3 Years
Under Graduate
Management
Full Time
The BBA in Sports Management syllabus covers a wide range of subjects that provide students with a comprehensive understanding of the sports industry and its management. The core subjects include management principles, marketing management, financial accounting, human resource management, and sports facilities planning and management. Students also study specialized topics such as sports equipment and technology management, sports and entertainment marketing, sports funding and financing management, sports media and broadcasting, sports event management, sports law and risk management, and sports medicine and nutrition. The curriculum is designed to blend fundamental business concepts with specific knowledge and skills tailored to the sports industry. Students also have the opportunity to choose elective subjects based on their interests and career goals. The teaching methodology includes a mix of theoretical lectures, practical exercises, case studies, and industry projects, allowing students to apply business principles to real-world sports scenarios.
| Subject | Topics | Description |
|---|---|---|
| Environmental Studies | Environmental Science, Ecosystems, Biodiversity | Introduction to environmental issues and sustainable practices. |
| Financial Accounting | Accounting Principles, Financial Statements, Bookkeeping | Fundamentals of financial accounting and the preparation of financial statements. |
| Business Administration | Business Concepts, Management Functions, Business Ethics | Overview of business operations and administrative functions. |
| English I | Grammar, Composition, Comprehension | Development of basic English language skills. |
| Management Process | Planning, Organizing, Leading, Controlling | Introduction to the principles of management and organizational processes. |
| Language I | Language Fundamentals, Vocabulary, Conversation Skills | Study of a regional or foreign language to enhance communication skills. |
| Subject | Topics | Description |
|---|---|---|
| Human Rights | Human Rights Theory, International Conventions, Case Studies | Examination of human rights issues and global perspectives. |
| Economics for Executives | Microeconomics, Macroeconomics, Business Economics | Economic principles and their application in business decision-making. |
| Marketing Management | Marketing Concepts, Consumer Behavior, Marketing Strategies | Fundamentals of marketing and strategies for market engagement. |
| English II | Advanced Grammar, Writing Skills, Literature | Further development of English proficiency with a focus on advanced writing and analysis. |
| Organizational Behavior | Motivation, Leadership, Group Dynamics | Study of human behavior in organizational settings. |
| Language II | Advanced Language Skills, Culture, Communication | Continued study of the chosen language, focusing on advanced skills and cultural understanding. |
| Subject | Topics | Description |
|---|---|---|
| Retail Environment | Retail Formats, Consumer Behavior, Store Layout | Introduction to the retail industry and management of retail operations. |
| Communication Skills I | Verbal Communication, Non-verbal Communication, Public Speaking | Enhancement of communication skills for professional settings. |
| Sports Facilities Planning & Management | Facility Design, Maintenance, Safety Standards | Planning and managing sports facilities and ensuring compliance with safety regulations. |
| Management of Sports, Leagues, and Teams | League Structure, Team Management, Scheduling | Organizational and managerial aspects of running sports teams and leagues. |
| Fundamentals of Sports and New Age Dynamics | Evolution of Sports, Modern Sports Trends, Technology in Sports | Exploration of the history and current trends in sports, including the impact of technology. |
| Advertising Management for Services | Service Marketing, Advertising Strategies, Media Planning | Strategies for advertising services and creating effective marketing campaigns. |
| Leadership Principles in Sports | Leadership Theories, Coaching, Team Dynamics | Principles of leadership and their application in sports settings. |
| Subject | Topics | Description |
|---|---|---|
| Communication Skills II | Advanced Public Speaking, Negotiation, Conflict Resolution | Advanced techniques in communication for business and sports settings. |
| Sports Funding and Financing Management | Funding Sources, Budgeting, Financial Planning | Financial management and funding strategies for sports organizations. |
| PC Software (MS Office) Theory | MS Word, MS Excel, MS PowerPoint | Theoretical knowledge of Microsoft Office applications for business tasks. |
| Sports and Entertainment Marketing | Event Marketing, Sponsorship, Fan Engagement | Marketing strategies specific to sports and entertainment industries. |
| Human Resource Management | Recruitment, Training, Employee Relations | Management of human resources in sports organizations. |
| Sports Equipment & Technology Management | Equipment Standards, Technological Advancements | Management and innovation in sports equipment and technology. |
| PC Software (MS Office) Practical | Practical use of MS Office applications | Hands-on practice with MS Word, Excel, and PowerPoint for business tasks. |
| Subject | Topics | Description |
|---|---|---|
| Merchandising Management | Merchandise Planning, Visual Merchandising, Inventory Control | Management of product presentation and inventory in retail settings. |
| Campus to Corporate | Professional Transition, Workplace Skills, Corporate Culture | Preparation for transitioning from academic life to corporate environments. |
| Sports Law & Risk Management | Legal Issues in Sports, Risk Assessment, Liability Management | Legal frameworks and risk management strategies in sports. |
| PR, Sponsorship & Advertising in Sports | Public Relations, Sponsorship Deals, Advertising Campaigns | Managing public relations and sponsorships in sports contexts. |
| Brand Management | Brand Equity, Brand Positioning, Marketing Communications | Strategies for building and managing strong brands in sports. |
| Sports Event Management | Event Planning, Execution, Post-Event Analysis | Planning and managing sports events, including logistics and evaluation. |
| Sports Media, Broadcasting & Journalism | Media Rights, Broadcasting, Sports Journalism | Media and communication strategies in sports broadcasting and journalism. |
| Subject | Topics | Description |
|---|---|---|
| Soft Skills for Business | Interpersonal Skills, Teamwork, Time Management | Development of essential soft skills for business and professional success. |
| Sports Training & Tactics | Coaching Techniques, Game Strategies, Performance Analysis | Advanced training methods and tactical planning in sports. |
| Psychology in Sports | Athlete Psychology, Motivation, Mental Health | Psychological aspects affecting athletes' performance and well-being. |
| Sports Medicine & Nutrition | Injury Prevention, Rehabilitation, Nutrition Plans | Medical and nutritional considerations for athletes. |
| Global Sports Tourism | Sports Tourism Trends, Event Tourism, Economic Impact | Exploration of the global sports tourism industry and its economic significance. |
| Entrepreneurship & Project Management | Business Planning, Project Execution, Entrepreneurial Skills | Skills and knowledge for starting and managing sports-related businesses and projects. |
| Extension Activities | Community Engagement, Practical Experience, Internships | Practical activities and internships to gain hands-on experience in the sports industry. |
The entrance exam syllabus for BBA Sports Management program are presented in the table:
| Section | Topics Covered | Description |
|---|---|---|
| Quantitative Ability | Arithmetic, Algebra, Geometry, Trigonometry, Data Interpretation, Number Series | Questions on mathematical concepts to test numerical and analytical abilities. |
| Verbal Ability | Reading Comprehension, Grammar, Vocabulary, Synonyms and Antonyms, Sentence Correction, Paragraph Completion | Tests understanding of the English language, including reading, grammar, and vocabulary skills. |
| Logical Reasoning | Analogy, Classification, Series Completion, Blood Relations, Direction Sense, Logical Deduction, Coding-Decoding | Assesses logical thinking and the ability to analyze and solve problems. |
| General Awareness | Current Affairs, Sports, Business, Economy, Politics, History, Geography, Culture | Questions on recent events and general knowledge to test awareness of current affairs and general topics. |
| Business Awareness | Basic Business Concepts, Business Terminology, Business Organizations, Trade and Commerce | Knowledge of basic business concepts and terminology. |
| General English | Comprehension Passages, Sentence Formation, Vocabulary, Synonyms and Antonyms, Error Detection | Proficiency in English language, focusing on comprehension, vocabulary, and grammar. |
| Data Interpretation | Charts, Graphs, Tables, Data Analysis, Data Comparison | Interpreting data from various graphical representations and making inferences. |
The top books for BBA Sports Management course are presented in the table:
| Book Title | Author(s) | Description | Publisher |
|---|---|---|---|
| "Sports Management: Principles and Applications" | Russell Hoye, Aaron Smith, Matthew Nicholson, Bob Stewart, and Hans Westerbeek | Comprehensive guide covering the fundamental principles and practical applications of sports management. | Routledge |
| "Contemporary Sport Management" | Janet B. Parks, Jerome Quarterman, and Lucie Thibault | An in-depth look at the latest trends and challenges in the field of sports management. | Human Kinetics |
| "Managing Sport Facilities" | Gil Fried | Detailed guide on planning, designing, and managing sports facilities. | Human Kinetics |
| "Sport Finance" | Gil Fried, Timothy D. DeSchriver, and Michael Mondello | Covers financial aspects of sports management, including budgeting, funding, and financial planning. | Human Kinetics |
| "Sports Marketing: A Strategic Perspective" | Matthew D. Shank, Mark R. Lyberger | Provides insights into sports marketing strategies, sponsorship, and fan engagement. | Routledge |
| "Principles and Practice of Sport Management" | Lisa P. Masteralexis, Carol A. Barr, and Mary A. Hums | Covers a wide range of topics, including governance, ethics, and the business of sports. | Jones & Bartlett Learning |
| "Fundamentals of Sport Management" | Robert E. Baker, Craig Esherick | Introduction to the essential aspects of sport management and its practical applications. | Human Kinetics |
| "Sports Law and Regulation" | Matthew J. Mitten, Timothy Davis, Rodney K. Smith, and Robert C. Berry | Explores the legal aspects of sports, including contracts, risk management, and compliance. | Wolters Kluwer |
| "Sports Analytics: A Guide for Coaches, Managers, and Other Decision Makers" | Benjamin C. Alamar | Introduction to the use of analytics in sports for performance improvement and strategic decision-making. | Columbia University Press |
| "Event Management for Sport, Recreation and Tourism" | Cheryl Mallen, Lorne Adams | Detailed guide on planning, organizing, and managing sports events and recreational activities. | Routledge |
What are the core subjects in the BBA Sports Management program?
Core subjects typically include Financial Accounting, Business Administration, Marketing Management, Organizational Behavior, Human Resource Management, Sports Facilities Planning & Management, and Sports Law & Risk Management.
Are there any elective subjects in the BBA Sports Management syllabus?
Yes, many programs offer elective subjects allowing students to specialize in areas such as Sports Marketing, Event Management, Sports Media, and Sports Analytics.
How is the syllabus structured across the semesters?
The syllabus is typically divided into six semesters. The initial semesters focus on foundational business and management subjects, while later semesters include specialized sports management topics and practical applications.
Are there any practical components or internships included in the syllabus?
Yes, many programs include practical components, internships, and extension activities to provide hands-on experience in sports management.
What kind of projects or assignments are part of the syllabus?
Projects and assignments may include case studies, event planning, financial analysis, marketing campaigns, and research on sports industry trends.
Is there a focus on developing soft skills in the BBA Sports Management program?
Yes, the syllabus often includes subjects like Communication Skills, Leadership Principles, and Soft Skills for Business to enhance students' interpersonal and professional abilities.
What subjects cover the legal aspects of sports management?
Subjects like Sports Law & Risk Management and Legal Issues in Sports cover the legal frameworks, compliance, and risk management in the sports industry.
Are technology and data analysis part of the curriculum?
Yes, subjects like Sports Equipment & Technology Management and Sports Analytics are included to familiarize students with technological advancements and data-driven decision-making in sports.
How are subjects like Sports Marketing and Event Management integrated into the syllabus?
These subjects are typically introduced in the later semesters and cover strategies for marketing sports events, sponsorship deals, brand management, and managing sports events.
What resources are recommended for studying the BBA Sports Management syllabus?
Recommended resources include textbooks such as "Sports Management: Principles and Applications" by Hoye et al., "Contemporary Sport Management" by Parks et al., and "Sports Marketing: A Strategic Perspective" by Shank & Lyberger, along with academic journals, case studies, and industry reports.
Ask us and get personalized response free of cost.
Get Latest Notification of Colleges, Exams and News.
back