Diploma in Retail Management Program Syllabus & Subjects

Syllabus & Subjects for Diploma in Retail Management

Here's a brief overview of the syllabus and subjects commonly covered in a Diploma in Retail Management program:

Diploma in Retail Management: Syllabus & Subjects

A Diploma in Retail Management typically covers a range of subjects to provide students with a comprehensive understanding of the retail industry and the skills needed for effective retail management. While the specific curriculum may vary depending on the institution offering the program, here's a general overview of the common subjects and topics you can expect to find in a Diploma in Retail Management:

Subject	Topics Covered
Introduction to Retail Management	Overview of the retail industry, retail formats, and trends
Retail Operations and Merchandising	Store layout and design, visual merchandising, inventory management
Customer Relationship Management	Customer service strategies, handling customer inquiries and complaints
Sales and Marketing in Retail	Sales techniques, advertising and promotion, market research
Retail Analytics	Data analysis, key performance indicators, sales forecasting
Retail Technology and E-commerce	Point of sale systems, e-commerce platforms, online retailing
Supply Chain Management	Logistics, procurement, and inventory control in retail
Retail Finance and Accounting	Financial management, budgeting, and retail accounting
Retail Human Resource Management	Staffing, training and development, performance management
Retail Laws and Ethics	Legal aspects of retail, consumer protection, ethical practices

Projects

During a Diploma in Retail Management, students may be required to work on various projects to gain practical experience and apply their knowledge.

Projects in a Diploma in Retail Management include visual merchandising, sales and promotion, market research, inventory management, and customer service improvement

Reference Books

Here are some commonly recommended reference books for a Diploma in Retail Management:

(1). "Retail Management: A Strategic Approach" by Barry Berman and Joel R. Evans

(2). "Retailing Management" by Michael Levy and Barton A. Weitz

(3). "Retail Management: Text and Cases" by Swapna Pradhan

(4). "Retail Management: Concepts and Techniques" by Avinash K. Shrivastava

(5). "The New Rules of Retail: Competing in the World's Toughest Marketplace" by Robin Lewis and Michael Dart

(6). "Retail Marketing Management: Principles and Practice" by Chetan Bajaj and Neeru Bajaj

(7). "The Retail Value Chain: How to Gain Competitive Advantage through Efficient Consumer Response (ECR) Strategies" by Sami Finne and Hanna Sivonen