(1).
About the Program
BBA (sales and marketing): Bachelor of Business Administration in Sales and Marketing is a three-year undergraduate program. This course is a professional one in the management discipline. Along with a curriculum in marketing, market research and analysis, economics, communications, customer service, and sales, the Bachelor of Business Administration course in Sales and Marketing may give undergraduate students a solid understanding of management principles. Students that focus on marketing may get business knowledge and useful skills. The program can be structured around a management framework where students learn about marketing ideas and how to apply them to decision-making and managing business operations. Students who enroll in the BBA in Sales & Marketing program graduate with the essential abilities and strategies they need to succeed in the workplace.
Program Overview
Particulars | Value |
Name | BBA Sales and Marketing |
Type | Undergraduate |
Eligibility | Applicant must be completed intermediate with a minimum of 50% |
Scope | Areas of Sales & Distribution Outlets, Universities and colleges, Pharmaceutical businesses, Automotive Industry, Telephone Service Providers, The Sector of Hospitality and Tourism, Market for Retail, Journalism and the Media Sector, The Finance and Insurance sector |
Career Options | Trainee in marketing and sales or marketing management, Associate Manager, Supervisor or Planning Executive, Specialist in Marketing and Sales Supervisor of Business Development |
Responsibilities | Students enrolled in this program are frequently exposed to marketing operations and may be well-prepared for a variety of occupations in advertising, product management, public relations, customer service, marketing research, sales, or retail management |
Duration of Course | 3 years |
Fees | An average yearly fee is between 50,000 and 3,000,000. |
Recruiters | Microsoft, Google, IBM, Facebook, Netflix, Amazon, Reliance |
Salary | Around INR 5 lakh per year might be considered the typical beginning pay. It varies from individual to individual and company to company. |
Why study BBA (Sales and Marketing)?
A BBA in Sales and Marketing degree provides a solid business basis, a specialized understanding of sales and marketing tactics, and the improvement of communication and persuasive abilities. It gives you real-world experience, a wide range of career options, and the chance to earn a lot of money. In the end, it gives you the tools you need to be successful in the commercial world and flourish in professions involving sales and marketing.
(2). Admission Criteria
I. Entrance
exam: To be considered for admission to the Bachelor of Business Administration
in Sales and Marketing course, applicants must complete a required entrance
exam. Various colleges conduct a variety of examinations. The test must be
passed by students. If the student has earned the required grades as of the
cut-off notice, they can move forward with the admissions process.
II. Person-to-Person
Interview: Before being accepted, the candidate must complete a round of
personal interviews. If you obtained the grades required for admission to a Bachelor
of Business Administration in Sales and Marketing college, the following step
is to ace the personal interview.
III. Admissions
and counseling, of course: Counseling is a step in the admissions process that
comes last. Following the student's success on the admissions exam and in a
one-on-one interview, the counseling step is the last.
Types of BBA Sales and Marketing Courses
Full-Time: This is an on-campus, standard program that lasts for around three years and requires full-time attending.
Part-time: Programs are arranged in the evenings or on weekends and take far longer (5–6 years) to graduate. This option is intended for people who are working.
Online: This flexible remote learning option allows for online access to course materials and lectures. can be entirely online or hybrid with sporadic on-campus meetings.
BBA (Sales & Marketing) Eligibility Requirements
(i). The
candidate must have successfully passed the 10+2 exam from a recognized board in
any stream.
(ii).
In
most colleges, the applicant must receive a score of at least 60% if they fall under
the general category, and at least 55% if they fall under the SC, ST, or OBC group.
(iii).
Some
highly regarded institutions and universities have entrance exams for admission.
Entrance Exams
Depending on
the university or institution you are applying to, several entrance tests may
be approved for BBA (Sales and Marketing) programs. Here are several BBA
program entry examinations that are often acceptable, though:
AIMA UGAT (Under Graduate Aptitude Test): AIMA UGAT is a national-level entrance exam conducted by the All India Management Association. It is accepted by various universities for admission to their BBA programs.
SAT (Scholastic Assessment Test): The SAT is a standardized test widely accepted by universities and colleges worldwide for undergraduate admissions. It assesses critical reading, writing, and math skills.
Skills Required
Understanding the sales and marketing development | Research skills |
Analytical skills | Creative thinking |
Problem-solving | Leadership qualities |
Communication skills | Commercial development |
Buisness Development | Strong decision making |
Fee structure for BBA (sales and marketing) in India
Government and public organization: Average yearly cost is 10,000 to 50,000.
Private Organization: Average yearly fee between 50,000 and 3,000,000.
Deemed Institutions
of Higher Learning: Between INR 1, 00,000 to INR 5, 00,000 or more in average yearly
charge.
Please be aware that depending on the individual or different institution or university, these numbers (fee structure) may not be exact and may change. For precise and current information about an institution’s cost structure, it is always recommended to get in touch with them directly.
(3). Course comparison
Particulars | BBA Sales and Marketing | BBA in Marketing |
Type | Bachelors degree | Undergraduate |
Eligibility | Elementary school graduation or an equivalent | High school graduation or an equivalent |
Period | 3–4 years, on average | 3 to 4 years, usually |
Cost | Vary depending on the institution and the area. An average of 500000 to 100000 | Varies based on institution and location |
Focus | Sales strategy, managing client relationships, market dynamics, and the sales process | Market leadership, customer behavior, consumer research, and marketing tactics. Course Content: Marketing research, market analysis, consumer behavior, brand management, advertising, and promotion, digital marketing, market analysis, and business model. |
Program Content | Sales teams, business fundamentals, consumer behavior, public relations and advertising, online marketing, market analysis, commercial negotiation, & sales forecasting | Marketing research, market analysis, consumer behavior, brand management, advertising, and promotion, digital marketing, market analysis, and business model. |
Potential Career Paths | sales advisor, marketing director, brand manager, manager of business development, and business research analyst. | Internet marketers, market research analysts, ads executives, marketers, and product managers are all examples of marketing professionals. |
(4). Top
colleges
S.No | College | Location |
1 | IIM Ahmedabad | Ahmedabad |
2 | The Shaheed Sukhdev College of Business Studies | Delhi |
3 | The Christ University | Bangalore |
4 | Symbiosis Center of Management Studies | Pune |
5 | Narsee Monjee Institute for Management and Studies | Mumbai |
6 | J.D. Birla of Institute | Kolkata |
7 | Loyola College | Chennai |
8 | Anil Surendra Modi School for Business and Management at NMIMS | Mumbai |
9 | Amity College of Business School | Noida |
10 | Jai Hind College | Mumbai |
11 | Xavier University | Bhubaneswar |
12 | S.P. Jain Institute of Management and Research | Mumbai |
13 | The Mount Carmel College | Bangalore |
14 | The St. Xavier's College | Kolkata |
Top colleges City Wise
City Name | College Name |
Delhi | Shaheed Sukhdev College of Business Studies (SSCBS) |
Amity Business School | |
Delhi College of Arts and Commerce | |
Maharaja Surajmal Institute | |
Commercial College of Sri Guru Gobind Singh | |
Mumbai | Narsee Monjee Institute of Management Studies (NMIMS) |
St. Xavier's College | |
Jai Hind College | |
K.J. Somaiya College of Commerce and Arts | |
H.R. College of Economics and Commerce | |
Bengaluru | Christ University |
St. Joseph's College of Commerce | |
Mount Carmel College | |
Jain University | |
Kristu Jayanti College | |
Kolkata | Xavier's College |
St. Xavier's College, Kolkata | |
Shri Shikshayatan College | |
Bhawanipur College of Education Society | |
Goenka College of Commerce and Business Administration | |
Chennai | Loyola College |
Madras Christian College (MCC) | |
Stella Maris College | |
Ethiraj College for Women | |
Pune | Symbiosis Centre for Management Studies (SCMS) |
Symbiosis College of Commerce and Arts | |
Ness Wadia College of Commerce and Management | |
BMCC (Brihan Maharashtra College of Commerce) |
(5).
Job Categories for BBA in Sales and Marketing
Jobs involving the growth of the company's services and goods are made available to candidates who have finished the BBA degree, notably in Sales and Marketing. The applicants might strive to advance the firm for which they are employed by enhancing the organization's reputation in the public eye. They can also develop fresh, cutting-edge plans for boosting sales through inventive and practical incentives.
There are a few possible job paths:
(1). Trainee in marketing and sales or marketing management
(2). Associate
Manager
(3). The Supervisor
or Planning Executive
(4). Specialist
in Marketing and Sales
(5). Supervisor
of Business Development
Top Recruiters of BBA in Sales and Marketing
Every sector, whether it is an IT company, a Media Personality traits, an official, a newly formed business, a government program, a banking organization, an online series, a marriage ceremony, a restaurant brand, an apparel brand, or an e-commerce company, needs a graduate of sales and marketing department. The following are some of the top sales and marketing recruiters:
(1). Microsoft
(2). Google
(3). IBM
(4). Facebook
(5). Netflix
(6). Amazon
(7). Reliance
Employment Fields for BBA (sales and marketing)
(1). Areas of Sales & Distribution Outlets
(2). Universities
and colleges
(3). Pharmaceutical
businesses
(4). Automotive
Industry
(5). Telephone
Service Providers
(6). The Sector
of Hospitality and Tourism
(7). Market for
Retail
(8). Journalism
and the Media Sector
(9). The Finance
and Insurance sector
Salary
High-paying
salaries are available after the completion of BBA sales and marketing. Around
INR 5 lakh per year might be considered the typical beginning pay. It varies
from individual to individual and company to company.
(6). Range of the BBA (Sales and Marketing)
Marketing and
sales jobs may be difficult and demanding. Big information (data) and analytical
tools are becoming more accessible to everyone, which increases the potential.
Forecasting client behavior is becoming easier as a result. However, one has to
have a quick wit, the ability to think on their foot, and the capability to come
up with fresh ideas to excel in this field. Candidates can work in the marketing
sector after earning a BBA in Sales & Marketing. Candidates for the BBA in Sales
and Marketing can choose from a wide range of positions in India, including those
as a market research analyst, marketing manager, advertising executive, sales manager,
and more. The typical pay range after completing this bachelor's program is between
2.5 lakhs and 8 lakhs. Candidates might get employment abroad in addition to in
India.
In both the public
and commercial sectors, there will always be chances in this field since in addition
to products and services, people and ideas also need to be promoted, which requires
public relations specialists. This is because when individuals lack knowledge and
information, they may not consider it to be something they need and may so choose
not to purchase it. The sales and marketing business is poised for a bright future
as a result of the intense rivalry that is affecting every industry. Professionals
are finding it to be fascinating and motivating as they have the chance to explore
and create to stay one step ahead of rival businesses. As with the surrounding digital
environment, it requires ongoing improvement.
In what ways is the BBA (Sales and Marketing) Course useful?
1. These
program graduates have the option of continuing their studies to enhance their careers
and open up new ones.
2. Students
enrolled in this program are frequently exposed to marketing operations and may
be well-prepared for a variety of occupations in advertising, product management,
public relations, customer service, marketing research, sales, or retail management.
3. They
can work with small businesses, large corporations, governmental and non-governmental
entities, consultancies, and public relations firms.
4. Additionally,
job prospects for candidates exist in manufacturing organizations, retail stores,
computer companies, energy companies, and enterprises that provide construction
services.
5. The
potential for a fulfilling and significant career is essentially unlocked by a BBA
with a sales and marketing concentration.Through the use of innovation, data-driven
insights, and strategic planning, it equips people to successfully traverse the
constantly changing world of sales and marketing. People who get a BBA in sales
and marketing can set out on a journey where the art and science of persuasion combine,
opening them to many opportunities and amazing achievements.
(8). FAQS
(1). What are the terms BBA Sales and Marketing?
A: BBA Sales and
Marketing is a degree program that focuses on developing skills and knowledge
in sales strategies, marketing principles, and business management.
(2). What can I expect to learn in a BBA Sales and Marketing program?
A: In this program,
you will learn about market research, consumer behavior, advertising, branding,
sales techniques, digital marketing, business communication, negotiation
skills, and strategic planning.
(3). What career opportunities are available with a BBA Sales and Marketing degree?
A: Graduates with a
BBA Sales and Marketing degree can pursue careers in sales management,
marketing management, advertising, market research, brand management, digital
marketing, business development, and customer relations.
(4). What skills are essential for success in sales and marketing?
A: Important skills
for success in sales and marketing include strong communication and
interpersonal skills, analytical thinking, creativity, strategic planning,
negotiation abilities, and the ability to adapt to changing market trends.
(5). Can I specialize in a specific area within sales and marketing?
A: Yes, many BBA
programs offer specialization options such as digital marketing, international
marketing, retail management, advertising, and sales management, allowing you
to focus on your area of interest.
(6). Is work experience necessary for a career in sales and marketing?
A: While not always
mandatory, work experience through internships or entry-level positions can
significantly enhance your job prospects and provide valuable practical
knowledge in the field.
(7). Can I pursue further education after completing a BBA Sales and Marketing degree?
A: Yes, after
completing your BBA, you can pursue a master's degree in sales and marketing,
MBA with a marketing specialization, or other related postgraduate programs to
further enhance your knowledge and career opportunities.
(8). Are there any industry certifications that can complement a BBA Sales and Marketing degree?
A: Yes, certifications such as Google Ads, HubSpot Inbound Marketing, Facebook Blueprint, and Hootsuite Social Media Marketing are highly regarded and can demonstrate your expertise in specific areas of sales and marketing.