2 Years
Post Graduate
Management
Full Time
The syllabus of MBA in Marketing Management encompasses a comprehensive blend of core and elective courses designed to provide students with a robust understanding of marketing principles and strategies. Core subjects of MBA in Marketing typically include Marketing Management, Consumer Behavior, Market Research, Advertising Management, Sales Management, and Strategic Marketing, which lay the foundation for understanding market dynamics and consumer insights. MBA in Marketing Elective courses, such as Digital Marketing, International Marketing, Retail Management, and Service Marketing, allow students to delve deeper into specialized areas of interest. The curriculum is structured across four semesters, progressing from foundational concepts to advanced applications, with a strong emphasis on practical skills through projects, case studies, and internships, ensuring that graduates are well-prepared for the dynamic and competitive field of marketing.
| Subject | Topics | Description |
|---|---|---|
| Management Concepts | Fundamentals of Management, Organizational Structure, Leadership, Decision Making | Introduction to basic management principles and practices, focusing on effective organizational management. |
| Business Environment | Economic Environment, Political and Legal Environment, Socio-Cultural Environment | Study of external factors affecting businesses, including economic, political, legal, and socio-cultural aspects. |
| Managerial Economics | Demand Analysis, Production and Cost Analysis, Market Structures, Pricing Strategies | Application of economic theories to business decision-making processes. |
| Statistical Analysis & Operations Research | Descriptive Statistics, Inferential Statistics, Linear Programming, Decision Theory | Techniques for data analysis, statistical inference, and optimization in business operations. |
| Financial and Cost Accounting | Financial Statements, Costing Methods, Budgeting, Financial Analysis | Principles of accounting and financial management, including cost control and financial reporting. |
| Marketing Management | Marketing Concepts, Market Segmentation, Marketing Mix, Product Life Cycle | Overview of marketing principles, strategies, and practices for effective market management. |
| Financial Management | Capital Budgeting, Working Capital Management, Financial Planning, Risk Management | Study of financial planning, analysis, and control in organizations. |
| Subject | Topics | Description |
|---|---|---|
| Accounting And Managerial Decisions | Financial Reporting, Management Accounting, Decision Making Processes | Integration of accounting information into strategic decision-making. |
| Computer Application 1 | Basic IT Skills, Software Applications, Data Management, Business Analytics | Introduction to computer applications and their role in business management. |
| Sales Management | Sales Planning, Sales Techniques, Sales Forecasting, Sales Force Management | Strategies and techniques for managing and optimizing sales operations. |
| Consumer Behavior | Consumer Psychology, Buying Decision Processes, Cultural Influences, Customer Satisfaction | Analysis of factors influencing consumer behavior and decision-making processes. |
| Agricultural And Rural Marketing | Rural Market Environment, Product Planning, Distribution Channels, Marketing Strategies | Marketing practices and strategies tailored for rural and agricultural markets. |
| Marketing Research | Research Design, Data Collection Methods, Data Analysis, Reporting | Methods and techniques for conducting and analyzing market research. |
| Advertising Management | Advertising Strategy, Media Planning, Creative Development, Campaign Evaluation | Planning and managing advertising campaigns to promote products and services. |
| Subject | Topics | Description |
|---|---|---|
| Retailing | Retail Strategies, Store Layout and Design, Merchandising, Customer Service | Study of retail management, including store operations and customer engagement. |
| Entrepreneurship Development | Business Planning, Venture Capital, Innovation, Small Business Management | Principles and practices for starting and managing new business ventures. |
| Service Marketing And CRM | Service Quality, Customer Relationship Management, Service Design, Customer Retention | Marketing strategies for service-based businesses and managing customer relationships. |
| E-Commerce | E-Business Models, Online Marketing, Payment Systems, Cyber Security | Exploration of electronic commerce and its impact on business operations and marketing strategies. |
| Product And Brand Management | Product Development, Brand Positioning, Brand Equity, Brand Communication | Techniques for managing products and building strong brands. |
| International Business | Global Trade, International Marketing, Cross-Cultural Management, Export-Import Strategies | Strategies for conducting business in international markets. |
| Subject | Topics | Description |
|---|---|---|
| Strategic Management | Strategic Analysis, Strategic Formulation, Strategy Implementation, Performance Measurement | Comprehensive approach to formulating and implementing business strategies. |
| Marketing of Non-profit Organization | Non-profit Marketing Strategies, Fundraising, Volunteer Management, Social Marketing | Marketing principles and practices tailored for non-profit organizations. |
| Logistics And Supply Chain Management | Supply Chain Design, Inventory Management, Transportation, Supply Chain Coordination | Managing logistics and supply chain operations to optimize efficiency and effectiveness. |
| Computer Application 2 | Advanced IT Skills, Database Management, ERP Systems, Business Intelligence | Advanced computer applications for enhancing business operations and decision-making. |
| Management Information System | Information System Design, Data Management, Information Security, MIS Implementation | Role and management of information systems in organizations. |
| Industrial Marketing | B2B Marketing, Industrial Buying Behavior, Industrial Product Management, Marketing Strategies | Marketing strategies and practices for industrial and B2B markets. |
| Total Quality Management | Quality Planning, Quality Assurance, Process Improvement, Six Sigma | Principles and practices for maintaining and improving quality in business processes. |
The entrance exam structure for MBA programs in India is presented in the table:
| Section | Description | Marketing Relevance |
|---|---|---|
| Quantitative Ability (QA): | Tests mathematical problem-solving abilities, including algebra, geometry, arithmetic, percentages, and data interpretation. | Not directly marketing-related, but strong quantitative skills are crucial for analyzing marketing data, campaign performance, and ROI. |
| Verbal Ability & Reading Comprehension (VARC): | Assesses reading comprehension, vocabulary, grammar, and critical reasoning skills. | Strong verbal skills are essential for effective communication in marketing, crafting compelling marketing copy, and understanding consumer behavior. |
| Data Interpretation & Logical Reasoning (DILR): | Tests your ability to interpret and analyze data presented in various formats (charts, graphs, tables) and identify logical patterns and relationships. | This section directly assesses skills crucial for marketing research, analyzing market trends, and drawing insights from consumer data. |
| General Knowledge & Awareness (GK): | May cover current affairs, business environment, economics, and social issues. | While not directly marketing-specific, a general awareness of business and the broader economic landscape is helpful for understanding marketing strategies and their impact. |
The top books for MBA in Marketing program are presented in the table:
| Category | Book Title | Author(s) | Description |
|---|---|---|---|
| Marketing Fundamentals | Marketing | Philip Kotler & Kevin Lane Keller | The bible of marketing, this book provides a comprehensive overview of marketing concepts, principles, and practices. |
| Marketing Strategy | Blue Ocean Strategy | W. Chan Kim & Renée Mauborgne | Challenges traditional competition and focuses on creating uncontested market space (Blue Oceans) for sustainable growth. |
| Positioning | Positioning: The Battle for Your Mind | Al Ries & Jack Trout | Explains the importance of positioning your brand in the customer's mind and creating a differentiated perception. |
| Consumer Behavior | Thinking, Fast and Slow | Daniel Kahneman | Explores how humans think and make decisions, providing insights into consumer psychology and behavior. |
| Marketing Communication | Contagious: Why Things Catch On | Jonah Berger | Explains the science behind why certain ideas and products become contagious (go viral) and how to apply those principles to marketing. |
| Digital Marketing | The Art of SEO | Eric Enge, Stephan Spencer, & Jessie Stricchiola | A foundational guide to Search Engine Optimization (SEO) strategies for improving online visibility and organic search traffic. |
| Marketing Analytics | Marketing Analytics: Mastering the Value Equation | Scott Neslin, Paul Christ, & Jeff Ayers | Provides a framework for marketing measurement and analytics, helping you track marketing performance and optimize campaigns. |
| Brand Management | Building Strong Brands | David A. Aaker | Explains the concept of brand building and how to create, manage, and leverage strong brands for competitive advantage. |
| Storytelling in Marketing | Storytelling Brand: Eliminate Hype, Improve Perception, Grow Your Business | Carmine Gallo | Highlights the power of storytelling in marketing and how to craft compelling narratives that resonate with customers. |
| Personal Branding | The Personal MBA: Master the Art of Business | Josh Kaufman | A practical guide to acquiring the essential business skills and knowledge needed for success, including personal branding. |
What are the core subjects in the MBA in Marketing program?
Core subjects typically include Marketing Management, Consumer Behavior, Market Research, Advertising Management, Sales Management, and Strategic Marketing.
How is the MBA in Marketing syllabus structured?
The syllabus is usually divided into four semesters, with each semester covering specific subjects and topics, progressing from foundational concepts to advanced strategies.
What practical skills will I learn in the MBA in Marketing program?
You will learn practical skills such as market analysis, digital marketing techniques, branding, sales strategies, customer relationship management (CRM), and marketing communications.
Are there any elective courses available in the MBA in Marketing program?
Yes, elective courses may include specialized topics such as Digital Marketing, International Marketing, Retail Management, Service Marketing, and Product and Brand Management.
Is there a focus on digital marketing in the MBA in Marketing syllabus?
Many MBA in Marketing programs now include courses on Digital Marketing Strategies, Social Media Marketing, and E-Commerce to reflect the growing importance of digital channels.
What kind of projects or internships are part of the MBA in Marketing syllabus?
Most programs include a capstone project or internship in the final semester, allowing students to apply theoretical knowledge to real-world marketing challenges and gain practical experience.
How does the MBA in Marketing syllabus address current marketing trends?
The syllabus often includes case studies, industry guest lectures, and courses on contemporary issues such as sustainable marketing, data analytics, and emerging marketing technologies.
Are there any prerequisites for the marketing courses in the MBA in Marketing program?
Generally, there are no specific prerequisites, but having a background in business or related fields can be beneficial. Basic courses in the first semester often cover foundational knowledge.
How does the MBA in Marketing syllabus integrate marketing research?
Marketing Research is a core subject that covers research design, data collection methods, data analysis, and interpretation, equipping students with the skills to conduct effective market research.
What are the assessment methods for marketing courses in the MBA in Marketing program?
Assessment methods may include exams, case study analyses, group projects, presentations, quizzes, and participation in class discussions.
How important is practical application in the MBA in Marketing syllabus?
Practical application is crucial; many courses emphasize hands-on projects, real-world case studies, and simulations to ensure students can apply theoretical concepts in practice.
Does the MBA in Marketing syllabus include global marketing perspectives?
Yes, subjects like International Business and Global Marketing are often included to provide students with an understanding of global market dynamics and strategies for international markets.
Ask us and get personalized response free of cost.
Get Latest Notification of Colleges, Exams and News.
back