more affordable price, private universities charge a quite higher tuition fee. The average MBA in marketing management fees ranges from Rs. 3 lac to Rs. 10 lac.

Types of MBA in Marketing

This course is for students who want to learn all there is to know about marketing from the ground up. Full-time MBA Marketing, part-time MBA Marketing, and distance MBA Marketing are the 3 types of this program. The following is information on the various forms of MBA Marketing:

(1). Full-Time MBA Marketing

The duration of the full-time MBA Marketing course is 2 years and students must take courses, submit assignments, and pass exams on campus. In a full-time MBA Marketing program, students will gain a lot more exposure, experience, and knowledge by engaging directly with their peers and lecturers.

(2). Part-Time MBA Marketing

Students can complete the part-time MBA Marketing program in three years and at their own pace. This program is meant for the aspirants who want to continue working for their organizations and pursue the MBA Marketing course side by side. Several prestigious universities in India offer this program.

(3). Distance MBA Marketing

In India, the UGC and DEB acknowledge distance MBA Marketing programs. For government or private sector positions, they are treated the same as a standard MBA. The duration varies from 1-2 years depending on the college and it is for students who can't take up full-time MBA Marketing courses.

Eligibility Criteria

Generally, the eligibility criteria for MBA Marketing Admissions need the following academic qualifications:

(i). You must be a graduate with 50% or 60% marks in any discipline
(ii). You must register and appear in the acceptable national level/state level/institute level MBA entrance test and score well. 

Skills Required

Required skills for the MBA Marketing Management program are provided in the table given below:

During the MBA in Marketing course, B-schools develop all the skills in business development including brand management, Retail Management, Consumer and Sales Management, Marketing strategies, digital marketing, and product development among others. The key areas of learning to develop marketing skills are Market Research and Analysis; Sales techniques; Pricing Determination; Product Advertising; Product Designing; Presentation and above all Communication skills.

Accepted Entrance Exams

Here are some accepted entrance tests given below in the table:

Selection Criteria

Colleges select applicants based on entrance exam results. The college produces a break list and students who have qualified for subsequent rounds such as interviews and group discussions. The selected students obtain the admit card and follow up on the other admission-related proceedings.

Distance Education

As businesses are adopting a very professional and dedicated approach to marketing, MBA Marketing Management is one of the most preferred specializations across the globe. The distance MBA Marketing Management course is a 2-year program that is divided into 4 semesters with the last two semesters focusing exclusively on aspects of marketing and sales.

Subjects

Some of the common subjects which are included in distance education are given below:

Some of the most popular colleges offering Distance Education Programs in MBA Marketing Management are:

(3). MBA Retail Management v/s MBA Marketing Management

Both MBA Retail Management and MBA Marketing Management are postgraduate courses that are for a duration of two years. Both the courses are different specializations under management studies which have immense career opportunities post-graduation. Obviously one has to pass CAT/MAT/XAT/GMAT in order to seek admission in the course. Here are some key differences between the courses:       

(4). Top Colleges

There are almost 2,273 colleges in India offering MBA in Marketing. Most colleges, universities, and business schools follow a high-class syllabus, real-time projects, and presentations for an effective outcome of the course.

MBA Marketing College Comparison

The top IIT, IIM, and NIT offering MBA Marketing have been compared on the basis of fees, placements, rankings, etc.

Top colleges in India for MBA Sales & Marketing

Top MBA colleges which offer sales and marketing specialization are given below;

(5). Jobs & Placement

Top Recruiters

The following multinational companies are the top recruiters of MBA Marketing professionals:

MBA Marketing Average Salary in India

MBA Marketing Salary in India is consistently rising. MBA in Marketing is one of the highest-paying MBA domains with an average salary of Rs. 5 LPA to Rs. 25 LPA depending upon the MBA college ranking. The MBA Marketing Average salary offered for some of the different Jobs and roles is shared below:

(6). Career & Scope

MBA in Marketing has a wide scope for jobs and careers, and its scope is growing consistently. All national and international, small, or big business organizations need professional marketing management teams who could bring new ideas and improve the popularity of their products and services. With deep and wide learning that helps students to become successful Marketing managers, MBA in Marketing scope is rising by the day.

After completing your MBA in Marketing Management, career opportunities open up in product areas management, industrial marketing management, advertising, sales management, marketing research, retailing, and consulting among others. If you have done MBA in Marketing from a top MBA college, not only you will get high-paying marketing jobs, but also the roles offered to the MBA Marketing students can fetch an average salary as high as Rs. 10 to 30 lakhs per year depending on the marketing management role offered. Even after earning a Marketing MBA  from Tier2 B school, the average salary for the jobs offered in marketing management remains quite high at Rs.5 to 7 lakh per year.

Scope of MBA in Marketing 

(I). There are immense job opportunities with the most satisfying salaries post-graduation of MBA Marketing Management, some of which are mentioned above.
(ii). One can even own his/her business in the future as the course teaches both marketing and management which are the most essential parts of a business.
(iii). If the students are interested in higher studies, they can pursue a Ph.D. in Marketing.
(iv). After completing a Ph.D. Management, the candidates will be able to join as faculty members in various management colleges.
(v). The students can also pursue various certification courses like Certificate in Digital Marketing, etc which will help them upgrade to higher positions.

Scope of MBA Marketing for Higher Education

After completing an MBA, the aspirant can pursue various specialization courses to strengthen their CV and increase his corporate world credibility. Some of the renowned courses are listed below:

Skills that make you the best Manager in Marketing

The marketing sector has had its share of ups and downs in recent times. But it is growing with each passing day. The individuals working in this sector, or those who wish to work in this sector, are expected to have some skill sets. Individuals develop these skills over time. Different job roles come with other skills, which are essential for the aspirants to create while studying or working in this sector.

Some of the essential skills are listed below:

Scope after MBA in Marketing

There is a wide range of job opportunities available for postgraduate students who have completed their MBA in Marketing Management. They can work as Sales Managers, Digital Marketing managers, Digital Marketing executives, and Marketing Managers and a number of other job profiles are available for these individuals. There are work opportunities for these candidates in almost all sectors as technology is evolving and marketing is becoming a crucial part of it. Not solely nationally but they can get amazing opportunities even internationally.

List of popular career options after completing an MBA in Marketing

(i). Sales Manager

 A Sales Manager is the one who leads the Sales team. He/she is responsible for creating sales plans, analyzing the sales, training, and mentoring the sales team to work and achieve the monthly targets.

(ii). Digital Marketing Executive

 A digital marketing executive is responsible for forming new online marketing campaigns and supplying content for the same. Their role is to look for online marketing strategies and execute the same for their online platforms and business websites.

(iii). Marketing Analyst

As a marketing analyst, one is required to track advertising costs, analyze customer behavior, conduct research about the prevailing market trends and conditions, and must act with an objective to extract the most for the business.

(iv). Brand Manager

Brand managers are responsible for creating the best brand image. They conduct research to bring changes and implement new brand strategies in order to change the brand image.

(7). FAQs

(1). What are the MBA Marketing Fees in good B-school?

(2). Should I opt MBA in Marketing or MBA in Finance?

(3). Which are the top entrance exams for MBA in Sales & Marketing?

(4). Does MBA in Marketing has a good scope?

(5). Is MBA Marketing costly?

(6). Which are the top colleges for MBA in Sales & Marketing in India?

(7). What is the admission process for MBA in Marketing Management?

(8). What is the highest MBA Marketing salary?

(9). What is the average salary for an MBA in Marketing fresher?

(10). What is the Eligibility Criteria for an MBA in Marketing Management?

(11). What is the minimum CAT score to get admission to IIM?

(12). Is it advisable to pursue MBA immediately after graduation or we can pursue it after gaining some work experience?