2 Years
Post Graduate
Management
Full Time
The full form of MBA in Marketing Management is Master of Business Administration in Marketing Management. It is a two-year postgraduate program that focuses on marketing and business management knowledge. The eligibility criteria for this course typically require a bachelor's degree in any discipline with a minimum of 50% marks. The admission process for MBA in Marketing Management is usually granted based on entrance exams such as CAT, CMAT, IIFT, and XAT. The course curriculum covers marketing management, marketing research, marketing strategies, consumer behavior, brand management, packaging, and digital marketing.
After completing the MBA in Marketing Management course, students have access to a wide range of job opportunities in various marketing departments, sales, advertising, and distribution of products and services. Some of the key job profiles include Sales Manager, Product Manager, Brand Manager, Marketing Executive, and Digital Marketing Executive. The average salary for an MBA graduate in marketing management ranges from Rs. 2 lakh to Rs. 8 Lakh per annum. Top recruiters for this course include NTPC, Citibank, ITC, Vodafone, Larsen & Toubro, Nestle, Flipkart, Microsoft, Amazon, and Wipro.
The future scope of an MBA in Marketing Management is vast, with numerous opportunities in various sectors, both in India and abroad. Pursuing an MBA in Marketing Management equips individuals with essential skills needed to succeed in the workplace, including strategic thinking, analytical skills, communication skills, creativity, market research abilities, and leadership skills. The course also provides internship opportunities, which offer hands-on experience and networking opportunities.
Some of the top colleges for MBA in Marketing Management program include the School of Management, Dr DY Patil University, Navi Mumbai, KJ Somaiya SIMSR - K J Somaiya Institute of Management, BIMM Pune, MITSOM Pune, and Sharda University, Greater Noida. The admission to MBA in Marketing Management course takes place on the basis of entrance examinations. The average salary of a Marketing Management postgraduate differs depending on the experience, with a fresher in the field earning between Rs. 2-3 lakhs per annum and a candidate with more years of experience earning a better salary.
Highlights for the MBA in Marketing Managemen program are provided in the table given below:
| Particulars | Values |
| Degree Type | Post Graduate |
| Degree Name | MBA in Marketing Management |
| Full-Name | Master of Business Administration in Marketing Management |
| Degree Duration | 2 years |
| Examination type | Semester Based |
| Eligibility Criteria | Bachelor’s degree in any discipline with a minimum of 50% aggregate marks |
| Entrance Exams | CAT, CMAT, IIFT, XAT |
| Age | No specific age limit |
| Average Fees | INR 7 - 20 LPA |
| Admission Process | Entrance Exams are followed by Group Discussions, Written Analysis Tests, and Personal Interviews. |
| Average Salary | INR 5,00,000 - 20,00,000 |
| Top recruiters | NTPC, Citibank, ITC, Vodafone, Larsen & Toubro, Nestle, Flipkart, Microsoft, Amazon, Wipro, IBM, Tata Consultancy Services, Cognizant Technology Solutions, Microsoft, Capgemini, Accenture, Ernst & Young (EY), etc. |
| Job Positions | Market Manager, Media Planner, Business Developer, Brand Manager, Corporate Sales, Public Relations Manager, Sales Manager, Product Manager, Marketing Executive, Market Analyst, Public Relations Director, Product Manager, Marketing Strategist, and Digital Marketing Executive. |
MBA in Marketing Management offers a multitude of reasons for aspiring candidates:
Job Opportunities: Graduates with an MBA in Marketing Management find opportunities in MNCs, Media Houses, Event Management Firms, IT Firms, Advertising Agencies, Public Sector Organizations, and more.
Job Roles: The course opens doors to various roles, such as Sales Manager, Public Relations Director, Market Analyst, Brand Manager, and other exciting positions.
Placement with Top Companies: MBA Marketing graduates have various placement opportunities with renowned companies like Google, Microsoft, Deloitte, and other world-class organizations.
Thriving in FMCG Sector: The MBA Marketing Management course equips individuals to excel in the Fast Moving Consumer Goods sector, offering attractive salaries, incentives, and perks.
Utilizing Essential Tools: Graduates gain proficiency in essential tools like market research, pricing, advertising, and sales promotion, contributing to the day-to-day success of their respective organizations.
Experience: The MBA Marketing Management program stands out for its emphasis on presentations, projects, and internships, providing valuable practical experience alongside theoretical knowledge, and preparing candidates for the workplace.
Skill Development: Overall, an MBA in Marketing Management equips individuals with the essential skills needed to shine and succeed in their workplace.
The MBA in Marketing Management admission process has the following 4 Key Steps:
Step 1: Apply and Appear in MBA Marketing Entrance Exam
This is the first step as different institutes accept different entrance exam scores. Some of the most popular entrance tests for MBA in Marketing Management courses are CAT, XAT, NMAT by GMAC, IIFT, SNAP, MAH MBA CET, CMAT
Step 2: Apply to B-School offering MBA in Marketing
Apart from appearing in the MBA entrance exam, you need to apply to the respective B-school offering MBA in Marketing Management by paying the requisite application fee and entrance exam registration number.
Step 3: Participate in the Selection Process
When you are shortlisted, you should participate in the final selection round which will consist of a Personal Interview, GD/WAT/Extempore, or other components.
Step 4: Accept the Admission Offer and Pay the Fees
After getting an admission offer for the MBA Marketing Management course, you should accept it by paying the admission fees.
This course is for students who want to learn all there is to know about marketing from the ground up. Full-time MBA Marketing Management, part-time MBA Marketing Management, Online MBA Marketing Management, and distance MBA Marketing Management are the 4 types of this program. The following is information on the various forms of MBA Marketing Management:
1. Online MBA Marketing Management
Online MBA in Marketing Management is a flexible and convenient option for professionals who wish to pursue higher education while continuing their careers. This program offers the same curriculum and opportunities as traditional on-campus MBA Marketing Management courses but allows students to study remotely, making it accessible to a broader audience.
2. Part-Time MBA Marketing Management
Students can complete the part-time MBA Marketing Management program in three years and at their own pace. This program is meant for the aspirants who want to continue working for their organizations and pursue the MBA Marketing course side by side. Several prestigious universities in India offer this program.
3. Distance MBA Marketing Management
In India, the UGC and DEB acknowledge distance MBA Marketing programs. For government or private sector positions, they are treated the same as a standard MBA. The duration varies from 1-2 years depending on the college and it is for students who can't take up full-time MBA Marketing Management courses.
The eligibility criteria for MBA Marketing Management may vary among colleges, but the common requirements are as follows:
Graduation:Candidates should have completed a bachelor's degree in any stream with a minimum of 50% aggregate marks.
Duration of Undergraduate Course:Some prestigious institutions may prefer candidates with an undergraduate course of at least 4 years duration.
Masters Degree:In certain cases, candidates with a master's degree in science or commerce stream may also be eligible.
Management Entrance Exams:Aspiring candidates must appear in relevant management entrance exams such as CAT (Common Aptitude Test), GMAT (Graduate Management Admission Test), GRE (Graduate Record Examinations), CMAT (Combined Management Admission Test), or similar examinations.
Work Experience (for Executive MBA):For Executive MBA (EMBA) programs designed for professionals, work experience ranging from 3 to 5 years may be required, depending on the university or institution.
Required skills for the MBA Marketing Management program are provided in the table given below:
| Mathematical Ability | Good Communication Skills |
| Analytical and Leadership Skills | Reasoning Skills |
| Problem-Solving Skills | Entrepreneurial Skills |
| Critical Approach | Communication Skills |
| Understand Customer Psychology | Leadership Quality |
| Strategic Thinking | Team Work |
| Ability to understand different ideas | - |
During the MBA Marketing Management course, B-schools develop all the skills in business development including brand management, Retail Management, Consumer and Sales Management, Marketing strategies, digital marketing, and product development among others. The key areas of learning to develop marketing skills are Market Research and Analysis; Sales techniques; Pricing Determination; Product Advertising; Product Designing; Presentation and above all Communication skills.
Here are some accepted entrance tests given below in the table:
| CAT | XAT |
| MAT | CMAT |
| NMAT by GMAC | SNAP |
| ATMA | - |
The MBA program aims to give students experience in a range of industries. It is typically divided into two sections, the first of which concentrates on specialization and the second of which concentrates on general management or business administration. Students often have the option of choosing between core and elective programs in their first and second years.
Both MBA Retail Management and MBA Marketing Management are postgraduate courses that are for a duration of two years. Both the courses are different specializations under management studies which have immense career opportunities post-graduation. Obviously one has to pass CAT/MAT/XAT/GMAT in order to seek admission in the course. Here are some key differences between the MBA Marketing Management and MBA Retail Management :
| Parameters | MBA Marketing Management | MBA Retail Management |
|---|---|---|
| Course Aim | Comprehensive coverage of marketing concepts | Focus on retail processes and management |
| Course Duration | 2 years | 2 years |
| Course Overview | Covers marketing from various perspectives | Emphasizes retail processes and management |
| Subjects Covered | Digital Marketing, Social Media Marketing, Marketing Management, Product and Brand Management | Stock Management, Customer Management, Financial Management, Retail Marketing, Retail Sales Customer Service, etc. |
| Average Annual Fees | INR 3,00,000 - 10,00,000 | INR 5,00,000 - 15,00,000 |
| Eligibility | Graduation with minimum 50% aggregate marks | Graduation with minimum 50% aggregate marks |
| Admission Process | Entrance Exams | Entrance Exams |
| Job Profiles | Marketing Manager, Marketing Executive, Public Relations Director, Product Manager, etc. | Floor Manager, Retail Manager, Store Manager, Supply Chain Distributor, etc. |
| Average Annual Salary | INR 5,00,000 - 20,00,000 | INR 4,00,000 - 20,00,000 |
| Major Recruiters | IBM, Capgemini, Ashok Leyland, CTS, Tata Group of Industries, etc. | ITC Retails, Spencers, Colleges & Universities, Retail Industries, etc. |
There are almost 2,273 colleges in India offering MBA in Marketing Management. Most colleges, universities, and business schools follow a high-class syllabus, real-time projects, and presentations for an effective outcome of the course.
| MBA Marketing Management College | Average Annual Fees |
| Vinod Gupta School of Management, IIT Kharagpur | INR 5,00,000 |
| Indian Institute of Management | INR 7,50,000 |
| Department of Management Studies - IIT Roorkee | INR 4,10,000 |
| Department of Management Studies, IIT Madras | INR 4,00,000 |
| Indian Institute of Management | INR 5,50,000 |
| Indian Institute of Management | INR 4,20,000 |
| SP Jain Institute of Management and Research | INR 18,65,000 |
| Great Lakes Institute of Management | INR 16,00,000 |
| National Institute of Technology | INR 1,30,000 |
| Institute of Management Technology | INR 1,00,000 |
| Xavier Institute of Social Service | INR 1,00,000 |
| N. L. Dalmia Institute Of Management Studies & Research | INR 10,00,000 |
| NIILM | INR 10,00,000 |
| KSOM | INR 13,00,000 |
| MIT School Of Business | INR 10,00,000 |
| Jamnalal Bajaj Institute of Management Studies | INR 10,00,000 |
| IIM | INR 15,00,000 |
| SIBM | INR 10,00,000 |
These colleges are known for their excellent academic curriculum, experienced faculty, industry exposure, and impressive placement records. Pursuing MBA in Marketing Management from any of these reputed institutions can provide a strong foundation for a successful career in the field of marketing and business management.
The top IIT, IIM, and NIT offering MBA Marketing Management have been compared on the basis of fees, placements, rankings, etc.
| Parameters | Indian Institute of Management, Indore | National Institute of Technology, Trichy | Vinod Gupta School of Management, IIT Kharagpur |
| Overview | IIM Indore is one of the old IIMs and was established in 1996. It offers a full-time PGP course in Management. It is one of the top 10 management institutions in India. | It is one of the best NITs in India providing UG, PG, and Ph.D. across various streams including Engineering, Humanities, and Management. | Vinod Gupta School of Management is the management school of IIT Kharagpur. It is one of the oldest B-schools within the IIT system. It is one of the top ten management colleges in India. |
| Location | Indore | Tiruchirappalli | Kharagpur |
| Admission Process | CAT followed by WAT and PI rounds | CMAT followed by Personal Interview | CMAT followed by Personal Interview |
| Average Annual Fees | INR 7,50,000 | INR 1,30,000 | INR 5,00,000 |
| Major Recruiters | Abbott, Flipkart, Accenture, Network18, Novartis, etc. | Mindtree, Air India, Genpact, Cognizant, etc. | Accenture, Deloitte, Amazon, Vedanta, Ford, Mahindra, etc. |
| Average Annual Salary | INR 30,00,000 | INR 6,50,000 | INR 17,50,000 |
MBA graduates in Marketing Management have a wide array of job opportunities and promising placements in various sectors. Here are some of the key aspects of jobs and placements for MBA Marketing Management graduates:
1. Diverse Job Roles: Graduates can secure positions in a range of industries, including MNCs, Media Houses, Event Management Firms, IT Firms, Advertising Agencies, Public Sector Organizations, and more.
2. Job Titles: MBA Marketing Management graduates are offered job roles such as Sales Manager, Public Relations Director, Market Analyst, Brand Manager, Digital Marketing Manager, Product Manager, and more.
3. Placement Opportunities: Reputed companies like Google, Microsoft, Deloitte, and others offer immense placement opportunities to MBA Marketing Management graduates due to their expertise in driving marketing strategies and promoting brands.
4. FMCG Sector: The Fast Moving Consumer Goods (FMCG) sector also presents excellent opportunities for these graduates, providing competitive salaries, incentives, and attractive perks.
5. Utilizing Marketing Tools: Graduates can leverage market research, pricing strategies, advertising, and sales promotion techniques to ensure the continuous success of the organizations they work for.
6. Practical Experience: MBA Marketing Management programs often include presentations, projects, and internships, allowing students to gain hands-on practical experience alongside theoretical knowledge. This prepares them to tackle real-world challenges in their workplace effectively.
Overall, an MBA in Marketing Management equips graduates with the necessary skills and knowledge to excel in their careers and make significant contributions to the marketing domain.
The following multinational companies are the top recruiters of MBA Marketing Management professionals:
| HUL | Fermenta Biotech |
| Rivigo | Tata Global Beverages |
| Enhance Group | Field Fresh Foods |
| Bata | GE CLP |
| Tata Motors | Swiggy |
| Tata Steel | Flipkart |
| Infoedge | Value Labs |
| Amazon | Deloitte |
| Morgan Stanley | Yes Bank |
| J P Morgan | ICICI |
| Barclays | McKinsey |
| ITC | Britannia |
| GILAC | Bajaj Auto |
| Marico | Maruti Suzuki |
| ABFRL | Royal Enfield |
| OYO | |
| Games 24*7 | Hexaware |
| L&T | Apple |
| Godrej | Bain & Company |
| Axis Bank | Raymond’s |
| Goldman Sachs | Boston Consulting |
MBA Marketing Management Salary in India is consistently rising. MBA in Marketing Management is one of the highest-paying MBA domains with an average salary of Rs. 5 LPA to Rs. 25 LPA depending upon the MBA college ranking. The MBA Marketing Management Average salary offered for some of the different Jobs and roles is shared below:
| Job Role & Profile | Average Salary(INR) |
| Product Marketing Manager | 12,01,775 |
| Marketing Manager | 6,80,430 |
| Brand Manager | 8,86,009 |
| Manager, Corporate Marketing | 9,25,000 |
| Business Development Manager | 6,04,549 |
| Digital Marketing Manager | 5,56,044 |
| Channel Marketing Manager | 9,00,000 |
| Content Marketing Manager | 6,87,931 |
| Account Manager | 5,86,000 |
| Media Planner | 4,09,756 |
| Sales Manager | 5,00,000 |
| Market Research Analyst | 3,40,000 |
| Account Supervisor | 3,00,000 |
| Advertising Manager | 4,92,545 |
MBA in Marketing Management has a wide scope for jobs and careers, and its scope is growing consistently. All national and international, small, or big business organizations need professional marketing management teams who could bring new ideas and improve the popularity of their products and services. With deep and wide learning that helps students to become successful Marketing managers, MBA in Marketing Managementscope is rising by the day.
After completing your MBA in Marketing Management, career opportunities open up in product areas management, industrial marketing management, advertising, sales management, marketing research, retailing, and consulting among others. If you have done MBA in Marketing Management from a top MBA college, not only you will get high-paying marketing jobs, but also the roles offered to the MBA Marketing students can fetch a salary as high as Rs. 10 to 30 lakhs per year depending on the marketing management role offered. Even after earning a Marketing MBA from Tier2 B school, the average salary for the jobs offered in marketing management remains quite high at Rs.5 to 7 lakh per year.
There are immense job opportunities with the most satisfying salaries post-graduation of MBA Marketing Management, some of which are mentioned above.
One can even own his/her business in the future as the course teaches both marketing and management which are the most essential parts of a business.
If the students are interested in higher studies, they can pursue a Ph.D. in Marketing.
After completing a Ph.D. Management, the candidates will be able to join as faculty members in various management colleges.
The students can also pursue various certification courses like Certificate in Digital Marketing, etc which will help them upgrade to higher positions.
After completing an MBA, the aspirant can pursue various specialization courses to strengthen their CV and increase his corporate world credibility. Some of the renowned courses are listed below:
| CFA | CISA |
| FRM | CRMA |
| CPIM | Second MBA from an international business school |
The marketing sector has had its share of ups and downs in recent times. But it is growing with each passing day. The individuals working in this sector, or those who wish to work in this sector, are expected to have some skill sets. Individuals develop these skills over time. Different job roles come with other skills, which are essential for the aspirants to create while studying or working in this sector.
Some of the essential skills are listed below:
| Interpersonal Skills | Strategic Thinking |
| Communication Skills | Leadership Skills |
| Entrepreneurial Skills | Negotiating Skills |
| Time Management | Analytical Thinking |
| Great Writer | Conversationalist |
| Great Storyteller | People Skills |
| Work Ethic | - |
There is a wide range of job opportunities available for postgraduate students who have completed their MBA in Marketing Management. They can work as Sales Managers, Digital Marketing managers, Digital Marketing executives, and Marketing Managers and a number of other job profiles are available for these individuals. There are work opportunities for these candidates in almost all sectors as technology is evolving and marketing is becoming a crucial part of it. Not solely nationally but they can get amazing opportunities even internationally.
1. Sales Manager
A Sales Manager is the one who leads the Sales team. He/she is responsible for creating sales plans, analyzing the sales, training, and mentoring the sales team to work and achieve the monthly targets.
2. Digital Marketing Executive
A digital marketing executive is responsible for forming new online marketing campaigns and supplying content for the same. Their role is to look for online marketing strategies and execute the same for their online platforms and business websites.
3. Marketing Analyst
As a marketing analyst, one is required to track advertising costs, analyze customer behavior, conduct research about the prevailing market trends and conditions, and must act with an objective to extract the most for the business.
4. Brand Manager
Brand managers are responsible for creating the best brand image. They conduct research to bring changes and implement new brand strategies in order to change the brand image.
1 . What are the MBA Marketing Management Fees in good B-school?
Ans: MBA in Marketing Management Fees in top MBA colleges for a 2-year full-time program is in the range of Rs.8 lakhs to 24 lakhs.
2 . Should I opt MBA in Marketing Management or MBA in Finance?
Ans: It more depends upon your liking. If have good communication skills, can make an impact, and are passionate and clear about making a career in Marketing, you can opt for MBA in Marketing Management. But if you like finances more, it will be better to think again.
3 . Which are the top entrance exams for MBA in Sales & Marketing?
Ans: The top entrance exams for MBA in Sales & Marketing are CAT, XAT, SNAP, NMAT, MAT, CMAT, MICAT, and GMAT.
4 . Does MBA in Marketing management has a good scope?
Ans: A Marketing Management MBA has a broad range of employment opportunities and can lead to managerial and executive roles in prestigious businesses throughout the world. Candidates can pursue careers as Brand Managers, Product Managers, Heads of Digital Marketing, Sales Managers, etc. after successfully completing an MBA in Marketing Management.
5 . Is MBA Marketing Management costly?
Ans. The answer lies in the institution you prefer to study. The annual fees for the course vary from 30,000 to 12,00,000 INR depending on the quality of the institutions.
6 . Which are the top colleges for MBA in Sales & Marketing in India?
Ans: Top colleges in India for MBA in Sales & Marketing include- S P Jain Institute of Management and Research SPJIMR , Mumbai, School Of Management, KIIT University, Institute of Management Technology IMT , Ghaziabad, MIT School Of Business MIT-SOB , Pune, Xavier Institute of Social Service, Ranchi, Jamnalal Bajaj Institute of Management Studies JBIMS , Mumbai, N Dalmia Institute Of Management Studies & Research, Mumbai, KJ Somaiya Institute Of Management Studies & Research, Mumbai, NIILM Centre for Management Studies, Delhi and Balaji Institute Of Modern Management, Pune.
7 . What is the admission process for MBA in Marketing Management?
Ans: One must have scored the required marks in the particular entrance exam as suggested by the university/institution. Once the marks are to the expectation, one will be called for a Personal Interview. Some universities also conduct Group Discussions or WAT before Personal Interviews.
8 . What is the highest MBA Marketing Management salary?
Ans: The highest salary in MBA Marketing Management is around INR 40 LPA.
9 . What is the average salary for an MBA in Marketing Management fresher?
Ans: It all depends upon the sector you enter and the job role you undertake. The most common average annual salary post-graduation for an MBA in Marketing Management is 8,00,000.
10 . What are the Eligibility Criteria for an MBA in Marketing Management?
Ans: To pursue a postgraduate degree in MBA, one must have a bachelor’s degree in any subject from a recognized university with an aggregate of 50% marks.
11 . What is the minimum CAT score to get admission to IIM?
Ans: It depends on which IIM you choose to study and the student’s profile. However, most IIMs expect 85-90 percentile while there is some relaxation for SC/ST candidates.
12 . Is it advisable to pursue MBA immediately after graduation or we can pursue it after gaining some work experience?
Ans: The choice depends upon your needs and your aim. However, it is advisable to gain some experience in work and then one could opt for MBA to have a better understanding of the job scenario. Most foreign universities demand a minimum of 3 to 5 job experiences as eligibility to seek admission into the course.
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