3 Years
Under Graduate
Management
Full Time
The syllabus of BBA in Retail Management program encompasses a comprehensive study of retail operations, marketing, customer service, and management. It includes subjects like retail marketing, sales management, customer value management, business communication, buying merchandising, store operations, human resources, visual merchandising, and IT application in retail. The course aims to provide students with a deep understanding of retail enterprise operation and management, essential marketing concepts, consumer relationship management, retail tactics, and human resource management. Additionally, the subject of BBA Retail Management delves inao retailing principles, retail operations, purchasing, merchandising, marketing, personnel, inventory control, finance, and various aspects of retail business, preparing students for successful careers in the retail industry.
| Subject | Topics | Description |
|---|---|---|
| Environmental Studies | Environmental Awareness, Sustainable Development | Introduction to environmental concepts and the importance of sustainability in business practices. |
| Retail Environment | Retail Formats, Retail Channels | Overview of the retail industry, including types of retail formats and distribution channels. |
| IT Concepts | Basic Computer Skills, Information Systems | Fundamentals of IT concepts and their application in retail management. |
| Basics of Financial Management | Financial Statements, Budgeting | Basic principles of financial management, including understanding financial statements and budgeting. |
| Basics of Economics | Microeconomics, Macroeconomics | Introduction to economic principles, including supply and demand, market structures, and economic policies. |
| Principles and Practices of Management | Management Theories, Functions of Management | Fundamental concepts and functions of management, including planning, organizing, leading, and controlling. |
| Subject | Topics | Description |
|---|---|---|
| Life Competency and Presentation Skills | Communication Skills, Presentation Techniques | Development of essential life skills and effective presentation techniques for business settings. |
| Basics of Operations Management | Process Design, Inventory Management | Introduction to operations management principles and practices, including process design and inventory control. |
| Business Law | Contract Law, Business Regulations | Overview of legal principles and regulations affecting businesses, including contract law and compliance. |
| Basics of Logistics and Supply Chain Management | Logistics Concepts, Supply Chain Coordination | Fundamental concepts of logistics and supply chain management, including coordination and optimization. |
| Buying, Merchandising, and Category Management | Merchandising Strategies, Category Planning | Techniques and strategies for buying, merchandising, and managing product categories in retail. |
| Basics of Marketing | Marketing Mix, Consumer Segmentation | Introduction to marketing principles, including the marketing mix and consumer segmentation. |
| Business Statistics | Data Analysis, Probability | Basic statistical methods and their application in business decision-making. |
| Subject | Topics | Description |
|---|---|---|
| Research Methodology | Research Design, Data Collection | Principles and methods of conducting business research, including research design and data collection techniques. |
| Store Location Identifying, Design, and Layout Planning | Site Selection, Store Layout | Techniques for identifying store locations and planning effective store layouts for optimal customer experience. |
| Consumer Behavior | Buying Motives, Decision-Making Process | Study of consumer behavior theories and their application in retail marketing strategies. |
| Statutory & Legal Compliances in Retail | Compliance Laws, Consumer Rights | Understanding statutory and legal requirements for retail businesses, including compliance and consumer rights. |
| Retail Sales Management | Sales Strategies, Performance Metrics | Techniques for managing retail sales, including strategy development and performance measurement. |
| Vendor Management | Supplier Selection, Relationship Management | Principles and practices of managing vendor relationships and supply chain partnerships. |
| Subject | Topics | Description |
|---|---|---|
| E-Business | Online Retailing, Digital Transactions | Introduction to e-business concepts and the application of technology in online retailing. |
| Warehousing Management | Storage Systems, Inventory Control | Techniques for managing warehousing operations, including storage systems and inventory control. |
| Store Operation Management and SOP Implementation | Standard Operating Procedures, Efficiency Techniques | Development and implementation of standard operating procedures for efficient store operations. |
| Franchisee Management of Profitability | Franchise Models, Financial Performance | Strategies for managing franchise operations and ensuring profitability. |
| Entrepreneurship Development | Business Planning, Startup Strategies | Principles of entrepreneurship and development of business plans and startup strategies. |
| Basics of HRM | Recruitment, Performance Appraisal | Fundamental concepts of human resource management, including recruitment and performance appraisal. |
| Subject | Topics | Description |
|---|---|---|
| Digital Marketing | Online Marketing Strategies, SEO | Techniques and strategies for digital marketing, including search engine optimization and online advertising. |
| Family Business Management | Family Business Dynamics, Succession Planning | Understanding the unique challenges and strategies for managing family-owned businesses. |
| Visual Merchandising | Display Techniques, Visual Marketing | Principles and techniques of visual merchandising to enhance product presentation and customer engagement. |
| Brand Management | Brand Positioning, Brand Equity | Strategies for building and managing strong brands, including brand positioning and equity measurement. |
| Basics of MIS | Information Systems, Data Management | Introduction to management information systems and their role in business data management. |
| Subject | Topics | Description |
|---|---|---|
| Logistics Information System | IT in Logistics, System Integration | Application of information systems in logistics, including integration and management of logistics data. |
| Customer Relationship Management (CRM) | CRM Strategies, Customer Retention | Techniques for managing customer relationships and enhancing customer retention through CRM systems. |
| Business Ethics and Governance | Ethical Practices, Corporate Governance | Principles of business ethics and corporate governance, including ethical decision-making and governance structures. |
| Introduction to Mall Management | Mall Operations, Tenant Management | Overview of mall management, including operations and tenant relationship management. |
| Risk and Insurance Management | Risk Assessment, Insurance Solutions | Techniques for assessing business risks and implementing insurance solutions to mitigate those risks. |
| Retail Strategy | Strategic Planning, Competitive Analysis | Development of retail strategies, including strategic planning and competitive analysis. |
| Summer Internship/Project work | Practical Experience, Project Implementation | Practical experience through internships or project work, allowing students to apply theoretical knowledge in real-world settings. |
The entrance exam syllabus for BBA in Retail Management presented in a table:
| Subject | Topics |
|---|---|
| General Awareness | Current affairs (National & International), Business & Economy, Science & Technology, General Knowledge |
| English Communication | Reading Comprehension, Grammar & Vocabulary, Sentence Correction & Error Detection, Essay Writing |
| Logical Reasoning & Critical Thinking | Argument Analysis, Pattern Recognition, Problem-solving, Syllogisms |
| Quantitative Aptitude | Basic Arithmetic (Addition, Subtraction, Multiplication, Division), Algebra (Equations, Inequalities), Ratio & Proportion, Percentages, Averages, Time & Speed |
| Data Interpretation | Bar Graphs, Pie Charts, Line Graphs, Tables & Venn Diagrams, Data Sufficiency |
The top books for BBA Retail Management degree presented in a table:
| Book Title | Author(s) | Description |
|---|---|---|
| Retailing Management | Barry Berman | This classic textbook provides a comprehensive overview of retailing concepts and strategies. It covers everything from store location and layout to customer service and inventory management. |
| Why We Buy: The Science of Shopping | Paco Underhill | This fascinating book explores the psychology of shopping behavior. Underhill uses hidden cameras and other research methods to reveal how shoppers make decisions in stores. |
| Remarkable Retail: How to Win & Keep Customers in the Age of Digital Disruption | Steve Dennis | In this book, retail expert Steve Dennis outlines eight essential strategies for delivering a powerful customer experience in today's competitive retail environment. |
| Delivering Happiness: A Path to Profits, Passion, and Purpose | Tony Hsieh | Tony Hsieh, the former CEO of Zappos, shares his company's unique culture of customer service and employee happiness. This book is a great resource for anyone who wants to learn how to create a thriving retail business. |
| The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm | Tom Kelley | This book explores the creative process used by IDEO, one of the world's most innovative design firms. The book's insights can be applied to retail businesses of all sizes. |
What are the core areas covered in the BBA Retail Management syllabus?
The syllabus typically focuses on business fundamentals like accounting, marketing, and management, applied specifically to the retail industry. It covers areas like consumer behavior, merchandising, operations management, supply chain logistics, and financial analysis for retail businesses.
How is the syllabus structured across semesters?
The curriculum usually unfolds semester-wise, building upon foundational knowledge. Early semesters introduce the retail landscape, while later semesters delve deeper into specialized areas. You might also encounter electives focusing on specific aspects like visual merchandising or retail technology.
Are there any math-related courses in the syllabus?
Yes, there might be introductory courses on quantitative techniques or business mathematics. These courses typically focus on applying mathematical concepts to solve problems relevant to retail businesses, like inventory management or sales forecasting.
Does the syllabus include any courses on soft skills?
Absolutely! The program may incorporate courses on communication, negotiation, leadership, and teamwork. These skills are crucial for success in retail management roles.
Are there any practical components to the syllabus, like internships or projects?
Many programs include internships or projects to provide students with hands-on experience in a retail setting. This allows them to apply the knowledge gained in the classroom to real-world situations.
Can I specialize in a particular area of retail within the program?
Some programs offer electives or specializations in areas like fashion retail, e-commerce, or luxury goods. This allows you to tailor your studies to your specific interests within the retail industry.
How can I find out more about the specific syllabus of a program?
The best way is to visit the website of the university or college offering the BBA Retail Management program. You can usually find detailed course descriptions and curriculum information there.
Are there any textbooks typically used in the program?
Yes, there might be core textbooks for specific courses. The professor will usually provide a list of recommended readings at the beginning of each semester.
Will the syllabus vary depending on the university or college?
Yes, the specific syllabus can vary depending on the institution. The core areas will likely be similar, but there might be variations in the emphasis placed on certain subjects or the availability of electives.
What are some specific subjects included in the syllabus?
The syllabus can include courses on:
Retail Management Principles
Consumer Behavior
Marketing for Retail Businesses
Merchandising and Assortment Planning
Retail Operations Management
Supply Chain Management in Retail
Retail Financial Management
Human Resource Management in Retail
Visual Merchandising
Retail Technology
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