BBA (Sales And Marketing)

  • course years 3 Years
  • type of course Under Graduate
  • course stream Management
  • course type Full Time

(1). About the Program

BBA (sales and marketing): Bachelor of Business Administration in Sales and Marketing is a three-year undergraduate program. This course is a professional one in the management discipline. Along with a curriculum in marketing, market research and analysis, economics, communications, customer service, and sales, the Bachelor of Business Administration course in Sales and Marketing may give undergraduate students a solid understanding of management principles. Students that focus on marketing may get business knowledge and useful skills. The program can be structured around a management framework where students learn about marketing ideas and how to apply them to decision-making and managing business operations. Students who enroll in the BBA in Sales & Marketing program graduate with the essential abilities and strategies they need to succeed in the workplace.

 Program Overview

Particulars Value
Name BBA Sales and Marketing
Type Undergraduate
Eligibility Applicant must be completed intermediate with a minimum of 50%
Scope Areas of Sales & Distribution Outlets, Universities and colleges, Pharmaceutical businesses, Automotive Industry, Telephone Service Providers, The Sector of Hospitality and Tourism, Market for Retail, Journalism and the Media Sector, The Finance and Insurance sector
Career Options Trainee in marketing and sales or marketing management, Associate Manager, Supervisor or Planning Executive, Specialist in Marketing and Sales Supervisor of Business Development
Responsibilities Students enrolled in this program are frequently exposed to marketing operations and may be well-prepared for a variety of occupations in advertising, product management, public relations, customer service, marketing research, sales, or retail management
Duration of Course 3 years
Fees An average yearly fee is between 50,000 and 3,000,000.
Recruiters Microsoft, Google, IBM, Facebook, Netflix, Amazon, Reliance
Salary Around INR 5 lakh per year might be considered the typical beginning pay. It varies from individual to individual and company to company.

Why study BBA (Sales and Marketing)?

A BBA in Sales and Marketing degree provides a solid business basis, a specialized understanding of sales and marketing tactics, and the improvement of communication and persuasive abilities. It gives you real-world experience, a wide range of career options, and the chance to earn a lot of money. In the end, it gives you the tools you need to be successful in the commercial world and flourish in professions involving sales and marketing.

(2). Admission Criteria

      I.    Entrance exam: To be considered for admission to the Bachelor of Business Administration in Sales and Marketing  course, applicants must complete a required entrance exam. Various colleges conduct a variety of examinations. The test must be passed by students. If the student has earned the required grades as of the cut-off notice, they can move forward with the admissions process.

    II.    Person-to-Person Interview: Before being accepted, the candidate must complete a round of personal interviews. If you obtained the grades required for admission to a Bachelor of Business Administration in Sales and Marketing college, the following step is to ace the personal interview.

   III.   Admissions and counseling, of course: Counseling is a step in the admissions process that comes last. Following the student's success on the admissions exam and in a one-on-one interview, the counseling step is the last.

Types of BBA Sales and Marketing Courses

Full-Time: This is an on-campus, standard program that lasts for around three years and requires full-time attending.

Part-time: Programs are arranged in the evenings or on weekends and take far longer (5–6 years) to graduate. This option is intended for people who are working. 

Online: This flexible remote learning option allows for online access to course materials and lectures. can be entirely online or hybrid with sporadic on-campus meetings.

BBA (Sales & Marketing) Eligibility Requirements

   (i).       The candidate must have successfully passed the 10+2 exam from a recognized board in any stream.

  (ii).        In most colleges, the applicant must receive a score of at least 60% if they fall under the general category, and at least 55% if they fall under the SC, ST, or OBC group.

 (iii).        Some highly regarded institutions and universities have entrance exams for admission.

Entrance Exams

Depending on the university or institution you are applying to, several entrance tests may be approved for BBA (Sales and Marketing) programs. Here are several BBA program entry examinations that are often acceptable, though:

AIMA UGAT (Under Graduate Aptitude Test): AIMA UGAT is a national-level entrance exam conducted by the All India Management Association. It is accepted by various universities for admission to their BBA programs.

SAT (Scholastic Assessment Test): The SAT is a standardized test widely accepted by universities and colleges worldwide for undergraduate admissions. It assesses critical reading, writing, and math skills.

Skills Required

Understanding the sales and marketing development Research skills
Analytical skills Creative thinking
Problem-solving Leadership qualities
Communication skills Commercial development
Buisness Development Strong decision making

Fee structure for BBA (sales and marketing) in India

Government and public organization: Average yearly cost is 10,000 to 50,000.

Private Organization: Average yearly fee between 50,000 and 3,000,000.

Deemed Institutions of Higher Learning: Between INR 1, 00,000 to INR 5, 00,000 or more in average yearly charge.

Please be aware that depending on the individual or different institution or university, these numbers (fee structure) may not be exact and may change. For precise and current information about an institution’s cost structure, it is always recommended to get in touch with them directly.

(3). Course comparison

Particulars BBA Sales and Marketing BBA in Marketing
Type Bachelors degree Undergraduate
Eligibility Elementary school graduation or an equivalent High school graduation or an equivalent
Period 3–4 years, on average 3 to 4 years, usually
Cost Vary depending on the institution and the area. An average of 500000 to 100000 Varies based on institution and location
Focus Sales strategy, managing client relationships, market dynamics, and the sales process Market leadership, customer behavior, consumer research, and marketing tactics. Course Content: Marketing research, market analysis, consumer behavior, brand management, advertising, and promotion, digital marketing, market analysis, and business model.
Program Content Sales teams, business fundamentals, consumer behavior, public relations and advertising, online marketing, market analysis, commercial negotiation, & sales forecasting Marketing research, market analysis, consumer behavior, brand management, advertising, and promotion, digital marketing, market analysis, and business model.
Potential Career Paths sales advisor, marketing director, brand manager, manager of business development, and business research analyst. Internet marketers, market research analysts, ads executives, marketers, and product managers are all examples of marketing professionals.

(4). Top colleges 

S.No College Location
1 IIM Ahmedabad Ahmedabad
2 The Shaheed Sukhdev College of Business Studies Delhi
3 The Christ University Bangalore
4 Symbiosis Center of Management Studies Pune
5 Narsee Monjee Institute for Management and Studies Mumbai
6 J.D. Birla of Institute Kolkata
7 Loyola College Chennai
8 Anil Surendra Modi School for Business and Management at NMIMS Mumbai
9 Amity College of Business School Noida
10 Jai Hind College Mumbai
11 Xavier University Bhubaneswar
12 S.P. Jain Institute of Management and Research Mumbai
13 The Mount Carmel College Bangalore
14 The St. Xavier's College Kolkata

 Top colleges City Wise

City Name College Name
Delhi Shaheed Sukhdev College of Business Studies (SSCBS)
Amity Business School
Delhi College of Arts and Commerce
Maharaja Surajmal Institute
Commercial College of Sri Guru Gobind Singh
Mumbai Narsee Monjee Institute of Management Studies (NMIMS)
St. Xavier's College
Jai Hind College
K.J. Somaiya College of Commerce and Arts
H.R. College of Economics and Commerce
Bengaluru Christ University
St. Joseph's College of Commerce
Mount Carmel College
Jain University
Kristu Jayanti College
Kolkata Xavier's College
St. Xavier's College, Kolkata
Shri Shikshayatan College
Bhawanipur College of Education Society
Goenka College of Commerce and Business Administration
Chennai Loyola College
Madras Christian College (MCC)
Stella Maris College
Ethiraj College for Women
Pune Symbiosis Centre for Management Studies (SCMS)
Symbiosis College of Commerce and Arts
Ness Wadia College of Commerce and Management
BMCC (Brihan Maharashtra College of Commerce)

(5). Job Categories for BBA in Sales and Marketing

Jobs involving the growth of the company's services and goods are made available to candidates who have finished the BBA degree, notably in Sales and Marketing. The applicants might strive to advance the firm for which they are employed by enhancing the organization's reputation in the public eye. They can also develop fresh, cutting-edge plans for boosting sales through inventive and practical incentives.

There are a few possible job paths:

 (1). Trainee in marketing and sales or marketing management

 (2).  Associate Manager

 (3). The Supervisor or Planning Executive

 (4). Specialist in Marketing and Sales

 (5). Supervisor of Business Development

Top Recruiters of BBA in Sales and Marketing

Every sector, whether it is an IT company, a Media Personality traits, an official, a newly formed business, a government program, a banking organization, an online series, a marriage ceremony, a restaurant brand, an apparel brand, or an e-commerce company, needs a graduate of sales and marketing department. The following are some of the top sales and marketing recruiters:

 (1). Microsoft

(2). Google

(3). IBM

(4). Facebook

(5). Netflix

(6). Amazon

(7). Reliance

 Employment Fields for BBA (sales and marketing)

 (1). Areas of Sales & Distribution Outlets

 (2). Universities and colleges

 (3). Pharmaceutical businesses

 (4). Automotive Industry

 (5). Telephone Service Providers

 (6). The Sector of Hospitality and Tourism

 (7). Market for Retail

 (8). Journalism and the Media Sector

(9). The Finance and Insurance sector

Salary

High-paying salaries are available after the completion of BBA sales and marketing. Around INR 5 lakh per year might be considered the typical beginning pay. It varies from individual to individual and company to company.

(6). Range of the BBA (Sales and Marketing) 

Marketing and sales jobs may be difficult and demanding. Big information (data) and analytical tools are becoming more accessible to everyone, which increases the potential. Forecasting client behavior is becoming easier as a result. However, one has to have a quick wit, the ability to think on their foot, and the capability to come up with fresh ideas to excel in this field. Candidates can work in the marketing sector after earning a BBA in Sales & Marketing. Candidates for the BBA in Sales and Marketing can choose from a wide range of positions in India, including those as a market research analyst, marketing manager, advertising executive, sales manager, and more. The typical pay range after completing this bachelor's program is between 2.5 lakhs and 8 lakhs. Candidates might get employment abroad in addition to in India.

In both the public and commercial sectors, there will always be chances in this field since in addition to products and services, people and ideas also need to be promoted, which requires public relations specialists. This is because when individuals lack knowledge and information, they may not consider it to be something they need and may so choose not to purchase it. The sales and marketing business is poised for a bright future as a result of the intense rivalry that is affecting every industry. Professionals are finding it to be fascinating and motivating as they have the chance to explore and create to stay one step ahead of rival businesses. As with the surrounding digital environment, it requires ongoing improvement.

In what ways is the BBA (Sales and Marketing) Course useful?

1.   These program graduates have the option of continuing their studies to enhance their careers and open up new ones.

2.   Students enrolled in this program are frequently exposed to marketing operations and may be well-prepared for a variety of occupations in advertising, product management, public relations, customer service, marketing research, sales, or retail management.

3.   They can work with small businesses, large corporations, governmental and non-governmental entities, consultancies, and public relations firms.

4.   Additionally, job prospects for candidates exist in manufacturing organizations, retail stores, computer companies, energy companies, and enterprises that provide construction services.

5. The potential for a fulfilling and significant career is essentially unlocked by a BBA with a sales and marketing concentration.Through the use of innovation, data-driven insights, and strategic planning, it equips people to successfully traverse the constantly changing world of sales and marketing. People who get a BBA in sales and marketing can set out on a journey where the art and science of persuasion combine, opening them to many opportunities and amazing achievements.

 (8). FAQS

 (1).  What are the terms BBA Sales and Marketing?

A: BBA Sales and Marketing is a degree program that focuses on developing skills and knowledge in sales strategies, marketing principles, and business management.

 (2). What can I expect to learn in a BBA Sales and Marketing program?

A: In this program, you will learn about market research, consumer behavior, advertising, branding, sales techniques, digital marketing, business communication, negotiation skills, and strategic planning.

 (3). What career opportunities are available with a BBA Sales and Marketing degree?

A: Graduates with a BBA Sales and Marketing degree can pursue careers in sales management, marketing management, advertising, market research, brand management, digital marketing, business development, and customer relations.

 (4). What skills are essential for success in sales and marketing?

A: Important skills for success in sales and marketing include strong communication and interpersonal skills, analytical thinking, creativity, strategic planning, negotiation abilities, and the ability to adapt to changing market trends.

 (5). Can I specialize in a specific area within sales and marketing?

A: Yes, many BBA programs offer specialization options such as digital marketing, international marketing, retail management, advertising, and sales management, allowing you to focus on your area of interest.

 (6). Is work experience necessary for a career in sales and marketing?

A: While not always mandatory, work experience through internships or entry-level positions can significantly enhance your job prospects and provide valuable practical knowledge in the field.

 (7). Can I pursue further education after completing a BBA Sales and Marketing degree?

A: Yes, after completing your BBA, you can pursue a master's degree in sales and marketing, MBA with a marketing specialization, or other related postgraduate programs to further enhance your knowledge and career opportunities.

 (8). Are there any industry certifications that can complement a BBA Sales and Marketing degree?

A: Yes, certifications such as Google Ads, HubSpot Inbound Marketing, Facebook Blueprint, and Hootsuite Social Media Marketing are highly regarded and can demonstrate your expertise in specific areas of sales and marketing.

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