MBA in Marketing Management
MBA Marketing Management: Course Details, Colleges, Admission, Eligibility, Syllabus, Top Colleges, Fees, Career, Jobs, Placement, Recruiters, Scope
What is MBA Marketing Management?
MBA in Marketing Management is one of the oldest and most popular programs among students. The eligibility criteria for MBA in Marketing Management, are candidates must have completed graduation in any stream with a minimum of 50% aggregate marks. Some prestigious institutions may require candidates to have either an undergraduate course of at least 4 years duration or a certain minimum work experience.
Admission to the MBA Marketing Management course is based on entrance exam scores, followed by a Written Test and Personal Interview in many colleges. MBA Marketing Management is a 2-year course divided into four semesters, covering essential subjects such as consumer behavior, advertising management, business marketing, digital marketing, and service marketing.
The average annual fees for MBA in Marketing Management range from INR 3,00,000 to 10,00,000, depending on the university or college chosen. The top colleges and universities offering this course are listed below. On completion, candidates can expect an average annual salary ranging from INR 5,00,000 to INR 20,00,000, depending on their skills.
Some top universities which provide mba marketing management, such as Christ University in Bangalore, Doon Business School in Dehradun, and IIT Kanpur, offer dual degrees like MBA with MS Business, BBA and MBA integrated, and B.Tech and MBA courses.
MBA Marketing Management is a two-year postgraduate program that focuses on the dynamic field of marketing and its crucial role in organizational success. With the rapidly changing technological landscape, marketing strategies have evolved, making this program highly relevant in today's business world.
During the course, students gain expertise in various marketing aspects, including sales, leadership skills, product management, and more. The curriculum covers subjects such as Managerial Economics, Financial Management, Consumer Behavior, Advertising Management, E-commerce, International Business, and Total Quality Management.
In addition to the core subjects, students develop essential skills like Communication, Analytics, Integration, and Leadership, which are vital for effective marketing practices. Practical learning is emphasized through projects and internships, allowing students to apply their knowledge in real-world scenarios.
Upon completing the MBA in Marketing Management, graduates are equipped to analyze market demand, competition, and economic factors to make informed marketing decisions. They become adept at identifying market opportunities and devising strategies to drive business growth and enhance brand value.
Highlights -
Highlights for the MBA Marketing Management program are provided in the table given below:
| Particulars | Values |
| Degree Type | Post Graduate |
| Degree Name | MBA in Marketing Management |
| Full-Name | Master of Business Administration in Marketing Management |
| Degree Duration | 2 years |
| Examination type | Semester Based |
| Eligibility Criteria | Bachelor’s degree in any discipline with a minimum of 50% aggregate marks |
| Entrance Exams | CAT, CMAT, IIFT, XAT |
| Age | No specific age limit |
| Average Fees | INR 7 - 20 LPA |
| Admission Process | Entrance Exams are followed by Group Discussions, Written Analysis Tests, and Personal Interviews. |
| Average Salary | INR 5,00,000 - 20,00,000 |
| Top recruiters | NTPC, Citibank, ITC, Vodafone, Larsen & Toubro, Nestle, Flipkart, Microsoft, Amazon, Wipro, IBM, Tata Consultancy Services, Cognizant Technology Solutions, Microsoft, Capgemini, Accenture, Ernst & Young (EY), etc. |
| Job Positions | Market Manager, Media Planner, Business Developer, Brand Manager, Corporate Sales, Public Relations Manager, Sales Manager, Product Manager, Marketing Executive, Market Analyst, Public Relations Director, Product Manager, Marketing Strategist, and Digital Marketing Executive. |
Why MBA Marketing Management?
MBA in Marketing Management offers a multitude of reasons for aspiring candidates:
1. Job Opportunities: Graduates with an MBA in Marketing Management find opportunities in MNCs, Media Houses, Event Management Firms, IT Firms, Advertising Agencies, Public Sector Organizations, and more.
2. Job Roles: The course opens doors to various roles, such as Sales Manager, Public Relations Director, Market Analyst, Brand Manager, and other exciting positions.
3. Placement with Top Companies: MBA Marketing graduates have various placement opportunities with renowned companies like Google, Microsoft, Deloitte, and other world-class organizations.
4. Thriving in FMCG Sector: The MBA Marketing Management course equips individuals to excel in the Fast Moving Consumer Goods sector, offering attractive salaries, incentives, and perks.
5. Utilizing Essential Tools: Graduates gain proficiency in essential tools like market research, pricing, advertising, and sales promotion, contributing to the day-to-day success of their respective organizations.
6. Experience: The MBA Marketing Management program stands out for its emphasis on presentations, projects, and internships, providing valuable practical experience alongside theoretical knowledge, and preparing candidates for the workplace.
7. Skill Development: Overall, an MBA in Marketing Management equips individuals with the essential skills needed to shine and succeed in their workplace.
MBA Marketing Management Admission Process
The MBA in
Marketing Management admission process has the following 4 Key Steps:
Step 1: Apply and Appear in MBA
Marketing Entrance Exam
This is the first step as different institutes accept different entrance exam scores. Some of the most popular entrance tests for MBA in Marketing Management courses are CAT, XAT, NMAT by GMAC, IIFT, SNAP, MAH MBA CET, CMAT
Step 2: Apply to B-School offering MBA
in Marketing
Step 3: Participate in the Selection Process
When you are
shortlisted, you should participate in the final selection round which will
consist of a Personal Interview, GD/WAT/Extempore, or other components.
Step 4: Accept the Admission Offer and
Pay the Fees
After getting an admission offer for the MBA Marketing Management course, you should accept it by paying the admission fees.
MBA Marketing Management Fees
Types
of
This course is for students who want to learn all there is to know about marketing from the ground up. Full-time MBA Marketing Management, part-time MBA Marketing Management, Online MBA Marketing Management, and distance MBA Marketing Management are the 4 types of this program. The following is information on the various forms of MBA Marketing Management:
(1). Online
Online MBA in Marketing Management is a flexible and convenient option for professionals who wish to pursue higher education while continuing their careers. This program offers the same curriculum and opportunities as traditional on-campus MBA Marketing Management courses but allows students to study remotely, making it accessible to a broader audience.
(2). Part-Time
Students
can complete the part-time MBA Marketing Management program in three years and at their
own pace. This program is meant for the aspirants who want to continue working
for their organizations and pursue the MBA Marketing course side by side.
Several prestigious universities in India offer this program.
(3). Distance
In
India, the UGC and DEB acknowledge distance MBA Marketing programs. For
government or private sector positions, they are treated the same as a standard
MBA. The duration varies from 1-2 years depending on the college and it is for
students who can't take up full-time MBA Marketing Management courses.
MBA Marketing Management Eligibility Criteria
The eligibility criteria for MBA Marketing Management may vary among colleges, but the common requirements are as follows:
1. Graduation: Candidates should have completed a bachelor's degree in any stream with a minimum of 50% aggregate marks.
2. Duration of Undergraduate Course: Some prestigious institutions may prefer candidates with an undergraduate course of at least 4 years duration.
3. Masters Degree: In certain cases, candidates with a master's degree in science or commerce stream may also be eligible.
4. Management Entrance Exams: Aspiring candidates must appear in relevant management entrance exams such as CAT (Common Aptitude Test), GMAT (Graduate Management Admission Test), GRE (Graduate Record Examinations), CMAT (Combined Management Admission Test), or similar examinations.
5. Work Experience (for Executive MBA): For Executive MBA (EMBA) programs designed for professionals, work experience ranging from 3 to 5 years may be required, depending on the university or institution.
Skills
Required for
Required skills for the MBA Marketing Management program are provided in the table given below:
| Mathematical Ability | Good Communication Skills |
| Analytical and Leadership Skills | Reasoning Skills |
| Problem-Solving Skills | Entrepreneurial Skills |
| Critical Approach | Communication Skills |
| Understand Customer Psychology | Leadership Quality |
| Strategic Thinking | Team Work |
| Ability to understand different ideas |
During
the MBA Marketing Management course, B-schools develop all the skills in business
development including brand management, Retail Management, Consumer and Sales
Management, Marketing strategies, digital marketing, and product development
among others. The key areas of learning to develop marketing skills are Market
Research and Analysis; Sales techniques; Pricing Determination; Product
Advertising; Product Designing; Presentation and above all Communication
skills.
MBA Marketing Management Entrance Exams
Here are some accepted entrance tests given below in the table:
| CAT | XAT |
| MAT | CMAT |
| NMAT by GMAC | SNAP |
| ATMA |
MBA Marketing Management Selection
Criteria
Colleges select applicants based on entrance exam results. The college produces a break list and students who have qualified for subsequent rounds such as interviews and group discussions. The selected students obtain the admit card and follow up on the other admission-related proceedings.
Other Top MBA Specializations
The MBA program aims to give students experience in a range of industries. It is typically divided into two sections, the first of which concentrates on specialization and the second of which concentrates on general management or business administration. Students often have the option of choosing between core and elective programs in their first and second years.
MBA Marketing Management Distance
Education
MBA in Marketing Management through distance education is becoming increasingly popular as businesses emphasize professional and dedicated marketing strategies. The program is typically structured as a 2-year course divided into 4 semesters, with the final two semesters dedicated to marketing and sales-related subjects.
The curriculum of the distance MBA Marketing Management course includes essential topics such as Sales Distribution and Supply Chain Management, Consumer Behavior, Marketing Research, International Marketing, E-Marketing, Advertising Management, and Sales Promotion.
Various reputable colleges offer Distance Education Programs in MBA Marketing Management, providing students with the flexibility to pursue their studies while balancing other commitments. As the demand for skilled marketing professionals continues to rise, this specialized program equips students with the knowledge and skills needed to excel in the dynamic world of marketing and sales.
MBA Marketing Management Subjects
Some of the common subjects which are included in distance education are given below:
| Sales Distribution and Supply Chain Management | Consumer Behavior |
| Marketing Research | International Marketing |
| E-Marketing | Advertising Management and Sales Promotion |
Some of the
most popular colleges offering Distance Education Programs in MBA Marketing
Management are:
| MBA Marketing Management Colleges | MBA Marketing Management Average Annual Fees |
| Institute of Management Technology | INR 3,25,000 |
| IIBM Institute of Business Management | INR 35,000 |
| Indian School of Business Management | INR 25,900 |
| Regenesys Institute of Management | INR 14.95,000 |
| Amity Center For E-Learning | INR 1,15,000 |
Course Comparison
MBA Retail Management v/s MBA Marketing Management
Both MBA Retail Management and MBA Marketing Management are postgraduate courses that are for a duration of two years. Both the courses are different specializations under management studies which have immense career opportunities post-graduation. Obviously one has to pass CAT/MAT/XAT/GMAT in order to seek admission in the course. Here are some key differences between the courses:
1. MBA Marketing Management
| Parameters | MBA Marketing in Management |
| Course Aim | An MBA in Marketing Management would give you a 360-degree coverage of marketing and all its contents of it. |
| Course Duration | 2 years |
| Course Overview | You would study things from the perspective of a manufacturer, wholesaler, retailer, and customer. Subjects covered in the curriculum include Digital Marketing, Social Media Marketing, Marketing Management, and Product and Brand Management. |
| Average Annual Fees | INR 3,00,000 - 10,00,000 |
| Eligibility | Graduation with minimum 50% aggregate marks |
| Admission Process | Through Entrance Exams |
| Job Profiles | Marketing Manager, Marketing Executive, Public Relations Director, Product Manager, etc. |
| Average Annual Salary | INR 5,00,000 - 20,00,000 |
| Major Recruiters | The major recruiters include IBM, Capgemini, Ashok Leyland, CTS, Tata Group of Industries, etc. |
2. MBA Retail Management
| Parameters | MBA Retail Management |
| Course Aim | MBA in Retail Management would be very specific because it would cover only the whole retail process. |
| Course Duration | 2 years |
| Course Overview | In MBA Retail Management, you don’t have the whole picture of the market and would learn from the perspective of the manufacturer. Subjects covered in the curriculum of Retail Management include Stock Management, Customer Management, Financial Management, Retail Marketing, Retail Sales Customer Service, etc. |
| Average Annual Fees | INR 5,00,000 - 15,00,000 |
| Eligibility | Graduation with minimum 50% aggregate marks |
| Admission Process | Through Entrance Exams |
| Job Profiles | Floor Manager, Retail Manager, Store Manager, Supply Chain Distributor, etc. |
| Average Annual Salary | INR 4,00,000 - 20,00,000 |
| Major Recruiters | The major recruiters include ITC Retails, Spencers, Colleges & Universities, Retail Industries, etc. |
Top MBA Marketing Management Colleges in India
There are almost 2,273 colleges in India offering MBA in Marketing Management. Most colleges, universities, and business schools follow a high-class syllabus, real-time projects, and presentations for an effective outcome of the course.
| MBA Marketing Management College | MBA Marketing Management Average Annual Fees |
| Vinod Gupta School of Management, IIT Kharagpur | INR 5,00,000 |
| Indian Institute of Management | INR 7,50,000 |
| Department of Management Studies - IIT Roorkee | INR 4,10,000 |
| Department of Management Studies, IIT Madras | INR 4,00,000 |
| Indian Institute of Management | INR 5,50,000 |
| Indian Institute of Management | INR 4,20,000 |
| SP Jain Institute of Management and Research | INR 18,65,000 |
| Great Lakes Institute of Management | INR 16,00,000 |
| National Institute of Technology | INR 1,30,000 |
| Institute of Management Technology | INR 1,00,000 |
| Xavier Institute of Social Service | INR 1,00,000 |
| N. L. Dalmia Institute Of Management Studies & Research | INR 10,00,000 |
| NIILM | INR 10,00,000 |
| KSOM | INR 13,00,000 |
| MIT School Of Business | INR 10,00,000 |
| Jamnalal Bajaj Institute of Management Studies | INR 10,00,000 |
| IIM | INR 15,00,000 |
| SIBM | INR 10,00,000 |
These colleges are known for their excellent academic curriculum, experienced faculty, industry exposure, and impressive placement records. Pursuing MBA in Marketing Management from any of these reputed institutions can provide a strong foundation for a successful career in the field of marketing and business management.
MBA Marketing Management College Comparison
The top IIT, IIM, and NIT offering MBA Marketing Management have been compared on the basis of fees, placements, rankings, etc.
| Parameters | Indian Institute of Management, Indore | National Institute of Technology, Trichy | Vinod Gupta School of Management, IIT Kharagpur |
| Overview | IIM Indore is one of the old IIMs and was established in 1996. It offers a full-time PGP course in Management. It is one of the top 10 management institutions in India. | It is one of the best NITs in India providing UG, PG, and Ph.D. across various streams including Engineering, Humanities, and Management. | Vinod Gupta School of Management is the management school of IIT Kharagpur. It is one of the oldest B-schools within the IIT system. It is one of the top ten management colleges in India. |
| Location | Indore | Tiruchirappalli | Kharagpur |
| Admission Process | CAT followed by WAT and PI rounds | CMAT followed by Personal Interview | CMAT followed by Personal Interview |
| Average Annual Fees | INR 7,50,000 | INR 1,30,000 | INR 5,00,000 |
| Major Recruiters | Abbott, Flipkart, Accenture, Network18, Novartis, etc. | Mindtree, Air India, Genpact, Cognizant, etc. | Accenture, Deloitte, Amazon, Vedanta, Ford, Mahindra, etc. |
| Average Annual Salary | INR 30,00,000 | INR 6,50,000 | INR 17,50,000 |
Top
Colleges in India
Top MBA colleges which offer MBA marketing management specialization are given below;
| S P Jain Institute of Management and Research (SPJIMR), Mumbai | School Of Management, KIIT University |
| Institute of Management Technology (IMT), Ghaziabad | MIT School Of Business (MIT-SOB), Pune |
| Xavier Institute of Social Service, Ranchi | Jamnalal Bajaj Institute of Management Studies (JBIMS), Mumbai |
| N. L. Dalmia Institute Of Management Studies & Research, Mumbai | KJ Somaiya Institute Of Management Studies & Research, Mumbai |
| NIILM Centre for Management Studies, Delhi | Balaji Institute Of Modern Management, Pune |
MBA Marketing Management Jobs and Placement
MBA graduates in Marketing Management have a wide array of job opportunities and promising placements in various sectors. Here are some of the key aspects of jobs and placements for MBA Marketing Management graduates:
1) Diverse Job Roles: Graduates can secure positions in a range of industries, including MNCs, Media Houses, Event Management Firms, IT Firms, Advertising Agencies, Public Sector Organizations, and more.
2) Job Titles: MBA Marketing Management graduates are offered job roles such as Sales Manager, Public Relations Director, Market Analyst, Brand Manager, Digital Marketing Manager, Product Manager, and more.
3) Placement Opportunities: Reputed companies like Google, Microsoft, Deloitte, and others offer immense placement opportunities to MBA Marketing Management graduates due to their expertise in driving marketing strategies and promoting brands.
4) FMCG Sector: The Fast Moving Consumer Goods (FMCG) sector also presents excellent opportunities for these graduates, providing competitive salaries, incentives, and attractive perks.
5) Utilizing Marketing Tools: Graduates can leverage market research, pricing strategies, advertising, and sales promotion techniques to ensure the continuous success of the organizations they work for.
6) Practical Experience: MBA Marketing Management programs often include presentations, projects, and internships, allowing students to gain hands-on practical experience alongside theoretical knowledge. This prepares them to tackle real-world challenges in their workplace effectively.
Overall, an MBA in Marketing Management equips graduates with the necessary skills and knowledge to excel in their careers and make significant contributions to the marketing domain.
MBA Marketing Management Top Recruiters
The following multinational companies are the top recruiters of MBA Marketing Management professionals:
| HUL | Fermenta Biotech |
| Rivigo | Tata Global Beverages |
| Enhance Group | Field Fresh Foods |
| Bata | GE CLP |
| Tata Motors | Swiggy |
| Tata Steel | Flipkart |
| Infoedge | Value Labs |
| Amazon | Deloitte |
| Morgan Stanley | Yes Bank |
| J P Morgan | ICICI |
| Barclays | McKinsey |
| ITC | Britannia |
| GILAC | Bajaj Auto |
| Marico | Maruti Suzuki |
| ABFRL | Royal Enfield |
| OYO | |
| Games 24*7 | Hexaware |
| L&T | Apple |
| Godrej | Bain & Company |
| Axis Bank | Raymond’s |
| Goldman Sachs | Boston Consulting |
MBA Marketing Average Salary in India
MBA Marketing Management Salary in India is consistently rising. MBA in Marketing Management is one of the highest-paying MBA domains with an average salary of Rs. 5 LPA to Rs. 25 LPA depending upon the MBA college ranking. The MBA Marketing Management Average salary offered for some of the different Jobs and roles is shared below:
| MBA Marketing Management Job Role & Profile | MBA Marketing Management Average Salary(INR) |
| Product Marketing Manager | 12,01,775 |
| Marketing Manager | 6,80,430 |
| Brand Manager | 8,86,009 |
| Manager, Corporate Marketing | 9,25,000 |
| Business Development Manager | 6,04,549 |
| Digital Marketing Manager | 5,56,044 |
| Channel Marketing Manager | 9,00,000 |
| Content Marketing Manager | 6,87,931 |
| Account Manager | 5,86,000 |
| Media Planner | 4,09,756 |
| Sales Manager | 5,00,000 |
| Market Research Analyst | 3,40,000 |
| Account Supervisor | 3,00,000 |
| Advertising Manager | 4,92,545 |
MBA Marketing Management Career & Scope
MBA in Marketing Management has a wide scope for jobs and careers, and its scope is growing
consistently. All national and international, small, or big business
organizations need professional marketing management teams who could bring new
ideas and improve the popularity of their products and services. With deep and
wide learning that helps students to become successful Marketing managers, MBA in Marketing Management scope is rising by the day.
After completing your MBA in Marketing Management, career opportunities open up in product areas management, industrial marketing management, advertising, sales management, marketing research, retailing, and consulting among others. If you have done MBA in Marketing Management from a top MBA college, not only you will get high-paying marketing jobs, but also the roles offered to the MBA Marketing students can fetch a salary as high as Rs. 10 to 30 lakhs per year depending on the marketing management role offered. Even after earning a Marketing MBA from Tier2 B school, the average salary for the jobs offered in marketing management remains quite high at Rs.5 to 7 lakh per year.
Scope of MBA Marketing Management
(I). There
are immense job opportunities with the most satisfying salaries post-graduation
of MBA Marketing Management, some of which are mentioned above.
(iv). After completing a Ph.D. Management, the candidates will be able to join as faculty members in various management colleges.
(v). The students can also pursue various certification courses like Certificate in Digital Marketing, etc which will help them upgrade to higher positions.
Scope of MBA Marketing Management for Higher Education
After completing an MBA, the aspirant can pursue various specialization courses to strengthen their CV and increase his corporate world credibility. Some of the renowned courses are listed below:
| CFA | CISA |
| FRM | CRMA |
| CPIM | Second MBA from an international business school |
Skills that make you the best Manager in Marketing
The
marketing sector has had its share of ups and downs in recent times. But it is
growing with each passing day. The individuals working in this sector, or those
who wish to work in this sector, are expected to have some skill sets.
Individuals develop these skills over time. Different job roles come with other
skills, which are essential for the aspirants to create while studying or
working in this sector.
Some of the essential skills are listed below:
| Interpersonal Skills | Strategic Thinking |
| Communication Skills | Leadership Skills |
| Entrepreneurial Skills | Negotiating Skills |
| Time Management | Analytical Thinking |
| Great Writer | Conversationalist |
| Great Storyteller | People Skills |
| Work Ethic |
Scope
after
There
is a wide range of job opportunities available for postgraduate students who
have completed their MBA in Marketing Management. They can work as Sales
Managers, Digital Marketing managers, Digital Marketing executives, and
Marketing Managers and a number of other job profiles are available for these
individuals. There are work opportunities for these candidates in almost all
sectors as technology is evolving and marketing is becoming a crucial part of
it. Not solely nationally but they can get amazing opportunities even
internationally.
Career Options After
(i).
Sales Manager
A Sales Manager is the one who leads the Sales
team. He/she is responsible for creating sales plans, analyzing the sales,
training, and mentoring the sales team to work and achieve the monthly targets.
(ii).
Digital Marketing Executive
A digital marketing executive is responsible
for forming new online marketing campaigns and supplying content for the same.
Their role is to look for online marketing strategies and execute the same for
their online platforms and business websites.
(iii).
Marketing Analyst
As
a marketing analyst, one is required to track advertising costs, analyze
customer behavior, conduct research about the prevailing market trends and
conditions, and must act with an objective to extract the most for the
business.
(iv).
Brand Manager
Brand
managers are responsible for creating the best brand image. They conduct
research to bring changes and implement new brand strategies in order to change
the brand image.
(7).
FAQs
(1). What are the MBA Marketing Management Fees
in good B-school?
(2). Should I opt MBA in Marketing Management or
MBA in Finance?
(3). Which are the top entrance exams
for MBA in Sales & Marketing?
(4). Does MBA in Marketing management has a good
scope?
(5). Is MBA Marketing Management costly?
(6). Which are the top colleges for
MBA in Sales & Marketing in India?
(7). What is the admission process for
MBA in Marketing Management?
(8). What is the highest MBA Marketing Management salary?
(9). What is the average salary for an MBA in Marketing Management fresher?
(10). What are the Eligibility
Criteria for an MBA in Marketing Management?
(11). What is the minimum CAT score to
get admission to IIM?
(12). Is it advisable to pursue MBA
immediately after graduation or we can pursue it after gaining some work
experience?
Course
MBA in Marketing Management
Eligibility
Bachelor's Degree from a recognized university with 45%
Duration
2 Years
Type of Course
Post Graduate
MBA in Marketing Management
MBA Marketing Management: Course Details, Colleges, Admission, Eligibility, Syllabus, Top Colleges, Fees, Career, Jobs, Placement, Recruiters, Scope
What is MBA Marketing Management?
MBA in Marketing Management is one of the oldest and most popular programs among students. The eligibility criteria for MBA in Marketing Management, are candidates must have completed graduation in any stream with a minimum of 50% aggregate marks. Some prestigious institutions may require candidates to have either an undergraduate course of at least 4 years duration or a certain minimum work experience.
Admission to the MBA Marketing Management course is based on entrance exam scores, followed by a Written Test and Personal Interview in many colleges. MBA Marketing Management is a 2-year course divided into four semesters, covering essential subjects such as consumer behavior, advertising management, business marketing, digital marketing, and service marketing.
The average annual fees for MBA in Marketing Management range from INR 3,00,000 to 10,00,000, depending on the university or college chosen. The top colleges and universities offering this course are listed below. On completion, candidates can expect an average annual salary ranging from INR 5,00,000 to INR 20,00,000, depending on their skills.
Some top universities which provide mba marketing management, such as Christ University in Bangalore, Doon Business School in Dehradun, and IIT Kanpur, offer dual degrees like MBA with MS Business, BBA and MBA integrated, and B.Tech and MBA courses.
MBA Marketing Management is a two-year postgraduate program that focuses on the dynamic field of marketing and its crucial role in organizational success. With the rapidly changing technological landscape, marketing strategies have evolved, making this program highly relevant in today's business world.
During the course, students gain expertise in various marketing aspects, including sales, leadership skills, product management, and more. The curriculum covers subjects such as Managerial Economics, Financial Management, Consumer Behavior, Advertising Management, E-commerce, International Business, and Total Quality Management.
In addition to the core subjects, students develop essential skills like Communication, Analytics, Integration, and Leadership, which are vital for effective marketing practices. Practical learning is emphasized through projects and internships, allowing students to apply their knowledge in real-world scenarios.
Upon completing the MBA in Marketing Management, graduates are equipped to analyze market demand, competition, and economic factors to make informed marketing decisions. They become adept at identifying market opportunities and devising strategies to drive business growth and enhance brand value.
Highlights -
Highlights for the MBA Marketing Management program are provided in the table given below:
| Particulars | Values |
| Degree Type | Post Graduate |
| Degree Name | MBA in Marketing Management |
| Full-Name | Master of Business Administration in Marketing Management |
| Degree Duration | 2 years |
| Examination type | Semester Based |
| Eligibility Criteria | Bachelor’s degree in any discipline with a minimum of 50% aggregate marks |
| Entrance Exams | CAT, CMAT, IIFT, XAT |
| Age | No specific age limit |
| Average Fees | INR 7 - 20 LPA |
| Admission Process | Entrance Exams are followed by Group Discussions, Written Analysis Tests, and Personal Interviews. |
| Average Salary | INR 5,00,000 - 20,00,000 |
| Top recruiters | NTPC, Citibank, ITC, Vodafone, Larsen & Toubro, Nestle, Flipkart, Microsoft, Amazon, Wipro, IBM, Tata Consultancy Services, Cognizant Technology Solutions, Microsoft, Capgemini, Accenture, Ernst & Young (EY), etc. |
| Job Positions | Market Manager, Media Planner, Business Developer, Brand Manager, Corporate Sales, Public Relations Manager, Sales Manager, Product Manager, Marketing Executive, Market Analyst, Public Relations Director, Product Manager, Marketing Strategist, and Digital Marketing Executive. |
Why MBA Marketing Management?
MBA in Marketing Management offers a multitude of reasons for aspiring candidates:
1. Job Opportunities: Graduates with an MBA in Marketing Management find opportunities in MNCs, Media Houses, Event Management Firms, IT Firms, Advertising Agencies, Public Sector Organizations, and more.
2. Job Roles: The course opens doors to various roles, such as Sales Manager, Public Relations Director, Market Analyst, Brand Manager, and other exciting positions.
3. Placement with Top Companies: MBA Marketing graduates have various placement opportunities with renowned companies like Google, Microsoft, Deloitte, and other world-class organizations.
4. Thriving in FMCG Sector: The MBA Marketing Management course equips individuals to excel in the Fast Moving Consumer Goods sector, offering attractive salaries, incentives, and perks.
5. Utilizing Essential Tools: Graduates gain proficiency in essential tools like market research, pricing, advertising, and sales promotion, contributing to the day-to-day success of their respective organizations.
6. Experience: The MBA Marketing Management program stands out for its emphasis on presentations, projects, and internships, providing valuable practical experience alongside theoretical knowledge, and preparing candidates for the workplace.
7. Skill Development: Overall, an MBA in Marketing Management equips individuals with the essential skills needed to shine and succeed in their workplace.
MBA Marketing Management Admission Process
The MBA in
Marketing Management admission process has the following 4 Key Steps:
Step 1: Apply and Appear in MBA
Marketing Entrance Exam
This is the first step as different institutes accept different entrance exam scores. Some of the most popular entrance tests for MBA in Marketing Management courses are CAT, XAT, NMAT by GMAC, IIFT, SNAP, MAH MBA CET, CMAT
Step 2: Apply to B-School offering MBA
in Marketing
Step 3: Participate in the Selection Process
When you are
shortlisted, you should participate in the final selection round which will
consist of a Personal Interview, GD/WAT/Extempore, or other components.
Step 4: Accept the Admission Offer and
Pay the Fees
After getting an admission offer for the MBA Marketing Management course, you should accept it by paying the admission fees.
MBA Marketing Management Fees
Types
of
This course is for students who want to learn all there is to know about marketing from the ground up. Full-time MBA Marketing Management, part-time MBA Marketing Management, Online MBA Marketing Management, and distance MBA Marketing Management are the 4 types of this program. The following is information on the various forms of MBA Marketing Management:
(1). Online
Online MBA in Marketing Management is a flexible and convenient option for professionals who wish to pursue higher education while continuing their careers. This program offers the same curriculum and opportunities as traditional on-campus MBA Marketing Management courses but allows students to study remotely, making it accessible to a broader audience.
(2). Part-Time
Students
can complete the part-time MBA Marketing Management program in three years and at their
own pace. This program is meant for the aspirants who want to continue working
for their organizations and pursue the MBA Marketing course side by side.
Several prestigious universities in India offer this program.
(3). Distance
In
India, the UGC and DEB acknowledge distance MBA Marketing programs. For
government or private sector positions, they are treated the same as a standard
MBA. The duration varies from 1-2 years depending on the college and it is for
students who can't take up full-time MBA Marketing Management courses.
MBA Marketing Management Eligibility Criteria
The eligibility criteria for MBA Marketing Management may vary among colleges, but the common requirements are as follows:
1. Graduation: Candidates should have completed a bachelor's degree in any stream with a minimum of 50% aggregate marks.
2. Duration of Undergraduate Course: Some prestigious institutions may prefer candidates with an undergraduate course of at least 4 years duration.
3. Masters Degree: In certain cases, candidates with a master's degree in science or commerce stream may also be eligible.
4. Management Entrance Exams: Aspiring candidates must appear in relevant management entrance exams such as CAT (Common Aptitude Test), GMAT (Graduate Management Admission Test), GRE (Graduate Record Examinations), CMAT (Combined Management Admission Test), or similar examinations.
5. Work Experience (for Executive MBA): For Executive MBA (EMBA) programs designed for professionals, work experience ranging from 3 to 5 years may be required, depending on the university or institution.
Skills
Required for
Required skills for the MBA Marketing Management program are provided in the table given below:
| Mathematical Ability | Good Communication Skills |
| Analytical and Leadership Skills | Reasoning Skills |
| Problem-Solving Skills | Entrepreneurial Skills |
| Critical Approach | Communication Skills |
| Understand Customer Psychology | Leadership Quality |
| Strategic Thinking | Team Work |
| Ability to understand different ideas |
During
the MBA Marketing Management course, B-schools develop all the skills in business
development including brand management, Retail Management, Consumer and Sales
Management, Marketing strategies, digital marketing, and product development
among others. The key areas of learning to develop marketing skills are Market
Research and Analysis; Sales techniques; Pricing Determination; Product
Advertising; Product Designing; Presentation and above all Communication
skills.
MBA Marketing Management Entrance Exams
Here are some accepted entrance tests given below in the table:
| CAT | XAT |
| MAT | CMAT |
| NMAT by GMAC | SNAP |
| ATMA |
MBA Marketing Management Selection
Criteria
Colleges select applicants based on entrance exam results. The college produces a break list and students who have qualified for subsequent rounds such as interviews and group discussions. The selected students obtain the admit card and follow up on the other admission-related proceedings.
Other Top MBA Specializations
The MBA program aims to give students experience in a range of industries. It is typically divided into two sections, the first of which concentrates on specialization and the second of which concentrates on general management or business administration. Students often have the option of choosing between core and elective programs in their first and second years.
MBA Marketing Management Distance
Education
MBA in Marketing Management through distance education is becoming increasingly popular as businesses emphasize professional and dedicated marketing strategies. The program is typically structured as a 2-year course divided into 4 semesters, with the final two semesters dedicated to marketing and sales-related subjects.
The curriculum of the distance MBA Marketing Management course includes essential topics such as Sales Distribution and Supply Chain Management, Consumer Behavior, Marketing Research, International Marketing, E-Marketing, Advertising Management, and Sales Promotion.
Various reputable colleges offer Distance Education Programs in MBA Marketing Management, providing students with the flexibility to pursue their studies while balancing other commitments. As the demand for skilled marketing professionals continues to rise, this specialized program equips students with the knowledge and skills needed to excel in the dynamic world of marketing and sales.
MBA Marketing Management Subjects
Some of the common subjects which are included in distance education are given below:
| Sales Distribution and Supply Chain Management | Consumer Behavior |
| Marketing Research | International Marketing |
| E-Marketing | Advertising Management and Sales Promotion |
Some of the
most popular colleges offering Distance Education Programs in MBA Marketing
Management are:
| MBA Marketing Management Colleges | MBA Marketing Management Average Annual Fees |
| Institute of Management Technology | INR 3,25,000 |
| IIBM Institute of Business Management | INR 35,000 |
| Indian School of Business Management | INR 25,900 |
| Regenesys Institute of Management | INR 14.95,000 |
| Amity Center For E-Learning | INR 1,15,000 |
Course Comparison
MBA Retail Management v/s MBA Marketing Management
Both MBA Retail Management and MBA Marketing Management are postgraduate courses that are for a duration of two years. Both the courses are different specializations under management studies which have immense career opportunities post-graduation. Obviously one has to pass CAT/MAT/XAT/GMAT in order to seek admission in the course. Here are some key differences between the courses:
1. MBA Marketing Management
| Parameters | MBA Marketing in Management |
| Course Aim | An MBA in Marketing Management would give you a 360-degree coverage of marketing and all its contents of it. |
| Course Duration | 2 years |
| Course Overview | You would study things from the perspective of a manufacturer, wholesaler, retailer, and customer. Subjects covered in the curriculum include Digital Marketing, Social Media Marketing, Marketing Management, and Product and Brand Management. |
| Average Annual Fees | INR 3,00,000 - 10,00,000 |
| Eligibility | Graduation with minimum 50% aggregate marks |
| Admission Process | Through Entrance Exams |
| Job Profiles | Marketing Manager, Marketing Executive, Public Relations Director, Product Manager, etc. |
| Average Annual Salary | INR 5,00,000 - 20,00,000 |
| Major Recruiters | The major recruiters include IBM, Capgemini, Ashok Leyland, CTS, Tata Group of Industries, etc. |
2. MBA Retail Management
| Parameters | MBA Retail Management |
| Course Aim | MBA in Retail Management would be very specific because it would cover only the whole retail process. |
| Course Duration | 2 years |
| Course Overview | In MBA Retail Management, you don’t have the whole picture of the market and would learn from the perspective of the manufacturer. Subjects covered in the curriculum of Retail Management include Stock Management, Customer Management, Financial Management, Retail Marketing, Retail Sales Customer Service, etc. |
| Average Annual Fees | INR 5,00,000 - 15,00,000 |
| Eligibility | Graduation with minimum 50% aggregate marks |
| Admission Process | Through Entrance Exams |
| Job Profiles | Floor Manager, Retail Manager, Store Manager, Supply Chain Distributor, etc. |
| Average Annual Salary | INR 4,00,000 - 20,00,000 |
| Major Recruiters | The major recruiters include ITC Retails, Spencers, Colleges & Universities, Retail Industries, etc. |
Top MBA Marketing Management Colleges in India
There are almost 2,273 colleges in India offering MBA in Marketing Management. Most colleges, universities, and business schools follow a high-class syllabus, real-time projects, and presentations for an effective outcome of the course.
| MBA Marketing Management College | MBA Marketing Management Average Annual Fees |
| Vinod Gupta School of Management, IIT Kharagpur | INR 5,00,000 |
| Indian Institute of Management | INR 7,50,000 |
| Department of Management Studies - IIT Roorkee | INR 4,10,000 |
| Department of Management Studies, IIT Madras | INR 4,00,000 |
| Indian Institute of Management | INR 5,50,000 |
| Indian Institute of Management | INR 4,20,000 |
| SP Jain Institute of Management and Research | INR 18,65,000 |
| Great Lakes Institute of Management | INR 16,00,000 |
| National Institute of Technology | INR 1,30,000 |
| Institute of Management Technology | INR 1,00,000 |
| Xavier Institute of Social Service | INR 1,00,000 |
| N. L. Dalmia Institute Of Management Studies & Research | INR 10,00,000 |
| NIILM | INR 10,00,000 |
| KSOM | INR 13,00,000 |
| MIT School Of Business | INR 10,00,000 |
| Jamnalal Bajaj Institute of Management Studies | INR 10,00,000 |
| IIM | INR 15,00,000 |
| SIBM | INR 10,00,000 |
These colleges are known for their excellent academic curriculum, experienced faculty, industry exposure, and impressive placement records. Pursuing MBA in Marketing Management from any of these reputed institutions can provide a strong foundation for a successful career in the field of marketing and business management.
MBA Marketing Management College Comparison
The top IIT, IIM, and NIT offering MBA Marketing Management have been compared on the basis of fees, placements, rankings, etc.
| Parameters | Indian Institute of Management, Indore | National Institute of Technology, Trichy | Vinod Gupta School of Management, IIT Kharagpur |
| Overview | IIM Indore is one of the old IIMs and was established in 1996. It offers a full-time PGP course in Management. It is one of the top 10 management institutions in India. | It is one of the best NITs in India providing UG, PG, and Ph.D. across various streams including Engineering, Humanities, and Management. | Vinod Gupta School of Management is the management school of IIT Kharagpur. It is one of the oldest B-schools within the IIT system. It is one of the top ten management colleges in India. |
| Location | Indore | Tiruchirappalli | Kharagpur |
| Admission Process | CAT followed by WAT and PI rounds | CMAT followed by Personal Interview | CMAT followed by Personal Interview |
| Average Annual Fees | INR 7,50,000 | INR 1,30,000 | INR 5,00,000 |
| Major Recruiters | Abbott, Flipkart, Accenture, Network18, Novartis, etc. | Mindtree, Air India, Genpact, Cognizant, etc. | Accenture, Deloitte, Amazon, Vedanta, Ford, Mahindra, etc. |
| Average Annual Salary | INR 30,00,000 | INR 6,50,000 | INR 17,50,000 |
Top
Colleges in India
Top MBA colleges which offer MBA marketing management specialization are given below;
| S P Jain Institute of Management and Research (SPJIMR), Mumbai | School Of Management, KIIT University |
| Institute of Management Technology (IMT), Ghaziabad | MIT School Of Business (MIT-SOB), Pune |
| Xavier Institute of Social Service, Ranchi | Jamnalal Bajaj Institute of Management Studies (JBIMS), Mumbai |
| N. L. Dalmia Institute Of Management Studies & Research, Mumbai | KJ Somaiya Institute Of Management Studies & Research, Mumbai |
| NIILM Centre for Management Studies, Delhi | Balaji Institute Of Modern Management, Pune |
MBA Marketing Management Jobs and Placement
MBA graduates in Marketing Management have a wide array of job opportunities and promising placements in various sectors. Here are some of the key aspects of jobs and placements for MBA Marketing Management graduates:
1) Diverse Job Roles: Graduates can secure positions in a range of industries, including MNCs, Media Houses, Event Management Firms, IT Firms, Advertising Agencies, Public Sector Organizations, and more.
2) Job Titles: MBA Marketing Management graduates are offered job roles such as Sales Manager, Public Relations Director, Market Analyst, Brand Manager, Digital Marketing Manager, Product Manager, and more.
3) Placement Opportunities: Reputed companies like Google, Microsoft, Deloitte, and others offer immense placement opportunities to MBA Marketing Management graduates due to their expertise in driving marketing strategies and promoting brands.
4) FMCG Sector: The Fast Moving Consumer Goods (FMCG) sector also presents excellent opportunities for these graduates, providing competitive salaries, incentives, and attractive perks.
5) Utilizing Marketing Tools: Graduates can leverage market research, pricing strategies, advertising, and sales promotion techniques to ensure the continuous success of the organizations they work for.
6) Practical Experience: MBA Marketing Management programs often include presentations, projects, and internships, allowing students to gain hands-on practical experience alongside theoretical knowledge. This prepares them to tackle real-world challenges in their workplace effectively.
Overall, an MBA in Marketing Management equips graduates with the necessary skills and knowledge to excel in their careers and make significant contributions to the marketing domain.
MBA Marketing Management Top Recruiters
The following multinational companies are the top recruiters of MBA Marketing Management professionals:
| HUL | Fermenta Biotech |
| Rivigo | Tata Global Beverages |
| Enhance Group | Field Fresh Foods |
| Bata | GE CLP |
| Tata Motors | Swiggy |
| Tata Steel | Flipkart |
| Infoedge | Value Labs |
| Amazon | Deloitte |
| Morgan Stanley | Yes Bank |
| J P Morgan | ICICI |
| Barclays | McKinsey |
| ITC | Britannia |
| GILAC | Bajaj Auto |
| Marico | Maruti Suzuki |
| ABFRL | Royal Enfield |
| OYO | |
| Games 24*7 | Hexaware |
| L&T | Apple |
| Godrej | Bain & Company |
| Axis Bank | Raymond’s |
| Goldman Sachs | Boston Consulting |
MBA Marketing Average Salary in India
MBA Marketing Management Salary in India is consistently rising. MBA in Marketing Management is one of the highest-paying MBA domains with an average salary of Rs. 5 LPA to Rs. 25 LPA depending upon the MBA college ranking. The MBA Marketing Management Average salary offered for some of the different Jobs and roles is shared below:
| MBA Marketing Management Job Role & Profile | MBA Marketing Management Average Salary(INR) |
| Product Marketing Manager | 12,01,775 |
| Marketing Manager | 6,80,430 |
| Brand Manager | 8,86,009 |
| Manager, Corporate Marketing | 9,25,000 |
| Business Development Manager | 6,04,549 |
| Digital Marketing Manager | 5,56,044 |
| Channel Marketing Manager | 9,00,000 |
| Content Marketing Manager | 6,87,931 |
| Account Manager | 5,86,000 |
| Media Planner | 4,09,756 |
| Sales Manager | 5,00,000 |
| Market Research Analyst | 3,40,000 |
| Account Supervisor | 3,00,000 |
| Advertising Manager | 4,92,545 |
MBA Marketing Management Career & Scope
MBA in Marketing Management has a wide scope for jobs and careers, and its scope is growing
consistently. All national and international, small, or big business
organizations need professional marketing management teams who could bring new
ideas and improve the popularity of their products and services. With deep and
wide learning that helps students to become successful Marketing managers, MBA in Marketing Management scope is rising by the day.
After completing your MBA in Marketing Management, career opportunities open up in product areas management, industrial marketing management, advertising, sales management, marketing research, retailing, and consulting among others. If you have done MBA in Marketing Management from a top MBA college, not only you will get high-paying marketing jobs, but also the roles offered to the MBA Marketing students can fetch a salary as high as Rs. 10 to 30 lakhs per year depending on the marketing management role offered. Even after earning a Marketing MBA from Tier2 B school, the average salary for the jobs offered in marketing management remains quite high at Rs.5 to 7 lakh per year.
Scope of MBA Marketing Management
(I). There
are immense job opportunities with the most satisfying salaries post-graduation
of MBA Marketing Management, some of which are mentioned above.
(iv). After completing a Ph.D. Management, the candidates will be able to join as faculty members in various management colleges.
(v). The students can also pursue various certification courses like Certificate in Digital Marketing, etc which will help them upgrade to higher positions.
Scope of MBA Marketing Management for Higher Education
After completing an MBA, the aspirant can pursue various specialization courses to strengthen their CV and increase his corporate world credibility. Some of the renowned courses are listed below:
| CFA | CISA |
| FRM | CRMA |
| CPIM | Second MBA from an international business school |
Skills that make you the best Manager in Marketing
The
marketing sector has had its share of ups and downs in recent times. But it is
growing with each passing day. The individuals working in this sector, or those
who wish to work in this sector, are expected to have some skill sets.
Individuals develop these skills over time. Different job roles come with other
skills, which are essential for the aspirants to create while studying or
working in this sector.
Some of the essential skills are listed below:
| Interpersonal Skills | Strategic Thinking |
| Communication Skills | Leadership Skills |
| Entrepreneurial Skills | Negotiating Skills |
| Time Management | Analytical Thinking |
| Great Writer | Conversationalist |
| Great Storyteller | People Skills |
| Work Ethic |
Scope
after
There
is a wide range of job opportunities available for postgraduate students who
have completed their MBA in Marketing Management. They can work as Sales
Managers, Digital Marketing managers, Digital Marketing executives, and
Marketing Managers and a number of other job profiles are available for these
individuals. There are work opportunities for these candidates in almost all
sectors as technology is evolving and marketing is becoming a crucial part of
it. Not solely nationally but they can get amazing opportunities even
internationally.
Career Options After
(i).
Sales Manager
A Sales Manager is the one who leads the Sales
team. He/she is responsible for creating sales plans, analyzing the sales,
training, and mentoring the sales team to work and achieve the monthly targets.
(ii).
Digital Marketing Executive
A digital marketing executive is responsible
for forming new online marketing campaigns and supplying content for the same.
Their role is to look for online marketing strategies and execute the same for
their online platforms and business websites.
(iii).
Marketing Analyst
As
a marketing analyst, one is required to track advertising costs, analyze
customer behavior, conduct research about the prevailing market trends and
conditions, and must act with an objective to extract the most for the
business.
(iv).
Brand Manager
Brand
managers are responsible for creating the best brand image. They conduct
research to bring changes and implement new brand strategies in order to change
the brand image.
(7).
FAQs
(1). What are the MBA Marketing Management Fees
in good B-school?
(2). Should I opt MBA in Marketing Management or
MBA in Finance?
(3). Which are the top entrance exams
for MBA in Sales & Marketing?
(4). Does MBA in Marketing management has a good
scope?
(5). Is MBA Marketing Management costly?
(6). Which are the top colleges for
MBA in Sales & Marketing in India?
(7). What is the admission process for
MBA in Marketing Management?
(8). What is the highest MBA Marketing Management salary?
(9). What is the average salary for an MBA in Marketing Management fresher?
(10). What are the Eligibility
Criteria for an MBA in Marketing Management?
(11). What is the minimum CAT score to
get admission to IIM?
(12). Is it advisable to pursue MBA
immediately after graduation or we can pursue it after gaining some work
experience?
Course
MBA in Marketing Management
Eligibility
Bachelor's Degree from a recognized university with 45%
Duration
2 Years
Type of Course
Post Graduate
Syllabus
& Subjects
Many colleges/universities offer an MBA in Marketing Management. All these colleges have different programs. However, there are a few subjects that are common to all the syllabi. Below we have mentioned the important MBA in Marketing Management subjects covered in the course. However, to get a detailed understanding of the MBA in Marketing subjects, you must visit the college website.
| Semester | Subjects |
| Semester I | Management Concepts |
| Business Environment | |
| Managerial Economics | |
| Statistical Analysis and & Operations Research | |
| Financial and Cost Accounting | |
| Marketing Management | |
| Financial Management | |
| Semester II | Accounting And Managerial Decisions |
| Computer Application 1 | |
| Sales Management | |
| Consumer Behavior | |
| Agricultural And Rural Marketing | |
| Marketing Research | |
| Advertising Management | |
| Semester III | Retailing |
| Entrepreneurship Development | |
| Service Marketing And CRM | |
| E-Commerce | |
| Product And Brand Management | |
| International Business | |
| Semester IV | Strategic Management |
| Marketing of Non-profit Organization | |
| Logistics And Supply Chain Management | |
| Computer Application 2 | |
| Management Information System | |
| Industrial Marketing | |
| Total Quality Management |
Important
Books for MBA Marketing
A list of books that one can study during the course is given here:
| Books | Author |
| Essentials of Management | Kootz, O'Donnell, Weighrich |
| Business Environment | K. Aswathappa |
| Managerial Economics | Varshney & Maheshwari |
| Business Statistics | Gupta, S.P. & Gupta, M.P. |
| Marketing Management | Kotlar, Philip |
| Managerial Finance | Weston and Brigham |
| Successful Selling | F.L. Lobo |
The above-mentioned books are suggested readings for aspirants who choose to study MBA Marketing Management.
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