3 Years
Under Graduate
Management
Full Time
Involves marketing strategies, consumer behavior, sales management, advertising, market research, and digital marketing.
The BBA in Sales and Marketing program emphasizes marketing strategies and sales techniques. Core courses encompass marketing principles, market research, and consumer behavior. Specialized subjects include sales management, digital marketing, and marketing analytics. Students often work on marketing and sales projects to apply their knowledge to real-world marketing challenges. Graduates are well-prepared for careers in sales management, marketing, and business development.
First
Semester
| S.No | Topic |
| 1 | Enterprise Economics |
| 2 | the business climate in India |
| 3 | Microsoft Office and Technology |
| 4 | First Language |
| 5 | Commercial Mathematics |
| 6 | Training in the Field |
| 7 | Financial Management |
| S.No | Topic |
| 1 | Management Concepts and Techniques |
| 2 | Self-Awareness Character Development |
| 3 | Creative Thinking & Originality |
| 4 | Cost and Managerial Accounting |
| 5 | Accounting Information |
| 6 | End-of-Semester Viva |
| 7 | A Second Language |
Third
Semester
| S.No | Topic |
| 1 | Organizational Interaction |
| 2 | Management of Human Resources |
| 3 | Indian History and Culture |
| 4 | Basics of Entrepreneurship |
| 5 | Marketing Administration |
| 6 | MS Office |
| 7 | Final Viva of the Academic Year |
| S.No | Topic |
| 1 | Theory & Practise of Banking |
| 2 | The Conduct of Organisations |
| 3 | The Business Regulations |
| 4 | Financial Administration |
| 5 | Soft Abilities |
| 6 | The Current Business Affairs |
Fifth
Semester
| S.No | Topic |
| 1 | Administration of Production and Operations |
| 2 | Business for Social Purposes |
| 3 | Management of Family Businesses |
| 4 | Preparation of a Business Plan |
| 5 | Operating the Stock Market |
| 6 | Management of the Supply Chain and Logistics |
| 7 | Buying Patterns |
| 8 | Development of Human Resources |
| 9 | Managing Performance |
| 10 | Report on Industrial Projects |
| 11 | Financial System of India |
Sixth Semester
| S.No | Topic |
| 1 | Management of Customer Relationships |
| 2 | Managing Brands and Advertising |
| 3 | Financial Simulator |
| 4 | Family Businesses |
| 5 | An E-Commerce |
| 6 | Aspects of Entrepreneurship's Finance |
| 7 | Insurance Administration |
| 8 | Tax Law & Practise – Income |
| 9 | Occupational Relations |
A BBA (sales and
marketing) program's optional courses, internships, and projects that promote skill
development and real-world experience are frequently included in addition to these
core disciplines. To fully comprehend the organization and subject matter of the
program, it is crucial to consult the exact curriculum and syllabus of the institution
or university you are considering.
some common elective subjects in a BBA Sales and Marketing program:
| Consumer Action concepts | Retail Administration |
| Promote and advertise | Market Research |
| Retail Management | Sales Negotiation |
| Online Marketing | Foreign Language Marketing |
Projects in BBA Sales and Marketing
I.
Marketing Campaign: Create and carry out a campaign to promote a good or
service.
II.
Sales Analysis: Consider improving some regions by analyzing sales
statistics.
III.
Market Research Project: Identify market trends and consumer preferences
through research.
IV.
Branding Project: Develop a brand identity for a product.
V.
Sales Presentation: Prepare and deliver a sales pitch for a product or
service.
VI.
Digital Marketing Campaign: Create and implement an online marketing
campaign
Reference books
Here are some recommended reference books for BBA Sales and Marketing:
| Book Name | Author |
| Principles of Marketing | Kotler and Armstrong |
| Sales Management | Ingram, LaForge, and Avila |
| Consumer Behavior | Solomon |
| Retail Management | Berman and Evans |
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